issuu’s Toolkit for Digital–Publishing Awesomeness Publisher: CCQ magazine Issue: CCQ6
Ready, set, go! To make your introduction into digital publishing on issuu as seamless as possible, we’ve filled this toolkit with everything you need to find #issuusuccess. We’ll show just how easy it is to upload, publish and distribute your publications. We’ll teach you how to use issuu’s tools and features, as well as social media, to grow your audience and engage with readers. Finally, we’ll explain how to monetize your publications.
1. Creating publications 2. Preparing docs for upload 3. Uploading and publishing 4. Distributing far and wide 5. Growing and engaging with social 6. Using Reader Statistics
Want to add links like these?
7. Generating revenue from publications
from your Publication List’s
Use the Web & Video links dropdown menu to make helpful page-to-page, web,
Publisher: RETRO AUTOS Publication: June 2015
video and shopping links.
1. C REATING PUBLICATIONS TO SHARE WITH THE WORLD
So where do I start?
CREATING PUBLICATIONS TO SHARE WITH THE WORLD ON ISSUU.
The hardest part of digital publishing by far is putting your publication together. If you still have a lot of work to do, that’s perfectly OK. Maybe all you have is a magazine idea, or some creative work you need to showcase professionally. Perhaps you’re interested in creating a catalog for your brand. Or maybe you just like the idea of trying something new. Whatever the case, we’re here to help you take the next step.
Publisher: Tea Collection Publication: Tea Collection - Street Style. School Cool
1.3 C REATING PUBLICATIONS
Be genuinely yourself. Figure out what you do better than any other publication, and keep doing it. Don’t get lost trying to copy another publication — just be yourself. There’s a reason your audience is reading you, so be proud of that and keep up the good work.
Publisher: Neoprime Fine Arts Publication: Contemporary Fine Art Photography - Issue 1: November 2015 Image: Brandon Kidwell
Ponton
B.B. KING B.B. King (Blues Boy King), very deservedly dubbed ‘The King of the Blues’ , sadly left us at 89 years old the last 14th of May. The massive discography that the US culture icon left, entails an immense legacy that has potently influenced even the popular music of the 21th century . Lucille, his guitar, (named after two men who died while fighting over a woman named Lucille, due to a fire caused by a kerosene heating system during a performance), has been left singing.
issue issue 13
papers works
read talents
A life from poverty to stardom
Translation
Sylwia Grzegórzko
h o t o
1.4 C REATING PUBLICATIONS
Define your brand. Be sure your readers recognize your publication by designating certain colors or a cool font as your own. Stick to a certain writing style or viewpoint, so your readers have no question it’s coming from you. Define these things and your brand will quickly take shape.
Publisher: Croco Magazine Publication: 3#Issue
1.6 C REATING PUBLICATIONS
Use every tool at your disposal. Put engaging videos from YouTube or Vimeo in your publication to keep readers interested. Use Clips to share via social media. Create Stacks of your publication for your followers to peruse. Basically, use issuu’s tools whenever possible to help your brand stand out.
Now on to the bones of digital publishing.
Publisher: Soura Magazine Publication: Issue 40 Photographer: Nick Veasey
2. PREPARING YOUR DOCUMENT FOR UPLOAD
Little details do matter. Publishing on issuu begins with the upload process. Once uploaded, we automatically convert your publication to display beautifully for our desktop and mobile readers. Sometimes uploaded documents fail during the conversion process, which typically happens when the document was not properly prepared. Here are guidelines to ensure your uploads are a success. You got this.
File size
File naming
Layout
Regardless of what issuu
Readers will be able to see
Use single-page spreads only.
plan you’re on, files must not
this document’s name in the
Our system automatically
exceed 500 pages. If you’re
URL and in other places on
converts all documents to
on a Basic plan, documents
issuu, so instead of “final_
double-page spreads, so if you
cannot be larger than 100MB.
draft_magazinename_date_
upload your publication with
For Premium plans, the
version1234x.pdf,” make it
double-page spreads, each
maximum file size is 500MB.
something more descriptive.
spread will show up on issuu as four pages. Not good.
When exporting to PDF, check for the following: Pages Our system will turn your publication back into spreads. Tagged PDF This helps issuu optimize your publication. Hyperlinks Checking this box will allow us to auto-detect the page-to-page, web and video links in your document.
Exporting We prefer PDF files, but Word (.doc), PowerPoint (.ppt), OpenOffice (.ods,
Having trouble getting your document to upload
.odp), WordPerfect (.wpd), Rich Text
properly? This article will help solve the most
Format (.rft) and StarOffice (.sxi,
common uploading problems, as well as prevent
.sxw) are OK too. If using InDesign,
issues with your future uploads.
download our Export Preset to ensure your PDFs are issuu-ready when exporting.
3. U PLOADING YOUR DOCUMENT TO ISSUU AND PUBLISHING IT TO THE WORLD
Welcome to the big time. Uploading Getting your document from where you are to where we are. OK, first the “complicated” way: Click “Upload” from the top navigation on issuu.com. When the uploader window loads, drag and drop your document into the window, or click the “Select a File” button to search for it on your machine. Ready for the simple way? Drag and drop your document into any open issuu browser window. Really, that’s it.
Publisher: SatellitePRO Publication: September 2015