To Build Or Buyselect A Small Business That You Visit Often Eg Cof To build or buy. Select a small business that you visit often (e.g., coffee shop, bookstore, sporting goods store, etc.). Write a 6-8 page paper in which you: craft a brief (1-2 pages) strategy for a business concept that would directly compete with the small business you selected. explain the rationale for the strategy in detail. determine if it would make more sense to open the new business you describe or to purchase the existing business you selected. explain your reasoning. discuss the most appropriate form of ownership for your new business (assuming your current financial situation). outline a business plan for your business. visit for tools and templates. include at least two (2) references outside the textbook. your assignment must follow these formatting requirements: be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. check with your professor for any additional instructions. include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. the cover page and the reference page are not included in the required assignment page length.
Paper For Above instruction Introduction Choosing a strategic approach to enter a market that is already occupied by an established small business requires careful analysis and planning. For this paper, I will focus on a locally visited coffee shop, "Brew Haven," and develop a competitive business concept that can successfully contend with it. Additionally, I will analyze whether purchasing Brew Haven or establishing a new coffee business is more advantageous, followed by an appropriate ownership structure and foundational business plan. Developing a Competitive Business Concept The chosen small business, Brew Haven, has a solid customer base, primarily serving coffee enthusiasts and local residents seeking a cozy environment for socializing or working remotely. To competitively challenge Brew Haven, I propose establishing "Urban Sip," a modern coffee shop that emphasizes sustainably sourced, organic ingredients, innovative brewing techniques, and a digital-first customer experience. The strategy revolves around differentiating through quality, technology integration, and eco-conscious branding. Urban Sip would employ specialty brewing methods such as cold brew innovations and single-origin