Tinselwriter Onlybackgroundyou Have Been Hired As An Entry L

Tinselwriter Onlybackgroundyou Have Been Hired As An Entry Level Marke Tinselwriter Onlybackgroundyou Have Been Hired As An Entry-Level marketing consultant by a consulting firm to prepare a marketing report. The report should include an industry analysis and a company analysis. You must select one of the following industries: Airlines, Banking, Broadcasting, Cable & Satellite, Computers: Consumer Services & the Internet, Household Durables, or Telecommunications: Wireless. You will research the chosen industry using the Standard & Poor’s NetAdvantage database available through Hofstra’s online library, site-specific for industry reports, and select the most recent report. Additionally, choose a major company within that industry to analyze. Your report must incorporate relevant course concepts and be structured in the following sections: - Introduction: briefly describe your topic and outline what the paper will cover. - Industry Analysis: - Scope and segments of the industry - Performance of the industry in 2013 - SWOT analysis of the industry as of 2014 - Examples of target markets and marketing mix strategies (product, price, place, promotion) - Short-term and long-term industry forecasts and reasoning - Marketing recommendations for future success - Company Analysis: - Company’s line of business, 2013 sales, and profits - Target markets served and marketing mix strategies - Differential advantages and weaknesses - International performance - Forecasts for the company’s future - Marketing recommendations for the company's future success - Conclusion: a brief closing section summarizing your findings.