Throughout This Course You Will Conduct A Strategy Audit For A Select Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities. In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services. Part I: Interview to understand your selected business unit’s market position, value proposition, and competitive advantage, conduct at least one interview with a mid-level or senior manager. Use the interview to gather insights on the business unit’s product portfolio. Part II: Analysis based on the interview, analyze the product portfolio of the business unit. Identify the specific products and services to focus on. Include the following points: Describe the target customer in terms of characteristics that impact marketing strategies, including location and buying habits. Identify each segment’s specific wants and needs. Explain why customers buy the company’s products or services or competitors' offerings. Justify how well the product meets these wants and needs, and identify unmet needs. Analyze the product’s market position relative to competitors. Identify main competitors and explain differences in features, quality, price, brand image, and other factors. Discuss the importance of differentiation to customers. Describe the source of competitive advantage for the product and assess its long-term sustainability. Support your analysis with information from the interview. Part III: Construct a simple comparison matrix. List key customer wants or needs on the vertical axis, and competing products on the horizontal axis. Rate how well each product satisfies each need on a scale from 0 to 2. Write a 3-page paper in Word format with the matrix included as an appendix. Apply APA standards.
Paper For Above instruction The strategic evaluation of a company's product portfolio provides vital insights into its market position and competitive edge. For this analysis, I selected a leading technology firm, Apple Inc., specifically focusing on its flagship product line—smartphones, notably the iPhone. The analysis draws upon an