This Week You Will Assume Your Role As An Intern In The Marketing Depa This week you will assume your role as an intern in the marketing department. You have been assigned an option to work with one of the company’s clients, either Adorable Annie’s (a shop that specializes in high-quality children’s apparel and accessories) or Easy Peasy (a vegetable-based snack for kids and adults who are health conscious). The clients have each identified the Problem Statement to guide you in developing their marketing plan. Review the Problem Statement each client has chosen and select which you will work with. Adorable Annie's Problem Statement: Adorable Annie's is not generating the profit they desire and while well known locally, they need to increase profits to keep the store open. They currently don't have an online presence and hope to generate better brand awareness along with increased profits but are not sure how to approach expanding their brand and marketing. Easy Peasy Problem Statement: Easy Peasy has been very successful in their region but does not currently have a national following or strong brand awareness outside the Northeast. They want to increase sales and branding beyond the Northeast but are unsure if the risks are worth the potential increase in sales and profits. They also are uncertain how to expand their marketing. Choose your client and begin your marketing plan by first: Identify the market your new client falls into. Determine the type of marketing the client will be using (B2B, B2C, or product or service). Use this information to write an executive summary introducing us to the client and the client’s products or services. Include important information on the product or service attributes. Deliverables Your total research, analysis, and discussion should contain 500–750 words. Utilize proper MLA formatting.
Paper For Above instruction As a marketing intern tasked with developing strategic plans for either Adorable Annie’s or Easy Peasy, it is essential to begin by thoroughly analyzing the market context and identifying the appropriate marketing approach. For the purpose of this paper, I will focus on Easy Peasy, a vegetable-based snack brand that has established success in the Northeastern United States but seeks to expand its reach nationally. Market Identification Easy Peasy operates within the health food and snack industry, targeting consumers who prioritize health, wellness, and convenience. Its primary market consists of health-conscious parents, busy professionals,