This Week You Are Introduced To Another Analytical Tool Pest

This Week You Are Introduced To Another Analytical Tool Pestel Analys This week you are introduced to another analytical tool: PESTEL analysis, which is used to examine the external country environments you are considering for your client’s expansion—the Political, Economic, Social, Technological, Environmental and Legal characteristics that may represent either Opportunities (supporting your client’s entry or operations) or Threats (barriers to entry or risks to operating in country). PESTEL analysis provides the country level O and T needed in your SWOT matrix. While the SWOT matrix also contains the internal company characteristics (S and W), PESTEL provides the external O and T at the country level, similar to how Porter’s five forces (7 forces) identifies O and T at the industry level. The goal in weeks 3 and 4 is to augment the OT components of the SWOT by adding country level Opportunities and Threats to the industry level O and T that you identified with your Porters Five (7) forces analyses. After you complete your country analyses (weeks 3 & 4), you will update your draft SWOT matrix to include the country level O and T. Week Three: Individual Country Analysis and SWOT Required Reading and Multimedia: How to Write an Executive Summary Evaluating the External Environment (Industry five forces and PESTEL): PESTEL: PEST in SWOT: SWOT analysis: SWOT template: MBA Reference Guide (to consider social factors of PESTEL): Hofstede Cultural Dimensions of International Business Recommended Resources: MBA Reference Guides PEST Analysis Porter's Diamond of National Advantage Required Research Data Bases: (BTI) Bertelsmann Transformation Index, ABI/Inform, Global Competitiveness Report, Ease of Doing Business Index, World Bank, Global Talent Competitiveness Index, INSEAD Global Indices, IMF, UNCTAD, WTO. Assignment Overview: You have identified industry opportunity and threats. You will now analyze two countries using the PESTEL framework to identify country-specific opportunities and threats that could influence your client’s decision to expand into those markets. You will compare the Opportunity and Threat factors across the two countries, assess their trends over the next 3–5 years, and recommend the most suitable country for your client’s entry. Assignment Objectives: Your objective is to compare PESTEL Opportunity factors for your client and