This Is Your Final Imc Plan You Will Use Content From the First 4 Ind This is your final IMC plan. You will use content from the first 4 Individual Projects to complete the submission. This will be presented to the client, be persuasive in your recommendations. Include at least 3 media from the following: Broadcast Advertising, Print Advertising, Outdoor/Out-of-Home Advertising, Sales Promotion, Direct Marketing (traditional), Interactive Marketing (New Media), Public relations (PR), Personal Selling. Part 1: Media Choice 1 Why was it chosen? What objectives will it achieve? Advantages/drawbacks. Detail the media plan: What forms will be used, when, and how often? Who will it target? Creative concept (headline, copy, visual elements). Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length. Part 2: Media Choice 2 Why was it chosen? What objectives will it achieve? Advantages/drawbacks. Detail the media plan: What forms will be used, when, and how often? Who will it target? Creative concept (headline, copy, visual elements). Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length. Part 3: Media Choice 3 Why was it chosen? What objectives will it achieve? Advantages/drawbacks. Detail the media plan: What forms will be used, when, and how often? Who will it target? Creative concept (headline, copy, visual elements). Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length. Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9–11 pages in length.
Paper For Above instruction The Integrated Marketing Communications (IMC) plan presented here synthesizes the strategic selection and application of media channels to achieve brand communication objectives effectively. Drawing upon