This Is 2 Separate Assignments Pleasedo Notcombine Them Due

This Is 2 Separate Assignments Pleasedo Notcombine Them Due Today This is two separate assignments. Please do not combine them!!! Due today 10/13/16 Assignment 1 Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization’s integrated marketing communications plan? Support your position. Incorporate concepts and examples from this week’s lecture. Assignment 2 How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are as follows: Baby Boomers (born approximately 1946-1964), Gen X or the Busters (born approximately 1965-1980), Gen Y or the Millennials (born 1981-2002), and Gen Z or the Digital Generation (born 2003–present). Incorporate concepts and examples from this week’s lecture on online marketing and social media. Social media has become a powerful tool that encourages user interaction. Platforms such as Facebook, Google+ Social Service, Twitter, YouTube, and LinkedIn are major players in social media marketing (Ogden & Ogden, 2014). Consumers produce content through written messages, videos, podcasts, photographs, etc. According to Qualman (2013), the 21st century shifted from "word of mouth" to "world of mouth," emphasizing the global reach of online consumer discussions about products and organizations. Despite its prominence, many large CEOs lack a presence on social networks, which can be a missed opportunity for engagement (Qualman, 2013). Businesses need to adopt social media strategies tailored specifically to digital platforms since these outlets belong to consumers, not marketers. Effective metrics such as Google Analytics help track social media activity, responses, and engagement levels, ensuring that social media efforts align with organizational objectives (Ogden & Ogden, 2014). While social media is influential, it should complement traditional marketing tactics. For targeting older consumers, traditional media like television and radio remain effective. Conversely, for tech-savvy generations such as Boomers, X, Y, and Millennials, social media becomes essential. For example, when considering purchasing a vehicle, consumers are more likely to trust peer postings over traditional advertising, which underscores the power of electronic word-of-mouth (Ferguson & Smith, 2016).