This Essay Need To Be Edait And Be Change This What The Teacher Told This essay needs to be edited and changed based on the teacher's feedback. The instructor emphasized that the focus should shift from solely comparing the two phones to analyzing how Apple markets the product through its advertisement. Specifically, the essay should examine whether the advertisement mentions the specifications and features discussed, or if that information is just background research. The goal is to discuss how Apple’s marketing strategies are presented in the advertisement rather than the technical details of the phone itself.
Paper For Above instruction In evaluating Apple's marketing strategy for the iPhone 7, it is essential to determine how the advertisement portrays the product's features and how these are used to appeal to consumers. The critique provided by the teacher indicates that while the original essay effectively compares the technical specifications of the iPhone 7, it lacks sufficient analysis of how these features are communicated in the advertisement itself. To craft a more effective and focused analysis, it is necessary to examine the advertisement's content, messaging, and presentation methods, rather than merely listing specifications. Firstly, it is crucial to assess whether the advertisement explicitly mentions the specifications discussed—such as camera quality, battery life, or processing power—or if it instead emphasizes experiential benefits and emotional appeal. For instance, Apple tends to focus on how the product enhances everyday life rather than just listing features, suggesting that their advertisements are more about lifestyle and emotional connection than technical details. An examination of the ad reveals that Apple promotes the iPhone 7 largely through visuals that showcase sleek design, camera performance, and audio capabilities, often accompanied by slogans emphasizing simplicity, innovation, and user experience. This approach aligns with Apple's overall marketing philosophy, which aims to position its products as essential tools for a better, more connected life. Secondly, understanding whether the ad mentions specific technical specs can help determine how the product differentiation is communicated. For example, does the advertisement highlight the waterproof feature or the improved camera system in a way that appeals to consumer desires? If these details are presented directly, it indicates a strategy that seeks to inform the consumer explicitly about the product’s advantages. Conversely, if such info is omitted or only implied, it suggests Apple's focus on creating an aspirational image rather than detailed technical explanation.