This Essay Need To Be Edait And Be Change This What The Teacher Told
This essay needs to be edited and changed based on the teacher's feedback. The instructor emphasized that the focus should shift from solely comparing the two phones to analyzing how Apple markets the product through its advertisement. Specifically, the essay should examine whether the advertisement mentions the specifications and features discussed, or if that information is just background research. The goal is to discuss how Apple’s marketing strategies are presented in the advertisement rather than the technical details of the phone itself.
Paper For Above instruction
In evaluating Apple's marketing strategy for the iPhone 7, it is essential to determine how the advertisement portrays the product's features and how these are used to appeal to consumers. The critique provided by the teacher indicates that while the original essay effectively compares the technical specifications of the iPhone 7, it lacks sufficient analysis of how these features are communicated in the advertisement itself. To craft a more effective and focused analysis, it is necessary to examine the advertisement's content, messaging, and presentation methods, rather than merely listing specifications.
Firstly, it is crucial to assess whether the advertisement explicitly mentions the specifications discussed—such as camera quality, battery life, or processing power—or if it instead emphasizes experiential benefits and emotional appeal. For instance, Apple tends to focus on how the product enhances everyday life rather than just listing features, suggesting that their advertisements are more about lifestyle and emotional connection than technical details. An examination of the ad reveals that Apple promotes the iPhone 7 largely through visuals that showcase sleek design, camera performance, and audio capabilities, often accompanied by slogans emphasizing simplicity, innovation, and user experience. This approach aligns with Apple's overall marketing philosophy, which aims to position its products as essential tools for a better, more connected life.
Secondly, understanding whether the ad mentions specific technical specs can help determine how the product differentiation is communicated. For example, does the advertisement highlight the waterproof feature or the improved camera system in a way that appeals to consumer desires? If these details are presented directly, it indicates a strategy that seeks to inform the consumer explicitly about the product’s advantages. Conversely, if such info is omitted or only implied, it suggests Apple's focus on creating an aspirational image rather than detailed technical explanation.
Thirdly, analyzing how the advertisement frames the product’s capabilities—whether through storytelling, emotional appeal, or showcasing lifestyle scenarios—reveals Apple’s marketing approach. For example, Apple often uses storytelling techniques that depict real-life scenarios where the iPhone 7 enhances the user’s life, such as capturing memorable moments or staying connected with loved ones. These narratives serve to create an emotional connection, encouraging consumers to see the product as an essential part of their personal story, rather than merely a collection of technical features.
Furthermore, the visual and auditory elements of the advertisement—such as color schemes, music, voice-over tone, and imagery—are integral to conveying Apple's brand identity. The sleek visuals and minimalistic design associated with the ad reinforce the device’s modernity and elegance. Apple also emphasizes ease of use and seamless integration into daily routines, positioning the iPhone 7 as not just a gadget but a lifestyle choice.
In conclusion, the revised analysis must concentrate on how Apple communicates the iPhone 7's features within the advertisement, rather than just listing technical specifications or comparing products. The advertisement employs storytelling, emotional appeal, and visual aesthetics to position the iPhone 7 as a desirable, innovative, and essential device. This approach aligns with Apple’s broader marketing philosophy of creating an aspirational brand image that emphasizes user experience and emotional connection over technical jargon. By focusing on these elements, the essay will better reflect the marketing strategies that truly influence consumer perception and purchasing decisions.
References
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