This Business Model And Strategic Plan Will Propose A New Di

This Business Model And Strategic Plan Will Propose A New Division For This business model and strategic plan will propose a new division for Derricks. It will detail and explain the importance of the new division’s innovation and strategic direction through the division’s mission and vision statements. New Division Derricks is a landscaping and gardening tools company. Derrick’s slogan is Our Tools Made America, their history goes as far back as 1974, Derrick’s shovels broke ground for Ace striping a small local company in 1965. The company has put in place a strategic plan that will allow the organization to respond to the changing environment. The company’s leaders are proposing new excellent innovative products that will help consumers. The production teams have produced the brand new prototype of Derrick’s heated shovels, multipurpose shovels, and scrapers. The new Winter Tool division has been created to follow through on the company’s strategic plan. With a new division also comes a mission statement to define this division. The mission statement reads: Maintaining our commitment to developing quality and efficient American-made tools that will keep customers working no matter what the weather is outside. New Products the winter tool division first new product will be the heated shovels. The winter tool line was first thought of during the winter season. Due to the increasing amount of snowfall; the company started to work on a strategic plan to launch winter tools. The leadership team compiled the requests from the customers who were inquiring about winter tools. After a substantial amount of demand, the leadership team felt there was a need to come up with the technology suitable for helping ease the pain of shoveling snow. During the winter season Fort Riley, Kansas alone had a record of 108.6 inches of snow (Kansas Breaks Seasonal Snowfall Record, 2015). Shoveling snow with these amounts can be a hard job especially once the snow hardens. With that in mind, the idea to develop a product that will help ease the pain of having to constantly dig and bang against hardened snow and ice come to light. With this product, shoveling snow will become much easier and less stressful. Customers and Competitive Advantage Derricks winter tool division is possible because of their clients. The customers inquired about the winter tools; therefore, Derricks listens to their customers. Derrick’s headquarters is in Texas, and they are committed to manufacturing their instruments in the United States of America (Derricks). The winter tool division is an expansion of Derricks; therefore, it will provide the same customer service that Derricks is already providing to its loyal customers. Due to the new section, the