This assignment relates to the market potential estimation methods described in the article, Waheeduzzaman (2008) This assignment requires estimating the market potential for Amazon in Country A using two different methods: the Chain Ratio Method and the Method of Analogy. Additionally, students must comment on the differences between these two estimations. Given data includes: the number of households in Countries A and B, the percentage of households subscribing to eBay.com in Country B, the percentage of households with internet in Country A, literacy rate in Country A, and the percentage of households with substantial purchasing power in Country A. Specifically: Number of households for Country A = 40 million Number of households for Country B = 36 million Percentage of households subscribing to eBay.com in Country B = 22% Percentage of households having Internet in Country A = 45% Literacy rate in Country A = 97% Percentage of households with substantial purchasing power in Country A = 71% Follow the equation formats provided in the attached Excel file, ensuring the correct formulas are applied to complete each estimation. Use the theoretical framework from the article "Market Potential Estimation in International Markets" (Journal of Global Marketing, 2008) to guide your calculations.
Paper For Above instruction The assessment of market potential is a vital component for international marketing strategies, particularly for firms like Amazon seeking expansion into new markets. Estimating the market potential accurately ensures optimal resource allocation and strategic positioning. This paper explores two relevant estimation techniques—the Chain Ratio Method and the Method of Analogy—applied to evaluate Amazon's potential in Country A, a country similar to Country B but with distinct demographic and technological attributes. Introduction Market potential estimation involves predicting the maximum possible sales or demand for a product or