motivation: loving what you do! with
Jaclyn Genovese
more on Page 18
LOVE IT OR HATE IT.
a guide to Video creation more on Page 12
MAXIMIZING PRODUCTIVITY:
TIPS TO TACKLE DAY TO DAY TASKS more on Page 8
BUSINESS BUDGETING 101 more on Page 34
CONTACT US DREAMER 2 C REATO R B USINESS MAGAZ I N E
18 JACLYN G ENOV ESE: M OTIVATI O N: L OV ING W H AT YO U D O !
P:
(647) 955 3567
E: articles@dreamer2creatormag.ca W:
www.dreamer2creatormag.ca
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EDITORIAL K A R E N M. LOWE Executive Editor F R A N C IN E GREY Creative Editor K I M BLEY LOWE-B EN N ETT Editor
06 O NE-PAG E BU S I N E S S P L AN by K AREN M . L OWE
30 L in ked I n for E n tr ep r en eu r s : IT IS O NL I NE B RA ND ING by SH EL LY ELSLIGER
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TABLE OF CONTENTS
RESO URC ES
Page 8 Maximizing Productivity: TIPS TO TACKLE DAY TO DAY TASKS By Ulana Thon
Page 12
Love it or Hate it YO U R G U ID E TO VI D E O CR E AT I O N By Angela Kafadar
14
Page 34
BUY -S ELL AG REEM ENT: DEFINED
B U SINESS B UD G ET I N G 101 By Anastasia Gazarek
by Seun Adeyemi
28 C R E AT IN G A STRO N G BR AN D IDEN TITY By Tamika Messam
36 P I TC H C O M P ETI TI O N: A F I NANC IAL SO L U TI O N by Elissa Grohne
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editor’s note
If I had a dime for every time a person said they wanted to achieve something; was excited to achieve it; and yet their plan goes awry, I would be able to use those dimes to finance this magazine. Wanting something and putting in the work to create that something is so far apart, it is indescribable. I am all for listening to mentors motivate, but the ultimate motivation comes from self. Motivation for me is more than a belief system. Motivation includes follow-through, figuring out what my weaknesses are and working around them or despite them. One way I do this is by simplifying tasks. There are things we do not like to do or do not know how to do. As a result, we procrastinate to the point of not following through or leaving some essential parts of a project undone. When we do not see the required results, we give up. Our dreams die. Another way to look at motivation is that it is in our heads. We need to change the conversation in our heads to one of success. Again, easier said than done. Dreamer 2 Creator Business Magazine is intended to fill two needs with one deed. Each article is designed to teach you; to help you to simplify the process while being motivated by the person teaching you because they have lived or is currently living your experience and seeing success. You need to get to the next level by executing, but very rarely do you leave your mentors with steps about the task of creating your business plan or how to get money. Here is where you get demotivated all over again; having to do something you don’t know how or where to start. This magazine started as an exciting next step, a project I have wanted to do for a while. Regularly I get frustrated and scared. At the time of writing this and finalizing the magazine layout, I was sick with the flu. At those times, it is easy for me to give up. I stay motivated by focusing on the things I love. I went out of the house to ensure I would not give in to how weak my body was feeling. I focus on why I am doing it in the first place (I did it for you!) Above all, I simplify the tasks I do not like and attack them in bite-size pieces between the ones I love. After all, I need to stay in love! The articles in the magazine are intended to do just that, simplify your life and keep you in love. Stay Motivated!
KAR E N M . L O W E Executive Editor
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2 SUPPORT DREAMER2CREATORMAG.CA ISSUU.COM/DREAMER2CREATORMAG mail@dreamer2creatormag.ca
Copyright 2019 Dreamer 2 Creator Business Magazine. ISSN 2562-5330 (Print) ISSN 2562-5349 (Online) All rights reserved. No parts of this publication may be copied, reprinted, displayed, edited or distributed without the written consent of Epigram Consulting Services Inc. Dreamer 2 Creator Business Magazine is a Canadian Magazine, published and distributed by Epigram Consulting Services, located in Brampton, Ontario, Canada.
BUSINESS: THE ULTIMATE ADVENTURE
resources Provincial Corporation The simplicity of provincial business registration varies from province to province. A federal corporation allows you to use your name in any province and will not allow you to use a name that is already registered in other provinces. Some provincial registrations will enable you to register a name that is already in use. *Keep in mind, it is your responsibility to ensure your business name is unique as this will affect the cost and results of your marketing efforts. Social Media Management Tools Social media management tools allow you to plan and schedule content before to date and time. They give you the freedom of posting a day or a week in advance and frees up your day to focus on immediate or urgent tasks. 1. Hootsuite has been around for a while. The free version allows you up to three streams and schedules up to 30 posts. Hootsuite also helps with keywords and reports as well. https://hootsuite.com/
2. Buffer allows up to three free streams and ten posts to be scheduled at any given time. https://buffer.com/ 3. Sprout Social is similar to Hootsuite in terms of what they offer. Cost starts at $99 for five streams. https://sproutsocial.com 4. Other social media management tools include eClincher, Sendible, Social Pilot, and CoSchedule. There are many more on the market if you wish to do further research. *Drop us a note on one of our social media pages to let us know which ones you think are the best. Canva.com Canva is an economical and simple to use graphic design do it yourself tool. Canva is used by professionals as well as nonprofessional graphic designers. Templates help non-professionals achieve a professional look. Template ideas exist for logos, flyers, social media posts, for print and many other features.
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