Downtown Memphis Parking Study - The Downtown Memphis Commission (DMC) and the Memphis Medical District Collaborative (MMDC) initiated this study to tackle the issue of parking head-on, as the status quo is no longer working. The day-to-day parking experience is a defining issue for the future of Downtown growth, with many different uses competing for parking throughout the day. Memphis needs a new parking approach if its Downtown is going to achieve its larger goals. Current parallel planning efforts have presented an ambitious vision for Downtown Memphis. The DMC led this study to help reframe parking, not as the end itself, but as a means to an end.
COMPREHENSIVE APPROACH - The strategies presented in this plan represent a new era for parking in Downtown. Adding more parking lots and garages can no longer be the only answer. Solving Downtown Memphis’ parking challenges in the face of projected growth requires a multi-faceted set of solutions.
