• 400 telephone interviews were conducted in April with households in areas near downtown Austin (78701, 78703, 78704, 78705, 78731, 78746, 78751, 78756, 78757)
• Respondent Gender
– Just over half (54%) are female; 46% are male.
• Respondent Age
– One third (32%) are between 18 and 34. One third (32%) are between 35 and 44. One third (36%) are 45 or older.
• Respondent Education
– 45% of respondents had a college degree or more education
• Place of Employment
– In one third (32.5%) of households, at least one person works in the downtown area.
LIKELIHOOD OF PATRONIZING VARIOUS TYPES OF STORES
Respondents are most likely to shop downtown at:
– Regular department stores (like Foley’s or Dillard’s)
– Casual clothing stores (like The Gap or J. Crew)
– Music stores (like Tower Records or Waterloo Records)
– Video stores (like Blockbuster or I Love Video)
– Book stores (like Bookstop, BookPeople, or Half-Price Books)
LIKELIHOOD OF PATRONIZING VARIOUS TYPES OF STORES
Percent of nearby residents likely to shop at various types of stores (if located downtown).
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“Next I’m going to read a list of different types of retail businesses. For each one, please tell me how likely you or someone else in your household would be to shop there if it were located in the downtown area.” [very likely, somewhat likely, not so likely, or not at all likely]
LIKELIHOOD OF PATRONIZING VARIOUS TYPES OF STORES
Percent of nearby residents likely to shop at various types of stores (if located downtown).
Type of Store (N=400)
AMOUNT OF SHOPPING AT VARIOUS TYPES OF STORES
If these types of stores were available downtown, most area residents would do at least some of their regular shopping there:
– Clothing stores
– Books / Music stores
– Home Accessories stores
– Cards / Gifts stores
– Grocery stores
AMOUNT OF SHOPPING AT VARIOUS TYPES OF STORES
Percent of nearby residents that would do at least some of their shopping downtown (if located downtown).
Some of it
Most of it All of it
“Next I’m going to read a list of different types of shopping goods. If there were stores downtown that appealed to you, please tell me how much of your households regular shopping you or someone else in your household would do downtown.” [all of it, most of it, some of it, or none of it]
FREQUENCY OF PATRONIZING VARIOUS TYPES
OF STORES FOR MEN’S CLOTHES
When shopping for men’s / boy’s clothing, area residents shop most frequently at:
– General merchandise stores (like Target or Wal-Mart)
– Department stores (like Foley’s or Dillard’s)
– Discount department stores (like Kohl’s or Mervyn’s)
– Casual clothing stores (like The Gap or J. Crew)
– Discount clothing stores (like Ross, T.J. Maxx, Old Navy, or Men’s Wearhouse)
FREQUENCY OF PATRONIZING VARIOUS TYPES OF STORES FOR MEN’S CLOTHES
Percent of nearby residents that would shop at the following types of stores for men’s / boy’s clothing.
“When you or someone else in your household shops for men’s / boys’ clothing, how often do you buy at:” [frequently, sometimes, infrequently, or never]
FREQUENCY OF PATRONIZING VARIOUS TYPES
OF STORES FOR WOMEN’S CLOTHES
When shopping for women’s / girl’s clothing, area residents shop most frequently at:
– General merchandise stores like Target or Wal-Mart
– Department stores like Foley’s or Dillard’s
– Discount department stores like Kohl’s or Mervyn’s
People who live downtown also shop fairly frequently at:
– Casual clothing stores (like The Gap or J. Crew)
– Discount clothing stores (like Ross, T.J. Maxx, or Old Navy)
– Upscale clothing stores (like Ann Taylor, Talbots, or Banana Republic)
– Boutiques (like Sue Patrick, The Garden Room, Jezebel, or By George)
OF PATRONIZING VARIOUS TYPES OF STORES FOR WOMEN’S CLOTHES
Percent of nearby residents that would shop at the following types of stores for women’s / girl’s clothing.
Sometimes Frequently
APPENDIX
LIKELIHOOD OF PATRONIZING VARIOUS TYPES OF STORES
Type of Store
Percent that Would be “Very” or “Somewhat” Likely to Patronize
“Next I’m going to read a list of different types of retail businesses. For each one, please tell me how likely you or someone else in your household would be to shop there if it were located in the downtown area.” [very likely, somewhat likely, not so likely, or not at all likely]
AMOUNT OF SHOPPING AT VARIOUS TYPES OF STORES
Percent of nearby residents that would do at least some of their shopping downtown (if located downtown).
Type of Store
“Next I’m going to read a list of different types of shopping goods. If there were stores downtown that appealed to you, please tell me how much of your households regular shopping you or someone else in your household would do downtown.” [all of it, most of it, some of it, or none of it]
FREQUENCY OF PATRONIZING VARIOUS
TYPES OF STORES FOR MEN’S CLOTHES
Percent of nearby residents that would frequently or sometimes shop at the following types of stores for men’s / boy’s clothing.
“When you or someone else in your household shops for men’s / boys’ clothing, how often do you buy at:” [frequently, sometimes, infrequently, or never]
FREQUENCY OF PATRONIZING VARIOUS TYPES OF STORES FOR WOMEN’S CLOTHES
Percent of nearby residents that would frequently or sometimes shop at the following types of stores for women’s / girl’s clothing.
“When you or someone else in your household shops for women’s / girls’ clothing, how often do you buy at:” [frequently, sometimes, infrequently, or never]
