Alcohol Sales Are Gaining Steam Alcohol sales in downtown Austin have recovered significantly from the COVID-induced slump of 2020, yet have not hit the prepandemic heights of 2019. Data from the Downtown Austin Alliance (DAA) shows that while weekend foot traffic has recovered to pre-pandemic levels, the prevalence of remote and hybrid work have caused an uptick in office vacancy. The lack of 100% office attendance during the workweek can be linked to the decrease in alcohol sales in the downtown district, as there are less people downtown during the week to go out for drinks after the workday. As employers continue to push for their employees to return to the office, the DAA anticipates that alcohol sales in downtown will increase throughout the remainder of the year.
450M
50
400M
47
350M
44
300M
42
250M
39
200M
36
150M
33
100M
31
50M
28
0
Percentage of Total Austin Alcohol Sales
Total Downtown Alcohol Sales (In Dollars)
Downtown Alcohol Sales
25 2019
2020
2021
2022
Total Downtown Alcohol Sales (In Dollars) Percentage of Total Austin Alcohol Sales 2019
2020
2021
2022
Total Downtown Alcohol Sales
$409,103,432
$126,611,565
$292,719,507
$335,630,924
Percentage of Total Austin Alcohol Revenue
46.3%
29.9%
34.0%
35.4%
STATE of DOWNTOWN
FLASH REPORT
2022 Downtown Austin Tax Analysis