THE FUN TIMES POWER EDITION
Why Travel Matters
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id you know that tourism is Wisconsin’s third largest industry? It generates more than $21.6 billion in revenue each year and achieves a Return on Investment of 7 to 1: $7 in tax revenue per $1 promotional spend. Every resident and out-of-state visitor who travels throughout Wisconsin invests their dollars right back into our roads, education, healthcare and agriculture. We pass popular tourist sites every day, but we might not always think of how it supports our community. From our state parks and waterparks to our historic sites and museums, tourist attractions are the backbone of Wisconsin. These places define our community, provide our families with jobs and have given us—and the millions of people who traveled to and within Wisconsin —a lifetime of memories. Travel matters and it improves Wisconsin in ways that have a wide-reaching impact on local residents. Travel has a positive effect on the economy in each of our 72 counties, and it has an impact that we don’t always see: it can strengthen families, foster hometown pride, and build bridges that connect us with one another. Travel also opens us up to new experiences. That’s why we’ve created the Wisconsin Curiosity Challenge. The challenge encourages residents to explore new places and become immersed in the history and culture found right here in our state.
The challenge is simple: go someplace new and send a postcard to Travel Wisconsin summarizing your travels and what you learned on the journey. We also encourage you to use #curiouswi on your social media channels during your travels.
Wisconsin Curiosity Challenge Step 1: Travel Is there a place in Wisconsin that has been on your bucket list for years? How about a county you’ve never visited? Now’s the time to make it happen. Step 2: Explore Take it all in! Step 3: Share Send a postcard to Travel Wisconsin* telling us what you saw, learned and loved about your trip. While you’re at it, share it on social media using #curiouswi. Step 4: Repeat *Send postcards to Travel Wisconsin at: PO Box 8690 Madison, WI 53708-8690
This week is National Travel & Tourism Week, and we encourage you to join us in celebrating the way travel matters to each and every one of us. We look forward to seeing the many ways you’re exploring Wisconsin.