minocqua.org
Visitor spending exceeded $237 million in 2018 By Krystal Westfahl, Executive Director of the Minocqua Area Chamber of Commerce
Visitors continue to flock to Oneida County, according to figures released by the Wisconsin Department of Tourism in conjunction with National Tourism Week. Visitors spent $237.5 million in Oneida County in 2018, an increase of 3.36 percent over 2017. Oneida County ranked top in the Northwoods and 16th overall in the state in terms of visitor spending. We continue to be wowed by these numbers and are grateful to all our visitors, local businesses and residents for making Oneida County such a great tourism destination. We truly have a lot to offer to visitors to the Northwoods, whether they’re looking to stay at a secluded lakeside cabin or want to bring their family to a fun community event.
Oneida County launches tourism rebranding campaign The Oneida County Tourism Council encourages visitors from across the state and the Midwest to visit the county’s welcoming communities through a number of different channels, including the county’s tourism website, www.oneidacountywi.com, a Travel & Trail Guide, seasonal promotions (like the Taste of Oneida County Giveaway, launching later this month), social media and a tourism e-newsletter with more than 6,800 subscribers. In 2017, the OCTC launched a rebranding effort designed to attract new visitors to the area. Visitor surveys and early branding discussions have been completed, and the OCTC plans to launch its new brand—including a revamped, business-forward website touting the county’s lodging properties, restaurants and attractions— in 2018-19. Visitors can find more information about Oneida County at www.oneidacountywi.com or on Facebook, Pinterest and YouTube.
M O R E T H A N 2 , 2 0 0 J O B S AT T R I B U T E D T O T O U R I S M DOWNLOAD OUR
• Tourism accounted for 2,237 jobs in Oneida County in 2018, an increase of 1.01% over
the previous year.
• Oneida County also collected $22.8 million in state and local taxes in 2018, taxes that otherwise
would have been paid by Oneida County residents. Tourism supports one out of every 12 jobs in the state, though that number is higher in tourism destinations like Oneida County.
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• Overall, visitors spent $13.3 billion in Wisconsin in 2018, an increase of 4.86%.
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• Tourism accounted for 199,073 jobs and $1.58 billion in state and local taxes collected.
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