McMillan Marsh
Visit Marshfield News Bright Days are Ahead for Marshfield There’s a lot to be optimistic about in Marshfield these days, as we re-open our doors to welcome visitors. Popular local events and your favorite festivals are returning, hotels are greeting more guests and restaurants are serving up delicious new food and beverages. These businesses all depend heavily on visitor traffic and spending—these are travelers who come to Marshfield for leisure, business or healthcarerelated travel. Their economic impact is massive. Before the pandemic, annual visitor spending in Wood County totaled nearly $200 million a year and supported nearly 2,300 jobs. Even a small decline in travel impacts our businesses and economy. The central mission of Visit Marshfield is to increase visitor traffic and
spending in our community. We’ve been doing everything we can to help accomplish that goal, especially during these challenging times. When safety mandates limited indoor activities, we promoted our outstanding outdoor recreational assets to visitors. We also used a variety of communication channels, including social media, web, print, radio, and other strategic advertising mediums, to keep the conversation going with new and returning travelers. While it was not always possible for people to visit in person, we wanted to keep Marshfield and its businesses front and center as people make travel plans for this year and beyond. And finally, we are working hard to bring a return to the vibrant festivals that not only improve our local quality of life and raise money for important causes, but bring visitor spending that
benefits the entire community. In this special section, we’re providing more details on what Visit Marshfield has achieved, is currently working on, and a sneak peek of future plans to promote and support our community. Read on to learn more about Visit Marshfield and things we can look forward to in 2021.
700 S. Central Avenue Marshfield, WI 54449 715-384-4314 info@visitmarshfield.com