Decades in publishing has introduced me to several interesting superstitions about launching issues. Certain conventions should always be adhered to and I’m certain the continued running of the universe relies on them. Such as: never use purple ink to edit copy, a shot of whiskey cements the final layout of each edition and whenever possible sales on Friday the 13th of any month should be avoided and often are. And finally, of course, never speak ill of the television series Firefly.
January magazines don’t have any superstitions as far as I’m aware of. To the publishing world the first issue of the year is to be appreciated, not feared or stressed over. It is the opportunity to set the standard for the upcoming year.
