THE TREND
EDIT SEPTEMBER 2026
CONTENTS 01 A NEW ERA OF SELF EXPRESSION 03 VINTAGE INFLUENCE 05 SCULPTURAL FORM 07 CONTEMPORARY CLUSTERS 09 BEZEL AND DEMI-BEZEL
11
HIDDEN DIAMOND DETAIL
13
MODERN MULTI-STONES
15
CURVE DESIGNS
17
DISTINCTIVE BY DESIGN
18
THE FULL COLLECTION
A NEW ERA OF
SELF EXPRESSION
Design is becoming a form of self-definition. Across engagement and wedding jewellery, a clear shift is taking place towards pieces that feel more distinctive, expressive, and closely aligned to the individual wearing them. Rather than reaching for what feels familiar or widely chosen, today’s customer is drawn to designs that reflect identity, selecting details, compositions, and combinations that carry personal meaning. This shift is not defined by a single aesthetic, but by a mindset. For some, it means reworking classic silhouettes with subtle yet defining elements. For others, it is the pull of vintage influence, where intricate design brings character and depth. Elsewhere, it finds expression in layered multistone compositions and pieces that sit closer to wearable art. Whether minimal or more maximal in approach, the common thread is individuality through intention. Shaped by this direction, our latest collection brings together designs that move beyond the expected. It presents an opportunity to offer something more considered, where each piece holds its own meaning, and where the overall offering speaks to a customer choosing with purpose rather than convention. 01
01
VINTAGE
INFLUENCE In a market shaped by mass production, there is a growing demand for pieces that feel distinctive. Vintage-inspired engagement rings answer this shift, offering character through design choices that stand apart from modern collections. Rather than following short-lived trends, vintage styles draw on established designs that carry a sense of history and identity. Intricate details such as milgrain edging, filigree work, halo settings, and ornate side stones create depth and visual interest, setting them apart from more minimal, contemporary styles. Whether inspired by Victorian, Art Deco, or mid-century influences, these pieces reflect a richer, more decorative approach that resonates with customers seeking something with real personality. This revival has also been shaped by cultural moments, including high-profile engagements that have brought vintage-inspired design into mainstream conversation. In turn, neo-vintage styles, bridging traditional aesthetics with modern craftsmanship, continue to gain traction. They present an opportunity to move beyond minimal silhouettes and introduce greater variation within a collection, while responding to a broader desire for detail-driven design and individual expression.
03
SCULPTURAL
FORM
Where most engagement ring design works within established forms, sculptural styles rewrite them entirely. Defined by bold shapes, deliberate structure, and architectural confidence, they are crafted to present a diversity of their own. Sculptural design draws on the language of art. Shapes are pushed beyond their expected boundaries, with form and structure taking centre stage. Within this collection, duality is explored through sculptural styles that use movement to surprise. What reads as a clean, simplistic four-claw setting from one angle transforms entirely when viewed from another, revealing a complex array of weaving lines that cross and interlock to create structure. These unique details make such pieces distinctive without demanding to be noticed, resulting in a balance of expression and restraint. The customer drawn to a sculptural design is the one who wears their individuality with confidence. Retailers should note that these styles serve a purposeful role within a collection, signaling creative range and generating a conversation that brings people back to the display. They may appeal to everyone, but that is precisely part of their value. 05
CONTEMPORARY
CLUSTERS Cluster designs move away from the traditional single-stone format, bringing together multiple smaller stones to create an intricate and visually expressive composition. These rings build presence through arrangement, allowing light, scale, and placement to work together in a way that feels both detailed and dynamic. Rooted in vintage design, clusters are reimagined within this collection through a more contemporary lens. Stones are arranged in formations that range from softly structured to fluid and unexpected, offering a sense of movement and individuality within each piece. This approach allows for creativity in both shape and layout, resulting in rings that feel less predictable and more exciting through detail discovery. As customers look beyond conventional formats, contemporary clusters offer something distinctly different. They combine the familiarity of heritage inspiration with a more modern sense of expression, appealing to those drawn to pieces that feel intricate and characterful. Bold enough to be noticed. Beautiful enough to be worn for a lifetime.
07
BEZEL &
DEMI-BEZEL Bezel settings are defined by their lean, architectural lines, framing the stone in a continuous band of metal. This construction creates a highly protective finish, shielding the edges of the central stone while enhancing durability for everyday wear. It is a setting that feels both modern and practical, appealing to those who value longevity as much as aesthetics. The demi-bezel offers a more open variation. Securing the stone at two opposing points, it maintains a strong sense of structure while allowing more light to pass through, enhancing the diamond’s natural brilliance. This balance between coverage and exposure creates a lighter visual effect, making it an ideal choice for those drawn to the reassurance of a bezel with the openness typically associated with claw settings. Simultaneously minimal and bold, both styles reflect a shift towards designs that prioritise wearability without compromising on form. They bring a sense of ease to everyday wear, positioning the engagement ring not just as an occasion piece, but something designed to be lived in.
09
HIDDEN DIAMOND DETAIL Tucked just beneath the centre stone, often along the bridge, sits a delicate arrangement of fine diamonds, almost hidden from view. These are details designed to be discovered, catching the light in quieter moments and revealing an unexpected sparkle. It is a level of detail that feels almost secretive, existing for the wearer and those who take a closer look. From a distance, the design remains clean and refined, but in hand it reveals a more intimate story. It becomes something known only to the wearer, chosen with care rather than made to be seen by everyone else. This sense of privacy within a piece is part of what makes hidden diamond details a popular choice. Customers drawn to this style are looking to make a piece feel truly their own, where what matters most is felt rather than seen. With an estimated one in four rings now featuring some form of hidden halo, this is a trend with sustained commercial momentum.
11
MODERN MULTI-STONES Multi-stone rings reflect a growing confidence in choosing designs that feel less singular and more composed. Rather than centring everything around one stone, these pieces draw interest through contrast, proportion, and repetition, creating a look that feels more curated than conventional. Each combination of stones introduces variation in scale and rhythm, allowing the design to feel more intentional. The relationship between them creates a visual tension that is as much about the space between stones as the stones themselves, offering customers a way to move beyond the expected towards something shaped by preference rather than tradition. Where a solitaire draws the eye to a single point, a multi-stone design holds it, creating a richer, more expressive presence. As engagement jewellery continues to evolve towards a more individualised aesthetic, multi-stone rings with coordinating bands offer a more personal and self-directed alternative to traditional pairings.
13
CURVE DESIGNS
Not all structures are rigid. Curved band designs embrace a more organic approach to form that replace traditional straight lines with a softness that feels inherently personal. Favouring fluid silhouettes over geometric precision, they bring a warmth to an engagement ring that sets them apart from more conventional styles. Appeal within this category additionally lies in comfort. A curved band contours to the shape of the finger, making it feel more natural to wear across the day. But the design intention goes further than ergonomics, carrying an inherent sense of intentionality that reflects thoughtful design. In a market where mass-produced sets remain the default, this creates a meaningful contrast. A curved design signals a more tailored, personalised approach to jewellery that reflects the wearer’s individual style rather than standard expectation. Retail opportunity is amplified within this collection through a matching curved wedding band designed to sit flush against curved engagement rings, creating a seamless double band effect. This kind of intentional pairing speaks directly to the customer who wants their rings to work together by design, and opens a natural conversation around both pieces from the outset.
15
DISTINCTIVE
BY DESIGN Every piece in this collection is connected by a single thread. No matter the trend, each design direction speaks to the same underlying shift: a customer who is choosing jewellery as a reflection of who they are. An engagement ring is chosen once, worn every day, and carried through a lifetime. That permanence makes the choice a deeply personal one, and the designs within this collection are built around that understanding. Individuality, personality, and self-expression are now driving the force behind purchase decisions. Customers are more considered than ever in how they shop, what they respond to, and what moves them from browsing to buying. This shift reflects a deeper change in how people relate to the things they choose to wear and own, with a growing desire for fine jewellery that carries personal value. When a piece reflects something true about the person wearing it, whether through a symbolic detail or an unconventional form, it stops being jewellery and starts being an extension of identity. Today's customer is looking less for the most popular ring in the display and more for the one that feels most like theirs. A ring chosen for its meaning rather than its familiarity is the ring most worthy of a lifetime of wear, and customers feel that distinctly. Our latest collection is built across multiple expressions of individuality that give every customer something to connect with. From those seeking quiet personal meaning to those drawn to something more immediately striking, each piece serves a different kind of buyer, and together they build an offering that meets the modern customer exactly where they are.
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PRODUCTS
6202 3Q
R1-2635
R1-2622
R1-2627
R1-2611
R1-2611B
R1-2594
R1-2594B
R1-2593
R1-2593B
R1-1401
R1-2588
R1-2626
R1-2628
R1-2629
R1-1370 18
PRODUCTS
6202 3Q
R1-1370B
R1-1369
R1-1369B
R1-2679
R1-2571B
R1-2470B
R1-2572B
R1-2557B
R1-2558B
R1-2639
R1-2581
R1-2582
R1-2584
R1-2592C
R1-2580C 19
PRODUCTS
6202 3Q
R1-2601C
R3-36
R3-37
PD2096
ERG2096
R1-1395
R1-1396
ERG2097
PD2097
R2-2015
R2-2016
R1-2633
WR1-2633
PD2100
ERG2100 20
PRODUCTS PD2101
ERG2101
PD2098
ERG2098
PD2099
ERG2099
Crafted in 9ct, 14ct, and 18ct gold, as well as platinum, each piece is available with either laboratory-grown or natural diamonds. This flexibility allows you to cater to a broad range of customers and price points, without compromising on quality, craftsmanship, or finish. Designed to integrate seamlessly into your existing offering, with a balance of trend relevance and timeless appeal, these pieces are created to feel distinctive, commercially strong, and made to last.
6202 3Q
DISCOVER THE FULL COLLECTION: Scan the QR code or visit www.westonbeamor.com/en/collection/new-in 21
0121 236 4772 info@westonbeamor.com westonbeamor.com 3-8 Vyse Street, Birmingham, B18 6LT