Philippines is highly Westernised and is the third-largest English-speaking country in the world. This is a significant advantage to UK businesses as Filipinos are more receptive
to Western products and services.
It is predicted that Philippines will become the third-largest Southeast Asian market in the near future, a projection that benefits retail trade prospects. As the country’s young and increasingly middle-class population continues to grow to over 106 million, so does its consumer-driven economy and labour force, creating a much larger market for foreign consumer goods.
