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Color Touch & Shinefinity vs Shades EQ Tech Guide

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POWER BRANDS FOR ALL YOUR DEMI SERVICES 2

COLOR TOUCH

INTENSE VIBRANCY & SHINE

• Ideal for grey coverage up to 70%1

• Transformative Blonde toning

• Add depth with root shadow

• Gentle lift with 4% Emulsion

• Maximum tonal neutralization

• Perfect choice for vibrant reds

BOTTLE OR BOWL & BRUSH FOR EASY APPLICATION

TINTED GLOSS

Color Result Our most pigmented demi for intense vibrancy and shine

Benefits

• Alkaline formula for intense vibrancy

• Ammonia-free

• Low lift

• Up to 70% grey coverage1

• Lasts up to 28 washes with soft regrowth

• Metal Purifier for balanced color results

• Vegan

SHINEFINITY

SHINE YOU CAN FEEL

• Ultra natural blend for the first signs of grey

• Blonde toning – Speed & Flash Glazes

• Balance faded ends with an ultra-natural finish

• Zero lift

• Shimmering veil of color

• 4 unique boosters to enhance or pastelize any shade

BOTTLE OR BOWL & BRUSH FOR EASY APPLICATION

SHEER GLOSS

Color Result Long-lasting color glaze for a translucent shimmering character

Benefits

• Balanced pH technology for deeper color penetration

• Up to 250% shinier hair2 and Up to 50% smoother and softer hair3

• Zero ammonia, silicones and alcohols

• Zero lift, Zero damage

• Ultra-natural blend for first signs of grey

• Lasts up to 20 washes

• Metal Purifier for balanced color results

• Vegan