Ultimate Repair Guide by Wella Brand Education

WHAT IF YOU COULD REPAIR HAIR DAMAGE IN 90 SECONDS AND KEEP IT PROTECTED FROM FURTHER DAMAGE?

THE SKINIFICATION OF HAIR

Skin care inspired, science-based product and a personalized regimen.

Hair repair & damage prevention is the No.1 hair concern of clients.

The hair care category is evolving, from hygiene to beauty, following skin care trends.

MOST OF YOUR CLIENTS DAMAGE THEIR HAIR EVERY DAY

TO ACHIEVE THE LOOKS THEY LOVE IN THE SHORT TERM, THEY DAMAGE THEIR HAIR IN THE LONG TERM.

Daily Wear & Tear

Combing, brushing, and even washing the hair will damage the hair. hair damage.

Pollution

Impurities from pollution as metals can be harmful to the hair.

Constant color changes can damage hair. Still this is not the biggest cause of damage as it’s being done occasionally.

PATENTED TECHNOLOGY FOR HEALTHY LOOKING HAIR

Alpha-Hydroxy Acid is an organic acid, small enough to penetrate the hair fiber at the deepest level. Rebuilding hydrogen bonds in the cortex, for a strong hair core.

The special combination of AHA & bio-identical Omega-9 delivers the ultimate repair, that you can see and feel.

A bio-identical lipid, targeting the outside of the hair fiber. Coating the surface and filling in the cuticle to re-create a protective barrier.

Cleanse & Prepare

SHAMPOO

A rich cream shampoo that cleanses gently and effectively with a luxurious lather. Removes all the small impurities that can be harmful to the hair (metals, product build-up, oils, dirt and pollution) and starts to rebuild the hair.

SHAMPOO HOW TO USE

MAKE THE HAIR RECEPTIVE FOR THE TREATMENT WITH METAL PURIFIER TECHNOLOGY TO DETOX THE HAIR*.

Brush the hair

Brush the hair to remove product residue and knots to make the hair receptive for the treatment. Wet the hair.

Emulsify from scalp to ends

Spread the shampoo in your hands, emulsify from scalp to ends. Repeat as shampooing twice with a smaller amount is often more efficient than only once.

Remove impurities

Make sure to spread the luxurious lather to the lengths to remove all the small impurities that can be harmful to the hair (metals, product build-up, oils, dirt and pollution).

*From metals and impurities to pollution

CONDITIONER

Deep conditioner with a creamy texture for daily usage to detangle, deeply strengthen and repair. Gives intense inner strength without weighing the hair down. Leaving the hair soft to touch, feeling clean and fresh.

CONDITIONER HOW TO USE

GIVES INTENSE INNER STRENGTH WITHOUT WEIGHING DOWN THE HAIR, LEAVING THE HAIR SOFT TO TOUCH, FEELING CLEAN AND FRESH.

Measure the conditioner

With deep inside action, this conditioner is different from a more slippery formula. For extra slip, add a spritz of Miracle Hair Rescue before the conditioner.

damaged areas

Start applying on most

Start the application on top of the head, where the hair is mostly damaged. Work the product into your hands before you apply to add warmth.

Boost the moisture

Add warm water to a towel, wrap around the head. This is a nice treat that facilitates the softening of the cuticle and boosts the molecules to penetrate faster without harming the hair.

Smooth & Detangle

MASK

Hair gets damaged unevenly & damage accumulates as the hair grows, that’s why the ULTIMATE REPAIR Mask offers targeted delivery.

Smart conditioning agents detect the most damaged parts of the hair to repair it accordingly.

MIRACLE HAIR RESCUE

A treatment to repair hair damage in 90 seconds. Intensively strengthens and smooths hair thanks to AHA & Omega-9.

MIRACLE HAIR RESCUE

HOW TO USE

MIRACLE HAIR RESCUE REPAIRS HAIR DAMAGE IN 90 SECONDS, INSIDE AND OUT.

Intensively strengthens

This is an intense formula and because it’s a liquid it penetrates faster into the hair, only needing 90 seconds! Don’t apply another product, and don’t start to blow dry until the 90 seconds is done

Repair hair damage

Spray on clean towel-dried hair, making sure to get it spread over the full hair. Just a light spritz and you’re good.

SECONDS

Let it absorb

Think like skin care, after cleansing the face and applying the serum, you will want it to absorb, before you apply the moisturizer. Style as usual.

PROTECTIVE LEAVE-IN

Delicate cream serum that protects, repairs and smooths all hair types. Gives instant frizz control and easier styling.

PROTECTS FROM 5 KEY CONCERNS:

Breakage | UV | 450°F Heat | Mechanical Damage | Frizz

PROTECTIVE LEAVE-IN HOW

TO USE

THE PROTECTIVE LEAVE-IN WILL HELP TO PROTECT THE HAIR FROM FURTHER DAMAGE AND GIVE THE ULTIMATE FINISH.

Seal the repair

Damaged hair is fragile and it’s important to protect it from further damage.

1-2 pumps for fine hair, 3-4 pumps for coarse hair.

More pumps can be used for very long or thick hair.

Extra drop

Hair naturally has a negative surface charge.

The more hair is damaged, the more it will be negatively charged.

Use 1 additional drop as a finishing touch on dry hair to tame flyaways.

The Ultimate Blowout

Experience the most transformational result with a professional blowout.

Use the Protective Leave-in before and after any blowout to protect hair and refine the style.

A leave-in overnight serum that visibly corrects dullness, dryness, and breakage caused by night stressors, like pillow friction. Omega-9 for intense moisture and defense polymers that help protect by creating an invisible shield. Overnight Repair

After one night:

NIGHT SERUM

&

REVIVED, RADIANT, LESS FATIGUED LOOKING HAIR

Protection * Vs. non-conditioning shampoo

After one week:

NIGHT SERUM HOW TO USE

The new ULTIMATE REPAIR Night Serum helps repair, moisturize & protect hair overnight

Heatless Hair Style

When consulting with your client, recommend that they try not to sleep on top of their hair. For clients with curly hair, recommend to wrap their hair with a loose silk scrunchie, scarf, or bonnet while sleeping.

Clients with long hair can make a loose braid and any hair type can benefit from a silk pillowcase.

Night Serum works perfectly for overnight heatless curls. Teach your clients how to apply the product before rolling hair into place. Night Serum is also suitable for overnight twist outs or braids.

Usage

Apply 2-4 pumps on dry or damp hair. Distribute from mid-lengths to ends, no need to rinse. Can be used up to every night, also in between washing days.

8-hour repair & protection against night stressors.

Protective Hair

Styling

Teach your clients the benefits of sleeping with a silk or satin pillowcase, or to try a bonnet for extra protection. The smooth textured fabric is a better choice compared to traditional linen or cotton, as this creates less friction on hair.

TAILORED REGIMEN FOR ALL HAIR NEEDS

LET THE HAIR TYPE GUIDE THE PRODUCT AMOUNT AND THE DAMAGE LEVEL TO GUIDE THE TIME

1. ANALYZE THE DAMAGE LEVEL

Pull strands between your fingers. Damaged hair is brittle and breaks easily. When wet it can stretch excessively without returning to its original shape.

Shake the hair and watch the midlengths and ends. Damaged hair falls without a bounce, looks stiff and can be more difficult to detangle.

Flip the ends to see how stiff they are. Damaged hair is lacking smoothness and flexibility.

2. PERSONALIZE THE REGIMEN

REGIMEN IS BASED ON A ROUTINE OF 3 WASHES PER

SERVICES IN THE SALON

REPAIR & SMOOTH

Create high-shine and tangle free hair while repairing breakage and protecting against further damage.

THE TOTAL PACKAGE

For the highest level of repair and protection, and added smoothness and shine, use the entire lineup.

THE ULTIMATE BLOWOUT

Can be added to any in-salon service or as a standalone service for customers who want to transform their damaged hair into healthy-looking hair with movement and body.