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WELLA PROFESSIONALS IS EXPANDING ITS LEADERSHIP IN ANTI-FRIZZ & SMOOTHNESS WITH

SMOOTHFILLER & ULTIMATE SMOOTH Demand for smooth, shiny, frizz-free hair continues to grow. These new innovations help stylists tailor smoothness for every client.

THE ULTIMATE PARTNERSHIP

A complete anti-frizz & smoothness regimen for all hair types—from salon to home— for effortless styling and natural movement.

IN THE SALON: ™ SMOOTHFILLER Give your clients up to 3 months of smoother hair and reduced frizz that’s easier and faster to style.

AT-HOME REGIMEN: ULTIMATE SMOOTH WITH NEW 24/7 SILKY MILK

NEW

A non-greasy, lightweight, leave-in formula for smoothness, frizz control, UV & heat protection. Perfect for daily touch-ups, on-the-go! Suitable for fine to medium hair types.

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ULTIMATE SMOOTH CONSULTATION GUIDE 1

IDENTIFY AREAS OF CONCERN “Is your hair feeling dry, dull, or hard to manage?” “Does your hair lack shine, frizz easily, or resist styling?” “Are you struggling with dryness, frizz, or hair that won’t stay in place?” “Does your hair feel rough, lifeless, or difficult to style?” “Is the hair fine or coarse in texture?”

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PERSONALIZE THE SALON REGIMEN Hair type, texture and goal will help guide to a personalized care regimen, in salon and at home.

FINE

MEDIUM

COARSE

SHAMPOO CONDITIONER 30 seconds

MASK 3 minutes

5 minutes

10 minutes

NEW 24/7 SILKY MILK Apply 1-5 pumps to damp or dry hair to tame frizz and flyaways. Reapply as needed. 1–2 pumps

2–3 pumps

Up to 5 pumps

MIRACLE OIL SERUM 1 pump

Glass Liquid Layer

Exclusively In-Salon

1 pump

1–2 pumps

LAYER UP! WITH GLASS LIQUID LAYER EXCLUSIVELY FOR PROFESSIONALS Apply 3-5 sprays to damp hair before blow-drying smooth.

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AT-HOME REGIMEN

READY FOR NEXTLEVEL SMOOTH?

Recommend ULTIMATE SMOOTH for your clients to control frizz & maintain smoothness, nourishment, and shine between appointments.

Upgrade to SmoothFiller and enjoy results for up to 3 months.

3–5 pumps