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S_Sebastian Brand Booklet_2026

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Brand Manifesto HAIR IS IDENTITY.

Hair is intrinsic to how we present ourselves to the world. Our hair celebrates the freedom to express our individuality with pride, confidence and joy.

HAIR IS ARTISTRY.

We are artists at our core. Hair is our medium, the fiber with which we craft our skill and creativity.

HAIR IS EVOLVING.

We embrace and enable endless hair expression. We are continually inspired by the possibilities of what’s next.

HAIR IS UNITING.

We connect a global community of innovators, stylists, creators and lovers of all things hair.

SEBASTIAN. SHAPE YOUR WORLD

“As hair stylists, we like showcasing our craft by celebrating the true individuality of our clients.”

“Unfortunately, in a world that demands conformity we are left alone in our quest for the authentic self: all Brands talk about keratin, bonding, scalp, true to tone color... I wish I had a partner who dared to break the rules of the Hair Industry and truly empower my creativity.”

Global Artistic Director - Sebastian Professional.

Considered to be one of the most iconic and pioneering brands in the last 50 years…

We have now embarked on a trailblazing journey, beginning with our DNA. Be ready to Shape your world, with the new SEBASTIAN PROFESSIONAL

We reinvented a style icon rooted in artistry & culture: our mission is to guide you to master the creative process and push the limits of what you can achieve and inspire a new generation to express their own style.

Shape Your World.

Artistry in your hands.

Created with stylists for all.

Contemporary new pack design with stopping power, elevated artistic touches & shoppability

Product Line Up – Care & Hybrid

DARK OIL SMOOTH + SHINE

Shampoo: 50ml, 280ml, 1L

Conditioner: 200ml, 1L

Mask: 30ml, 145ml, 500ml

Styling Oil: 30ml, 100ml

Lite Styling Oil: 30ml, 100ml

Hair Mist: 200ml

PENETRAITT

REPAIR + REPLENISH

Shampoo: 50ml, 280ml, 1L

Conditioner: 200ml, 1L

Mask: 30ml, 145ml, 500ml

Overnight Repair Serum: 100ml

DRENCH HYDRATION + MOVEMENT

Shampoo: 50ml, 280ml, 1L

Conditioner: 200ml, 1L

Mask: 145ml

Product Line Up – Care & Hybrids

VOLUPT

VOLUME + BODY

Shampoo: 280ml, 1L

Conditioner: 200ml, 1L

Thickefy Volumizing Foam: 150ml

Spray Gel: 150ml

NO.BREAKER

STRENGTH + BOND-BUILDING

Bonding & Styling Leave-In Cream: 145ml

Treatment Spray: 100ml

POTION 9 NOURISH + FLEX HOLD

Leave-In Styling Cream: 50ml, 145ml, 500ml

SHAPER

SHAPE + HOLD

Shaper: 43gr, 300gr

Shaper +: 43gr, 300gr

Re-shaper: 43gr, 300gr

Zero Gravity: 43gr, 300gr

Shaper Fierce: 300gr

Shaper Shinespritz: 200ml

STYLING & TEXTURE

DEFINE + HEAT PROTECTION

Mousse Forte: 200ml

Microweb Fiber: 45ml

Gel Forte: 200ml

Craft Clay: 50g

Texture Maker: 150ml

Texturizer: 145ml

Trilliant Spray: 150ml

Twisted Cream: 145ml

Product Line Up –

CELLOPHANES

SEMI-GLOSS COLOR SHADES

A Range of Semi-Gloss Color shades:

• Caramel Brown: 300ml

• Chocolate Brown: 300ml

• Cinnamon Red: 300ml

• Clear Shine: 300ml

• Cranberry Red: 300ml

• Espresso Brown: 300ml

• Honeycomb Blonde: 300ml

• Ice Blonde: 300ml

• Vanilla Blonde: 300ml

Artistry is what makes us unique. We bring our passion for the craft to life at every level of execution.

Salon Benefits

JOIN THE MOST ARTISTIC PRO HAIR COMMUNITY

Be part of our Tribe of Creators and push your creative limits. Showcase your skills on stage and social to build your salon and stylist’s profile

PREMIUMIZE YOUR SALON SERVICES

With iconic Hybrid products, customized cocktailing and exclusive care salon services for limitless hair invention and expression.

INCREASE LOYALTY & FREQUENCY

Engage clients who love experimenting with bold new looks and spend up to 2x more* through new seasonal styles and techniques.

ELEVATE YOUR SALON IMAGE

Leverage the new brand aesthetic to attract the trendy, cool clients who are looking to learn from the masters how to evolve their style.

STAY AHEAD OF THE TREND

Keep your team connected to the global cultural trend moments and stay on the cutting edge with new skills.

Elevate your salon to a new level of artistry with new education programs.

Creative Product experience

Innovative Consultation

Stylist Session

Cut & Style the Sebastian way

Ask your Sales Rep how to order!

SALON RETAIL DISPLAY SHELVING

ICONIC PRODUCT GLORIFIERS

SHELF STRIP AND PRODUCT RAMPS

INTERCHANGEABLE COUNTER DISPLAYS FOR COCKTAILING, NEWNESS, & ICONS

Visual Merchandising & Retail Area Displays

The new visual merchandising experience invites everyone to become an artist supporting our long-term vision of the brand to be The Masters in Artistry Company.