Fall National Feature Go Live September 15th
What is The “Not So Old Fashioned” The Not So Old Fashioned Fall Feature brings a fresh seasonal twist to a timeless favorite— designed to engage guests, energize our teams, and drive beverage revenue across the portfolio. Each participating hotel will showcase two required cocktails—Buffalo Harvest and Fig & Rye—with the option to add up to three approved creations.
To bring the program to life, we are partnering with Kyra and the Marketing team to create eyecatching collateral and digital media. TK will also help expand our e-commerce presence and help drive social media to build excitement, encourage team participation, and increase guest engagement.
With Dress The Drink Handcrafted Syrups, standardized recipes, signature garnishes, and ready-to-use marketing support, the program makes it easy for every property to shake up the season, deliver consistent quality, and turn a classic cocktail into a memorable fall experience.
Keys for Success Dress The Drink Handcrafted Syrups:
Harvest
Fig Demerara
Smoked Cherry (Optional )
Shiso (Optional)
Required components:
2” x 2” ice cube made in-house or thru Abstract Ice
Old Fashioned glass
Approved garnishes:
Filthy Black Cherry
Dehydrated Orange made in-house or Dress The Drink
Cocoa-Dusted Dehydrated Orange Dress The Drink
Brûléed GoldDusted Cinnamon Stick - Dress The rink
Orange-Infused Waffle Crisp - made in-house using Golden Waffle
Smoked – With Dome or Box in front of guest when possible
Date
Action
July 22
Review during the F&B Call.
August 1–5
Timeline
Submit cocktail selections to Kyra for posters and digital collateral. Submit your selections
By August 15
Order syrups, garnishes, Abstract Ice, Filthy Black Cherries, and other supplies.
September 1–10
Train bartenders, prepare cocktails, and update the POS. Launch early if ready.
September 15
All properties go live!
October 1
Submit preliminary sales results and a brief recap.
November 1
Submit updated sales, best practices, and social media impact.
December 1
Submit final sales and program recap and impact
Option 2 2A
2B
Option 3 3A
3B
3C
3D
Option 4 4A
4B
4C
4D
Option 5 5A
5B
Build 1-2-3
Pour 2 oz spirit and ¼ oz Old Fashioned syrup over ice in a mixing Glass
*adjust to ½ oz syrup for a slightly sweeter drink
Stir, then strain into an Old-Fashioned glass over a large ice cube
*Make sure to stir for about 20 seconds
Garnish with a Filthy Cherry, dehydrated orange, and optional orange waffle crisp
*Optional Waffle Crisp using
Golden Waffle mix and Waffle iron
Optional: Smoke tableside and describe including wood aroma
*Optional Smoke option to add complexity and wow factor
Key Contacts • Dress The Drink Matthew McClure, President/Owner matt@dressthedrink.com | (702) 349-1042 • Abstract Ice Cathy Bass, Director of National Accounts cbass@abstractice.com | (615) 930-8616 • Golden Waffle Paul Wilson, Head of Sales Hospitality pwilson@goldenwaffles.com | (215) 694-7593 • FILTHY Chris Hallahan, VP of National Accounts chris@filthyfood.com | (410) 440-1288 Available through your liquor distributor.