CARE & STYLE BOOK 2025
CONTENT:
03 02 01
PRESTIGE
Ultimate Repair
Ultimate Smooth
PREMIUM
ColorMotion+
Fusion Elements
Oil Reflections
Nutricurls
BASE
Invigo Brilliance
Invigo Nutri-Enrich
Invigo Volume Boost
Invigo Blonde Recharge
Invigo Balance
04
05
STYLING
EIMI Volume
EIMI Smooth
EIMI Texture
EIMI Shine
EIMI Waves & Curls
EIMI Finishing Spray
IN-SALON SUPPORT
Color Fresh Mask
Marula Oil
Massage Techniques
WHAT IS IT HOW IT WORKS HOW TO USE
SHAMPOO
CONDITIONER
A rich cream shampoo that cleanses gently and effectively with a luxurious lather.
Deep conditioner with a creamy texture for daily usage to detangle, deeply strengthen and repair.
MASK
MIRACLE HAIR RESCUE
PROTECTIVE LEAVE-IN
Intense smoothing mask for detangling without a heavy feel.
• 6x easier detangling.1
• Formulated with AHA & Omega-9.
A treatment to repair hair damage in 90 seconds.2
• 99% less breakage.3
• 12x smoother hair.4
• Shinier hair after each use.
Delicate cream serum.
• 5-in-1 protection against breakage, uv, heat, mechanical damage, and frizz.
• Anti-frizz effect for up to 72 hours.
An overnight leave-in serum that provides frizz control and up to 6x Smoother Hair4
8-hour repair & protection against night stressors.
Up to 78% less breakage4
Up to 86% less split ends4
Removes all the small impurities that can be harmful to the hair (metals, product build-up, oils, dirt and pollution) and starts to rebuild the hair.
Gives intense inner strength without weighing the hair down. Leaving the hair soft to touch, feeling clean and fresh.
Apply to wet hair, lather thoroughly and rinse. Repeat as desired.
Adaptive Technology has conditioning agents which detect the most damaged parts of the hair to repair it.
Apply to shampooed, damp hair starting on the most damaged areas. Leave on for 30 seconds for moderately damaged hair, and up to 3 minutes for most damaged hair.
Apply to pre-shampooed, towel-dried hair. Process for 5 to 10 minutes before rinsing.
Intensively strengthens and smooths hair thanks to AHA & Omega-9.
Protects, repairs, and smooths all hair types to give instant frizz control and easier styling.
At night, Omega-9 penetrates deeper6 into the hair to moisturize it. Defense polymers protect by creating an invisible shield against night stressors like friction & frizz.
6Than Ultimate Repair Steps 1-4.
Mist generously over toweldried, clean hair and gently comb through. Leave it in for 90 seconds before styling. Do not rinse and style as usual.
Apply to mid-lengths and ends of clean, damp hair before styling.
Can also be applied to dry hair for additional smoothing.
Apply 2-4 pumps on dry or damp hair. Distribute from lengths to ends, no need to rinse. Can be used up to every night, also in between no-wash days.
ULTIMATE TECHNOLOGY FOR HEALTHY LOOKING HAIR
HEALTHY LOOKING HAIR NEEDS TO BE STRONG FROM THE INSIDE AND OUT.
AHA REBUILDS BONDS INSIDE
OMEGA-9 REPLENISHES HAIR OUTSIDE
Alpha-Hydroxy Acid is an organic acid, small enough to penetrate the hair fiber at the deepest level. Rebuilding hydrogen bonds in the cortex, for a strong hair core.
Bio-identical lipid, targeting the outside of the hair fiber. Coating the surface and filling in the cuticle to re-create a protective barrier.
The special combination of AHA & bio-identical Omega-9 delivers the ultimate repair, that you can see and feel.
BEFORE AFTER
IN-SALON SERVICES ULTIMATE REPAIR
THE ULTIMATE BLOWOUT
In-salon blowdry service to complete a haircut service or give a glam style with healthy-looking body and movement.
REPAIR hair damage with Miracle Hair Rescue and then PROTECT with Protective Leave-in.
OUR FAVORITES
CONDITIONER
WHAT IS IT HOW IT WORKS HOW TO USE
Formulated with Metal Purifier technology to detox your hair from metals. Color safe.
Nourishing formula lathers into a luxe foam to cleanse dry, dull hair of impurities and prepare it for deep nourishment.
Daily conditioner that instantly detangles and nourishes hair.
Leaves it smoother and shinier while reducing frizz.
Apply to wet hair and lather. Rinse and repeat if needed.
Apply to clean, damp hair lengths and ends. Leave on for 30 seconds to 3 minutes. Rinse thoroughly.
Luxurious mask for deep inside out nourishment.
Leaves hair visibly smoother and shinier, while reducing frizz.
Apply to clean, damp hair. Leave on for 5 to 10 minutes. Rinse thoroughly.
Intense oil serum that nourishes hair, leaving it visibly smoother & shinier.
Offers frizz control and protects from UV and heat.
Apply 1-3 pumps evenly onto damp hair lengths & ends and wait 30 seconds before styling. Can be used on dry hair for finishing.
SHAMPOO
MASK
MIRACLE OIL SERUM
HOW IT WORKS FOR ULTIMATE SMOOTHNESS & SHINE.
HAIR CRAVES INSIDE & OUTSIDE NOURISHMENT
INSIDE
DEEPLY NOURISHES THE HAIR PATENTED OUTSIDE RECREATES A
TRANSFORMATIVE EFFECT ON DRY, DULL & FRIZZY HAIR
*Shampoo, Mask, Oil Serum
*Shampoo, Mask, Oil Serum
*Shampoo, Mask, Oil Serum
MIRACLE BLOW DRY SERVICE
01.
Consultation is key!
Let your client tell you about her hair, and ask open questions. This service is ideal for frizzy, dry or dull hair.
04.
During the development time, a relaxing scalp massage will create a luxurious experience. Finally, rinse and towel-dry.
02.
Start by shampooing hair with Ultimate Smooth shampoo twice. This will remove all the impurities & prepare hair for the treatment. Rinse thoroughly and towel-dry.
05.
Apply the Miracle Oil Serum evenly on damp hair lengths & ends. Allow 30 seconds to absorb before blow drying the hair.
03.
Mix 25g of Ultimate Smooth Mask with 3-5 pumps of Miracle Oil Serum. Divide hair in four parts and apply it section by section on lengths & ends.
06.
A drop of oil serum on dry hair will bring more definition & shine.
WHAT IS IT
COLOR PROTECTION SHAMPOO
MOISTURIZING COLOR REFLECTION CONDITIONER
STRUCTURE + MASK
PRE-COLOR TREATMENT PROFESSIONAL ONLY
POST-COLOR PROFESSIONAL ONLY
Helps to lock in color while preserving hair’s smoothness and shine.
HOW IT WORKS HOW TO USE
Encapsulates metals, reducing the formation of free radicals, responsible for color fading.
Daily use.
Helps restore hair surface quality for vibrant shine.
Smoothing cuticles for improved shine and manageability.*
• With Wellaplex bonding agent
• Helps to reconstruct hair bonds. For stronger hair.**
• Adds smoothness and shine for excellent color reflections.
Enhances hair surface smoothness and shine.
With Free Radicals Protection and additional anti-oxidants.
Daily use.
Prepares hair for more even color results. Increases smoothness and shine.
To be used every 1-2 weeks.
Before any color. Mist over clean hair before coloring.
Improves color molecules retention.***
Optimized pH after oxidative color service.
To complete any oxidative color service.
Apply to shampooed hair, process for 30 seconds before rinsing.
OUR BEST COLOR CARE LINE
COLOR PROTECTION + STRENGTH
Regular use of ColorMotion+ care regimen improves colored hair quality in three areas that are specifically important for colored hair.
FREE RADICALS
Protection Technology
Encapsulates metals, reducing the formation of free radicals, responsible for color fading.
HAIR SURFACE POLISHER
Smoothing cuticles for improved shine and manageability.*
WELLAPLEX BONDING AGENT
Helps to reconstruct inner hair bonds. For stronger hair.**
IN-SALON SERVICES
COLORMOTION+
COLORMOTION+ SERVICE
A complete pre- and post-color care service. Pre-Color Treatment enhances hair surface smoothness and shine. Express Post-Color Treatment that helps to preserve color intensity until your next color.*
*For up to 8 weeks when using Structure+ Mask.
INTENSE REPAIR FOR SILKY HAIR FOR UP TO 95% MORE RESILIENCE AGAINST BREAKAGE*
WITH
SILKSTEEL, THE FUSION OF SILK AMINO ACIDS AND MICRONIZED LIPIDS
*Vs. non-conditioning shampoo.
INTENSE REPAIR SHAMPOO
INTENSE REPAIR CONDITIONER
INTENSE REPAIR MASK
WHAT IS IT HOW IT WORKS HOW TO USE
Delicate shampoo that helps to repair damaged hair, leaving the hair clean and cared for.
With EDDS, micronized lipids and silk amino acids. Daily use.
Instantly helps to protect against breakage due to combing and mechanical damage. Detangles hair leaving it smooth.
With silk amino acids. Daily use.
Luxurious creamy mask that helps to repair and protect against breakage.
With intense conditioning ingredients and silk amino acids.
To be used every 1-2 weeks.
SILKSTEEL FUSION TECHNOLOGY INTENSE REPAIR FOR SILKY HAIR
EMPOWERED BY ADVANCED AMINO ACIDS
DAMAGED HAIR
Damaged hair has imperfect cuticles and weakened protein structure. Metallic impurities and free radicals harm the hair surface. Hair feels dry, rough and the hair structure is weakened.
EDDS Micronized lipids Amino acids and silk amino acids
SILKSTEEL FUSION TECHNOLOGY REPAIRS HAIR FIBER ON MICRO AND MACRO LEVELS
Inside hair: Two amino acids penetrate deep into hair cortex, refilling the hair.
Outside hair: Shampoo’s EDDS technology removes metallic impurities via antioxidant action. Micronized lipids provide instant wet conditioning. Silksteel Fusion technology helps to protect the hair from further damage. BEFORE AFTER
IN-SALON SERVICES FUSION
INTENSE REPAIR SERVICE
Instantly recovers hair fiber and helps to prevent future hair breakage.
Remember also WellaPlex service for stronger hair.
For up to 8 weeks when using Structure+ Mask.
WHAT IS IT
RENEWING SHAMPOO
RENEWING CONDITIONER
RENEWING MASK
Gently cleanses hair with a luxurious foaming experience.
HOW IT WORKS HOW TO USE
Revives hair smoothness and shine for a healthy look and feel.
• 91% natural origin formula*
• 80% recycled plastic 250ml bottle, 50% recycled plastic 1L bottle.
Daily use.
Instant detangling conditioner renews hair manageability and shine.
• 95% natural origin formula*
• 50% recycled plastic tube and bottle.
Daily use.
Moisturizing mask with intense conditioning renews hair smoothness and shine.
Protects hair from frizz and breakage.
• 95% natural origin formula*
To be used every 1-2 weeks.
OUR MOST GENTLE HAIR CARE LINE FOR HEALTHY
FEELING HAIR &
SCALP
CAREFULLY SELECTED CARING INGREDIENTS
Aloe Vera
Inspiring for its gentle caring properties.
Vitamin E
With antioxidant power, the formulas effectively reduce free radicals damage.
Olive Essence
To give smoothness & shine.
Cotton-based conditioning ingredients
To give smoothness & shine.
Kaolin Clay
Natural mineral used classically in skincare to gently absorb excess oil and helps to absorb excess sebum, leaving scalp with a clean & comfortable feel.
BEFORE AFTER
IN-SALON SERVICES ELEMENTS
MOISTURE RENEWAL SERVICE
Restores hair moisture, shine and nourishment for a healthy look and feel. Using the Elements Renewing Mask for 5 minutes with heat provides intense conditioning and renews hair without silicones.
OUR FAVORITES
LUMINOUS REVEAL SHAMPOO
LUMINOUS INSTANT CONDITIONER
LUMINOUS REBOOST MASK
WHAT IS IT
Light moisturizing shampoo leaves the hair deeply cleansed and luminous.
30-second smoothing conditioner that leaves the hair luminous and smooth.
Nourishes and replenishes the hair structure leaving the hair smooth and luminous.
LUMINOUS SMOOTHING OIL
LIGHT LUMINOUS REFLECTIVE OIL
HOW IT WORKS HOW TO USE
Helps to protect hair cuticles from free radicals with EDDS.
• Hair surface is cleansed from impurities and protected from minerals. Daily use.
Locks moisture in. Daily use.
Versatile perfecting oil for hair smoothness and glossy effect, with macadamia and avocado oils.
For all hair types.
With Panthenol.
Replenishes for the right moisture balance.
To be used every 1-2 weeks.
Light versatile subliming oil, for hair with light texture and harmonious movement, with camellia seed oil.
For fine to normal hair.
Light is captured in to reveal a luminous pearlescent and iridescent reflection.
Natural lipid layer is protected from degeneration for a smooth and reflective hair surface.
Light is directed to reveal a glossy radiant reflection.
Natural lipid layer is protected from degeneration for a smooth and reflective hair surface.
For frequent use.
For frequent use.
OIL REFLECTIONS THE ESSENCE OF SHINE
LUMINOUS REVEAL SHAMPOO WITH EDDS.
• Helps to protect hair cuticles from free radicals.
• Hair surface is cleansed from impurities and protected from minerals.
LUMINOUS REBOOST MASK WITH PANTHENOL.
• Replenishes for the right moisture balance.
• Hair is left soft and nourished.
LUMINOUS SMOOTHING OIL WITH SMOOTHING INGREDIENTS.
• Enhances light reflection.
• Natural lipid layer is protected from degeneration for a smooth and reflective hair surface.
BEFORE AFTER
IN-SALON SERVICES OIL REFLECTIONS
OLEOLOGY PROGRAM HELPS TO PROTECT AND PREVENT AGAINST NATURAL LIPID DEGENERATION FOR A SMOOTH AND REFLECTIVE SURFACE.
FINISH WITH SHINE
Once the hair is dry, finish with a styling iron to get optimal smooth results. Apply a few drops of Oil Reflections on styled hair.
TIP
Use Oil Reflections as a finishing product to protect from heat.
OUR FAVORITES
OUR BEST RANGE FOR LONG-LASTING CURL DEFINITION.
THE RIGHT LEVEL OF NOURISHMENT FOR YOUR CLIENTS’ WAVES AND CURLS.
NOURISH-IN COMPLEX WITH WHEAT BRAN EXTRACT AND JOJOBA OIL.
MAKING CURLS DEFINED, BOUNCY AND MANAGEABLE, WHILE REDUCING FRIZZ.
SHAMPOO FOR WAVES
MICELLAR SHAMPOO FOR CURLS
CLEANSING CONDITIONER
CONDITIONER
WHAT IS IT HOW IT WORKS HOW TO USE
Lightweight nourishing shampoo that helps to define waves while removing impurities.
Nourishing shampoo that provides definition and anti-frizz.
No sulfates added. Daily use.
Gentle cleanser for waves and curls that helps to get more definition. Replace shampoo with cleansing conditioner for every other wash or even more often. Great for coarse and very dry hair.
The micellar technology gently removes impurities without drying out scalp and hair. Daily use.
Instantly provides light-weight nourishment and definition for waves and curls.
With nourishing low-foam formula.
• Formulated without silicones. As needed.
Soft detangling formula. Daily use.
MASK
WHAT IS IT HOW IT WORKS HOW TO USE
Treatment for intense nourishment.
• Helps to prevent frizz for luscious, touchable curls and waves.
Contains high level of nourishing and softening ingredients.
To be used every 1-2 weeks.
Milky softening leave-in spray that provides lightweight nourishment for alluring waves.
• Spray on damp hair through the lengths.
This nourishing leave-in curl balm is the perfect primer to reveal stunning curls.
• Apply uniformly to damp hair. Can be also used on dry hair for extra definition.
Nourishes and adds manageability. For frequent use.
Nourishes for soft hold, definition, and bounce.
For frequent use.
MILKY WAVES
CURLIXIR BALM
OUR BEST RANGE FOR LONG-LASTING CURL DEFINITION
LOOSE WAVES
DEFINED WAVES
LOOSE CURLS
TIGHT CURLS
Lightweight to medium nourishment.
Medium to intense nourishment.
BEFORE AFTER
IN-SALON SERVICES NUTRICURLS
FREE YOUR CURLS SERVICE
Dedicated to your wavy and curly clients: a service that combines products based on client’s wave or curl type providing the right level of nourishment for alluring waves and bouncy curls.
OUR FAVORITES
BRILLIANCE
KEEP YOUR COLOR FULL OF LIFE
INSTANT COLOR VIBRANCY AND COLOR PROTECTION.
COLOR BRILLIANCE-BLEND™ IS A POWERFUL COMBINATION OF NEW INGREDIENTS TO MAINTAIN COLOR VIBRANCY AND PROTECT COLORED HAIR.
COPPER ENCAPSULATING MOLECULES MAINTAIN VIBRANCY.
HISTIDINE AND VITAMIN E HELP
TO CONTROL THE OXIDATION PROCESS AFTER COLORATION AND TO PROTECT COLOR (ANTI-OXIDANT SHIELD TECHNOLOGY).
BRILLIANCE
COLOR PROTECTION SHAMPOO
VIBRANT COLOR CONDITIONER
VIBRANT COLOR MASK
MIRACLE BB SPRAY
WHAT IS IT HOW IT WORKS HOW TO USE
pH-optimized shampoo for color protection and vibrancy.
With lime caviar.
With Copper Encapsulating Molecule and Anti-Oxidant Shield Technology. Daily use.
For improved hair surface and enhanced color vibrancy.
With Anti-Oxidant Shield Technology. Daily use.
Intense treatment for improved hair surface and enhanced color vibrancy.
With Free Radicals Protection and additional anti-oxidants.
To be used every 1-2 weeks.
Beautifying spray that provides color vibrancy, detangles and smooths the hair.
With Anti-Oxidant Shield Technology. For frequent use.
INVIGORATING CARE BLENDS TIME
TO RECHARGE
INSTANT COLOR VIBRANCY AND COLOR PROTECTION.
HISTIDINE & VITAMIN E
Helps to control the oxidation process after coloration.
COPPER ENCAPSULATING MOLECULE
Maintains vibrancy.
BEFORE AFTER
NOURISH HAIR BACK TO LIFE INSTANT NOURISHMENT FOR SMOOTH HAIR FULL OF VITALITY.
NUTRI-ENRICH-BLEND™ NOURISHES AND SMOOTHENS DRY OR DISTRESSED HAIR TO ITS FULL VITALITY.
OLEIC ACID AND PANTHENOL
PROVIDE MOISTURIZATION AND NOURISHMENT FOR HAIR, WHILE VITAMIN E PROTECTS HAIR FROM FURTHER STRESS (NUTRI-ENRICH COMPLEX).
NUTRI-ENRICH
DEEP NOURISHING SHAMPOO
DEEP NOURISHING CONDITIONER
DEEP NOURISHING MASK
WHAT IS IT
Nourishes dry or stressed hair leaving it full of vitality.
HOW IT WORKS HOW TO USE
With Nutri-Enrich Complex. Daily use.
Instantly moisturizes dry or stressed hair for nourished hair full of vitality.
Deeply replenishes and moisturizes dry and stressed hair.
With Nutri-Enrich Complex. Daily use.
Instant deep nourishment. For smoothness, manageability and movement.
With Nutri-Enrich Complex.
To be used every 1-2 weeks.
With Nutri-Enrich Complex. Before blow drying or air drying the hair.
WONDER BALM
Instantly helps to prevent frizz by straightening unruly hair while nourishing it. Leaving hair soft, shiny and full of vitality.
With Nutri-Enrich Complex. On clean, damp hair before blow drying.
FRIZZ CONTROL CREAM
INVIGORATING CARE BLENDS TIME TO RECHARGE
INSTANT NOURISHMENT FOR SMOOTH HAIR FULL OF VITALITY.
OLEIC ACID & PANTHENOL
Moisturization and nourishment.
VITAMIN E
Protects from further damage.
VOLUME BOOST
LIGHTWEIGHT CARE FOR VISIBLY UPLIFTED VOLUME.*
VOLUME BOOST-BLEND™ CARES HAIR WITH LIGHTWEIGHT FORMULAS, PROVIDING BODIFIED YET CARED HAIR.
LIGHTWEIGHT FORMULAS GIVE MANAGEABILITY AND SHINE WITHOUT WEIGHING DOWN EVEN FINE HAIR.
BODIFYING SPRING FORCE POLYMERS SURROUND THE HAIR FIBERS, STABILIZING THEM AND HELP TO CREATE THE MOST VOLUMINOUS LOOKS DURING BLOW-DRYING (SPRING FORCE BLEND).
*Vs. non-conditioning Shampoo.
BODIFYING SHAMPOO
UPLIFTING CARE SPRAY
WHAT IS IT HOW IT WORKS HOW TO USE
Shampoo that gives lightweight body and removes residues from hair.
With Spring Force Blend. Daily use.
Gives lightweight care, shine, fullness and light control.
With Spring Force Blend. Apply to clean, damp hair as needed before blow-drying or air-drying.
INVIGORATING CARE BLENDS TIME
TO RECHARGE
FOR VISIBLY UPLIFTED VOLUME.
SPRING FORCE POLYMERS
Help to bodify hair.
LIGHTWEIGHT FORMULAS
Optimal for fuller-looking hair.
BLONDE RECHARGE
HELPS TO FIGHT BRASS FOR BLONDE BRIGHTNESS.
REFRESHES AND MAINTAINS THE BRIGHTNESS AND VIBRANCY OF NATURAL, COLORED OR HIGHLIGHTED BLONDES.
WITH COLOR PIGMENTS.
FLORAL SOFT POWDERY FRAGRANCE.
COOL BLONDE COLOR REFRESHING SHAMPOO
WHAT IS IT HOW IT WORKS HOW TO USE
Refreshes and maintains the brightness and vibrancy of natural or highlighted blondes.
This violet shampoo prevents natural or colored blonde hair from yellowing and helps to eliminate brassiness, leaving it soft to the touch.
For frequent use.
BLONDE RECHARGE
INVIGORATING CARE BLENDS TIME
TO RECHARGE
FOR BLONDE BRIGHTNESS.
CARING FORMULAS
Intense conditioning that leaves hair with a smooth feel.
WITH COLOR PIGMENTS
Effective color-depositing pigments refresh blonde tones and help to eliminate brassiness.
BALANCE
FRESH AND CLEAN FOR HAIR RECHARGED WITH COLOR PIGMENTS.
TAKING CARE OF YOUR INDIVIDUAL SCALP AND HAIR NEEDS, INFUSED WITH CARING AND REFRESHING
INGREDIENTS.
AQUA PURE PURIFYING
WHAT IS IT
With Lotus Extract.
Fresh and clean, for purified hair free of residual impurities and pollutants.
HOW IT WORKS HOW TO USE
Lotus Extract is known to soothe the scalp by reducing inflammation. As needed for deep cleaning.
SHAMPOO
INVIGORATING CARE BLENDS TIME TO RECHARGE
FOR HEALTHY LOOKING HAIR.
REFRESHING FORMULAS
Effective soothing and revitalizing formulas. Leave hair and scalp cared and refreshed.
SPECIALIZED TECHNOLOGIES
Formulas that respond to specific scalp and hair needs.
IN-SALON SERVICES INVIGO
QUICK AND EASY TREATMENTS
INVIGO SERVICES OUR
Select INVIGO mask based on client’s primary hair need. Intensify the mask benefits by wrapping the hair with a warm towel or placing the client under a heat source while the mask processes for 5 minutes.
IN-SALON SERVICES SUPPORT
SKIN PROTECTION CREAM
POST-COLOR TREATMENT
Helps to protect skin from color absorption. A formula that is easy to apply and remove.
Lightweight after-color treatment that protects and enhances oxidative (demi and permanent) color results. Optimized to work best with Wella Professionals color lines. Neutralizes oxidation residues and stabilizes color. Smooths and gives shine to hair.
WELLAPLEX STRENGTHENING SERVICE
FOR LIGHTENED, HIGHLIGHTED OR FRAGILE HAIR.
20 min
Strengthens the hair bonds of lightened, highlighted or structurally damaged fragile hair. Helps to repair the hair structure inside out.
RECOMMENDED FOR
Severely damaged hair in need of repair.
Repair hair damage in 90 seconds*
99% less breakage**
12X smoother hair***
TECHNOLOGY & RESULTS SERVICES
AHA & OMEGA-9
Protect against breakage and repair damaged hair due to mechanical, thermal, environmental, or chemical damage.
*When using Ultimate Repair
Miracle Hair Rescue.
**When using Ultimate Repair
Miracle Hair Rescue instrumental test vs non-conditioning Shampoo. ***Vs. non-conditioning Shampoo.
Dry, dull hair in need of nourishment and frizzcontrol.
Nourishment in 30 seconds, smoothness that lasts up to 3 days1
Up to 85% smoother hair2
96 hours of frizz control3
Silky shine
1if unwashed for 3 days, vs. untreated 2vs untreated 3when using Miracle Oil Serum
Colored or multi-processed hair.
Color protection.
Vibrant shine. Stronger hair.
Formulated with AHA and Omega-9 to repair and strengthen the hair from the inside out without weighing the hair down.
Suitable for any hair texture or wave pattern.
PATENTED TECHNOLOGY
SQUALANE & OMEGA-9
Patented technology of Squalane & Omega-9 deeply nourishes the inside of the hair and recreates a protective barrier on the outside.
The Ultimate Blowout
In-salon blowdry service to complete a haircut service or give a glam style with healthy-looking body and movement.
REPAIR hair damage with Miracle Hair Rescue and then PROTECT with Protective Leave-in.
Miracle Blow Dry Service
Prepare the hair for an ultra smooth blow out. The combination of mask and oil serum smooths hair for definition & shine. This service is ideal for frizzy, dry, or dull hair.
Free radicals protection technology for color protection. Hair surface polisher for vibrant shine. WellaPlex bonding agent for stronger hair.**
Up to 8 weeks color protection.* Stronger hair from root to tip.**
*When using Structure+ Mask. **When using Structure+ Mask vs. no treatment.
ColorMotion+ service
A complete pre- and post-color care service. Pre-Color Treatment enhances hair surface smoothness and shine.
Express Post-Color Treatment that helps to preserve color intensity until your next color.*
*For up to 8 weeks when using Structure+ Mask.
RECOMMENDED FOR
Lightened hair, damaged hair with frequent mechanical stress.
Intense repair.
Resilient hair against breakage.
Smoothness & softness.
TECHNOLOGY & RESULTS SERVICES
SILKSTEEL FUSION PROGRAM
Silk amino acids lipids.
For up to 95 % more resilience against breakage.*
*Vs. non-conditioning Shampoo.
Clients looking for smooth and shiny hair, clients with frizzy hair.
Smoothness & shine.
Anti-frizz effect.
Camellia oil and white tea extract.
Our oil collection for up to 3 times smoother hair* and instant luminosity.
*Shampoo, mask and oil vs. non-conditioning Shampoo.
Clients looking for natural haircare solutions. Clients with oily or dry scalp.
Healthy feeling hair and scalp with gentle purifying service for scalp.
• Up to 99% natural origin formula*.
• Formulated without sulfates, silicones.
• Free of animal-derived ingredients.
• Responsible packaging. With caring natural ingredients: Renewing products: Aloe Vera, Vitamin E, Olive Essence, Cotton-based conditioning ingredients Purifying pre-shampoo clay with Kaolin clay.
*Includes water, natural ingredients, and ingredients made from natural ingredients. See www.wella.com/ natural-formula for details
Intense Repair service
Instantly recovers hair fiber and helps to prevent future hair breakage.
Finish With Shine
Once the hair is dry, finish with a styling iron to get optimal smooth results. Apply a few drops of Oil Reflections on styled hair.
TIP:
Use Oil Reflections as a finishing product to protect from heat.
Elemental Purity
Deep cleansing and scalp rebalancing service for oily scalp. Provides hair manageability and smoothness without weighing down hair.
RECOMMENDED FOR SERVICES
Wavy & curly hair.
Nourishment for their curls & waves.
The right level of nourishment for your clients’ waves and curls making them defined, bouncy and manageable, while reducing frizz.
Free Your Curls service
Dedicated to your wavy and curly clients: a service that combines products based on client‘s wave or curl type providing the right level of nourishment for alluring waves and bouncy curls.
All types of hair needs.
Color protection.
Blonde refreshment.
INVIGO BLENDS™
INVIGO Services
Special ingredients.
Nourishing care for dry hair.
Volume for fine or limp hair.
Advanced technology. Vitamins.
Select INVIGO mask based on client’s primary hair need. Intensify the mask benefits by wrapping the hair with a warm towel or placing the client under a heat source while the mask processes for 5 minutes.
PERFECT PARTNERS FOR STYLING
THE FIRST WORD IN STYLING.
EIMI is the voice with which you can express your styling skills and each client’s individuality. With EIMI you can truly be yourself and shout it out: interpreting the latest global trends, while setting new accents of style and originality. EIMI molds and empowers, shapes and inspires, allowing you to celebrate clients for who they are and everything they want to be — in a phrase: powerfully unique.
WELLA PROFESSIONALS STYLING
SMOOTH TEXTURE
THERMAL IMAGE Heat Protection Spray DRY ME Dry Shampoo
PERFECT ME Lightweight Beauty Balm Lotion
BODY CRAFTER Flexible Volumizing Spray
FLOWING FORM Anti-Frizz Smoothing Balm
OCEAN SPRITZ Salt Hairspray for Beachy Texture
SHAPE ME
48h Shape Memory Gel
SUGAR LIFT Sugar Spray for Voluminous Texture
EXTRA VOLUME Strong Hold Volumizing Mousse
PEARL STYLER Styling Gel
JUST BRILLIANT Shine Pomade
FINISHING SPRAY CURLS
STAY FIRM Workable Finishing Hairspray
RUGGED TEXTURE Matte Texturizing Paste
SOFT TWIRL
72h Anti-Frizz Styling Foam
CURL SHAPER
72h Curl Defining Gel-Cream
DRY ME
WHAT IS IT HOLD LEVEL HOW IT WORKS
Dry shampoo. Shake me, spray me, style me. Apply evenly on dry hair, leave in and brush through.
BODY CRAFTER
Flexible volumizing spray.
Spray evenly on damp hair with emphasis on the roots. Blow-dry while using fingers or brush to create volume. Use on dry hair to create extra texture.
SUGAR LIFT
EXTRA VOLUME
Sugar spray for voluminous texture.
Strong hold volumizing mousse.
Spray, scrunch and manipulate. Apply on damp hair to create great texture and volume, or use on dry hair for a more settled style.
Shake well before use. On damp hair, distribute evenly from root to end. Blow-dry for voluminous support.
THERMAL IMAGE
PERFECT ME
WHAT IS IT HOLD LEVEL HOW IT WORKS
Heat protection spray.
Protect from heat up to 220º C / 428º F. Shake well and spray section by section at arm’s length onto dry hair before heat styling.
Lightweight beauty balm lotion.
Pamper, perfect, protect. Caress a small amount of product on mid-lengths and ends on damp or dry hair for a luxurious feel. Style as you wish.
Anti-frizz smoothing balm.
Apply 2-5 pumps and work thoroughly through the mid-lengths and ends. Blow-dry with a brush. For extra smooth results, finish with styling iron.
FLOWING FORM
WHAT IS IT HOLD LEVEL HOW IT WORKS
Salt hairspray for beachy texture.
48 hour shape memory hair gel.
Styling gel.
Spray into dry or slightly damp hair, then scrunch or shape your beach style using your fingers. For even more chunky texture, blow-dry after shaping. Mist over finished style for hold and control.
Take a small amount in your hands and rub them together. Apply evenly on wet or dry hair from roots to ends. Style as you wish.
Distribute 1-2 pumps into your palms, then work into dry hair to texturize or tousle your style. For extra lift, work into wet hair and blow-dry.
Matte texturizing paste.
Rub into your hands until warm, work into dry hair to shape and texturize rugged looks with a matte finish.
OCEAN SPRITZ
SHAPE ME
PEARL STYLER
RUGGED TEXTURE
WHAT IS IT
Shine Pomade
HOLD LEVEL
HOW IT WORKS
Distribute a thin layer onto the palm of your hand and softly sweep into dry hair to smooth and finish your style.
WAVES & CURLS
WHAT IS IT HOLD LEVEL HOW IT WORKS
72 hour anti-frizz styling foam.
72 hour curl defining gel-cream.
Make your waves touchable with volume, definition and an anti-frizz effect.
Get polished definition, control and bounce with this curl-enhancing styling gel cream.
STAY FIRM
WHAT IS IT HOLD LEVEL HOW IT WORKS
Workable finishing spray.
Hold at arm’s length to mist over finished style as you work for touchable hold.
HAIRSPRAY
SOFT TWIRL
CURL SHAPER
WHAT IT IS COLOR FRESH MASK
NATURAL
Revive and refresh blondes, brunettes, and reds for natural-looking enhancements with a pleasant fragrance.
With AVOCADO OIL & APRICOT KERNEL OIL.
BOLD
Bold and vibrant results let your color do the talking with these playful masks.
FRAGRANCE-FREE with ARGAN OIL.
NEW
RECOMMEND
your client takes home the perfect Color Fresh Mask shade to keep their color looking refreshed in between salon visits.
TECHNOLOGY & INGREDIENT STORY
COLOR FRESH MASK
Color Fresh Masks are formulated with Wella Professionals’ carefully selected dyes for professional results and care ingredients that leave the hair feeling healthy. And all this with zero damage to the hair! Color Fresh Masks not only refresh the professional color service but also reduce hair breakage during combing.
DAMAGE PREVENTION
A smoother cuticle enables the comb to glide through the hair reducing stress, resulting in less tangles and increased manageability.
VISIBLE SHINE
Rich care ingredients give your hair visible shine and leave your hair feeling fantastic.
COLOR DEPOSIT
The direct-acting dyes gently attach to the outer layer of the hair. Depending on the hair structure and porosity, the intensity of the color result varies.
#PROTIP
Color Fresh Masks
are the perfect partner for enhancing, maintaining or transforming your favorite Koleston Perfect shade! Refresh or revive your current color, neutralize brass, or go bold with a vibrant transformation.
HOW TO USE COLOR FRESH MASK
1 Cover gray and/or add dimension with lightener.*
2 Cleanse and treat hair.
3 Apply Color Fresh Mask at the shampoo bowl or at the chair.
4 Rinse and style.
WHO’S IT FOR?
There isn’t just one type of client for the Color Fresh Mask. There is a mask for everyone. IDEAL FOR CLIENTS WHO WANT TO: Neutralize and reduce brassy tones.
COLOR FRESH MASK NATURAL
PEARL BLONDE
LILAC FROST
GOLDEN GLOSS
LEVEL 9/ TO PRE- LIGHTENED
LEVEL 8/0
PRE- LIGHTENED
LEVEL 9/0
LEVEL 8/0
LEVEL 9/ TO PRE- LIGHTENED
LEVEL 8/0
LEVEL 7/0
AFTER
PEACH BLUSH
COLOR FRESH MASK NATURAL
ROSE BLAZE
PRE- LIGHTENED
LEVEL 9/0
LEVEL 8/0
LEVEL 8/ TO PRE- LIGHTENED
LEVEL 6/0
LEVEL 5/0
FADED WARM GOLDEN & COPPER TONES
LEVEL 8/ TO PRE- LIGHTENED
LEVEL 6/0
LEVEL 5/0
CARAMEL GLAZE
COLOR FRESH MASK NATURAL
CHOCOLATE TOUCH
BALAYAGE/ HIGHLIGHTS
LEVEL 8/0
LEVEL 7/0
LEVEL 6/0
AFTER
BALAYAGE/ HIGHLIGHTS
LEVEL 6/0
LEVEL 5/0
LEVEL4/0
LEVEL 6/0 (WARM)
LEVEL 4/0
LEVEL 3/0
COLOR FRESH MASK BOLD & VIBRANT
PRE- LIGHTENED
LEVEL 8/0
LEVEL 5/0
LEVEL 8/ TO PRE- LIGHTENED
LEVEL 8/0
LEVEL 5/0
COLOR FRESH MASK BOLD & VIBRANT
BLUE
MINT
PRE- LIGHTENED
LEVEL 8/0
LEVEL 5/0
LEVEL 8/ TO PRE- LIGHTENED
LEVEL 8/0
LEVEL 5/0
MARULA OIL BLEND SCALP PRIMER
MARULA OIL BLEND SCALP PRIMER
CREATES A PROTECTIVE LAYER ON THE SCALP, FOR INCREASED PROTECTION AND SHIELDING AGAINST THE EFFECTS OF OXIDATIVE SERVICES AND LIGHTENING.
MARULA OIL BLEND SCALP PRIMER
CONTAINS ANTIOXIDANT PROPERTIES PROVIDING A PROTECTIVE LAYER, WHILE HELPING PREVENT AGAINST MOISTURE LOSS.
MARULA OIL BLEND
SCALP PRIMER
HOW IT WORKS
A DUAL PROTECTING SHIELD SYSTEM
Helps to protect and shield the scalp from external elements.
Designed to create an increased protective layer to the scalp.*
DERMATOLOGICALLY AND CLINICALLY TESTED FREE OF ANIMAL DERIVED INGREDIENTS FRAGRANCE-FREE
MARULA OIL BLEND SCALP PRIMER
HOW TO USE
Have your Marula Oil Blend Scalp Primer available at your working area so it is accessible to use prior to all oxidative coloring and lightening services.
TIP
Apply directly to the hair line, followed by horizontal sections through the scalp. Distribute oil lightly using the thumb or first finger.
Do not rinse out. No need to dry into the hair, proceed with color application or on scalp lightening.
• Do not place the nozzle directly on the scalp to keep the service sanitary.
• Apply a small amount to the scalp to avoid over saturation and impact on the color performance.
GREAT COLOR RESULTS
SCALP COMFORT
Following the recommended usage instructions and avoid over saturation, to ensure optimal color & lightening results.
MASSAGE TECHNIQUES ACUPOINT ACTIVATION
ACUPOINT ACTIVATION
Elevate your care service with Wella’s acupoint activation techniques. They are based on effective acupoints on the head and neck.
Developed with an acupoint specialist, these points have traditionally been used in eastern medicine to relax, recharge and revitalize.
Choose a BOOST ACUPOINT ACTIVATION for clients in a hurry to make the most out of the care service moment.
The RECHARGE ACUPOINT ACTIVATION is an extended, more intense longer version for a full recharging moment.
• The Acupoint Activation is done while the treatment is developing on hair.
• Apply firm, circle movements with your fingers.
• Use your middle fingers on head, thumb on shoulders and back.
• One “circle” should last approximately 1 second. The pace is based on heartbeat – it seems fast but is relaxing for your client.
• Make four circles on each acupoint. Repeat once.
MASSAGE TECHNIQUES ACUPOINT ACTIVATION
BOOST
ACUPOINT ACTIVATION
1. BACK TO EAR
Three points (on both sides) from back below occipital bone to the sides.
2. EAR, REAR
Three points behind the ear from below to upwards.
4. TEMPLE HAIRLINE
Five points from top of the ear near to hair line.
5. FRONT HAIRLINE
Five points (on both sides) from middle to corner of hairline.
3. EAR, FRONT
Three points in the very front of ear. Use your ring finger.
6. STRETCHING THE SIDES
Take a firm grip with your palms, hugging the head, “stretching” the scalp upwards for five seconds. Release and repeat.
7. “HAIR SHAKE”
Gather the hair in a ponytail around the crown area. Hold the hair and swing the head lightly by the ponytail. In case of short hair, grasp the hair between the fingers and shake the head from side to side. This feels very relaxing.
8. RAINDROPS
Lightly tap the forehead area with all fingers.
9. SHEN-TING PRESSURE POINT
To finish, press the point in the middle of the hairline firmly for five seconds. Use one middle finger on top of other to get firm pressure.
min
MASSAGE TECHNIQUES ACUPOINT ACTIVATION
RECHARGE
ACUPOINT ACTIVATION
THE RECHARGE ACUPOINT ACTIVATION BUILDS UPON THE BOOST ACUPOINT MASSAGE WITH ADDITIONAL TECHNIQUES FOR EXTRA RELAXATION.
1. BACK TO EAR
Three points (on both sides) from back below occipital bone to the sides.
5. FRONT HAIRLINE
Five points (on both sides) from middle to corner of hairline.
2. EAR, REAR
Three points behind the ear from below to upwards.
9. NECK RELIEF
Using your thumb and middle finger, massage the points on the neck, on both sides. Repeat. Once done, press firmly the third point for five seconds and release.
6. STRETCHING THE SIDES
Take a firm grip with your palms, hugging the head, “stretching” the scalp upwards for five seconds. Release and repeat.
3. EAR, FRONT
Three points in the very front of ear. Use your ring finger.
4. TEMPLE HAIRLINE
Five points from top of the ear near to hair line.
10. EAR DE-STRESS
Place your client back into wash position. Cover the ears with your palms and pull gently downwards.
7. “HAIR SHAKE”
Gather the hair in a ponytail around the crown area. Hold the hair and swing the head lightly by the ponytail. In case of short hair, grasp the hair between the fingers and shake the head from side to side. This feels very relaxing.
8. FAST GRASPS
Lift your client into normal seating position. Step to the side of your client. Run your fingers on the top of the head, lightly “grabbing” the roots simultaneously.
11. RAINDROPS
Lightly tap the forehead area with all fingers.
12. SHEN-TING PRESSURE POINT
To finish, press the point in the middle of the hairline firmly for five seconds. Use one middle finger on top of other to get firm pressure.
MASSAGE TECHNIQUES ACUPOINT ACTIVATION
EXTRA RECHARGE
ACUPOINT ACTIVATION
THIS ULTRA-RECHARGING ADDITIONAL TREAT CAN BE DONE IN ADDITION TO THE RECHARGE ACUPOINT ACTIVATION. THIS PART IS DONE IN THE STYLING CHAIR.
1. HOLD AND RELEASE
Slowly hold while pulling lightly and relax after ten seconds. Change the position of the fingers, moving slightly backward for 2 cm and repeat the same movement for three rows.
2 x
2. STRETCHING THE SIDES
Take a firm grip with your palms, stretching the scalp upwards for five seconds.
4. ACUPOINTS ON BACK
Using your thumbs, activate three points on each side of the shoulder, from inside out.
5. SHOULDER BLADES
Five points next to both sides of spinal (from above downwards).
3. LIGHT TAPPING
Keep your hands relaxed and open. Tap the top of the head with the sides of your little fingers.
7. SHOULDER TAPS
Tap the shoulders with the sides of your little fingers.
8. FINISHING STROKE
Brush down the arms and back to finish.
6. SHOULDER PRESSURE
Three points from inside out, lower shoulders.
