METAL PURIFIER
BENEFITS TO YOU & YOUR CLIENT
METALS ON THE HAIR
WHY ARE METALS IN THE HAIR? Metals can be present in hair through the water that the hair is being washed in, environmental pollution, and foods you eat.
FREE RADICAL DAMAGE
WHAT CAN THIS CAUSE? The metals themselves are not harmful, but UV & oxidative coloring will accelerate the formation of free radicals. Free radicals can damage the hair’s natural protein structure. Resulting in color shift, dullness, and damage.
METAL PURIFIER IN COLOR protects
hair from extra damage happening in presence of metals wherever the color is placed.
METAL PURIFIER ENCAPSULATING METALS TO PROTECT HAIR
WHAT DOES METAL PURIFIER DO? Metal purifier is encapsulating and removing metals, helping to avoid the formation of free radicals. This creates a controlled environment outside & inside the hair.
METAL PURIFIER IN CARE detoxes damaging metals from the hair fiber to leave hair clean and balanced, protecting the hair from further damage.
* Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline.