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Nioxin Hair Fall Defense Serum Leaflet

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HAIR FALL DEFENSE SERUM

INTENSIVE TREATMENT

#11 PROFESSIONAL BRAND FOR THICKER, FULLER HAIR2

DID YOU KNOW?

COVID shifted hair care culture.

The COVID pandemic caused heightened levels of stress, resulting in itchy scalp, often with hair loss and thinning problems. Some individuals infected with the virus also reported loss of hair. Therefore, the need for scalp care gained further importance during the pandemic.³

Consumers are more involved and knowledgeable about hair category, with willingness to understand the science + reasons behind hair thinning/loss and solutions offered.

Consumers have increased focus on hair health, with +28% claim to spend more time trying to improve hair health now than they were before COVID.⁴

HAIR FALL DEFENSE SERUM

A leave on treatment infused with niacinamide, lauric acid, caffeine, and Sandalore™, that grows⁵ stronger hair from the root.

Use daily on dry or damp hair. Apply up to 15 pumps on scalp. Massage to distribute evenly. Do not rinse.

Dermatologically tested.

A BLEND OF POWERFUL INGRIEDENTS THAT WORK

SANDALORE™

Sandalwood odorant which has antioxidative properties that helps to improve hair anchorage.

CAFFEINE

Known to help stimulate hair follicles, maintain the skin barrier and improve blood microcirculation with massage.

LAURIC ACID

A natural fatty acid that is known to penetrate the hair and helps nourish and protect the hair.

NIACINAMIDE

A form of vitamin B3, that helps to increase the diameter of each hair strand and improve the scalp skin barrier function.

VISIBLE RESULTS

Clinically proven to grow⁵ stronger hair from the root.

before product use.

product

Nioxin Hair Fall Defense Serum Leaflet by Wella Brand Education - Issuu