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STRATEGIES & INSPIRATION FOR AUTO CARE SUCCESS
ENDING THE INDUSTRY’S IMAGE PROBLEM PAGE 30
SOCIAL MEDIA’S TRUE ROI
PAGE 13
NEXTGENERATION LEADERSHIP How to move beyond direct management and become a visionary leader PAGE 56
A Step Back When Steve Horvath took over at his family’s shop, Jeno’s Auto Service, he knew he wanted to be a different kind of leader—one less directly involved in the day to day.
RATCHETANDWRENCH.COM
HOW TO PUSH PAST COMPLACENCY PAGE 62
FOUR WAYS TO TRULY KNOW YOUR CUSTOMERS PAGE 52