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THE PERFECT COLOR & CARE PARTNER

FOR SEVERELY DAMAGED HAIR

RECOMMENDED FOR Severely damaged hair in need of repair.

Repair hair damage in 90 seconds1

99% less breakage2 12X smoother hair3

PEOPLE WHO WANT

TECHNOLOGY AND RESULTS

SERVICES

1When using ULTIMATE REPAIR Miracle Hair Rescue

2When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test vs. non-conditioning Shampoo

3Vs. non-conditioning Shampoo

PATENTED TECHNOLOGY

AHA & OMEGA-9

Protect against breakage and repair damaged hair due to mechanical, thermal, environmental, or chemical damage.

Suitable for any hair texture or wave pattern.

The ULTIMATE Blowout Service

In-salon blow-dry service to complete a haircut service or give a glam style with healthy-looking body and movement. REPAIR

THE PERFECT COLOR & CARE PARTNER FOR SMOOTHNESS & FRIZZ CONTROL

RECOMMENDED FOR

PEOPLE WHO WANT

Dry, dull hair in need of nourishment and frizz control

Nourishment in 30 seconds, smoothness that lasts up to 3 days1

Up to 85% smoother hair2

96 hours of frizz control3

Silky Shine

1If unwashed for 3 days, vs. untreated

2Vs. untreated

3When using ULTIMATE SMOOTH Miracle Oil Serum

PATENTED TECHNOLOGY

SQUALANE & OMEGA-9

Deeply nourishes the inside of the hair and recreates a protective barrier on the outside.

TECHNOLOGY AND RESULTS

SERVICES

Salon-exclusive

Glass Liquid Layer

Features an advanced formula that smooths the cuticle for effortless detangling and faster blow-drying.

Finish with Miracle Oil Serum for added shine.

Glass Liquid Layer

Miracle Oil Serum

OUR FAVORITES

THE PERFECT COLOR & CARE PARTNER FOR COLOR VIBRANCY & REVITALIZED HAIR

RECOMMENDED FOR Colored hair seeking vibrancy.

Color vibrancy for up to 10 weeks1

Revitalized hair from 1st wash

PEOPLE WHO WANT

TECHNOLOGY AND RESULTS

1With regular use of ULTIMATE COLOR regimen from salon to home

SERVICES

PATENTED TECHNOLOGY

GLYCINE & METAL PURIFIER

Shield hair, offering protection from damage due to free radicals. B5

Helps to replenish & retain moisture from scalp to ends.

Salon-exclusive

Color Sealer Liquid Layer

Instant acidic post-color leave-in for color seal & protection. 87% of consumers agree scalp comfort is improved after 1st use.1

1External agreement test with scalp sensitive consumers OUR FAVORITES

THE PERFECT COLOR & CARE PARTNER TO STRENGTHEN COLORED HAIR

RECOMMENDED FOR Colored or multi-processed hair.

Color protection

Vibrant shine

PEOPLE WHO WANT

Stronger hair

TECHNOLOGY AND RESULTS

FREE RADICALS

Metal Purifier encapsulates metals, reducing the formation of free radicals, responsible for color fading.

HAIR SURFACE POLISHER

Smoothing cuticles for improved shine and manageability.1

WELLAPLEX BONDING AGENT

Helps to reconstruct inner hair bonds for stronger hair.2

1Vs. no treatment

2When using Structure+ Mask vs. no treatment

ColorMotion+ Service

A complete pre and post-color care service.

Pre-Color Treatment

Enhances hair surface smoothness and shine.

SERVICES

Express Post-Color Treatment

Helps to preserve color intensity until your next color.3

3For up to 8 weeks when using Structure+ Mask OUR FAVORITES

Color Protection Shampoo

Structure+ Mask

THE PERFECT COLOR & CARE PARTNER FOR DAMAGED HAIR

RECOMMENDED FOR Lightened, damaged hair with frequent mechanical stress.

Intense repair

Resilient hair against breakage

Smoothness and softness

PEOPLE WHO WANT

TECHNOLOGY AND RESULTS

SILKSTEEL

The fusion of silk amino acids and micronized lipids.

FOR UP TO 95%

More resilience against breakage.1

1Vs. non-conditioning Shampoo

SERVICES

Intense Repair Service

Instantly recovers hair fiber and helps to prevent future hair breakage.

Remember to use WellaPlex service for stronger hair.

Intense Repair Shampoo

Intense Repair Mask

OUR FAVORITES

THE PERFECT COLOR & CARE PARTNER FOR SMOOTH & SHINY HAIR

RECOMMENDED FOR Clients with frizzy hair, looking for smooth and shiny hair.

Smoothness and shine

Anti-frizz effect

PEOPLE WHO WANT

TECHNOLOGY AND RESULTS

OLEOLOGY PROGRAM

Helps to protect and protect against natural lipid degeneration for a smooth and reflective surface.

FOR UP TO 3X

SMOOTHER HAIR1 AND INSTANT LUMINOSITY.

1Shampoo, mask and oil vs. non-conditioning Shampoo

SERVICES

Finish with Shine Service

Once the hair is dry, finish with a styling iron to get optimal smooth results. Apply a few drops of Oil Reflections on styled hair.

TIP:

Use Oil Reflections as a finishing product after color to add a super glossy finish.

Luminous Smoothing Oil Light Luminous Reflective Oil

OUR FAVORITES

THE PERFECT COLOR & CARE PARTNER FOR

HEALTHY-FEELING HAIR & SCALP

RECOMMENDED FOR Clients with oily or dry scalp, looking for natural haircare solutions.

PEOPLE WHO WANT

TECHNOLOGY AND RESULTS

Healthy feeling hair and scalp with gentle purifying service for scalp.

UP TO 99%

Natural origin formula.1

FORMULATED WITHOUT SILICONES AND SULFATES

FREE OF ANIMAL-DERIVED INGREDIENTS

WITH NATURAL INGREDIENTS

Aloe Vera, Vitamin E, Olive Essence, Cotton-based conditioning ingredients.

RECYCLABLE PACKAGING

Made with up to 100% post-consumer recycled plastic.2

1Includes water, natural ingredients, and ingredients made from natural ingredients See www.wella.com/natural-formula for details

2From 50-100%, depending on product, excluding jars

SERVICES

Moisture Renewal Service

Restores hair moisture, shine and nourishment for a healthy look and feel.

Using the Elements Renewing Mask for 5 minutes with heat provides intense conditioning and renews hair without silicones. OUR FAVORITES

Renewing Shampoo

Intense Mask

THE PERFECT

COLOR & CARE PARTNER FOR NOURISHED WAVES & CURLS

RECOMMENDED FOR Wavy and curly hair.

Nourishment for waves and curls.

PEOPLE WHO WANT

TECHNOLOGY AND RESULTS

NOURISH-IN COMPLEX

With Wheat Bran and Jojoba Oil.

The right level of nourishment for your clients’ waves and curls making them defined, bouncy and manageable, while reducing frizz. SERVICES

Free Your Curls Service

Dedicated to your wavy and curly clients: a service that combines products based on client‘s wave or curl type providing the right level of nourishment for alluring waves and bouncy curls.

THE PERFECT

COLOR & CARE PARTNER FOR ANY CLIENT

RECOMMENDED FOR All types of hair needs.

Color protection

Blonde refreshment

PEOPLE WHO WANT

Nourishing care for dry hair

Volume for fine or limp hair

TECHNOLOGY AND RESULTS

Vitamins.

Carefully chosen ingredients. Advanced technologies.

SERVICES

INVIGO Services

Select INVIGO Mask based on client’s primary hair need. Intensify the mask benefits by wrapping the hair with a warm towel or placing the client under a heat source while the mask processes for 5 minutes.

Brilliance Mask
Nutri-Enrich Deep Nourishing Mask