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I by IMD magazine - Preview Issue XIV

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#14 June-Aug 2024 / 20 CHF

IN THE FOOTSTEPS OF FRIDA KAHLO Thriving new markets are opening as more women artists from diverse backgrounds fetch record prices at auction. CREATING A ‘BUZZ’ NOT A BACKLASH How to enhance your brand without alienating your customer base in our age of instant vilification. ARE YOU A LEADER OR A LAGGARD? Why putting energy and resources into digitization and sustainability will pay dividends.

REFRAMING THE ART OF BUSINESS ibyimd.org