COLOR TOUCH ALWAYS LOVED,
BETTER THAN EVER
UPGRADED FORMULA WITH NEW BUILT-IN METAL PURIFIER FOR TRUE-TO-TONE VIBRANCY, NO MATTER THE HAIR CONDITION.
Demi-permanent color thatbeautifullyfadesover 28 washes.
Low-commitment ideal for clients who prefer a blended line of demarcation.
The perfect partner for color correction services.
Up to 70%1 grey coverage with soft regrowth.
Empowering palette of 90+ fully intermixable shades.
Uncompromised vibrancy & shine.
COLOR TOUCH
1. Mix your selected shade with 1.9% Emulsion. Use 4% Emulsion for more intensity.
2. Apply on pre-shampooed, towel-dried hair.
3. Comb through for even results.
4. After processing, rinse, shampoo, and post treat.
COLOR TOUCH PLUS
1. Mix your selected shade with 4% Emulsion.
2. Apply on dry hair for maximum intensity and coverage.
3. Comb through for even results.
4. After processing, rinse, shampoo, and post treat.
COLOR TOUCH EMULSIONS
• Up to 50% grey coverage
• Same depth or darkening a soft regrowth
• Toning blondes
• Soft grey blending
• Up to 70%1 grey coverage with soft regrowth
• Increased color vibrancy
• Coloring coarse hair types
• Intense grey blending
•Low lift
VERSATILE SERVICE OPPORTUNITIES
For vibrancy and shine on natural or pre-lightened hair.
GREY BLENDING
From subtle to intense. Up to 70%¹ grey coverage with soft regrowth.
COLOR BALANCING
Refresh lengths and ends with intense vibrancy in just 15 minutes².
VIBRANT BLONDE TONING
Powerful neutralization and toning on pre-lightened hair.
WHAT IS COLOR MELTING?
• A fast foil free technique
• Easy upgrade from a traditional demi-permanent color application
• Seamlessly blends multiple tones through the hair
• Subtle highs and lows without demarcation
COLOR TOUCH MELT SERVICE PRINCIPLES
TOUCH CHERRY MELT TRANSFORMATIVE TONING
1. DEFINE YOUR CLIENTS COLOR PALETTE
Inspire client’s to be creative & explore more color options.
Add a deep root color to blend away your client’s regrowth
100% personalized vibrant color. Melt 3-5 tones through the hair.
Use up to 5 shades from the palette which vary in depth and tone
Before washing, comb all the shades together to seamlessly blend the colors.
2. DEEPEN THE ROOTS
3. ALTERNATE SHADES THROUGH THE ENDS
4. MELT ALTERNATING SHADES THROUGH THE ENDS
NEW COLOR TOUCH MELT
Download the Wella App to learn more.