SURREAL BLONDE
Inspired by AI. Created by Professionals.

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As our lives become increasingly digital, the beauty world evolves too, blurring the lines between real and AI-generated inspiration. Hairdressers and clients alike are immersed in a constant stream of imagery, but not all of it is authentic.
This season, Wella Professionals puts the pro at the center of AI beauty, helping you decode digital trends and recreate them with real-world techniques.
Introducing SS26: AI-Inspired, High Impact Blondes.
Blonde trends are amplified by AI and celebrity transformations into power blondes. Expect cool tones to soften into tinted pastels and sanded neutrals: bringing a fresh, high-impact edge to spring/summer.
Enter the world of #surREALBLONDE
Yours sincerely, Wella Professionals.

CREDIT: AI FASHION WEEK
Described as a ‘portal to the future of fashion’ 2024 saw AI at the forefront of fashion with designers creating digital collections to storm the virtual runways of Paris, New York and Tokyo.
This is just the start of the fusion between the digital age and fashion, with designers able to personalize garments more than ever before. While also reducing waste of materials and energy during production.

CREATED BY AI
Virtual try-on technology has been popular within the makeup industry with online consumers opting to ‘try on’ the product before they buy it – this technology is advancing all the time with augmented reality softwares not only showing results but also providing analysis to match skin tones with the correct products and shades.
Moving away from the golden hues of the last season, the 2026 the palette becomes cooler and more neutral. In 2026 we expect captivating tinted darks and pastels, complemented by barely-there neutrals that are called out thanks to their versatility.


As AI powered creativity blurs the lines between reality and fantasy these shades showcase the blended usage of colors.


Soft summer tones meet sensual neutrals in SS ’26, where icy pastels and comforting beiges—from cool taupe to Classic Beige—create a refined, futuristic color story
Scandi Rose
For all levels to add a delicate rose, with a touch of mahogany.



Lightest Pearl
For light levels to neutralize yellow and reduce warmth.


Crystal Vanilla
For all levels to add soft creamy tones.

Pale Silver
To neutralize orange or achieve icy cool tones on lighter levels.




Sienna Beige
For all levels to add a delicate rose beige with a touch of violet.


Scandi Beige
For all levels to add a delicate soft, cool beige.
Ultra Cool Booster
Can be used to intensify neutralization of brassiness and unwanted warmth.



Extending the development time beyond 5 minutes will create additional neutralization and results may appear deeper and more saturated. Can be too intense to use alone. /86 /05 / 16 /36 /81 /96 /97





Add 1 to 5g to 30g of selected toner shade and mix with developer in a 1:2 ratio.
With fashion and beauty leading the way, it’s inevitable that AI has made its way into salon life – but the good news for hair pro’s is that every head of hair is different – our craft and expertise can’t be replaced by software!

With AI images sweeping Pinterest and Instagram it’s inevitable that we see an increase in clients using digital images as a source of inspiration. This can be difficult to navigate especially as they look so real.


Although AI images are not real, they are generated by a machine learning software that scans millions of real-life images across the internet along with the text associated with them – this allows the software to build the image.
The good news is that as the images are based on real life images we can take inspiration and re-create these looks for our clients!

What makes an AI image? And how can you spot them?
Wella Professionals introduces Surreal Blonde, designed to meet and exceed the expectations set by AI imagery.
With unbeatable clean lift1, multidimensional toning, and a palette of soft rose shimmer and cool, clear finishes, Surreal Blonde empowers stylists to deliver flawless, hyper-real blonde results that today’s trend-savvy clients demand. Unlocked by new BlondorPlex 9.
Even though AI is advancing the images still lack detail and definition that you see in a real image.
As we know clients use AI images as inspiration. But AI images have eradicated imperfections in Blondes, showing only flawless results, making the challenge for hairdressers even bigger.
Blonde is becoming more and more sophisticated: clean, clear, beautiful. Clients expectations are heightened today with AI’s flawless standards.









Let’s take a deep dive into the re-occurring themes of AI hair color technique. AI creates images based on REAL life images. Think of this as picking the best qualities from multiple images. Let’s take a look at how we can do this within our color technique.



In some AI imaging, often the styling in the hair can appear sketched, this means that every strand of hair appears uniform showing no natural formation.
Often the strands of hair will look blurred together, the real life version of this would instead show small fly aways and natural imperfections.
While AI can sometimes feel daunting, integrating AI into our clients experience can elevate their consultation and support with communication.
The INSPO LAB, allows you to level up your consultations with AI features to wow your clients within the Wella Company app.







Inspired by AI. Created by Professionals.
These three blonding services are inspired by the digital effects we see added to images. But this time you can apply these effects in reality. Here we explore the reality of how to add contrast, integrate shadows and apply a filter to achieve that ultra perfect AI inspired look.









SURREAL lightening is all about adding contrast into your look. In AI imaging you see a combination of precise and focused lightening alongside blurred less focused lightening. The art of utilizing both styles of lightening provides a premium and personalized look.

1. Precision lightening with small sections and foil around facial features


BLONDOR provides the perfect line up of products to achieve this look. From precision, high level lightening with BlondorPlex 9 to soft diffused lightening with Blondor Freelights.






2. Diffused and gentle lightening in background areas



How much shadow should you add?
Without shadowing the hair can look one dimensional and lack in volume.

Are you looking for an intense or sheer finish?


After the contrast has been added to the hair it’s time to add a shadow. The shadow is designed to enhance areas of focus and blend background areas. Without adding a shadow the lightening can look over exposed and lack purpose. Sheer and translucent shadowing with ZERO
With added shadowing the lighter areas stand out framing the face.



The final step in the service is to add the SURREAL GLAZE OR TONE. Think of this as adding a filter, designed to perfect and balance the tonality in the hair, while adding an extra layer of lipids for a silky hair feel.
Layering with Shinefinity provides silky shine and iridescent results. For a more intense and saturated top layer choose Color Touch. This option is perfect after a creative lightening application.















Blondor Freelights + 9% 1:1


1. Using your hands to create a blurred light effect spread the Freelights through the hair, blending using upwards strokes.

3. On the next section towards the face take a wide weave, tease towards the roots.

4. Paint heavily within highlight papers for more defined lightening. Repeat this on both sides.




2. Moving to the sides take a diagonal section and paint the Freelights onto the hair, saturating the ends.

5. Next move the crown and repeat the weaving process moving forward until you reach the front hairline.
Shinefinity is the ideal brand to choose for this look due to the zero lift result on the natural hair left between the lightened strands. 1




2
3
Shinefinity
Mixture 1: 07/0 + 07/39
Mixture 2: 07/39
Mixture 3: 09/39
3 2

6. Apply mixture 1 to the root, then mixture 2 to the mid-length for a shine effect.


7. Finally, using a bottle apply mixture 3 from root to tip.

08/98 07/0 09/61 00/00

08/98 07/0




09/61 00/00






BlondorPlex + 6% 1:1.5


1. Start by taking babylight weaves, working in a full head formation, lightening close to the root for precision lightening.
Illumina Color
Mixture 1: 7/81 + 3%
Shinefinity
Mixture 2: 10g 08/98 + 10g 07/0

3. After removal, paint mixture 1 onto the roots, blending downwards to avoid harsh lines.





2. Take the hair left out between the foils and saturate the lightener on the ends blending upwards towards the root for a diffused result.



4. Apply mixture 2 to the ends, in alternating sections.
Shinefinity
Mixture 3: 20g 09/61 + 10g 00/00



5. After removal apply Mixture 3 from root to tip.
High impact blonde. Created with a blend of highlights, face framing and tip out technique. Finished with a zero-lift Shinefinity Glaze.

90-120 MIN
CORE SERVICE
A traditional service that creates lighter tones from the roots to the tips. The process is classically completed with an all over toner creating even tonality from roots to tips.

SIGNATURE SERVICE
Transform a traditional highlighting service into a highimpact blonde with teased highlights & tip out.
Enhance the look with pretoning using BlondorPlex Cream Toner and complete with a Shinefinity Glaze for added dimension and gloss.

Up sell a tip out, dual toning service, and express post color treatment.
2
Reconstructs inner hair bonds for stronger hair in only 2 mins*.

1. Add a shadow at the natural root with zero lift.
2. Create the desired tone and shine through the ends.

1
1. Ultra fine modern highlights + face frame.
2. Tip out between the foils for clarity and brightness.

3
Pre-tone with BlondorPlex Cream Toners for a flawless canvas before the Shinefinity Glaze in only 5 min.

Instant acid post-color leave-in for color seal & protection Saving time & water.

BLURRED ROOT SHADOW

ILLUMINATING FACE FRAME
PRECISION LIGHTENING








1. Starting at the nape with a natural “baby light” weave and “teased backcomb” using formula A . For the front hairline, back-to-back slicing created a faceframing effect.



2. After foiling, proceeded with a “tip out” using “maximum backcombing”. Formula A was applied from ends to roots using the blushing method and processed for up to 50 minutes.


Formula C
20g 07/0 + 20g Bowl & Brush Activator
Formula D 15g 010/0 + 15g 010/36 + 30g Bottle Activator




1. Using a dual toning technique for a perfect blonde result. Start with formula B as a pre-toner to remove yellow tones, allowing it to develop for 5 minutes before rinsing. Then apply the root shadow, using formula C and blending into formula D for the lengths and ends, developed for up to 20 minutes.
Post Lightening: NEW BLONDORPLEX NO2
Express Bond Builder



Post Toning: NEW ULTIMATE COLOR Sulfate-Free Shampoo, NEW ULTIMATE COLOR Miracle Leave-in mask, ULTIMATE REPAIR Miracle Hair Rescue


Post-lightening, hair was rinsed and treated with New BlondorPlex No2 for 2 minutes, followed by shampooing with NEW Ultimate Color shampoo.
To complete the total process, utilise the ULTIMATE REPAIR Miracle Hair Rescue to give a treatment to repair hair damage in 90 seconds. Intensively strengthens and smooths hair thanks to AHA & Omega-9.
BLURRED ROOT SHADOW

ILLUMINATING FACE FRAME
DIMENSIONAL TONES
PRECISION LIGHTENING

ILLUMINATING FACE FRAME
PRECISION LIGHTENING







1. Starting at the nape using a “defined” weaving method combined with a “teased backcomb” begin highlighting with formula A



2. After foil application, move to the “tip out”, using maximum backcomb technique on the remaining hair apply formula A with a blushing method from ends to root, leaving to develop for up to 50 minutes.
Formula B
20g 04/12 + 20g Bowl & Brush Activator
Formula C
15g 09/36 + 30g 08/38 + Bottle
Application Activator




1. To enhance the blending of natural roots and highlights, Shinefinity Glaze was used to create a root shadow. Formula B was applied at the roots, smoothly transitioning it into Formula C on the lengths and ends. develop for up to 20 minutes.
Post Lightening: NEW BLONDORPLEX NO2 Express Bond Builder



Post Toning: NEW ULTIMATE COLOR Sulfate-Free Shampoo, NEW ULTIMATE COLOR Color Sealer Liquid Layer, NEW ULTIMATE COLOR Miracle Leave-in Mask


To complete the coloring process, the New ULTIMATE COLOR , Color Sealer Liquid Layer is used to re-balance the hair’s pH and seal the cuticle layer. This instant, no wait post-color treatment is crucial for finalizing the technical process.

Full head lightening with multi layered, personalized toning. Achieving flawless highs and lows.

A traditional service that creates overall lightening for full head blonde. The process is classically completed with an all over toner creating even tonality from roots to tips. CURRENT PRICE $$


Transform a traditional full head blonde service into a crystal-clear blonde that showcases exceptional clarity.
Elevate the result by incorporating pre-toning with BlondorPlex Cream Toner, and finish with either a Shinefinity Glaze or Illumina Color toner to achieve precise tonal quality.
UPGRADED PRICE $$$$
Upsell a dual toning service, and express post color treatment
2
Reconstructs inner hair bonds for stronger hair in only 2 mins*.

1. Add a shadow at the natural root with zero lift.
2. Create the desired tone and shine through the ends.

1
Root retouch or full head application to achieve Blondor’s clearest lift ever.

3
Pre tone with BlondorPlex Cream Toners for a flawless canvas before the Shinefinity Glaze in only 5 min.

Instant acid post-color leave-in for color seal & protection
Saving time & water.









James started by stretching the curl pattern to elongate the curl, to facilitate easier application.

Formula A
30g NEW BLONDORPLEX 9 + 45g 3%

1. Beginning with the mid-lengths and ends, BlondorPlex 9 was applied 2.5 cm from the roots using Formula A .
Formula B
20g /97 + 40g 1.9%



2. Following the lightening process, rinse the hair and apply the New BlondorPlex No2 express bond builder, which was left to develop for 2 minutes.


Formula C
20g /05 + 40g 1.9%



1.Using a bottle application, Formula B was applied to towel-dried hair. The BlondorPlex Cream Toner was applied from roots to tips and allowed to develop for 5 minutes before applying Formula C that was then developed for a further 5 minutes. Once desired result was achieved rinse and shampooing with the NEW ULTIMATE COLOR shampoo
Post Lightening:
NEW BLONDORPLEX NO2
Express Bond Builder
Post Toning:



NEW ULTIMATE COLOR Shampoo, NEW ULTIMATE COLOR Color Sealer Liquid Layer, NEW ULTIMATE COLOR Miracle Leave-in Mask


To complete the coloring process, the New ULTIMATE COLOR, Color Sealer Liquid Layer was applied to re-balance the hair’s pH and seal the cuticle layer. It forms a sealing layer over each strand, locking in the color. It replenishes and re-balances the hair to a more natural, slightly acidic pH level, returning it to its optimal state and helping to close the cuticle. This instant, no wait post-color treatment is crucial for finalizing the technical process.

The WHAT’S HOT SERVICE showcases stunning blonde clarity of BlondorPlex 9. This look features the new soft trending shade palette, which makes it genuinely exceptional.

Formula


Formula


Formula








Starting at the crown at the back of the head, apply formula A to the regrowth. Work in a brickwork pattern down to the nape. Then, apply formula A to the front section in the same way, beginning at the crown and finishing at the front hairline. Apply formula B to the mid-lengths and ends, and process all together for up to 50 minutes.
After lightening, rinse the hair and treat with NEW BlondorPlex No2 for 2 minutes, then shampoo with NEW Ultimate Color Shampoo.


Using the dual toning technique to achieve the perfect blonde result, start by applying formula C as a pre-toner to remove yellow tones and balance the canvas. Allow it to develop for 5 minutes, then rinse. Next, apply formula D from roots to ends and allow it to develop for up to 20 minutes.

To complete the process, use the Ultimate Color Shampoo followed by the Ultimate Color, Color Sealer Liquid Layer. For added care, apply the Ultimate Repair Miracle Hair Rescue.


THE PUREST BLONDE RESULTS

When it comes to highlighting, various techniques can yield a range of outcomes. The desired result for you and your guests hinges on three essential elements.

First, your choice of weaves or slices affects how defined the color appears.
Second, decide if you want a seamless root-to-end blend and how gradual it should be.
Finally, think about color application. Do you prefer a solid tone or a soft transition from roots to ends?
This guide will assist you in selecting the ideal technique to achieve the perfect blonde results.
When using weaves and slices, it’s important to consider two main factors. A finer weave, like the natural or baby light weave, results in a more natural look and a softer finish. On the other hand, more defined weaves or slices offer increased definition and a prominent color placement. Additionally, tighter spacing of the weaves or slices improves color visibility but diminishes contrast.
7-10 weaves. A more natural look and a softer blend of tones.
4-6 weaves. An increased definition and a slightly more prominent blend of tones.
Fine slice of hair. Slices offer increased color visibility for a prominent color placement.



Teasing or backcombing helps blend highlights with natural hair for a softer, more natural look. The smoothness of the blend depends on how much hair you backcomb and where you start along the hair strand.
Combing from the mid-lengths of the hair all the way to the roots to achieve optimal diffusion and a blurred effect. This technique is highly recommended for the tip out technique.
Tease the hair 5-10 cm away from the roots to achieve a gentle gradient between the natural color and highlights. This technique is particularly effective when creating a root shadow.


Top Tip: If you’d rather not backcomb, try air-touching using a dryer to blow out finer hairs for a soft, natural blend between roots and highlights.
When applying color to a foil, various techniques can be utilized to achieve a range of results.
Whether you aim for strong placement from roots to ends, a softly feathered transition, or a delicately blended color transition, here are three methods that will help you achieve the desired result.
Coloring an entire section of hair, making it ideal for achieving highlights that are positioned near the roots.
V-shaped placement of color that facilitates a smoother transition between the roots and highlights.
Most effective when you aim to achieve a gentle blend into the highlight without any visible lines.





• A dedicated color care range with less rinse steps for color vibrancy for up to 10 weeks1
• Revitalized hair from the 1st wash
• Patented technology with Metal Purifier, Glycine & B5
• Up to 97% stronger hair2
• Up to 85% color retention for up to 32 washes3
• Protection and moisture for healthy-looking color
• 87% consumer agrees improved scalp comfort in one use4
• Intense shine
• REPAIR HAIR DAMAGE IN 90 SECONDS
• Patented technology with AHA + Omega 9
• Repair hair damage in 90 seconds1
• 99% less breakage2
• 12x smoother hair3

1When
IN 30 SECONDS, SMOOTHNESS THAT LASTS UP TO 3 DAYS1
• Patented technology with Squalane + Omega 9
• 96 Hours frizz control2
• Up to 85% smoother hair3
• Silky shine


POST-COLOR


INSTANT ACIDIC POST-COLOR LEAVE-IN FOR COLOR SEAL & PROTECTION
– An instant anti-oxidant acidic treatment to replenish and rebalance the hair pH level
– Instantly seals colored hair from 1st use
– Soothes scalp for sensitive consumers, while detangling and smoothens cuticles
The new exclusively for professionals generation of pre and post Ultimate Salon treatments deliver instant & long-lasting transformative results, layer by layer. *When
BLOWDRY PRIMER


SMOOTHNESS AND ANTI-FRIZZ RESULTS THAT LAST LONGER THAN THE NEXT WASH*
– Humidity-resistant
– Helps seal and smooths cuticles for up to 3 days
– Long-lasting salon look*
By using the R.I.S.E.N. framework in AI apps like ChatGPT. We’ll show you how to craft the perfect question to receive the answers you need.
The RISEN framework is a structured method for writing effective AI prompts. It helps users get more accurate, relevant, and actionable responses by breaking the prompt into 5 key elements.
Define who the AI should be in the response. Giving AI a clear role improves the relevance of its answers.
Clarify why you are making the request. This ensures the AI understands the purpose of your prompt.
Specify how the response should be formatted. This improves clarity and usability.
Give examples or context to guide the AI toward the type of response you want.
N UANCE
Define any specific details , preferences, or constraints to fine-tune the response.
Don’t worry if you’ve never used ChatGPT before, this is simple! Each line of R.I.S.E.N. is one piece of your prompt.
1.
2.
3.
Write one short sentence for each part of R.I.S.E.N. (Role, Intent, Structure, Examples, Nuance).
These sentences tell AI exactly what you want and how you want it.
When you’re done, combine them into one big prompt and paste it into ChatGPT.
Think of it like giving clear instructions to a helpful assistant, step by step! Examples are on the following pages.

GOAL: YOUR SALON WANTS TO GROW ITS BUSINESS ON SOCIAL MEDIA.
The easiest way to start is by creating a clear prompt for ChatGPT.
On this page, you‘ll see a ready-to-use prompt that puts it all together.
You are a professional social media strategist who specializes in helping beauty and wellness businesses grow their brand on Instagram.
I want you to help me create a 4-week Instagram content plan to increase engagement and attract new clients to my salon.
Organize the plan by week. Each week should include 5 posts withcontent types (e.g., reel, carousel, story), suggested captions or hooks, and relevant hashtags.
For example, one post might be a before-andafter reel of a client’s balayage with the caption: “From dull to dazzling- Which look would you choose?#BalayageMagic #LAStylist”. Another post could be a carousel showing summer haircare tips.
My salon is located in Los Angeles and caters to a diverse, trend-conscious clientele aged 25–45. I specialize in color, curly hair, and healthy scalp treatments. Keep the tone friendly, professional, and a little playful.
Combine all of these sentences to create the prompt that you’ll type into ChatGPT.
The easiest way to start is by creating a clear prompt for ChatGPT.
On this page, you‘ll see a ready-to-use prompt that puts it all together.
You are a content strategist for beauty brands on Instagram.
Help me create 30 days of Instagram content focused on curly hair care tips and transformations.
Organize by post type (carousel, reel, story), include suggested captions, emojis, and hashtags.
One post could be a reel showing a wash day routine with the caption “Curly girls, this one’s for you!”
My audience is 70% curly-haired women ages 25–40 who want natural, healthy hair and simple routines.
Combine all of these sentences to create the prompt that you’ll type into ChatGPT.
GOAL: YOUR SALON NEEDS HELP RESPONDING TO CLIENT REVIEWS.
The easiest way to start is by creating a clear prompt for ChatGPT.
On this page, you‘ll see a ready-to-use prompt that puts it all together.
You are a salon customer experience expert.
Help me write personalized, professional replies to both positive and negative online reviews.
Each reply should start with gratitude, reference specific feedback, and end with an invitation to return.
A client said, “I loved my color, but felt rushed during my haircut.”
My salon prides itself on high-touch service. We want to acknowledge concerns but also reaffirm value.
Combine all of these sentences to create the prompt that you’ll type into ChatGPT.
GOAL: YOUR SALON NEEDS IDEAS TO CREATE EMAIL CAMPAIGNS TO EXCITE CLIENTS WITH NEW SERVICES.
The easiest way to start is by creating a clear prompt for ChatGPT.
On this page, you‘ll see a ready-to-use prompt that puts it all together.
You are an email marketing expert for boutique salons.
Write a 3-part email campaign to promote my new scalp treatment service.
Each email should have a subject line, engaging intro, benefits list, and call-to-action.
“Subject: Your scalp deserves a spa day too.”
My clientele is curious but budget-conscious— emphasize long-term hair health and seasonal relevance.
Combine all of these sentences to create the prompt that you’ll type into ChatGPT.
GOAL: YOUR SALON NEEDS HELP TO BUILD A PLAN TO SELL MORE RETAIL.
The easiest way to start is by creating a clear prompt for ChatGPT.
On this page, you‘ll see a ready-to-use prompt that puts it all together.
You are a digital sales strategist for salon retail.
Help me build a funnel to sell more of our in-salon curly hair products.
Create a 3-step process: awareness (Instagram), education (email/video), conversion (in-salon promo).
Awareness = “Why your curls are dry” reel Education = email with hydration tips + product demo
We don’t want to be too salesy— aim for helpful, real, and expert-driven content.
Combine all of these sentences to create the prompt that you’ll type into ChatGPT.
GOAL: YOUR SALON NEEDS HELP WRITING A JOB DESCRIPTION AND TRAINING PLAN FOR A JUNIOR STYLIST.
The easiest way to start is by creating a clear prompt for ChatGPT.
On this page, you‘ll see a ready-to-use prompt that puts it all together.
You are an HR and recruitment consultant for small businesses.
Help me write a compelling job description and onboarding checklist for a junior stylist.
Include role overview, culture fit, growth opportunities, and onboarding milestones.
“We’re a fast-paced, high-vibe salon that celebrates creative freedom and technical growth.”
I want to attract someone who values education, team spirit, and client care over just commissions.
Combine all of these sentences to create the prompt that you’ll type into ChatGPT.
GOAL: YOUR SALON NEEDS HELP DESIGNING AN EVENT.
The easiest way to start is by creating a clear prompt for ChatGPT.
On this page, you‘ll see a ready-to-use prompt that puts it all together.
You are an event planner who specializes in salon pop-ups and community activations.
Help me design a Mother’s Day glam & wellness event in collaboration with a local esthetician.
Provide theme, services offered, timeline, promotion plan, and follow-up strategy.
“Moms & Mimosas” mini facials + blowouts + gift bags.”
We want it to feel luxurious but accessible; keep capacity under 30 guests.
Combine all of these sentences to create the prompt that you’ll type into ChatGPT.
The easiest way to start is by creating a clear prompt for ChatGPT.
On this page, you‘ll see a ready-to-use prompt that puts it all together.
You are a beauty branding consultant.
Help me redesign my service menu to feel premium and clear.
Organize services by category, include short enticing descriptions, and suggest pricing tiers.
“The Gloss Boss— a demi-permanent shine treatment that revives dull tones in 20 minutes.”
My brand tone is confident, fun, and slightly cheeky— we don’t use clinical or generic language.
Combine all of these sentences to create the prompt that you’ll type into ChatGPT.
You are a _____________________________who specializes in ________________________________________ _______________.
I want you to help me ____________________ to __________________.
Organize the content as _______________________________________.
For example, I like ___________________________________________
Another idea could be ________________________________________
My specific details are
(role) (category) (task) (reference) (options) (details) (structure: bullets, table, plan, paragraph, etc) (goal)
