An interview with the boss of one of the world’s biggest bike groups, exploration of crux sales channels and how to sell the positives of cycling… it’s all within 2025’s Issue 7 of Cycling Industry News, available to read now.
Including:
• INTERVIEW: Jonas Nilsson, Accell CEO talks the group’s transformation and the state of the market
• It accounts for one-in-four UK bike and eBike sales, but what’s the future for cycle to work?
• Develop your own way of selling: John Styles continues his sales secrets series.
• ABUS UK: The firm assesses the impact of its shake up of its UK approach.
• Selling the positives: Five reasons the nation should invest in cycling.
• “Sustainability also means responsibility to people”… Ananda talks ESG
• Bike fitting: niche or need to have?
• It’s been a big year for Scope, now with 3 pro teams riding its wheels.
