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EXPERT LIGHTENING PRODUCTS FOR MULTIPLE TECHNIQUES

Product Benefits

Blondor NEW BlondorPlex

• Our most advanced lightener for maximum lift.

Techniques

How To Use

Multiple techniques on all hair types and

• Anti-Brass Complex.

textures for even

• Built-in Plex Technology.

blonde results.

for up to 97% less breakage.* • NEW Vegan formula.

1 :1.5

OR 1:2

Up to 9 levels of lift

Multi Blonde

When using WellaPlex N°2 with BlondorPlex, versus BlondorPlex alone.

*

• Controlled, reliable and clean lift.

All hair types and textures, for multiple

• Anti-Brass Complex.

techniques for clear

• Creamy consistency.

blonde results.

1 :1.5

OR 1:2

Up to 7 levels of lift

Soft Cream

• Oil-infused white cream lightener.

On and off-scalp applications on all hair

• Anti-brass complex.

types and textures.

• Scalp protecting lipids.

Ideal for color

• Creamy consistency.

corrections.

1 :1.5

OR 1:2

Up to 7 levels of lift

Extra Cool Blonde

• Formulated to lighten and deposit a cool matte tone

Highlights, on-scalp and freehand.

at the same time. • Creamy consistency.

1 :1.5

OR 1:2

Perfect to use on its own or intermixed in a 1:2 ratio with your favorite Blondor lightener

Up to 7 levels of lift

(not intermixable with MAGMA).

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.


Product Benefits

Techniques

• Clay-based lightener.

Freehand balayage,

Blondor Freelights

• Reduced swelling thanks

open air lightening

to ACTIFUSE Network.

on all hair types and

*

textures.

Magma

1 :1.5

UP TO 1:3

Vs Blondor Multi Blonde Powder, Blondor Extra Cool Blonde, Blondor Soft Blonde Cream.

*

Up to 7 levels of lift

How To Use

• Lightening system that

Highlights, freehand

allows lightening and

and open-air

toning in one simple step.

lightening.

1 :1.5

• For both natural and previously colored hair.

1 :1

Up to 6 levels of lift

UP TO 1:2

Permanent Liquid Toners

• Quick, reliable and gentle on

Blonde Toning Base.

the hair with an even classic

Break & Tone.

blonde whether base breaking

1 :2

or toning.

EXPRESS PASTEL TONING

1 :2

BASE BREAK & TONING

• DO NOT USE HEAT • FOLLOW MIXING RECOMENDATION • USE MAXIMUM 6%/20VOL FOR ON-SCALP APPLICATIONS

Post-Lightening Treatments

How To Use

Blondor Seal & Care For the perfect end result after your lightening services.

What it is

Leave on hair for 5 minutes and rinse thoroughly.

- Reduces the hair‘s pH level after a lightening service. - Neutralizes any remaining ingredients on or within the hair. - Prepares the hair for toning or glossing.

NEW

BLONDORPLEX CREAM TONERS The ideal partner for all blondes

A convenient solution for express toning Pre-mixed with PLEX technology for up to 90% less hair-breakage.* Low ammonia content to gently break through brass. Intuitive and compact range with results in just 5 minutes. *Instrumental testing measuring combing resistance of BlondorPlex Bleach + BlondorPlex Permanent Cream Toner vs. BlondorPlex Bleach alone.

/16 Lightest Pearl Ideal for light levels to add a delicate pearl, neutralize yellow and reduce unwanted warmth.

/81 Pale Silver Ideal to neutralize orange or achieve icy cool tones on lighter levels.

Mix

1 :2

1 :2

Express blonde toning.

Express blonde toning and base breaking.

Apply to pre-lightened clean damp hair from roots to ends and comb through.

/36 Crystal Vanilla Suitable for all levels to add sophisticated creamy golden tones.

/96 Sienna Beige Ideal for all levels to add a delicate rose beige with a touch of violet to balance and complement neutral to warm blondes.

/86 Ultra Cool Booster Intensify neutralization of brassiness and unwanted warmth. Mix 1-5g per 30g of selected toner. Watch-out: Too intense to use alone.