ULTIMATE COLOR
THE RISE OF CONCERNS
HAIR COLORING IS COMMON BUT COLOR CARE IS
NEGLECTED
Today, 6 in 10 women color their hair. However, only 1 in 10 use color care products at home! Clients are seeking advanced multi-benefit solutions within their care ranges.
WHAT IF WE COULD OFFER
A MULTI-BENEFIT SOLUTION FOR INSTANT REVITALIZED HAIR AND LASTING COLOR
VIBRANCY?
CAUSES OF HAIR COLOR FADE
WHAT IS MAKING
HAIR COLOR FADE FASTER THAN IT SHOULD?
Hair color fades due to a combination of chemical, environmental, and physical factors that affect both natural and color treated hair.
UV EXPOSURE
Sunlight acts like a natural bleach on colored and natural hair. UV rays can also break down the hair’s pigment, leading to fading and a loss of vibrancy.
NOT PROTECTING FROM HEAT
Blow drying, straightening, curling irons... they all can fade color faster, especially if heat protection isn’t used.
HAIR POROSITY
The more porous the hair, the faster it loses color, since an open cuticle allows color molecules to escape more easily. Not using a post-color treatment after coloring services can lead to increased porosity—making hair more prone to damage and rapid color loss.
THE HIDDEN EFFECTS OF WATER AND WASHING
Water alone can swell the hair shaft, lifting cuticles and allowing color molecules to escape.
Hot water opens the cuticle, speeding up color loss.
Shampoos, especially those without color protection or those with strong detergents, or higher levels of harsh sulfates can strip color more quickly.
REPEATED WASHING WITH SHAMPOO AND HOT WATER CAN LEAD TO ACCELERATED COLOR FADE
Salons typically have approximately 4 wash or rinse steps— imagine reducing that by 50%.
PRODUCTS & REGIMEN
FULL REGIMEN FOR
ULTIMATE RESULTS
A dedicated color care range with less rinse steps for color vibrancy for up to 10 weeks*.
Revitalized hair from the 1st wash.
Patented technology with Metal Purifier, Glycine & B5.
SULFATE-FREE SHAMPOO
CONDITIONER
MIRACLE LEAVEIN MASK
SHINE SPRAY COLOR SEALER LIQUID LAYER
Exclusively for salon professionals
JUST LIKE A SKIN CARE ROUTINE
SULFATE-FREE SHAMPOO
COLOR VIBRANCY & SCALP SOOTHING FOR ALL COLORED HAIR
Gently cleanses hair. Ideal for post-color salon services or at-home care to maintain color vibrancy.
CONDITIONER MOISTURE & ANTI-POROSITY FOR ALL COLORED HAIR
A rinse out conditioner for easier and faster detangling*.
*Vs non-conditioning shampoo.
MIRACLE LEAVE-IN MASK MOISTURE, ANTI-BREAKAGE & UV PROTECTION FOR ALL COLORED HAIR
Up to 4x more resistance to breakage*.
Minimize rinsing steps with the Miracle Leave-in Mask, avoiding washing out your color.
*When
SHINE SPRAY SHINE & LASTING SMOOTHNESS FOR ALL COLORED HAIR
Up to 4x smoother hair*. *Vs.
COLOR SEALER LIQUID LAYER
INSTANT ACIDIC POST-COLOR LEAVE-IN FOR COLOR SEAL & PROTECTION
87% of consumers agree scalp comfort is improved after 1st use*. *External
COLOR VIBRANCY & SCALP SOOTHING FOR ALL COLORED HAIR
GENTLE CLEANSING TO MINIMIZE WASHING COLOR AWAY*
This sulfate-free scalp soothing shampoo, offers a rich, creamy lather that gently cleanses, while supporting color vibrancy.
Hair is left feeling soft, moisturized, and beautifully cared for.
– Slightly acidic to help close cuticles
– With built-in Metal Purifier technology, which detoxes the hair from color-distorting metals for optimized color result
– 73% of clients agree scalp comfort is improved after 1st use**
WHY SULFATE FREE?
Shampoos with high sulfate levels can strip color pigments, which leads to dull, dry, and hair lacking vibrancy.
ULTIMATE COLOR
Sulfate-free shampoo with an acidic pH-balanced formula gently cleanses the hair and scalp while helping maintain color vibrancy.
Ideal for in-salon use immediately after any color services or between salon visits to support color-treated hair.
A must-have for at-home care to maintain color vibrancy.
IN-SALON AFTER COLORING
Emulsify the scalp area to reduce hair color staining.
Rinse the color out.
Massage shampoo all over with gentle pressure.
Rinse and towel dry.
EXCLUSIVELY FOR PROFESSIONALS COLOR SEALER LIQUID LAYER
After all coloring services—shampoo as above and towel dry—apply 2-3 sprays to scalp and hair, section by section, comb through and leave in.
MOISTURE & ANTIPOROSITY CONDITIONER FOR ALL COLOR TREATED HAIR
EASIER & FASTER DETANGLING*
– Up to 86% less breakage*
– Lightweight formula with antioxidants and moisturizing properties
– Helps reduce porosity to seal in-pigments
– Moisturizes colored treated hair for a soft hair feel
WHEN TO INCLUDE CONDITIONER INTO THE ROUTINE
ULTIMATE COLOR Conditioner is suitable for long or highly porous hair which is prone to easily tangling and for coarse hair types that need more conditioning and detangling—can be used before the ULTIMATE COLOR Miracle Leave-in Mask for an extra boost of conditioning.
HOW TO USE
After shampooing with ULTIMATE COLOR Sulfate-Free Shampoo, squeeze out excess water from the hair and apply the conditioner to the mid-lengths & ends. Leave on for 30 seconds to 3 minutes. Rinse well.
MOISTURE, ANTIBREAKAGE & UV PROTECTION FOR ALL COLORED HAIR
UP TO 4X MORE RESISTANCE TO BREAKAGE*
MINIMIZE RINSING STEPS, AVOIDING WASHING OUT YOUR COLOR
Color care from the inside out, for healthy-looking hair. With patented technology.
– Minimize rinsing steps, for long-lasting color vibrancy
– Lightweight formula with antioxidants and moisturizing properties
– Acts as a hair shield for color protection
– Shinier hair**
HOW TO USE
1. After shampooing with ULTIMATE COLOR Sulfate-Free Shampoo, squeeze out excess water from the hair.
2. Apply 1 to 2 pumps to the palm of the hand, rub to distribute and apply to lengths and ends.
3. Leave for 30 seconds before combing through and styling as desired. Do not rinse off.
Curls and coarse hair may require additional amounts.
Apply a small amount to dry hair to smooth ends or define curls.
TIP: ULTIMATE REPAIR
5-in-1 Protective Leave-In
Offers protection against breakage, UV damage, heat up to 230°C/446°F, mechanical damage. It also offers instant frizz control and smoother, healthier-looking hair, making styling easier.
SHINE & LASTING SMOOTHNESS FOR ALL COLORED HAIR
It’s the secret to recreating salon-quality shine at home for up to 4x smoother hair* to enhance color vibrancy and help protect tonal shift driven by heated tools. At home, day after day—why not recommend to your clients?
THAT FINISHING TOUCH
Elevate every color service with a radiant shiny finish—ideal to apply after blow-drying for that flawless salon look.
DIRECTIONS FOR USE
Spray lightly, at a forearm’s distance away from dry lengths and ends to finish.
EXCLUSIVELY FOR PROFESSIONALS
ACIDIC POST-COLOR LEAVE-IN FOR COLOR SEAL & PROTECTION
Pro+ salon-exclusive formula, optimizes pH level, stops oxidation process and stabilizes color.
Wella Professionals’ 1st Leave-In Post-Color Treatment saving water and time, with the opportunity to layer up.
– An instant anti-oxidant acidic treatment to replenish and rebalance the hair pH level
– Instantly seals colored hair from 1st use
– Soothes scalp for sensitive clients, while detangling and smooths cuticles
Leave-in, no rinsing required, opportunity to “Layer Up!”
WHAT HAPPENS DURING COLORING SERVICES?
During oxidative coloring, hair enters an alkaline state, lifting the cuticle so color molecules can penetrate the cortex. If the hair’s pH level is not restored afterwards, the cuticle can stay raised, increasing porosity, —making hair more prone to damage and rapid color loss.
That’s why post-color care isn’t optional—it’s essential to seal the cuticle and rebalance pH for long-lasting, healthy results.
WHAT DOES COLOR SEALER LIQUID LAYER DO?
Color Sealer Liquid Layer forms a sealing layer over each strand, locking in the color and helping smooth the cuticles, which enhances shine. It replenishes and rebalances the hair to a more natural, slightly acidic pH level, returning it to its optimal state and helping to close the cuticle. By doing so, it reduces porosity, improves moisture retention, and instantly seals colored hair from 1st use. Soothes the scalp, for additional comfort.
The results? Instant protection, lasting color, smoother strands, and a healthy-feeling scalp.
An essential step in every professional color service.
WITH
COLOR SEALER LIQUID LAYER
HOW TO USE
After coloring, raised cuticles increase porosity—making hair more prone to damage and rapid color loss.
Cuticle sealing post-coloring locks in color molecules, reduces damage, and delivers instant protection for lasting color, smoother strands, and a healthy-feeling scalp.
After coloring services, emulsify and shampoo with the ULTIMATE COLOR Sulfate-Free Shampoo.
– Divide towel-dried, damp hair in 3-4 sections
– Spray 2-3 times from scalp to the ends of the hair
– Comb through and leave in WITHOUT POST-COLOR TREATMENTS
INCLUDE COLOR SEALER LIQUID LAYER
The future of post-color care— time-saving for you and your client, fitting effortlessly into even the busiest schedules.
THE STEPS CONSULTATION
COLOR SERVICE
Gray Coverage with Koleston Perfect Roots: 50g 5/0 + 10g 6/73 + 60g 6%
Color Touch Melt
Lengths and Ends: alternate 20g 7/97 + 40g 1.9% and 30g 8/05 + 60g 1.9%
Develop for an additional 20 minutes and comb through for 5 minutes.
EMULSIFY & SHAMPOO
Emulsify the scalp area to reduce staining. Add a little warm water, shampoo, and rinse.
COLOR SEALER LIQUID LAYER
– Divide towel-dried, damp hair in 3-4 sections
– Spray 2-3 times from scalp to the ends of the hair
– Comb through and leave in
OPTIONAL: MIRACLE LEAVE-IN MASK
For hair that requires additional moisture, apply 1 to 2 pumps to the palm of the hand, rub to distribute and apply to lengths and ends. Leave for 30 seconds before combing through and styling as desired. Do not rinse.
TECHNOLOGY
ADVANCED COLOR CARE SYSTEM
Holistic care system for color vibrancy & revitalized hair.
GLYCINE & METAL PURIFIER
Act as shield helping to protect from damage due to free radicals.
Locks in moisture from scalp to ends, for hair that looks & feels revitalized.
UNIQUE & CAPTIVATING FRAGRANCE
Unique, fruity & floriental fragrance with top notes of orange zest, apple & leafy green.
SALON REGIMEN & OPPORTUNITY TO LAYER UP!
FROM COLOR TO CARE: ARE YOU DELIVERING THE
FULL SALON EXPERIENCE?
WOW CLIENTS WITH SALON SERVICES
CLIENTS ARE SEEKING
PERSONALIZED & TARGETED SOLUTIONS
55% of clients prefer treatments that can be personalized during the appointment.1
IMMEDIATE RESULTS & A WOW EFFECT
72% of clients want to see instant improvements in hair texture, smoothness, and shine after a treatment. 2
CLIENTS WANT
HAIR TO LOOK & FEEL HEALTHY
They want color protection, strength, smoothness and anti-frizz—everything that signifies healthy hair. 3
CLIENTS ARE WILLING TO PAY
Over half of salon clients are open to pay more for high-performance care treatments.4
EXCLUSIVELY FOR
ULTIMATE SERVICES
BOOST PERFORMANCE WITH EVERY STEP. LAYER UP!
LAYER UP!
Layering ULTIMATE products enables personalization & multiple benefits combination during the same service.
MULTIPLE BENEFITS
Layering different products serves multiple hair needs with diverse benefits in one service.
ENABLES PERSONALIZATION
Tailored just for you, by your expert. With products that serve your hair needs.
INCREASES LONGEVITY OF RESULTS
Layering products can help results last even longer when partnered with take home offering.
EXCLUSIVELY FOR PROFESSIONALS, LIQUID LAYERS
POST-COLOR COLOR SEALER LIQUID LAYER
INSTANT ACIDIC POST-COLOR LEAVE-IN FOR COLOR SEAL & PROTECTION
– An instant, anti-oxidant acidic treatment to replenish and rebalance the hair pH level
– Instantly seals colored hair from 1st use
– Soothes scalp for sensitive consumers, while detangling and smoothing cuticles
Multiple LAYER UP! combinations, no matter the hair type.
BLOWDRY PRIMER GLASS LIQUID LAYER
SMOOTHNESS AND ANTI-FRIZZ RESULTS THAT LAST LONGER THAN THE NEXT WASH*
– Humidity-resistant
– Helps seal and smooth cuticles for up to 3 days
– Long-lasting salon look*
LAYER UP! DIAGNOSIS
During your in-depth consultation determine the clients hair needs and desire, focus on hair concerns to plan for the appropriate ULTIMATE LAYER UP! service.
OBSERVATION HAIR TEXTURE AND TYPE
– Fine – Medium – Coarse – Straight – Wavy – Curly – Coily
QUESTIONING HAIR HISTORY
– Natural – Colored – Lightened
– Straightened/ permanently straightened Treated with SmoothFiller
POROSITY TEST POROSITY LEVEL – Low – Medium – High
THE
EXPERIENCE
PRIMARY CONCERNS
– Repair – Dryness – Frizz – Breakage – Dullness
HOW TO LAYER UP! FOR MULTIPLE HAIR BENEFITS
COLOR-TREATED DAMAGED
Color maintenance & vibrancy
CLIENTS ARE LOOKING FOR KEY SIGNS FOR STYLIST
Color-treated hair, vibrant, natural-looking. Maintaining delicate tones or color vibrancy.
RECOMMENDED LINE
ULTIMATE COLOR
LAYER UP! FOR MULTI-BENEFIT
Color Sealer Liquid Layer
Instant post-color treatment for after all coloring services
+ Miracle Hair Rescue
+ Glass Liquid Layer
+ Optional: Miracle Oil Serum
DULL, FRIZZY
Repairing & strengthening
High amount of bleach present. Frequent use of hot tools and appliances.
ULTIMATE REPAIR
Color Sealer Liquid Layer Instant post-color treatment for after all coloring services
+ Miracle Hair Rescue/ Protective Leave-in
+ Miracle Leave-in Mask
$30 for full diagnosis + one more LIQUID LAYER
$35 for full diagnosis + two more LIQUID LAYERS + $5 for each additional LAYER UP! product
Smoothness & nourishment
Dull looking, frizzy in texture, hard to style and smooth, hard to define curls.
ULTIMATE SMOOTH
Color Sealer Liquid Layer
Instant post-color treatment for after all coloring services
+ Glass Liquid Layer
+ Miracle Oil Serum
LAYER UP! PROTOCOL
CONSULTATION DIAGNOSIS
In-depth consultation
Determine client’s care and/or coloring requirements
OPTIONAL: LIGHTENING AND/OR COLORING SERVICES
Charge up for LIQUID LAYER ULTIMATE REPAIR Shampoo
LAYER UP!
Layer Up! services enable personalization with multiple benefits, allowing for chargeable services.
