Technical
WHAT IS ILLUMINA COLOR? 01
IMAGINE A HAIR COLOR THAT ENHANCES HIGHS AND LOWS
A LUXURIOUS PERMANENT COLOR FOR 100% NATURAL-LOOKING COLOR RESULTS
Illumina Color is a permanent color powered by Microlight Technology which allows light to enter hair and radiate out, giving it a youthful luminosity.
The built-in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.
WELLA PROFESSIONALS’ MOST LUMINOUS HAIR COLOR
50+ multi-dimensional, cool, warm and neutral shades with up to 100% grey coverage.
Microlight Technology:
Helps to protect the cuticle clarity and allows light to enter the hair and illuminate from within.
Built-in Metal Purifier to help prevent hair damage from metals that are present in the hair.
100% NATURAL-LOOKING COLOR
Clients are looking for
Results that enhance their natural beauty and complement their natural hair color with natural luminosity.
Up to 100% grey coverage with a youthful, multi-dimensional result.
Delicate and carefully curated color spectrum.
MEET THE SHADE RANGE 02
SHADE NUMBERING SYSTEM
Depth of color 10/81
Minor tone of color
Major tone of color
Lightest Blonde
Very Light Blonde
Light Blonde
Medium Blonde
Dark Blonde
Light Brown
Medium Brown
10/ 9/ 8/ 7/ 6/ 5/ 4/ 3/ 2/
Dark Brown
Darkest Brown
/ & /0 - /N
/1 - /A
/2 - /M
/3 - /G
/4 - /R
/5 - /RV
/6 - /V
/7 - /W
/8 - /P
/9 - /C
Pure/Neutral & Natural
Ash (blue/grey)
Matte (green)
Gold (yellow)
Red (warm)
Mahogany (red/violet)
Violet (cool)
Brown (warm)
Pearl (blue)
Cendre (soft violet)
A palette of cool shades ideal for reducing warmth and creating iridescent blondes and delicate brunettes. 8/69 10/69
10/05 8/05 5/02 10/93 7/81 5/81 10/81 9/19 8/1 6/16 10/1 9/60 8/13 6/19
A palette of natural-looking warm shades including luminous blondes, soft coppers and irresistible brunettes.
6/76 5/43 5/7 6/37 8/38 7/35 7/31 7/42 8/36 9/43 8/37 9/37 10/38 9/03 10/53 10/36
7/7 7/53 7/43 7/75
A palette of neutral shades from light blonde to dark brunette to use alone or with any other Illumina Color shade.
Provides up to 100% grey coverage and natural-looking, luminous results. 6/
9/ 10/ 8/ 7/ 5/ 4/
EXPOSED UNDERLYING PIGMENT
Underlying Tone Depth
10/ Lightest Blonde
9/ Very Light Blonde
8/ Light Blonde
7/ Medium Blonde
6/ Dark Blonde
5/ Light Brown
4/ Medium Brown
3/ Dark Brown
2/ Darkest Brown
Neutralizing Tone
For best results when toning: Refer to underlying pigment and tone to level achieved- for example, lighten to a yellow, tone with level 8/.
Very Pale Yellow
Pale Yellow Yellow
Orange Yellow Orange
Red Orange Red
Red Red
Light Violet Violet Violet Blue Violet Blue Green Blue Green Green Green
MIXING GUIDELINES
1
VIRGIN APPLICATION
Full-head application, same depth and darker
:1
Development time
On dry hair, apply the color mixture to the lengths and ends only. Leave approximately 2cm free from the scalp. Then follow with regrowth application.
Regrowth application Apply to root area.
15-25 min 60g with Heat
30-40 min
GREY COVERAGE
Up to 100% coverage with natural-looking color results.
GREY COVERAGE
root application
Apply to root area, applying to the area with the highest percentage of grey hair first.
On hair up to 70% grey
Use any shade from Illumina Color + Welloxon Perfect 6%.
For 70-100% grey hair Mix 1:1 with corresponding Illumina Color neutral shade + Welloxon Perfect 6%. with Heat
UP TO 3 LEVELS OF
LUMINOUS LIGHTENING
FIRST TIME LIGHTENING
01: Apply the color mixture to the lengths and ends only. Leave approximately 2cm free from the scalp. Develop for 1520 minutes, and do not rinse.
02: Mix fresh color and apply to the roots. Develop for full development time.
COLOR BALANCING
Soft Balance
To add a hint of color and shine and achieve a freshly colored feel on every visit.
After completion of development time dampen the mid-lengths and ends with water and emulsify the remaining color, combing it through the midlengths and ends.
5-10 min
1
1 :2 :1
Intense Balance
Rejuvenate the color on faded lengths and ends for even results and healthy hair thanks to Metal Purifier Technology.
Refresh with Shinefinity
While Illumina Color is processing on the roots, balance faded lengths and ends with Shinefinity for an ultra-natural finish. Apply root color first. For the last 20 min of the development time, apply directly onto lenghts and ends. Develop together, then rinse. 10-15 min
BLONDE TONING
Achieve a beautiful luminous finish after pre-lightening services.
1 :2
Application
Apply to the lightened areas needing optimal neutralization first. Comb through for even results. Visually watch, until desired result achieved.
5-15 min Development time
TIP: To achieve soft lift to natural hair during toning, apply to roots to ends, comb through for a base breaking effect.
GLOSSING
Gently infuse the hair with a subtle color and an luminous shine.
Glossing services are ideal for clients wishing to try Illumina Color for the first time or to revive the color and shine in-between appointments.
Suitable for all depths, hair types and color direction from blondes, brunettes and coppers.
1 :1 :1
WELLOXON PERFECT DEVELOPERS
The ultimate partner. Specifically designed to provide accurate color results. Precise application. Great foil adhesion. Easy rinsing.
ILLUMINA COLOR
12 % 40 vol.
9 % 30 vol.
6 % 20 vol.
3 % 10 vol.
1.9 % 6 vol.
Up to 100% grey coverage with a sheer result.
3 levels of lift.
2 levels of lift.
1 level of lift, same depth or darker. Grey coverage.
Deeper results on natural hair.
For glossing and toning services, mix 1:2.
ROOT SHADOWING
Root shadowing maintains slight depth at the root when transitioning into blonde ends with a low Welloxon Perfect Developer. Suitable for Illuminage services.
BLONDE TONING
During lightening services, natural underlying pigments are achieved. To neutralize or add tone, a blonde toning service is needed to create a beautiful luminous finish after pre-lightening services.
Root Shadow
15g 6/19 + 15g 6/ + 60g 1.9%
Blonde Toning
10g 10/ + 10g 10/38 + 10g 9/03 + 60g 1.9%
Root Shadow
15g 6/19 + 15g 5/ + 60g 1.9%
Blonde Toning
20g 10/38 + 40g 1.9%
Tip. Tap to the root, leave for 5 minutes, gently comb and leave for an additional 5 minutes.
Tip. The use of golden tones maintains brightness & lightness within blonde hair.
For example: Incorporate 9/03 into formula.
Root Shadow
15g 7/81 + 15g 7/ + 60g 1.9%
Blonde Toning
10g 10/ + 10g 10/36 + 40g 1.9%
MICROLIGHT TECHNOLOGY 04
MICROLIGHT TECHNOLOGY AND METAL PURIFIER
Illumina Color Microlight Technology helps protect the cuticles so they maintain their clarity. This allows light to pass through, illuminating natural highs and lows from within – in any kind of light.
ILLUMINA COLOR DEDICATED TECHNOLOGY
MICROLIGHT TECHNOLOGY
Helps to protect the cuticle clarity and allows light to enter the hair and illuminate from within.
MICROTONES
The most sophisticated dye combination in Wella Professionals that mimics the natural hair tones.
METAL PURIFIER
Built-in Metal Purifier that helps to protect hair from extra damage happening in the presence of metals wherever color is placed.
VEGAN
Illumina Color is also a vegan formula.
MICROLIGHT TECHNOLOGY AND METAL PURIFIER
Copper is present on the cuticle and interferes with standard color development, leaving a rougher surface.
A rough cuticle, means rays of light become diffused, creating less reflection.
Microlight Technology surrounds the copper, so it does not interfere with color development, and increases cuticle protection thanks to the built in metal purifier.
Cuticles are smooth and clear, resulting in outstanding light reflection.
MICROTONES FOR NATURAL HIGHS AND LOWS
TRADITIONAL PERMANENT COLOR
A traditional permanent color creates a uniform rich and intense color result.
ILLUMINA COLOR
Contains 20% more variety of dyes vs Koleston Perfect.
Within Illumina Color, you can see that there is a similar number of dyes present, but Illumina Color has a greater variety of dyes which enhances the natural highs and lows.
Illumina Color contains the most sophisticated dye combination in Wella Professionals, which mimics the natural hair tones, this is what we call Microtones.
DID YOU KNOW?
In natural hair, a variety of tones can be seen which naturally create subtle highs and lows in the hair.
PERMANENT COLOR OPTIONS
Wella Professionals’ three unique permanent color lines provide different color finishes to meet all your clients’ needs. All include an integrated Metal Purifier to help protect hair from extra damage happening in the presence of metals wherever color is placed.
KOLESTON XPRESS KOLESTON PERFECT
CATEGORY Permanent
GREY COVERAGE
100% in just 10 minutes.
TECHNOLOGY Control X Technology to help prevent over processing for express, yet reliable results.
TONAL QUALITY Shades have been designed to blend well with previous permanent color services.
100% grey coverage for your most resistant clients.
Ultra-Precision Color Technology for even, balanced color results from root to tip.
Truly perfect, natural to expressive color results, multi tones and reflective shine.
COLOR BASE Neutral Warm Brown Warm Brown
LIFT Up to 2 levels lift with 30 Vol.
Special Blondes for 4-5 levels of lift.
SERVICES Express grey coverage. Grey coverage, color balancing, creative tones.
ILLUMINA COLOR
Permanent 50+
100% grey coverage with a natural-looking result.
Microlight Technology helps protect cuticle clarity and allows light to enter hair and illuminate from within.
Natural-looking brunettes and a full blonde palette with a muted or cool finish.
Violet Undertone
Lift up to 3 levels.
Grey coverage, color balancing, glossing, pastel toning.
ONE SMALL TUBE ONE BIG CHANGE
We aim to significantly reduce the amount of waste created by every product we produce.
For our color tubes we are using mainly recycled materials.
Using 85% recycled cardboard, Wella Professionals1 avoids using over 950 tons of virgin cardboard per year.2
FSC certified 85%3 recycled cardboard 100% aluminium
1Wella Professionals refers to the whole. Wella brand (incl. Koleston Perfect, Illumina, Color Touch
2vs
ALLERGY ALERT TEST
Although the risk of developing a new allergy is reduced, the danger of an allergic reaction – even a severe one – still exists. That’s why you should always perform an allergy alert test 48 hours before any color service.
1 2 4 3 48 hours
Mix 5g of the color you decided on during consultation with 5g developer. Apply the color in a 1-inch square directly on the inner forearm.
Leave the color uncovered for 45 minutes. Then rinse the area with lukewarm water and pat dry with a clean towel.
Ask the client to either come back to the salon after 48 hours or call you to inform you of the result
Ask your client to leave the test area undisturbed for 48 hours. If there are any signs of redness, burning or itching the color product must not be applied. The client must seek medical advice before coloring their hair again. If your client has ever experienced an allergic reaction to hair colorants you should not proceed with a color service.
