GOLDEN HOUR GLOW
WHAT’S NEW?
Originating as a photography trend, Golden Hour refers to the brief window of time around sunrise and sunset. The sun is lower and casts a softer light, providing fusions of color and veils of light and shade. During this time, everything will glow.
THE TREND CREATE GOLDEN HOUR ROSÉ
Two looks of gradient colored hair, inspired by the fusion of tones seen at Golden Hour. This comes to life through our new Wella Color Gradience technique.
HOW CAN TRENDS FROM WELLA PROFESSIONALS HELP TO MAXIMIZE YOUR REVENUE?
KEY SERVICES
CREATE GOLDEN HOUR ROSÉ
BENEFIT TO THE HAIRDRESSER
A speedy full head application allows you to deliver exciting on-trend results and increase your average ticket. Great for “new to color” clients, the gentle transitions of color can be suitable for a natural Golden Hour look.
BENEFIT TO THE CLIENT Ultra personalized color and on-trend results with a Golden Hour palette designed to fit their unique features.
01.
Roots
02.
20g 09/3 + 10g 07/3 + 10g 00/56 + 40g Activator
Ends 30g 09/3 + 5g 08/34+ 35g Activator 03. Tips 09/3 + Activator
PRO TIPS
BLONDES NEED GOLD
Why should you add gold to your blonde formulas?
• Using cooler and ashy shades over porous hair may create a drab result.
• Gold/warm tones are often perceived as brighter. To keep your blondes bright, add soft golds!
CREATE GOLDEN HOUR BRONZE
BENEFIT TO THE HAIRDRESSER
This easy-to-follow express technique can be adapted to be bold or subtle making it an excellent way to trade up existing color clients or recruit new to color clients allowing for more color services everyday. Golden Hour Bronze can also be achieved with Color Touch.
BENEFIT TO THE CLIENT For existing color clients this upgraded technique offers ultra personalization and on-trend results. Great for “new to color” clients the gentle transitions of color can be suitable for a natural Golden Hour look.
