Features in this issue include:
• Do cheaper bikes = a stronger bike industry? We asked shops for their views and take on 2024 so far
• Last mile special: Magura on stepping up brake performance for cargo bikes + Amazon’s increasing commitment to cargo bike last mile deliveries
• Ask the Boss: Extra UK and Cyclex boss Will Fripp answers our questions
• Marketers speak out! How journalists can get the most out of their bike marketing and PR colleagues
• Market Data: Who should pay for shop demo fleets?
• Building an own-brand: Bob Elliot takes us through the genesis and evolution of KranX
• Velocipede Cycles: Our correspondent heads to Kent to chat shop expansion and industry trends with this bike shop
• OnGuard! Fighting talk from the lock brand as it takes us through how its angle-grinder-beating RockSolid can tackle thieves and boost business
• M&A in the bike trade: Opinion on the pitfalls of pushing brand expansion vs keeping things lean and focused
