Final one edition-uni

PORTFOLIO

SELECTED WORKS 2021-2023

THE MAZE OF CYBERBULLY

Type: Exhibition

Location: Padang, Singapore Area:1006m²

PROJECT BRIEF:

The project is an immersive exhibition that explores the issue of Internet cyberbullying.

While the Internet brings numerous benefits, it also poses dangers. The abundance of information often leads people into a web of misinformation and fake news. Consequently, individuals may lose the ability to distinguish between true and false information and to think independently. The Internet frequently becomes a platform where people amplify their emotions and express their opinions freely.

Through this exhibition, we aim to showcase how cyberbullying occurs. Our hope is that the exhibition will inspire visitors to approach the truth with caution and to be mindful of their words in this era of frequent cyberbullying. We want to emphasize that anyone, including you and me, can become victims or perpetrators.

Cyberbullying occures on every social platforms . Especially with national stay-at-home orders due to the COVID-19 pandemic, as people spend more time online, they’re more likely to fall victim or perpetrator to cyberbullying .

STUDENT

“I saw that they verbally abused me on our unofficial school Facebook page, and many idiots (schoolmates) didn’t know the truth, and then, they clicked the ‘Like’ button on that post. I felt angry that they agreed with the perpetrators.”

PUBLICITY ANONYMITY

GROUPIES

I received numerous private messages filled with curses, labeling me as stupid and annoying. These messages came from fans who judged me solely based on appearances, referring to me as a bitch and criticizing shallow people. As an introverted person, it was a frightening experience

TEACHER

“II was criticized for being a preschool teacher who paid too much attention to my appearance instead of focusing on my professional image. This criticism made me question myself and contemplate whether I should heed their opinions”

PERMANENCY

- EU Kids Online Study (2020): The study found that, on average, 9% of children aged 9-16 in the UK reported being cyberbullied. This places the UK below the European average of 11%.

- Annual Bullying Survey by Ditch the Label (2020): The survey found that 21% of young people aged 12-20 in the UK reported being cyberbullied. This suggests a higher prevalence compared to some other studies.

- Cyberbullying Research Center (2020): The research center reported that around 26% of middle and high school students in the US have experienced cyberbullying at some point.

From the research, 67% of interviewees claimed that they have experienced cyber bully.

DEVELOPMENT

The exhibition’s shape is derived from the hexahedron, which is inspired by the structure of a honeycomb. This shape conveys a sense of enclosure and organization, suggesting that everyone on the internet exists within an information cocoon. As a result, people are unable to obtain a comprehensive view of others and their surroundings.

MIRROR LABYRINTH:

This area is inspired by the phenomenon of information fragmentation on the internet, where people can only showcase certain aspects of themselves and gain limited knowledge about others. This often leads to misunderstandings and also creates an environment conducive to cyberbullying. People always have limited view of a person before judging them.

PEEKING DIGITAL TRAP:

This design concept is inspired by the behavior of cyberbullying. It aims to shed light on the issue of privacy violations and the subsequent judgment that victims often endure. The objective is to create a horror immersive experience that mimics the real-life scenarios, utilizing projection and digital screens to enhance the technological aspect.

TRUE HEART:

This design concept is inspired by the notion of an “information cocoon.” It explores the idea that a person’s true personality is often concealed beneath layers of protective covers. The victims find themselves trapped within these covers, as they struggle to maintain a facade to protect themselves from external judgments.

HYPER RETAIL - CHOCOLATE FACTORY

Project Brief:

Type: Retail

Location: Shaw House, 350 Orchard Rd Singapore 238868

Further to the schematic proposals that were designed for the pop-up store, I was tasked with developing and refining an interim concept store proposal in line with the idea of ‘future retail’. The design proposal also incorporates future-forward strategies. The store aims to present a cohesive representation of the brand and showcase the innovative ideas and imagination of the futuristic retail industry. It also reflects the clear application of dialectics and strategies.

RESEARCH

Roasting

The cocoa beans need to be roasted in steam of hot air to develop its flavor

Crushing

Shells of beans

cracked by mills,kernels are seperated and the fan sucks away the shells

Moulding

The liquid chocolate now poured into moulds which gives it shape and the moulds are shaken so that they are evenly filled and cool the temperature to make it solid.

DEVELOPMENT

Liquor formation

The nibs which look like gravel are now crushed resulting the formation of a dark brown paste called liquor

Removal of cocoa butter

Lot of cocoa butter will be removed by squeezing out through a giant pipe

Mixer

To make different flavor of chocolate, mix the liquid chocolate with milk,surger or other ingredients.

Evaporator

After drawing the mioisture by the evaporator, the chocolate turn into crumbs

The first storey introduces the process of chocolate making, showcasing the entire system of converting cocoa beans into chocolate liquid. Visitors have the opportunity to learn about the manufacturing process on a factory scale in this section. Giive visitors an informative journey for a deeper understanding of thefeature of their good quality

To create an immersive and interactive experience, I have also incorporated AI technologies. Visitors can view explanations accompanied by mini animations that depict the different steps of chocolate making. Additionally, the space is en-

The second storey is where visitors can enjoy high-quality products and personalized chocolate tastes by ordering at the counter, where the staff will serve you.

Customers can experience a multi-functional space where various chocolate-related activities take place. The fluid space layout separates the entire area into different sections or sequences.

To exemplify Royce’s brand ethos of sustainability, the shop incorporates recyclable packaging paper made from cocoa bean shells, adding a unique identity to the space. The tree-shaped structure not only signifies the concept of sustainability but also brings the features of a cocoa bean tree inside the shop.

PLANS

ELEVATIONS

Design Intent

My design aims to utilize solidity and fluidity as catalysts in order to create a space that highlights the exceptional quality of Royce’ merchandise, engaging all five senses and incorporating an in-site workstation. Customers will have the opportunity to enjoy a delightful and interactive experience, facilitated by AI technology and lively information delivery.

SECTIONS

FUNCTION ANALYSIS

Making process exhibition

In this area, the mechanical installation showcases the process of how cocoa beans are transformed into delicious chocolate liquid through a series of steps. It aims at visually attract people and entice them to explore the entire space through the guided, step-by-step experience. Additionally, there are icons on the glass wall that people can scan to access explanations of the different making stages of the chocolate-making process, creating an immersive experience.

the staff is

Glass kitchen

After taking the order from the counter bar, visitors can observe the chocolate-making process directly through a glass window.

Hi,youcancustomisethe ingredient of the handmadechocolateusingthis digitalscreen...

Customization Counter

Visitors have the opportunity to customize their chocolate by selecting its type, ingredients, and temperature, as well as choosing a matching drink to enjoy alongside the delicious branded chocolate product. This space also serves as a great place to take a break and immerse oneself in the pleasant atmosphere.

The wall features a collection of various types of baked cocoa beans with different flavors, creating an engaging and interactive area for visitors to add a playful element to the space.

Private Office

Staff occasionally gather here for meetings and announcements. This space is concealed behind a wall, which easily allows for privacy and prevents it from being neglected.

The chocolate is quite tasty! I would like to order a cup of macha to match the

Packages customization

This area showcases all of the seasoned products with shelves that have curving shapes. The treeshaped decoration provides a space for visitors to select recyclable gift packages and self-wrap their purchased products as special gifts.

“NO LOGO”

Type: Retail Area: 56m²

Location: Shaw House, 350 Orchard Rd Singapore 238868

In this project, the client have been given a unique collaboration opportunity by an established retail brand in the visioning of a new limited edition product/service as well as to conceptualize and propose a unique pop-up experience, one that showcases the products’ unique qualities alongside showcasing the brands’ unique identity, ensuring a meaningful and memorable pop-up experience where the product, and not the brand, as king.

Location:Shaw House

Group Distributions:

The site is maily filled with F&B outfits along the street ,follwed with make up shops, then shopping malls.

There are many shops providing officers services and family activities during weekends and located near the MRT entrances. Mostly brand shops which is luxury and quite expensive.

DESIGN CONCEPT

Our design intent is to conceptualise the process of product making, together with the atmosphere of the interior composition, allowing the customers to anticipate the process of product making, creating deeper understanding and satisfaction with Royce Products and their values.

Most of shoes made of 1 & 2 componets and are connected with shoe lace

The package is designed that aims to use energy resources more efficiently take up less space than its counterpartd to minimize the need for extra plastic and cardboard.The manufacturer can distribute more products at once so that the carbon footprint drops

To mimic the natural shape of trees, the ceiling is designed with hanging wood strips, creating a sense of natural beauty that complements the smooth features of the chocolate.

The shape of the pop-up store is inspired by the composition of a shoelace, with the upper and bottom curves representing the two main parts of a shoe. The X shape symbolizes the shoelace that connects these parts together

PHYSIQUE:

Neutral/ZEN, Minimalistic, Semi-high end.

PERSONALITY:

Produce confectionary with uncompromising standards

Limited edition packagings：

REFLECTION:

Simple yet high quality

CULTURE:

Great emphasis on quality of products

To presenting the raw materials, we installed a tree structure that stands for cocoa trees are the source of all the materials and bring the nature inside.

7.Foretaste service

A people in the centre of tree to provide chocolate drinks and snacks to people at rest area.

6.Rest area 8.Exit

People rest on the side or underneath staircase chattering and rest. Enjoying the beautiful ‘centre tree’.

Circulation & Function

5. Self package area

Show Limited edition packagings.Self take paper bags that made from recycled cocoa bean shells.

Visitors sit there can see the overview of the centre tree

1. Entrance

Walking past the location and attracted by the smell of cocoa and interesting facade.

2.Raw material display

Walking upstairs to second level, there is digital screen to show the origin of materials of packages and sneakers. Appreciate the good quality

3. Sneaker Deconstruction

Display shelve that show decomposition of sneakers.

4. Sneaker display

Show different styles of shoes and can order and customize the styles online through scanning the QR code.

Ofelia’s Allegory(9-Grid Square Project )

Project Brief:

Group needs to research and conceptualise on the given aspect of experimentation with considerations for ergonomic interactivity between person and proposed body-displacement devicebased on the provided narrative – Pan’s Labyrinth (film.2007).

The movie is about during the Allied invasion of Nazi-held Europe in 1944, a troop of soldiers led by the sadistic Capitan Vidal is sent to a remote forest in Spain to eliminate rebels. Ofelia, the 11-year-old daughter of Vidal’s new wife, witnesses his cruel actions and seeks refuge in Pan’s Labyrinth, a mystical realm inhabited by mythical creatures

Design Intent

The character of Ofelia in the film undergoes a captivating adventure, navigating between the wonderous world and the harsh reality.

Based on extensive research, our focus was to highlight how Ofelia’s child-like wonder enables her to perceive the existence of fantastical underworld creatures juxtaposed with the cruelty of reality. The surrounding darkness and banality attempt to suppress her imagination, while hardships pose obstacles in her path. However, she triumphs, ultimately proving that her vivid imagination holds immense significance and is far from being mere nonsense.

MODEL MAKING PROCESS

Introduction

The mechanism represents the process of Ofelia stepping on the staircase and entering the wonderland. To reconstruct the scene, we decided to create a mechanism that would achieve this process. It involves pulling the outer wall out, causing the steps to automatically fall down and create a staircase leading to the second storey. However, when Ofelia steps on the last step, the foldable step will shorten and drag the movable outer wall back, preventing Ofelia from going back.

During the construction process, we utilized laser cutting and a handicraft workshop to create the necessary components of the mechanism and assemble them. For the large-scale model, we initially cut pieces of wood and employed nails and a drill to join them together. Then, the inner movable walls were crafted along with the sliding tracks on the sides. Finally, we installed the steps and adjusted the details to ensure smooth movement.

FADE

The collage is based on the principle of contrast. The shapes display a gradient as they change in size from big to small, and the patterns of the pieces change from consistent to sparse. This indicates contrast and simultaneously demonstrates a gradient.

I learned that deciding on a theme before beginning work will help in finding a clearer direction in the process. It encourages me to think about what kind of work I want and concentrate on it. This approach can also save a lot of time.

n my case, I wanted to make the gradient of the work more prominent. Therefore, the left part should be more eye-catching. To achieve this, I chose to elevate most of the pieces and slanted some small pieces to create variation and depth. On the other hand, the right side features more depressed and slanted pieces to create a flatter appearance, resulting in a visual contrast between the two parts. I elevated some pieces in the right part to make the contrast more obvious. The outcome of the multiple layers effectively showcase the contrast. Through the process of creating the model, I learned that incorporating pieces of different heights makes the work more visually expressive and distinguishes it from a 2D drawing.