Proposal Parliamentary Registration Department Biometric Voter Card Communications Campaign_v6-2

FMG X PARLIAMENTARY REGISTRATION DEPARTMENT

PARLIAMENTARY REGISTRATION

DEPARTMENT

BIOMETRIC VOTER CARD COMMUNICATION CAMPAIGN STRATEGIC COMMUNICATIONS. CREATIVE IMPACT. NATIONAL REACH.

Prepared for: Parliamentary Registration Department Prepared by: Fincastle Media Group (FMG) Date: August 28th, 2025

One Montague Place, 9 East Bay Street | 242 601 3315 | info@fincastlemediagroup.com | georgette@fincastlemediagroup.com | www.fincastlemediagroup.com 1

Proposal Parliamentary Registration Department Biometric Voter Card Communications Campaign_v6-2

Published on Sep 1, 2025

Fincastle Media Group

Fincastle Media Group (FMG) presents this end-to-end communications proposal to support the Parliamentary Registration Department in the rollout of the biometric voter card. The plan ensures all campaign assets are live within six months, with a one-year sustain option to carry through to Election Day. Highlights include a unifying campaign theme (One Bahamas. One Vote. Secured.), broadcast-ready video production, a dedicated Parliamentary Registration Show under A Closer Look, nationwide media placement, stakeholder engagement kits, and proactive misinformation monitoring. This campaign is designed to educate, mobilize, and build public trust while aligning with international best practices and reinforcing The Bahamas’ commitment to transparency and electoral integrity.

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