CARE & STYLE BOOK
02 01
PRESTIGE
ULTIMATE REPAIR
ULTIMATE SMOOTH
ULTIMATE COLOR
03
04
05
PREMIUM
ColorMotion+
FUSION
ELEMENTS
Oil Reflections
Nutricurls
BASE
INVIGO Brilliance
INVIGO Nutri-Enrich
INVIGO Volume Boost
INVIGO Blonde Recharge
STYLING
EIMI Volume
EIMI Smooth
EIMI Texture
EIMI Shine
EIMI Waves & Curls
EIMI Finishing Spray
IN-SALON SUPPORT
Color Fresh Mask
Marula Oil Massage Techniques
SHAMPOO
CONDITIONER
WHAT IS IT
A rich cream shampoo that cleanses gently and effectively with a luxurious lather.
HOW IT WORKS HOW TO USE
Removes all the small impurities that can be harmful to the hair (metals, product build-up, oils, dirt and pollution) and starts to rebuild the hair.
Apply to wet hair, lather thoroughly and rinse. Repeat as desired.
Deep conditioner with a creamy texture for daily usage to detangle, deeply strengthen and repair.
Gives intense inner strength without weighing the hair down. Leaving the hair soft to touch, feeling clean and fresh.
MASK
MIRACLE HAIR RESCUE
PROTECTIVE LEAVE-IN
Intense smoothing mask for detangling without a heavy feel.
• 6x easier detangling.1
• Formulated with AHA & Omega-9.
A treatment to repair hair damage in 90 seconds.2
• 99% less breakage.3
• 12x smoother hair.4
• Shinier hair after each use.
Delicate cream serum.
• 5-in-1 protection against breakage, uv, heat, mechanical damage, and frizz.
• Anti-frizz effect for up to 72 hours.
• An overnight leave-in serum that provides frizz control and up to 6x Smoother Hair.4
• 8-hour repair & protection against night stressors.
• Up to 78% less breakage.4
• Up to 86% less split ends.4
Adaptive Technology has conditioning agents which detect the most damaged parts of the hair to repair it.
Apply to shampooed, damp hair starting on the most damaged areas. Leave on for 30 seconds for moderately damaged hair, and up to 3 minutes for most damaged hair.
Apply to pre-shampooed, towel-dried hair. Process for 5 to 10 minutes before rinsing.
Intensively strengthens and smooths hair thanks to AHA & Omega-9.
Mist generously over towel-dried, clean hair and gently comb through. Leave it in for 90 seconds before styling. Do not rinse and style as usual.
Protects, repairs, and smooths all hair types to give instant frizz control and easier styling.
At night, Omega-9 penetrates deeper6 into the hair to moisturize it. Defense polymers protect by creating an invisible shield against night stressors like friction & frizz.
Apply to mid-lengths and ends of clean, damp hair before styling.
Can also be applied to dry hair for additional smoothing.
Apply 2-4 pumps on dry or damp hair. Distribute from lengths to ends, no need to rinse. Can be used up to every night, also in between no-wash days.
HOW IT WORKS
FOR SEVERELY DAMAGED HAIR
HEALTHY LOOKING HAIR NEEDS TO BE STRONG FROM THE INSIDE AND OUT.
THE SPECIAL COMBINATION OF AHA & BIO-IDENTICAL OMEGA-9 DELIVERS THE ULTIMATE REPAIR, THAT YOU CAN SEE AND FEEL. AHA REBUILDS BONDS
INSIDE OMEGA-9 REPLENISHES HAIR OUTSIDE
Alpha-Hydroxy Acid is an organic acid, small enough to penetrate the hair fiber at the deepest level. Rebuilding hydrogen bonds in the cortex, for a strong hair core.
Bio-identical lipid, targeting the outside of the hair fiber. Coating the surface and filling in the cuticle to re-create a protective barrier.
IN-SALON SERVICES ULTIMATE REPAIR
THE ULTIMATE BLOWOUT
In-salon blowdry service to complete a haircut service or give a glam style with healthy-looking body and movement.
REPAIR hair damage with Miracle Hair Rescue and then PROTECT with Protective Leave-in.
OUR FAVORITES
SHAMPOO
CONDITIONER
WHAT IS IT
Nourishing formula lathers into a luxe foam to cleanse dry, dull hair of impurities and prepare it for deep nourishment.
HOW IT WORKS HOW TO USE
Formulated with Metal Purifier technology to detox your hair from metals. Color safe.
Daily conditioner that instantly detangles and nourishes hair.
Leaves it smoother and shinier while reducing frizz.
Apply to wet hair and lather. Rinse and repeat if needed.
Apply to clean, damp hair lengths and ends. Leave on for 30 seconds to 3 minutes. Rinse thoroughly.
Luxurious mask for deep inside out nourishment.
MASK
Intense oil serum that nourishes hair, leaving it visibly smoother & shinier.
Leaves hair visibly smoother and shinier, while reducing frizz.
Apply to clean, damp hair. Leave on for 5 to 10 minutes. Rinse thoroughly.
Offers frizz control and protects from UV and heat.
Apply 1-3 pumps evenly onto damp hair lengths & ends and wait 30 seconds before styling. Can be used on dry hair for finishing.
Salon-exclusive Glass Liquid Layer features an advanced formula that smooths the cuticle for effortless detangling and faster blow-drying.
Coats the hair and smooths the cuticles, creating a protective layer against humidity, while increasing smoothness.
To towel-dried hair, apply Glass Liquid Layer section by section, spraying 2-3 sprays at a distance of 6 inches along each section. Comb through. Leave in.
MIRACLE OIL SERUM
GLASS LIQUID LAYER
HOW IT WORKS
FOR SMOOTHNESS & FRIZZ CONTROL
HAIR CRAVES NOURISHMENT INSIDE & OUT.
INSIDE
PATENTED OUTSIDE RECREATES A PROTECTIVE BARRIER
DEEPLY NOURISHES THE HAIR
TRANSFORMATIVE EFFECT ON DRY, DULL & FRIZZY HAIR
MIRACLE BLOW DRY SERVICE
STEP 1
Consultation is key!
Let your client tell you about her hair, and ask open questions. This service is ideal for frizzy, dry or dull hair.
STEP 4
During the development time, a relaxing scalp massage will create a luxurious experience. Finally, rinse and towel-dry.
STEP 2
Start by shampooing hair with ULTIMATE SMOOTH Shampoo twice. This will remove all the impurities & prepare hair for the treatment. Rinse thoroughly and towel-dry.
STEP 3
Mix 25g of ULTIMATE SMOOTH Mask with 3-5 pumps of Miracle Oil Serum. Divide hair in four parts and apply it section by section on lengths & ends.
STEP 5
Mist towel-dried hair with Glass Liquid Layer in sections, comb through and leave in for effortless detangling and faster blow-drying.
STEP 6
Apply Miracle Oil Serum evenly to damp or dry hair to add definition and shine.
SULFATE-FREE SHAMPOO
WHAT IS IT
This Sulfate-Free Scalp Soothing Shampoo, offers a rich, creamy lather that gently cleanses, while supporting color vibrancy.
HOW IT WORKS HOW TO USE
Gently cleanses hair with a slightly acidic formula to help close cuticles.
Ideal for post-coloring salon services or at-home care to maintain color vibrancy.
CONDITIONER
MIRACLE LEAVE-IN MASK
A Rinse-out Conditioner for easier and faster detangling.1
Helps reduce porosity to seal in pigments and moisturizes colored hair for a soft hair feel.
Apply to damp hair and scalp, and lather. Massage, rinse and repeat if desired.
Leave-in Treatment for moisture, anti-breakage, and UV protection for colored hair.
With antioxidants and moisturizing properties for up to 4x more resistance to breakage.2
After shampooing, squeeze out excess water from the hair and apply to the midlengths and ends. Leave on for 30 seconds to 3 minutes before rinsing well.
After shampooing, squeeze out excess water and apply 1-2 pumps through hair. Leave on 30 seconds before combing. Do not rinse.
Enhance color vibrancy, protect against heat, and see up to 4x smoother hair.2
Helps protect tonal shift driven by heated tools.
Spray lightly, at forearm’s distance away from dry lengths to finish.
SEALER LIQUID LAYER
Pro+ Salon exclusive formula, instantly seals colored hair from 1st use.
Optimizes pH level, stops oxidation process, and stabilizes hair.
After shampooing out color, divide towel-dried, damp hair in quadrants. Spray 2-3x in each section. Comb through and leave in.
SHINE SPRAY
COLOR
HOW IT WORKS
FOR COLOR VIBRANCY & REVITALIZED HAIR
LOCKS IN MOISTURE FROM SCALP TO ENDS GLYCINE & METAL PURIFIER UNIQUE &
ADVANCED COLOR CARE SYSTEM
LAYER UP! SERVICE
STEP 1
Complete an in-depth consultation.
STEP 2
Carry out color service.
STEP 4
Divide towel-dried, damp hair into 3-4 sections. Spray 2-3 times from scalp to the ends of the hair. Comb through and leave in.
STEP 5
For hair that requires additional moisture, apply 1-2 pumps of the Miracle Leave-in Mask to the palm of the hand, rub to distribute and apply to lengths and ends. Leave for 30 seconds before combing through and styling as desired. Do not rinse off.
STEP 3
After development time, emulsify, rinse and shampoo with ULTIMATE COLOR Sulfate-Free Shampoo and rinse.
STEP 6
Apply ULTIMATE SMOOTH Glass Liquid Layer section by section by spraying 2-3 sprays at a distance of 6 inches along each section. Comb through. Leave in.
WHAT IS IT
COLOR PROTECTION SHAMPOO
MOISTURIZING COLOR REFLECTION CONDITIONER
STRUCTURE+ MASK
PRE-COLOR TREATMENT
POST-COLOR
Helps to lock in color while preserving hair’s smoothness and shine.
HOW IT WORKS
Encapsulates metals, reducing the formation of free radicals, responsible for color fading.
HOW TO USE
Daily use.
Helps restore hair surface quality for vibrant shine.
Smoothing cuticles for improved shine and manageability.1
• With Wellaplex bonding agent
• Helps to reconstruct hair bonds. For stronger hair.2
• Adds smoothness and shine for excellent color reflections.
Enhances hair surface smoothness and shine.
With Free Radicals Protection and additional anti-oxidants.
Daily use.
Prepares hair for more even color results. Increases smoothness and shine.
To be used every 1-2 weeks.
Before any color. Mist over clean hair before coloring.
Improves color molecules retention.3
Optimized pH after oxidative color service.
To complete any oxidative color service.
Apply to shampooed hair, process for 30 seconds before rinsing.
HOW IT WORKS
TO STRENGTHEN COLORED HAIR
REGULAR USE OF COLORMOTION+ CARE REGIMEN IMPROVES COLORED HAIR QUALITY IN THREE AREAS THAT ARE SPECIFICALLY IMPORTANT FOR COLORED HAIR.
Metals encapsulated
FREE RADICALS
Protection Technology Encapsulates metals, reducing the formation of free radicals, responsible for color fading.
HAIR SURFACE POLISHER Smoothing cuticles for improved shine and manageability.1
Reconstructed inner hair bond
WELLAPLEX BONDING AGENT
Helps to reconstruct inner hair bonds. For stronger hair.2
IN-SALON SERVICES
COLORMOTION+
COLORMOTION+ SERVICE
A complete pre- and post-color care service. Pre-Color Treatment enhances hair surface smoothness and shine. Express Post-Color Treatment that helps to preserve color intensity until your next color.*
OUR FAVORITES
THE FUSION OF
AMINO ACIDS AND
LIPIDS
WHAT IS IT
INTENSE REPAIR SHAMPOO
INTENSE REPAIR CONDITIONER
INTENSE REPAIR MASK
Delicate shampoo that helps to repair damaged hair, leaving the hair clean and cared for.
HOW IT WORKS
HOW TO USE
With EDDS, micronized lipids and silk amino acids. Daily use.
Instantly helps to protect against breakage due to combing and mechanical damage. Detangles hair leaving it smooth.
With silk amino acids. Daily use.
Luxurious creamy mask that helps to repair and protect against breakage.
With intense conditioning ingredients and silk amino acids.
To be used every 1-2 weeks.
HOW IT WORKS
FOR DAMAGED HAIR
DAMAGED HAIR
Damaged hair has imperfect cuticles and weakened protein structure. Metallic impurities and free radicals harm the hair surface. Hair feels dry, rough and the hair structure is weakened.
EDDS Micronized lipids Amino acids and silk amino acids
SILKSTEEL FUSION TECHNOLOGY REPAIRS HAIR FIBER ON MICRO AND MACRO LEVELS
Inside hair:
Two amino acids penetrate deep into hair cortex, refilling the hair.
Outside hair:
Shampoo’s EDDS technology removes metallic impurities via antioxidant action. Micronized lipids provide instant wet conditioning. Silksteel Fusion technology helps to protect the hair from further damage. BEFORE AFTER
IN-SALON SERVICES FUSION
INTENSE REPAIR SERVICE
Instantly recovers hair fiber and helps to prevent future hair breakage.
Remember to use WellaPlex for stronger hair.
*For up to 8 weeks when using Structure+ Mask.
OUR FAVORITES
WHAT IS IT
RENEWING SHAMPOO
RENEWING CONDITIONER
RENEWING MASK
Gently cleanses hair with a luxurious foaming experience.
HOW IT WORKS
Revives hair smoothness and shine for a healthy look and feel.
• 91% natural origin formula*
• 80% recycled plastic 250ml bottle, 50% recycled plastic 1L bottle
HOW TO USE
Daily use.
Instant detangling conditioner renews hair manageability and shine.
• 95% natural origin formula*
• 50% recycled plastic tube and bottle
Daily use.
Moisturizing mask with intense conditioning renews hair smoothness and shine.
Protects hair from frizz and breakage
95% natural origin formula*
To be used every 1-2 weeks.
HOW IT WORKS
FOR HEALTHY-FEELING HAIR & SCALP
CAREFULLY SELECTED CARING INGREDIENTS.
Aloe Vera
Inspiring for its gentle caring properties.
Vitamin E
With antioxidant power, the formulas effectively reduce free radicals damage.
Olive Essence To give smoothness & shine.
Cotton-based conditioning ingredients to give smoothness & shine.
Kaolin Clay
Natural mineral used classically in skincare to gently absorb excess oil and helps to absorb excess sebum, leaving scalp with a clean & comfortable feel.
BEFORE AFTER
IN-SALON SERVICES ELEMENTS
MOISTURE RENEWAL SERVICE
Restores hair moisture, shine and nourishment for a healthy look and feel. Using the Elements Renewing Mask for 5 minutes with heat provides intense conditioning and renews hair without silicones.
OUR FAVORITES
WHAT IS IT
LUMINOUS REVEAL SHAMPOO
LUMINOUS INSTANT CONDITIONER
LUMINOUS REBOOST MASK
Light moisturizing shampoo leaves the hair deeply cleansed and luminous.
HOW IT WORKS
Helps to protect hair cuticles from free radicals with EDDS.
HOW TO USE
• Hair surface is cleansed from impurities and protected from minerals. Daily use.
30-second smoothing conditioner that leaves the hair luminous and smooth.
Nourishes and replenishes the hair structure leaving the hair smooth and luminous.
Locks moisture in. Daily use.
With Panthenol.
Replenishes for the right moisture balance.
LUMINOUS SMOOTHING OIL
LIGHT LUMINOUS REFLECTIVE OIL
Versatile perfecting oil for hair smoothness and glossy effect, with macadamia and avocado oils.
For all hair types.
Light versatile subliming oil, for hair with light texture and harmonious movement, with camellia seed oil.
For fine to normal hair.
Light is captured in to reveal a luminous pearlescent and iridescent reflection.
Natural lipid layer is protected from degeneration for a smooth and reflective hair surface.
Light is directed to reveal a glossy radiant reflection.
Natural lipid layer is protected from degeneration for a smooth and reflective hair surface.
To be used every 1-2 weeks.
For frequent use.
For frequent use.
HOW IT WORKS
FOR SMOOTH & SHINY HAIR
LUMINOUS REVEAL SHAMPOO WITH EDDS.
• Helps to protect hair cuticles from free radicals.
• Hair surface is cleansed from impurities and protected from minerals.
LUMINOUS REBOOST MASK WITH PANTHENOL.
• Replenishes for the right moisture balance.
• Hair is left soft and nourished.
LUMINOUS SMOOTHING OIL WITH SMOOTHING INGREDIENTS.
• Enhances light reflection.
• Natural lipid layer is protected from degeneration for a smooth and reflective hair surface.
BEFORE AFTER
IN-SALON SERVICES
OIL REFLECTIONS
OLEOLOGY PROGRAM HELPS TO PROTECT AND PREVENT AGAINST NATURAL LIPID DEGENERATION FOR A SMOOTH AND REFLECTIVE SURFACE.
FINISH WITH SHINE
Once the hair is dry, finish with a styling iron to get optimal smooth results. Apply a few drops of Oil Reflections on styled hair.
TIP : Use Oil Reflections as a finishing product to protect from heat.
OUR FAVORITES
THE RIGHT LEVEL OF NOURISHMENT FOR YOUR CLIENTS’ WAVES AND CURLS. NOURISH-IN COMPLEX WITH WHEAT BRAN EXTRACT AND JOJOBA OIL.
WHAT IS IT
SHAMPOO FOR WAVES
MICELLAR SHAMPOO FOR CURLS
CLEANSING CONDITIONER
DETANGLING CONDITIONER
Lightweight nourishing shampoo that helps to define waves while removing impurities.
HOW IT WORKS
HOW TO USE
No sulfates added. Daily use.
Nourishing shampoo that provides definition and anti-frizz.
Gentle cleanser for waves and curls that helps to get more definition. Great for coarse and very dry hair.
The micellar technology gently removes impurities without drying out scalp and hair. Daily use.
Instantly provides light-weight nourishment and definition for waves and curls.
With nourishing low-foam formula.
• Formulated without silicones.
Replace shampoo with cleansing conditioner for every other wash or even more often. Use as needed.
Soft detangling formula. Daily use.
MASK
WHAT IS IT
Treatment for intense nourishment. Helps to prevent frizz for luscious, touchable curls and waves.
HOW IT WORKS
Contains high level of nourishing and softening ingredients.
HOW TO USE
To be used every 1-2 weeks.
Milky softening leave-in spray that provides lightweight nourishment for alluring waves.
Nourishes and adds manageability.
Spray on damp hair through the lengths. For frequent use.
This nourishing leave-in curl balm is the perfect primer to reveal stunning curls.
Nourishes for soft hold, definition, and bounce.
Apply uniformly to damp hair. Can be also used on dry hair for extra definition. For frequent use.
MILKY WAVES
CURLIXIR BALM
LOOSE WAVES
DEFINED WAVES
LOOSE CURLS
TIGHT CURLS
HOW IT WORKS
FOR NOURISHED WAVES AND CURLS
Lightweight to medium nourishment.
Medium to intense nourishment.
BEFORE AFTER
IN-SALON SERVICES NUTRICURLS
FREE YOUR CURLS SERVICE
Dedicated to your wavy and curly clients: a service that combines products based on client’s wave or curl type, providing the right level of nourishment for alluring waves and bouncy curls.
OUR FAVORITES
BRILLIANCE
COLOR PROTECTION SHAMPOO
VIBRANT COLOR CONDITIONER
VIBRANT COLOR MASK
MIRACLE BB SPRAY
WHAT IS IT
pH-optimized shampoo for color protection and vibrancy.
With lime caviar.
HOW IT WORKS HOW TO USE
With Copper Encapsulating Molecule and Anti-Oxidant Shield Technology. Daily use.
For improved hair surface and enhanced color vibrancy.
With Anti-Oxidant Shield Technology. Daily use.
Intense treatment for improved hair surface and enhanced color vibrancy.
With Free Radicals Protection and additional anti-oxidants.
To be used every 1-2 weeks.
Beautifying spray that provides color vibrancy, detangles and smooths the hair.
With Anti-Oxidant Shield Technology. For frequent use.
HOW IT WORKS
FOR COLOR VIBRANCY AND COLOR PROTECTION
INVIGORATING CARE BLENDS.
TIME TO RECHARGE.
HISTIDINE & VITAMIN E
Helps to control the oxidation process after coloration.
COPPER ENCAPSULATING MOLECULE
Maintains vibrancy.
BEFORE AFTER
NOURISH HAIR BACK TO LIFE
PROVIDE MOISTURIZATION AND NOURISHMENT FOR HAIR, WHILE VITAMIN E PROTECTS HAIR FROM FURTHER STRESS (NUTRI-ENRICH COMPLEX). NUTRI-ENRICH
INSTANT NOURISHMENT FOR SMOOTH HAIR FULL OF VITALITY.
NUTRI-ENRICH-BLEND™ NOURISHES AND SMOOTHENS
DRY OR DISTRESSED HAIR TO ITS FULL VITALITY.
OLEIC ACID AND PANTHENOL
NUTRI-ENRICH
WHAT IS IT
DEEP NOURISHING SHAMPOO
DEEP NOURISHING CONDITIONER
Nourishes dry or stressed hair leaving it full of vitality.
HOW IT WORKS
HOW TO USE
With Nutri-Enrich Complex. Daily use.
Instantly moisturizes dry or stressed hair for nourished hair full of vitality.
DEEP NOURISHING MASK
Deeply replenishes and moisturizes dry and stressed hair.
With Nutri-Enrich Complex. Daily use.
Instant deep nourishment. For smoothness, manageability and movement.
With Nutri-Enrich Complex.
To be used every 1-2 weeks.
With Nutri-Enrich Complex. Before blow drying or air drying the hair.
WONDER BALM
Instantly helps to prevent frizz by straightening unruly hair while nourishing it. Leaving hair soft, shiny and full of vitality.
With Nutri-Enrich Complex. On clean, damp hair before blow drying.
HOW IT WORKS
INSTANT NOURISHMENT FOR SMOOTH HAIR FULL OF VITALITY INVIGORATING CARE BLENDS.
TIME TO RECHARGE.
OLEIC ACID & PANTHENOL
VITAMIN E
Moisturization and nourishment. Protects from further damage.
BEFORE AFTER
VOLUME BOOST
LIGHTWEIGHT CARE FOR VISIBLY UPLIFTED VOLUME.*
VOLUME BOOST-BLEND™ CARES HAIR WITH LIGHTWEIGHT FORMULAS, PROVIDING BODIFIED YET CARED HAIR.
LIGHTWEIGHT FORMULAS GIVE MANAGEABILITY AND SHINE WITHOUT WEIGHING DOWN EVEN FINE HAIR.
BODIFYING SPRING FORCE POLYMERS SURROUND THE HAIR FIBERS, STABILIZING THEM AND HELP TO CREATE THE MOST VOLUMINOUS LOOKS DURING BLOW-DRYING (SPRING FORCE BLEND).
BODIFYING SHAMPOO
UPLIFTING HAIR MIST
WHAT IS IT
Shampoo that gives lightweight body and removes residues from hair.
HOW IT WORKS
HOW TO USE
With Spring Force Blend. Daily use.
Gives lightweight care, shine, fullness and light control.
With Spring Force Blend. Apply to clean, damp hair as needed before blow-drying or air-drying. SPRING FORCE POLYMERS
BLONDE RECHARGE
HELPS TO FIGHT BRASS FOR BLONDE BRIGHTNESS.
REFRESHES AND MAINTAINS THE BRIGHTNESS AND VIBRANCY OF NATURAL, COLORED OR HIGHLIGHTED BLONDES.
WITH COLOR PIGMENTS. A SOFT, FLORAL POWDERY FRAGRANCE.
BLONDE RECHARGE
COOL BLONDE COLOR
REFRESHING SHAMPOO
WHAT IS IT
Refreshes and maintains the brightness and vibrancy of natural or highlighted blondes.
HOW IT WORKS
This violet shampoo prevents natural or colored blonde hair from yellowing and helps to eliminate brassiness, leaving it soft to the touch.
HOW TO USE
For frequent use.
HOW IT WORKS FOR BLONDE BRIGHTNESS
INVIGORATING CARE BLENDS. TIME TO RECHARGE.
Intense conditioning that leaves hair with a smooth feel.
CARING FORMULAS WITH COLOR PIGMENTS
Effective color-depositing pigments refresh blonde tones and help to eliminate brassiness.
IN-SALON SERVICES INVIGO
QUICK AND EASY TREATMENTS
INVIGO SERVICES
Select INVIGO Mask based on client’s primary hair need. Intensify the mask benefits by wrapping the hair with a warm towel or placing the client under a heat source while the mask processes for 5 minutes.
OUR FAVORITES
IN-SALON SERVICES SUPPORT
SKIN PROTECTION CREAM
POST-COLOR TREATMENT
Helps to protect skin from color absorption. A formula that is easy to apply and remove.
Lightweight after-color treatment that protects and enhances oxidative (demi and permanent) color results. Optimized to work best with Wella Professionals color lines. Neutralizes oxidation residues and stabilizes color. Smooths and gives shine to hair.
WELLAPLEX STRENGTHENING SERVICE
FOR LIGHTENED, HIGHLIGHTED OR FRAGILE HAIR.
20 min
Strengthens the hair bonds of lightened, highlighted or structurally damaged fragile hair. Helps to repair the hair structure inside out.
METAL PURIFIER BENEFITS TO YOU & YOUR CLIENT
METALS ON THE HAIR
WHY ARE METALS IN THE HAIR?
Metals can be present in hair through the water that the hair is being washed in, environmental pollution, and foods you eat.
RADICAL DAMAGE
WHAT CAN THIS CAUSE?
The metals themselves are not harmful, but UV & oxidative coloring will accelerate the formation of free radicals.
Free radicals can damage the hair’s natural protein structure. Resulting in color shift, dullness, and damage.
METAL PURIFIER IN COLOR protects hair from extra damage happening in presence of metals wherever the color is placed.
METAL PURIFIER ENCAPSULATING METALS TO PROTECT HAIR
WHAT DOES METAL PURIFIER DO?
Metal purifier is encapsulating and removing metals, helping to avoid the formation of free radicals. This creates a controlled environment outside & inside the hair.
METAL PURIFIER IN CARE detoxes damaging metals from the hair fiber to leave hair clean and balanced, protecting the hair from further damage.
Severely damaged hair in need of repair.
Repair hair damage in 90 seconds1
99% less breakage2
12X smoother hair3
1When using ULTIMATE REPAIR
Miracle Hair Rescue
2When using ULTIMATE REPAIR
Miracle Hair Rescue instrumental test vs non-conditioning Shampoo
3Vs. non-conditioning Shampoo
Dry, dull hair in need of nourishment and frizz-control.
PRO RECOMMENDED FOR
Nourishment in 30 seconds, smoothness that lasts up to 3 days1
Up to 85% smoother hair2
96 hours of frizz control3
Silky shine
1If unwashed for 3 days, vs. untreated 2vs untreated
3When using ULTIMATE SMOOTH
Miracle Oil Serum
Colored hair seeking vibrancy.
Color vibrancy for up to 10 weeks1
Revitalized hair from 1st wash
1With regular use of ULTIMATE COLOR regimen from salon to home
2External agreement test with scalp sensitive consumers
TECHNOLOGY & RESULTS
PATENTED TECHNOLOGY
AHA & OMEGA-9
Protect against breakage and repair damaged hair due to mechanical, thermal, environmental, or chemical damage.
Suitable for any hair texture or wave pattern.
PATENTED TECHNOLOGY
SQUALANE & OMEGA-9
Deeply nourishes the inside of the hair and recreates a protective barrier on the outside.
PATENTED TECHNOLOGY
GLYCINE & METAL PURIFIER
Shield hair, offering protection from damage due to free radicals.
B5
Help to replenish & retain moisture from scalp to ends.
SERVICES
The ULTIMATE Blowout
In-salon blowdry service to complete a haircut service or give a glam style with healthy-looking body and movement.
REPAIR hair damage with Miracle Hair Rescue and then PROTECT with Protective Leave-in.
Add Glass Liquid Layer
Salon-exclusive Glass Liquid Layer features an advanced formula that smooths the cuticle for effortless detangling and faster blow-drying.
Add Color Sealer Liquid Layer
Instant acidic post-color leave-in for color seal & protection. 87% of consumers agree scalp comfort is improved after 1st use.2
RECOMMENDED FOR
TECHNOLOGY & RESULTS SERVICES
Colored or multi-processed hair.
Color protection.
Vibrant shine.
Stronger hair.
Free radicals protection technology for color protection. Hair surface polisher for vibrant shine. WellaPlex bonding agent for stronger hair.2
Up to 8 weeks color protection.1 Stronger hair from root to tip.2
1When using Structure+ Mask 2When using Structure+ Mask vs. no treatment
Lightened hair, damaged hair with frequent mechanical stress.
Intense repair.
Resilient hair against breakage.
Smoothness & softness.
Clients looking for smooth and shiny hair, clients with frizzy hair.
Smoothness & shine.
Anti-frizz effect.
SILKSTEEL FUSION PROGRAM
Silk amino acids lipids. For up to 95% more resilience against breakage.*
*Vs. non-conditioning Shampoo
Camellia oil and white tea extract.
Our oil collection for up to 3 times smoother hair* and instant luminosity.
*Shampoo, mask and oil vs. non-conditioning Shampoo
ColorMotion+ service
A complete pre- and post-color care service. Pre-Color Treatment enhances hair surface smoothness and shine.
Express Post-Color Treatment that helps to preserve color intensity until your next color.3
3For up to 8 weeks when using Structure+ Mask
Intense Repair service
Instantly recovers hair fiber and helps to prevent future hair breakage.
Finish With Shine
Once the hair is dry, finish with a styling iron to get optimal smooth results. Apply a few drops of Oil Reflections on styled hair.
TIP:
Use Oil Reflections as a finishing product to protect from heat.
RECOMMENDED FOR
Clients looking for natural haircare solutions. Clients with oily or dry scalp.
Healthy feeling hair and scalp with gentle purifying service for scalp.
TECHNOLOGY & RESULTS SERVICES
• Up to 99% natural origin formula*.
• Formulated without sulfates, silicones.
• Free of animal-derived ingredients.
• Responsible packaging. With caring natural ingredients: Renewing products: Aloe Vera, Vitamin E, Olive Essence, Cotton-based conditioning ingredients Purifying pre-shampoo clay with Kaolin clay.
*Includes water, natural ingredients, and ingredients made
Elemental Purity
Deep cleansing and scalp rebalancing service for oily scalp. Provides hair manageability and smoothness without weighing down hair.
Wavy & curly hair.
Nourishment for their curls & waves.
The right level of nourishment for your clients’ waves and curls making them defined, bouncy and manageable, while reducing frizz.
Free Your Curls Service
Dedicated to your wavy and curly clients: a service that combines products based on client‘s wave or curl type providing the right level of nourishment for alluring waves and bouncy curls.
All types of hair needs.
INVIGO BLENDS™
Color protection.
Blonde refreshment.
Nourishing care for dry hair.
Volume for fine or limp hair.
Special ingredients. Advanced technology. Vitamins.
INVIGO Services
Select INVIGO Mask based on client’s primary hair need. Intensify the mask benefits by wrapping the hair with a warm towel or placing the client under a heat source while the mask processes for 5 minutes.
PERFECT PARTNERS FOR STYLING
THE FIRST WORD IN STYLING
EIMI is the voice with which you can express your styling skills and each client’s individuality. With EIMI you can truly be yourself and shout it out: interpreting the latest global trends, while setting new accents of style and originality. EIMI molds and empowers, shapes and inspires, allowing you to celebrate clients for who they are and everything they want to be—in a phrase: powerfully unique.
WELLA PROFESSIONALS STYLING
CURL
PEARL STYLER
DRY ME
WHAT IS IT
HOLD LEVEL
HOW IT WORKS
Dry shampoo. Shake me, spray me, style me. Apply evenly on dry hair, leave in and brush through.
SUGAR LIFT
EXTRA VOLUME
Sugar spray for voluminous texture.
Strong hold volumizing mousse.
Spray, scrunch and manipulate. Apply on damp hair to create great texture and volume, or use on dry hair for a more settled style.
Shake well before use. On damp hair, distribute evenly from root to end. Blow-dry for voluminous support.
SMOOTHNESS
THERMAL IMAGE
PERFECT ME
WHAT IS IT
Heat protection spray.
HOLD LEVEL
HOW IT WORKS
Protect from heat up to 220º C / 428º F. Shake well and spray section by section at arm’s length onto dry hair before heat styling.
Lightweight beauty balm lotion.
Pamper, perfect, protect. Caress a small amount of product on mid-lengths and ends on damp or dry hair for a luxurious feel. Style as you wish.
Anti-frizz smoothing balm.
Apply 2-5 pumps and work thoroughly through the mid-lengths and ends. Blow-dry with a brush. For extra smooth results, finish with styling iron.
FLOWING FORM
TEXTURE
RUGGED TEXTURE
WHAT IS IT
Salt hairspray for beachy texture.
HOLD LEVEL
HOW IT WORKS
Spray into dry or slightly damp hair, then scrunch or shape your beach style using your fingers. For even more chunky texture, blow-dry after shaping. Mist over finished style for hold and control.
Styling gel.
Distribute 1-2 pumps into your palms, then work into dry hair to texturize or tousle your style. For extra lift, work into wet hair and blow-dry.
Matte texturizing paste.
Rub into your hands until warm, work into dry hair to shape and texturize rugged looks with a matte finish.
OCEAN SPRITZ
PEARL STYLER
SHINE
JUST BRILLIANT
WHAT IS IT
HOLD LEVEL HOW IT WORKS
Shine pomade. Distribute a thin layer onto the palm of your hand and softly sweep into dry hair to smooth and finish your style.
WAVES & CURLS
CURL SHAPER
WHAT IS IT
72 hour curl defining gel-cream.
HOLD LEVEL
HOW IT WORKS
Get polished definition, control and bounce with this curl-enhancing styling gel cream.
HAIRSPRAY
STAY FIRM
WHAT IS IT
Workable finishing spray.
HOLD LEVEL
HOW IT WORKS
Hold at arm’s length to mist over finished style as you work for touchable hold.
WHAT IT IS COLOR FRESH MASK
NATURAL
BOLD
Bold and vibrant results let your color do the talking with these playful masks.
FRAGRANCE-FREE with ARGAN OIL.
Revive and refresh blondes, brunettes, and reds for natural-looking enhancements with a pleasant fragrance.
With AVOCADO OIL & APRICOT KERNEL OIL.
RECOMMEND
your client takes home the perfect Color Fresh Mask shade to keep their color looking refreshed in between salon visits.
TECHNOLOGY & INGREDIENT STORY
COLOR FRESH MASK
Color Fresh Masks are formulated with Wella Professionals’ carefully selected dyes for professional results and care ingredients that leave the hair feeling healthy. And all this with zero damage to the hair! Color Fresh Masks not only refresh the professional color service but also reduce hair breakage during combing.
DAMAGE PREVENTION
A smoother cuticle enables the comb to glide through the hair reducing stress, resulting in less tangles and increased manageability.
VISIBLE SHINE
Rich care ingredients give your hair visible shine and leave your hair feeling fantastic.
COLOR DEPOSIT
The direct-acting dyes gently attach to the outer layer of the hair. Depending on the hair structure and porosity, the intensity of the color result varies.
#PROTIP
Color Fresh Masks
are the perfect partner for enhancing, maintaining or transforming your favorite Koleston Perfect shade! Refresh or revive your current color, neutralize brass, or go bold with a vibrant transformation.
HOW TO USE COLOR FRESH MASK
1 Cover grey and/or add dimension with lightener.*
2 Cleanse and treat hair.
3 Apply Color Fresh Mask at the shampoo bowl or at the chair.
4 Rinse and style.
WHO’S
IT FOR?
There isn’t just one type of client for the Color Fresh Mask. There is a mask for everyone.
IDEAL FOR CLIENTS WHO WANT TO: Neutralize and reduce brassy tones.
COLOR FRESH MASK NATURAL
PEARL BLONDE LILAC
LEVEL 9/ TO PRE- LIGHTENED
LEVEL 8/0
PRE- LIGHTENED
LEVEL 9/0
LEVEL 8/0
LEVEL 9/ TO PRE- LIGHTENED BEFORE AFTER LOW POROSITY AFTER
LEVEL 8/0
LEVEL 7/0
BEFORE AFTER LOW POROSITY AFTER
POROSITY BEFORE AFTER LOW POROSITY
COLOR FRESH MASK NATURAL
PEACH BLUSH
ROSE BLAZE COPPER GLOW
PRE- LIGHTENED
LEVEL 9/0
LEVEL 8/0
LEVEL 8/ TO PRE- LIGHTENED
LEVEL 6/0
LEVEL 5/0
FADED WARM GOLDEN & COPPER TONES
LEVEL 8/ TO PRE- LIGHTENED
LEVEL 6/0
LEVEL 5/0
COLOR FRESH MASK NATURAL
CARAMEL GLAZE
CHOCOLATE TOUCH
BALAYAGE/ HIGHLIGHTS
LEVEL 8/0
LEVEL 7/0
LEVEL 6/0
BALAYAGE/ HIGHLIGHTS
LEVEL 6/0
LEVEL 5/0
LEVEL4/0
BEFORE AFTER LOW
LEVEL 4/0
LEVEL 3/0
LEVEL 6/0 (WARM) BEFORE AFTER
AFTER
COLOR FRESH MASK BOLD
& VIBRANT
PRE- LIGHTENED
LEVEL 8/0
LEVEL 5/0
LEVEL 8/ TO PRE- LIGHTENED
LEVEL 8/0
LEVEL 5/0
MARULA OIL BLEND SCALP PRIMER
MARULA OIL BLEND SCALP PRIMER
CREATES A PROTECTIVE LAYER ON THE SCALP, FOR INCREASED PROTECTION AND SHIELDING AGAINST THE EFFECTS OF OXIDATIVE SERVICES AND LIGHTENING.
CONTAINS ANTIOXIDANT PROPERTIES
PROVIDING APROTECTIVE LAYER, WHILE HELPING PREVENT AGAINST MOISTURE LOSS.
MARULA OIL BLEND SCALP PRIMER
HOW IT WORKS
A DUAL PROTECTING SHIELD SYSTEM
Helps to protect and shield the scalp from external elements. Designed to create an increased protective layer to the scalp.*
DERMATOLOGICALLY AND CLINICALLY TESTED FREE OF ANIMAL DERIVED INGREDIENTS FRAGRANCE-FREE COLORANTS-FREE
Have your Marula Oil Blend Scalp Primer available at your working area so it is accessible to use prior to all oxidative coloring and lightening services.
TIP
MARULA OIL BLEND SCALP PRIMER
HOW TO USE
Apply directly to the hair line, followed by horizontal sections through the scalp. Distribute oil lightly using the thumb or first finger.
Do not rinse out. No need to dry into the hair, proceed with color application or on scalp lightening.
• Do not place the nozzle directly on the scalp to keep it sanitary.
• Apply a small amount to the scalp to avoid over saturation and impact on the color performance.
GREAT COLOR RESULTS
SCALP COMFORT
Following the recommended usage instructions and avoid over saturation, to ensure optimal color & lightening results.
More enjoyable experience during oxidative services
Create a pleasant coloring experience
Improving comfort during lightening services
MASSAGE TECHNIQUES ACUPOINT ACTIVATION
ACUPOINT ACTIVATION
Elevate your care service with Wella’s acupoint activation techniques. They are based on effective acupoints on the head and neck.
Developed with an acupoint specialist, these points have traditionally been used in eastern medicine to relax, recharge and revitalize.
Choose a BOOST ACUPOINT ACTIVATION for clients in a hurry to make the most out of the care service moment.
The RECHARGE ACUPOINT ACTIVATION is an extended, more intense longer version for a full recharging moment.
• The Acupoint Activation is done while the treatment is developing on hair.
• Apply firm, circle movements with your fingers.
• Use your middle fingers on head, thumb on shoulders and back.
• One “circle” should last approximately 1 second. The pace is based on heartbeat—it seems fast but is relaxing for your client.
• Make four circles on each acupoint. Repeat once.
1. BACK TO EAR
Three points (on both sides) from back below occipital bone to the sides.
MASSAGE TECHNIQUES ACUPOINT ACTIVATION
BOOST
ACUPOINT ACTIVATION
4. TEMPLE HAIRLINE
Five points from top of the ear near to hair line.
2. EAR, REAR
Three points behind the ear from below to upwards.
7. “HAIR SHAKE”
Gather the hair in a ponytail around the crown area. Hold the hair and swing the head lightly by the ponytail. In case of short hair, grasp the hair between the fingers and shake the head from side to side. This feels very relaxing.
5. FRONT HAIRLINE
Five points (on both sides) from middle to corner of hairline.
3. EAR, FRONT
Three points in the very front of ear. Use your ring finger.
6. STRETCHING THE SIDES
Take a firm grip with your palms, hugging the head, “stretching” the scalp upwards for five seconds. Release and repeat.
8. RAINDROPS
Lightly tap the forehead area with all fingers.
9. SHEN-TING PRESSURE POINT
To finish, press the point in the middle of the hairline firmly for five seconds. Use one middle finger on top of other to get firm pressure.
MASSAGE TECHNIQUES ACUPOINT ACTIVATION
RECHARGE
ACUPOINT ACTIVATION
THE RECHARGE ACUPOINT ACTIVATION BUILDS UPON THE BOOST ACUPOINT MASSAGE WITH ADDITIONAL TECHNIQUES FOR EXTRA RELAXATION.
1. BACK TO EAR
Three points (on both sides) from back below occipital bone to the sides.
5. FRONT HAIRLINE
Five points (on both sides) from middle to corner of hairline.
2. EAR, REAR
Three points behind the ear from below to upwards.
3. EAR, FRONT
Three points in the very front of ear. Use your ring finger.
4. TEMPLE HAIRLINE
Five points from top of the ear near to hair line.
6.
STRETCHING THE SIDES
Take a firm grip with your palms, hugging the head, “stretching” the scalp upwards for five seconds. Release and repeat.
7.
“HAIR SHAKE”
Gather the hair in a ponytail around the crown area. Hold the hair and swing the head lightly by the ponytail. In case of short hair, grasp the hair between the fingers and shake the head from side to side. This feels very relaxing.
9. NECK RELIEF
Using your thumb and middle finger, massage the points on the neck, on both sides. Repeat. Once done, press firmly the third point for five seconds and release.
10. EAR DE-STRESS
Place your client back into wash position. Cover the ears with your palms and pull gently downwards.
11. RAINDROPS
Lightly tap the forehead area with all fingers.
8. FAST GRASPS
Lift your client into normal seating position. Step to the side of your client. Run your fingers on the top of the head, lightly “grabbing” the roots simultaneously.
12.
SHEN-TING PRESSURE POINT
To finish, press the point in the middle of the hairline firmly for five seconds. Use one middle finger on top of other to get firm pressure.
MASSAGE TECHNIQUES ACUPOINT
ACTIVATION
EXTRA RECHARGE ACUPOINT ACTIVATION
THIS ULTRA-RECHARGING ADDITIONAL TREAT CAN BE DONE IN ADDITION TO THE RECHARGE ACUPOINT ACTIVATION. THIS PART IS DONE IN THE STYLING CHAIR.
1. HOLD AND RELEASE
Slowly hold while pulling lightly and relax after ten seconds. Change the position of the fingers, moving slightly backward for 2 cm and repeat the same movement for three rows.
2 x
2. STRETCHING THE SIDES
Take a firm grip with your palms, stretching the scalp upwards for five seconds.
4. ACUPOINTS ON BACK
Using your thumbs, activate three points on each side of the shoulder, from inside out.
5. SHOULDER BLADES
Five points next to both sides of spinal (from above downwards).
3. LIGHT TAPPING
Keep your hands relaxed and open. Tap the top of the head with the sides of your little fingers.
7. SHOULDER TAPS
Tap the shoulders with the sides of your little fingers.
8. FINISHING STROKE
Brush down the arms and back to finish.
6. SHOULDER PRESSURE
Three points from inside out, lower shoulders.
