2026 NAB Show Daily News - DAY1

The Future of Broadcasting

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tal part of industry workflows and a key to content models.

Sports & Entertainment, owner of the NBA’s Toronto Raptors, it will allow attendees to take three free throws and then receive a digital player card with stats and shooting technique analysis.

INDUSTRY IN GROWTH MODE

The convention also will be rich with content about streaming, virtualization, the cloud and the creator economy.

The NAB Show in 2026 looks to find more ways for industry players to stay relevant and competitive. To cite a few examples: Enterprise Video Strategies, a new conference track situated in the West Hall’s new VideoNext Theater, will explore how enterprise-level organizations are using media and entertainment technologies to tell more engaging stories, and how corporations and organizations are adopting video production.

What’s most exciting is how AI is removing friction from creative and production workflows and helping creators focus on storytelling, craft and originality, while media organizations operate with greater speed, security and confidence.”

“We’re seeing AI move from experimentation to real, scaled adoption across the media industry,” said Silvia Candiani, vice president of telco, media and entertainment and gaming at Microsoft. “What’s most exciting is how AI is removing friction from creative and production workflows and helping creators focus on storytelling, craft and originality, while media organizations operate with greater speed, security and confidence.”

Candiani hits the Main Stage to discuss “Powering Intelligent Media: From AI Experimentation to Real-World Impact.” Later John Footen, media solutions managing director at Deloitte Consulting, tackles practical decisions that leaders face when moving from experimentation to durable impact in “Make AI Make Sense.”

Chupka also encourages a visit to the West Hall lobby to see AI in imaginative action, beginning with the cutting-edge innovators exhibiting in the Startup Pavilion.

There’s also the latest exciting novelty from Amazon Web Services (AWS): an AI-enabled digital basketball shooting experience. Created with Maple Leaf

The two-day Streaming Summit, headed by Chairman Dan Rayburn, features two tracks, in which some 85 speakers will cover trends in measurement, technology challenges, consumer engagement, opportunities for monetization and delivering great user experiences at scale.

Google is building a full exhibit

on the floor for the first time this year, showcasing its cloud virtualization efforts.

As part of the Cinematographer Workshop, Oscar winner Roger Deakins speaks about next-era revolutionary tools for filmmakers.

This year, all attendees are invited to experience the three-day Business of Media and Entertainment program, which brings together top industry dealmakers, executives and creatives in discussion about trends leading to the ever-reshaping business.

And the Creator Lab offers access to hands-on learning with techniques and business insights, thanks to a dedicated classroom, theater, recording space and exhibitor activations, all meant to spark collaboration and scalable content in the Creator Economy.

“We have some tools and technologies that make it easier for creators to do some of what they’re doing, and we also cover a lot of content and how businesses could scale up the art of storytelling,” Chupka said. “People can walk away saying, ‘We can try that and see how that helps us build our community.’”

Protecting the growth of the broadcast community is top-ofmind for many attendees.

That includes new innovations like the Broadcast Positioning System (BPS), a technology being developed by NAB that uses ATSC 3.0 signals as an alternative to GPS.

From regulation to innovation, the 2026 confab in Las Vegas offers attendees a four-day forecast for a business in constant growth.

“NAB Show connects broadcasters with the technologies, partnerships and insights they need to navigate a rapidly changing media environment,” NAB President and CEO Curtis LeGeyt said. “From AI tools to next-generation production and distribution technologies, the show equips broadcasters to innovate while continuing to serve their communities. This is where our industry comes together to prepare for the future.” ●

NAB Show by the Numbers

59,000+

Expected attendees

238 Exhibitors whose business includes an AI focus, up 82% from 2025

$17B Amount of business generated through connections made at NAB Show countries represented by attendees 160

20%

Roughly, the share of attendees traveling from outside the U.S.

343 exhibiting companies from outside the U.S. first-time exhibitors 152

SOURCE: NAB

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BUILDING COMMUNITY

TV and Radio HQ Moves Closer to the Conversation

NAB Show’s hub for TV and radio broadcasters nds a new, convenient home in a renovated Central Hall

By Elle Kehres NAB SHOW DAILY

After announcing its plans last spring to move the TV and Radio HQ to the newly renovated Central Hall of the Las Vegas Convention Center, NAB Show has been busy planning a new show experience for broadcasters.

The broadcast HQ was situated in the West Hall for the last several years, but feedback from exhibitors has encouraged the move to a more centralized location.

Justine McVaney, NAB’s senior vice president of content and event production, said the move to Central Hall reflects how broadcasters want to experience NAB Show today — more integrated, more accessible and closer to the action.

“By bringing the TV and Radio HQ onto the show floor, we’re placing broadcast conversations directly alongside the technology, solutions and partners that support

the industry,” McVaney said. “It creates a natural hub where broadcasters can move easily between exhibits, Main Stage moments and peer discussions without leaving the flow of the Show.”

A CONNECTED EXPERIENCE

NAB said the goal is to make the show experience feel more connected. Whether you’re attending a quick conversation in the HQ Theater, meeting with colleagues in the Member Lounge or exploring new technologies on the floor, everything is now within a few steps of each other, McVaney said.

The TV and Radio HQ will be just inside the west front of the LVCC, facing the Silver Lot, Vegas Loop station and monorail tracks.

As for how exhibitors feel about the TV and Radio HQ’s move, McVaney said the feedback has been overwhelmingly positive.

“Many of them see this move

as an opportunity to deepen engagement with the broadcast community,” she said.

“Having the TV and Radio HQ on the Central Hall floor naturally increases foot traffic and creates more opportunities for exhibitors to interact with broadcasters who are actively looking for ideas, solutions and partnerships.”

The move reinforces NAB Show’s role as a place where the business and technology sides of broadcasting meet, she said. “Exhibitors benefit from being closer to the conversations that matter to broadcasters right now.”

Not only will the revamped Central Hall feature updated infrastructure and more open areas designed for collaboration and engagement, organizers said, it will also come equipped with a wider range of food and beverage options across the hall — a welcome addition.

Central Hall now has a new

grand lobby with a glass curtain wall and lots of natural light. A large digital screen anchors that space.

SHORT TAKES

One of the biggest changes for the 2026 NAB Show is the introduction of shorter-form sessions in the TV and Radio HQ Theater. Organizers said these sessions are designed to be quick, engaging conversations that broadcasters can easily fit into their day while exploring the show floor.

Topics will cover many of the issues broadcasters are actively discussing right now, McVaney said, including AI-driven discovery, as well as digital revenue strategies, podcasting and streaming, cybersecurity, political advertising opportunities and emerging technologies like NextGen TV. “The goal is to create a mix of insightful and entertaining conversations that spark new ideas and encourage attendees to stay curious as they move through the show,” she said.

Together with the Premium Conference programming in North Hall and the broadcast-focused events on the Main Stage, these sessions are designed to create a more flexible and immersive experience for broadcasters attending the convention. ●

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HANDS-ON WORKSHOPS

Make Every Dollar Count on Set

CineCentral workshops at NAB Show guide lmmakers through smarter, faster and more creative production work ows

By David Cohen NAB SHOW DAILY

Doing more with less has become a necessity. Professionals who work in cinematic storytelling and production are not immune to the challenge of maintaining high-quality standards as budgets are slashed.

The NAB Show’s CineCentral conference is the hub for all things related to cinematography and production. This year’s roster of live demonstrations by industry professionals and hands-on learning experiences was curated with a focus on creating high-impact content with tighter budgets, shorter timelines and delivery across multiple formats and platforms.

Doing more with less takes center stage in two CineCentral workshops led by independent cinematographer David J. Frederick.

They are “The Storytellers Guide to Production on a Tight Budget: Budgeting, Crewing and Schedule” and “The Storytellers Guide to Production on a Tight Budget: On-Set Hacks to Keep Production on Time and on Budget Without Compromising Creativity.”

“I grew up with a single mom who loved Super 8 filming and learned to get by spending less on everything,” Frederick said.

“Now I find it completely preferable to look for efficient and economically artistic ways to film every project. Join me as we discuss ways to put lower budget value on the screen that looks like a champagne budget.”

A special session open to all NAB Show floor pass holders on a first-come, first-seated basis is Monday’s “Team Deakins: In Discussion — A CineCentral Feature Presentation.”

A-LIST PANELISTS

Team Deakins is the creative partnership of Sir Roger Deakins, a renowned cinematographer with 16 Academy Award nominations, two Oscars and several other honors, and his creative partner James Ellis Deakins. They will share insights from their careers and discuss their latest book, “Reflections: On Cinematography.”

The credits from Roger Deakins’ long career include the two films for which he won his Oscars, “Blade Runner 2049” and “1917.” Films for which he was nominated include Denis Villeneuve’s “Prisoners” and “Sicario,” the Coen Brothers’ “Fargo,” Martin Scorsese’s “Kundun,” Sam Mendes’ “Skyfall” and Angelina Jolie’s “Unbroken.”

Floor pass holders also can

Show attendees can get hands-on with the latest equipment.

take in “CineCentral Presents: The Art and Execution of a Cinematic Live Stream.”

Scheduled speakers, all from Live Cinema Services, are co-founder and CEO Aaron Latham-James, partner and Chief Growth Officer Mike Nichols and Co-Founder and President Brandt Wille. Pamela Berry, also with Live Cinema Services, will moderate.

“NAB Show has always felt like a pulse check for where the industry is heading,” Latham-James said.

“It’s a chance to reconnect with colleagues, clients and the people building the tools we rely on every day to make our large-scale cinematic productions possible. LCS sits at the intersection of cinema and broadcast, and NAB Show is where those worlds come together.”

THAT’S NOT ALL

Attendees with an NAB Show pass are welcome at daily open houses. Additional fees apply for workshops.

Highlights include: Michael Bravin, founder of The Digital Picture Company, will moderate workshop “Vertical Production: The ABCs of Vertical Production.”

“Adorama Presents: Interview Angles and Lighting With Julien Jarry” is led by that director and photographer.

Independent A-camera dolly grip professional Eric Zucker will lead CineCentral workshop “Biggest Production Challenges and Gear Hacks That Get Your Shot.”  And CineCentral concludes with workshop “Welcoming AI and New Technology—On-Set and In Production,” led by Bravin.

CineCentral sponsors are Adorama, Blackmagic Design, Cream, Freepik, Fujifilm, International Cinematographers Guild Local 600, J.L. Fisher, Martini, PERG, Riedel, Society of Camera Operators and Zeiss.

For a full list of CineCentral sessions, visit the NAB Show website. ●

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EMERGING CREATORS

Expanded Creator Lab Seeds Digital Synergies

Sector’s growing presence at NAB Show highlights the burgeoning dialogue between digital content creators and broadcasters

By George Winslow TV TECH

Signs of the growing importance of the creator economy will be everywhere at the 2026 NAB Show.

A long list of sessions covers the sector, and an even larger array of exhibitors will offer gear, software and solutions to help creators and broadcasters expand and improve their digital and social media content.

Much of this builds on a quarter-century of work by independent creators, storytellers, artists, producers, YouTubers, bloggers, influencers and others in the creator economy.

The content they produce has turned YouTube, Facebook, TikTok and other social media platforms into some of the most valuable enterprises on the planet. YouTube, for instance, was recently valued at more than $560 billion, making it the largest media company in the world, according to MoffettNathanson Research.

Despite its size, however, creators comprise a diverse and at times atomized community. The creator economy includes part-time producers creating niche content as well as creators like MrBeast and Dhar Mann, who have used their storytelling skills to build successful multimedia stu-

dios serving millions of followers.

Some of these producers bristle at the term “creator economy.” They complain it reduces their passion for creativity and storytelling to money-making hustle. Others see themselves as entrepreneurs serving a community rather than as strictly content producers.

What isn’t up for debate is the importance of the phenomenon at the convention for creators and more traditional broadcasters and tech vendors.

A lot of broadcasters are trying to be where consumers are now. Social media and solo creators are trying to figure out how to turn themselves into media companies.”

DYLAN HUEY, REACH

In an ongoing convergence of interests, traditional media is looking for ways to better serve the younger audiences on digital platforms and social media, while many creators are flocking to the Show to explore technologies to

help them better monetize their content by adopting professional, studio-grade broadcast workflows.

“A lot of broadcasters are trying to be where consumers are now. Social media and solo creators are trying to figure out how to turn themselves into media companies,” said Dylan Huey, a 24-year-old creator who has built up 6 million followers in the last 10 years and is the CEO of Reach, a national influencer organization active at more than 100 universities. “There is a merging of the two worlds. Digital wants to go more traditional and traditional wants to go digital.”

Added Nicki Sun, creator of “The Nicki Sun Show” and founder of Nicki Sun Media, “The NAB Show is a place for creators who want to scale their business, meet new people and explore new technologies ”

Sun first came to NAB Show 10 years ago, at age 20, with her dad. “It’s a fun place to geek out

with people about the same things that you’re interested in.”

CONNECTING CREATORS

To tap into this convergence, the National Association of Broadcasters has been working in recent years to establish closer ties to the creator community

It launched Creator Lab sessions in 2024. Last year it established a Creator Council of individuals like Huey and Sun, who work with NAB on a variety of issues.

This year, organizers have been offering creators free passes to the exhibit floor. The expanded iteration of the Creator Lab will feature four to six sessions daily from Sunday to Tuesday at the Creator Lab Theater (C9226), as well as a mixer and networking event on Monday at 5 p.m. (also in the theater), sponsored by Adobe and Blackmagic Design.

Council members will discuss their work and plans at sessions

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EXHIBITOR SPOTLIGHTS

RIEDEL BOLERO MINI

C4908 | The 2026 NAB Show marks the U.S. premiere of Bolero Mini, Riedel’s lightest and flattest wireless intercom belt pack to date. Weighing at just 165 grams (5.8 ounces) and measuring 28 millimeters (1.1 inch) thin, Bolero Mini delivers the full Bolero experience in a highly compact format suited to a wide range of live production applications. Bolero Mini incorporates advanced 5G filter technology, increasing resilience in congested RF environments by mitigating interference from high-output 5G cell towers. Riedel will also highlight ongoing enhancements across the Artist ecosystem and its classic Bolero line, continuing its evolution of seamless, reliable communication.

MARSHALL ELECTRONICS

CV320, CV520 POV CAMERAS

C8339 | Marshall Electronics is expanding its lineup of high-performance POV cameras designed for broadcast, live production and professional AV applications with the debut of its new CV320 Compact IP and 3G-SDI POV Camera with CS lens and CV520 Miniature IP and 3G-SDI POV Camera with M12 lens at the 2026 NAB Show.

Engineered for flexibility and reliability in demanding production environments, both the CV320 and CV520 feature a 2.12-megapixel, 1/2.86-inch FHD sensor and deliver up to 1920 x 1080p60 over 3G-SDI and IP simultaneously, ensuring seamless integration into modern hybrid workflows.

Designed for applications requiring a fixed, wide perspective, CV320 features a flexible interchangeable CS and C lens mount (lens sold separately), allowing users to customize field of view and optical performance to meet a wide range of applications needs. Its compact design and industrial ¼-inch-20 mount make it easy to position in tight or discreet locations while maintaining broadcastquality imaging.

APPEAR LIVE PRODUCTION PROCESSING

W1531 | Appear is at the 2026 NAB Show showcasing how it is building on significant business momentum to enable media companies to innovate and deliver the most valuable live sports events.

At its booth, Appear is highlighting three critical use cases: (1) satellite-to-IP migration, built for resilient distribution and contribution; (2) REMI and distributed production at scale, ensuring precise timing, synchronization and reliability across AVC/ HEVC and ultralow-latency JPEG XS workflows; (3) and one operational workflow from edge to cloud (Appear will demonstrate how broadcasters can run live production as one operationally coherent, flexible and resilient workflow across hardware, software

LIVEU IP-VIDEO ECOSYSTEM SHOWCASE

N1740 | Showcasing its broadest IP-video ecosystem to date, LiveU’s newest solutions on display at the 2026 NAB Show include the LU900Q intelligent production unit, defining a new era for live broadcasting with native LiveU IQ (LIQ) connectivity. Also featured: LiveU Nexus, a universal gateway for digital and IP workflows, and LiveU Schedule, a centralized scheduling and resource-automation tool.

At the heart of LiveU’s NAB Show IP-video ecosystem showcase is the LU900Q, representing a new era in intelligent field units. Powered by native LiveU IQ (LIQ), advanced eSIM technology, optimized 5G modems and a MIMO antenna array, LU900Q delivers exceptional reliability and future-ready live transmission from virtually any location. As a smart multitool, it combines unprecedented richness and flexibility into a compact platform, with advanced capabilities such as 4:2:2 encoding and dual-camera support enabling high-quality production across a wide range of news and sports use cases, from field reporting and live events to drones and emerging workflows.

Designed for fast-growing digital-first environments, LiveU Nexus simplifies modern broadcast ingest and distribution by converting, normalizing and routing IP feeds across protocols such as LRT, SRT and RTMP.

LiveU Schedule replaces spreadsheets and fragmented tools with a centralized software-as-a-service (SaaS) platform for intelligent scheduling, resource management and automated execution.

LTN COLLABORATION WITH APPEAR

W2100 | LTN, a leader in fully managed IP video transport, and Appear, a global leader in live production technology, are collaborating to enable scalable, IP-Native live video contribution and distribution. The combination of Appear’s X Platform and LTN’s fully managed global network will deliver an integrated solution for premium live event contribution and distribution.

Appear’s X Platform provides high-density encoding and decoding supporting JPEG XS, JPEG 2000, AVC, HEVC and ST 2110 workflows, widely deployed across Tier-1 broadcast and telco environments. Integrated directly into LTN’s purpose-built IP backbone, Appear-originated feeds are transported securely and redundantly to any destination worldwide.

Beyond contribution, LTN extends those feeds into global distribution, adding point-to-multipoint delivery, conditional access, rights management, multilanguage versioning, graphics insertion and metadata enrichment to drive monetization across linear, OTT and FAST platforms.

The joint proposition supports onsite production, REMI workflows, centralized production models and hybrid OTT distribution, reducing operational complexity while accelerating time-to-air.

and cloud resources, prioritizing deterministic performance where it matters and elasticity where it adds the most value).

Appear also is showcasing the VX Media Gateway, a cloud-ready, API-driven software platform designed to complement the X Platform by extending media transport and processing into data center and cloud environments, enabling customers to build resilient hybrid production infrastructures.

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Find out more at NAB booth W1531

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STREAMING STRATEGIES

Why Streamers Are Seizing the Now

Live programming is helping streamers grow audiences, engagement and cultural in uence in real time

By Addie Morfoot NAB SHOW DAILY

Over the last year, it has become clear that live events are the key to streamers’ longevity.

In the fourth quarter of 2025, Netflix broke a record, with one of its Christmas Day NFL games drawing 27.5 million viewers, according to Nielsen data. The event marked the most-streamed NFL game in U.S. history.

In addition to the Minnesota Vikings-Detroit Lions game, Netflix also streamed the Dallas Cowboys-Washington Commanders game on Christmas Day, reaching

an average audience of 19.9 million viewers. Another Christmas NFL game was livestreamed by Prime Video and averaged 21.1 million viewers, making it Amazon’s mostwatched “Thursday Night Football” regular-season game ever.

Nielsen data for each game covered only U.S. viewership, but the Netflix NFL games were available worldwide. According to the streamer, people in more than 200 countries tuned in to at least one of the 2025 NFL games, with the Lions-Vikings matchup attracting an average-minute audience of 30.5 million viewers worldwide and the Cowboys-Commanders

game reaching 22.4 million.

According to Chris Hamilton, industry insights manager at global media and entertainment intelligence company Parrot Analytics, live events on streaming platforms are more important than ever.

CULTURAL CACHE

“Streaming was originally built around deep on-demand libraries, but live events deliver something libraries cannot: simultaneous audiences and real-time cultural relevance,” Hamilton said.

“Netflix’s record-setting Christmas Day NFL streams were a clear signal that live programming

WHY THIS MATTERS

Live events are turning streaming into a real-time, must-have habit — driving engagement, ads and retention in ways on-demand can’t.

But soaring rights costs mean audience gains don’t always equal pro ts, raising the stakes on making the economics work. As giants battle to be essential, everyone else must win on niche, loyalty and identity.

is no longer a side strategy for streamers; it is becoming a core part of how major platforms drive engagement, monetize attention and strengthen their economics.”

Dan Rayburn, a streaming media expert and chairman of the NAB Show Streaming Summit,

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See Dante, 12G and more at booth C6928

said that by the end of this year, streamers will increase their coverage of live NFL games as well as other live events.

He pointed to Apple and Formula 1 signing a five-year exclusive U.S. streaming deal last fall. The streamer reportedly pays Formula 1 approximately $150 million annually, making the deal worth $750 million. Apple also has streaming deals with MLB and Major League Soccer.

But while live sports are driving viewership on streamers, that doesn’t necessarily create a successful business.

Rayburn cited Peacock’s fourth-quarter operating loss of $552 million, compared with $372 million in 2025. The main cause for the loss was NBCUniversal’s 11-year, roughly $27.5 billion ($2.5 billion per year) NBA media rights deal, which began in the 2025–26 season.

NO LOSS LEADER

“Peacock has a lot of sports. But look at how much money they lost in Q4,” Rayburn said. “Peacock is still unprofitable. They lost more than half a billion dollars in Q4. So it’s great you have a lot of sports, but if you are not profitable, does that matter?”

While live sports aren’t a

magic economic fix for streamers, Hamilton said they help in three specific ways.

“They drive habitual usage, support premium advertising and make a platform feel essential in real time,” Hamilton said.

“In a business where reducing churn is just as important as adding new customers, that makes sports a

powerful strategic asset. The rights fees are eye-watering, but for the biggest platforms, the retention and advertising math is increasingly justifying the investment.”

When it comes to streaming and AI, the technology is not being utilized as much as it is in other industries, such as film and television production. Streamers are using the technology for video compression and large language models for content discovery and personalization.

“AI is completely overblown when it comes to streaming,” Rayburn said.

“The place you see AI is in the video workflow. So if there is a three-hour sporting event, the moment the sporting event is over, you want to be able to chop up the highlights to only show the place where someone hit a home run. That’s where AI can look at that video, automatically clip it and create a video and package.

“Whether it’s ingestion, contribution or coding clipping, those are the places where AI tools will come into the video stack over time,” he added. “But right now, it’s still extremely early.”

FILLING NICHES

The consistent desire of Netflix, Disney+ and Amazon to appeal to

the masses has enabled the growth of niche streaming platforms that serve specific audiences through genre-focused content.

But discovery and sustainability make it hard for niche streamers to sustain success.

“Long term, the strongest niche services will be the ones that either own a fandom so completely that subscribers see them as essential, or position themselves as the must-have specialist inside a larger aggregation ecosystem or bundle,” Hamilton said. “Just as importantly, they need to monetize community, not just content, through curation, identity, events, commerce and features that make the service feel like a hub for a passion and not just another video app.”

Two examples of successful niche platforms are Crunchyroll, a global anime brand and streaming service, and BritBox, owned by BBC Studios and focused on British television. Crunchyroll surpassed 17 million paid subscribers last year. BritBox boasts 4 million subscribers across the U.S., Canada, Australia and the Nordics.

Robert Schildhouse, the BBC Studios CEO of direct-to-consumer, has oversight of BritBox.

“We’re not trying to replicate the scale of general entertainment

streamers,” Schildhouse said.

“Our ambition is to become a mainstream American brand but one that’s synonymous with a specific promise: the best of British television. In that sense, success looks less like massmarket dominance and more like being a trusted destination for premium content with deep audience loyalty.”

Like last year, there will be more subscription price hikes, more bundling offers and more streamer fatigue in 2026. What would make streaming in 2026 dramatically different from 2025 is if Paramount Global can close on its acquisition of Warner Bros. Discovery.

Hamilton predicts that if a merger happens, “the total demand for content on that combined platform would roughly match Netflix. That would leave three services realistically competing to be the entertainment anchor for households — Netflix, Disney+/ Hulu and a hypothetical HBO Max/Paramount+ combination.

“Everyone else would need to define their role more clearly, either as a specialist or as a service built around churnand-return behavior rather than always-on subscription status,” he said. l

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EXHIBITOR SPOTLIGHTS

BOLAND COMMUNICATIONS NEW OLED DISPLAYS

C3519 | At the 2026 NAB Show, Boland Communications’ showcase of new LCE, OLED and QD QLED monitors features the new 55-inch super-narrow bezel display for video walls, the 4k55HDR7SNB. Additionally, the company is highlighting the importance of precalibrated displays and demonstrating user-calibration techniques.

The new 4K55HDR7SNB (Super Narrow Bezel, pictured) is a 12G 4K display featuring an ultranarrow bezel that enables multiple units to be tiled into seamless video wall configurations while maintaining full 4K signal integrity. With built-in HDR modes and up to 700 nits of brightness, the display is calibrated and bright enough for studio environments. The 4K55HDR7SNB provides a flexible, high-resolution platform for video wall installations in control rooms, studios and other critical production spaces.

In sizes from 16 inches to 65 inches, Boland’s 4K OLED and new and even-better QD OLED monitors feature exceptional clarity, true blacks, wide viewing angles and full HDR performance across the entire dynamic range.

GATESAIR AIRWATCH 365, AIRWATCH365 EDGE GATEWAY

C1046 | The 2026 NAB Show will see the global launch of the GatesAir AirWatch365, the company’s managed service for broadcast transmission monitoring and support, alongside the introduction of the AirWatch365 Edge Gateway, an on-premises site appliance that securely connects transmitters and related infrastructure to the AirWatch365 platform.

AirWatch365 uses a cloud-based server layer as the central aggregation point, while the AirWatch365 Edge Gateway collects and normalizes operational data from transmitters, exciters and environmental systems, including key performance indicators such as power levels, temperatures and signal conditions. That data is securely trans-

CLEAR-COM EXPANDED COMMUNICATIONS ECOSYSTEM

C5807 | Clear-Com is introducing new solutions and unveiling a major new product at the 2026 NAB Show, expanding its communications ecosystem to support modern broadcast and live production workflows.

At the booth, visitors can experience the NAB Best of Show-award winning FreeSpeak Icon belt pack; the newest addition to its HelixNet family, the 4-Channel HelixNet belt pack; updates to Arcadia Central Station; Gen-IC virtual intercom; and more. These solutions support reliable communication in high-stress production environments where coordination across multiple locations and teams is essential.

Arcadia Central Station serves as Clear-Com’s IP-based intercom platform, supporting wired and wireless deployments while enabling scalable communication across complex workflows. Leveraging Clear-Com’s patented roles-based communication workflow, the platform enables virtual endpoints and floating ports that allow users to dynamically assign panels, including wireless systems such as FreeSpeak, to support evolving production needs. Clear-Com also is presenting its virtual intercom solutions, including Gen-IC, Agent-IC mobile app and Station-IC virtual desktop clients.

MATROX VIDEO LIVE PRODUCTION INNOVATIONS

N2451 | Marking 50 years of innovation, Matrox Video is showcasing its vision for the future of live production at the 2026 NAB Show. At the center of Matrox Video’s NAB Show presence is Matrox ORIGIN, an asynchronous media framework and deployment-ready foundation for the European Broadcasting Union’s (EBU) Dynamic Media Facility (DMF) vision. Running on standard IT infrastructure — on-premises or in the cloud — Matrox ORIGIN replaces bespoke hardware interconnected by clocked, synchronous protocols such as ST 2110 or SDI with distributed media services operating in COTS environments. At its core, Matrox ORIGIN Fabric provides an MXL-compatible, uncompressed media exchange layer that enables secure, application-level content sharing across vendors.

Complementing Matrox ORIGIN at NAB Show are Matrox Video’s IP-based production tools that support workflows from capture through delivery and broadcast developer solutions, including SMPTE ST 2110 network interface cards, SDI input/output video cards and high-density H.264 encoders and decoders.

mitted to the AirWatch365 platform, where it is aggregated, analyzed and presented through configurable dashboards.

This architecture enables broadcasters to manage alarms, performance metrics and reporting across multiple sites, while maintaining local autonomy and fail-safe operation if a site is temporarily disconnected.

AirWatch365 is available globally beginning this spring.

VINTEN VEGA LITE WORKSTATION

C5816 | Vinten is launching VEGA Lite, a broadcast-ready pan-tilt-zoom (PTZ) control solution designed to deliver professional automation, consistent workflows and scalable control for studios working with PTZ cameras.

VEGA Lite brings advanced PTZ control together with integration for dedicated PTZ supports and higher-payload Vinten robotic heads, allowing broadcasters to adopt PTZ cameras within established broadcast workflows without the investment required for a full robotic system.

The system is designed for broadcast environments where PTZ cameras are used alongside traditional production tools, including secondary studios, streaming spaces and standup presentation positions, as well as facilities built around PTZ-centric workflows. VEGA Lite supports broadcast PTZ cameras from Sony, Canon, and Panasonic, alongside Vinten robotic heads, giving broadcasters the freedom to deploy PTZ cameras without being tied to a single camera ecosystem. VEGA Lite also provides a clear migration path to the full VEGA Control System, enabling facilities to expand into higher-end robotic workflows, redundancy, and additional axes of movement as production requirements evolve.

2026 INDUCTEES INCLUDE

ON THE MAIN STAGE

NBC Sports Playbook: Rights, Partnerships and What’s Next

Today | 12:30–1:15 p.m.

Jon Miller, president of acquisitions and partnerships at NBC Sports, sits down for a candid conversation about the strategies powering NBC’s sports business at a pivotal moment in the industry. Coming off a “legendary February” of marquee programming — spanning events like the Super Bowl, NBA All-Star Weekend, and the continued buildup to the Milan-Cortina Winter Olympics — Miller will reflect on what it takes to deliver tentpole sports moments at global scale. From major rights acquisitions to transformative distribution partnerships, this fireside chat with John Ourand, sports correspondent for Puck and editor of newsletter The Varsity, will explore how NBC is navigating the fast-changing sports media landscape and where the biggest opportunities lie ahead. ●

EXHIBITOR SPOTLIGHT

Make AI Make Sense

Today | 4–5 p.m.

AI is being sold as a cure-all across media and entertainment, but most organizations are discovering a harder truth: AI only creates value when it’s tied to a real business problem, implemented in the flow of work and measured against outcomes that matter. This session cuts through the hype to focus on practical, “post-hype” AI — grounded in real client lessons and the decisions leaders face when moving from experimentation to durable impact.

Deloitte Consulting’s John Footen, media solutions managing director, and Nicole Gallagher, principal, as well as Erin Green, vice president of corporate communications and public relations at Docusign, share how teams are prioritizing use cases, validating value, and scaling what works responsibly—looking beyond cost takeout to include revenue growth, audience impact, creative enablement, operational resilience, and speed-to-market. Attendees will leave with clear frameworks to evaluate where AI fits, what it takes to succeed and how to avoid common traps that stall promising pilots.

Expect an executive-level, practical session designed to help leaders make smarter AI bets — focused on what works, why it works and how to turn AI from buzzword into business impact. ●

NAB SHOW

STREAMGUYS SGCREATIVE

AUDIO ADVERTISING SERVICE

C2116 | StreamGuys is launching SGcreative, a new audio advertising service, with multiplatform audio company Nueva Network. The aim is to establish a unique audio product combining national reach with local relevancy. The company is showcasing the new technology at NAB Show.

At its core, SGcreative turns real-time data into audio ads. It pulls in things like weather, traffic and local updates, then uses AI technology to quickly generate sponsored messages. Because SGcreative uses dynamic ad insertion, each listener hears ads tailored to their specific location. For example, listeners in Los Angeles might hear a sponsored message followed by the latest L.A. forecast or traffic update, while someone in Chicago hears the same type of message with details specific to Chicago. The ads are automatically updated in real time so they stay current and locally relevant. Campaigns run across the StreamGuys Ad Network in top U.S. markets in both English and Spanish, reaching large audiences while still feeling local.

NAB Show has not only lasted post-pandemic but seems to have remade itself and grown. And that shows how much people care about it.”

and

Scan the QR code for more on why Munson thinks NAB show is the “technical pulse of the

Ensuring Broadcasters Thrive

NAB works tirelessly for our members every day, educating Congress and the FCC on local TV and radio stations’ essential services and ensuring broadcasters have the tools they need to thrive in this rapidly changing marketplace.

NAB also provides exceptional cost-saving member benefits including:

n Legal, policy and technology hotlines

n Professional development opportunities

n HR resources like payroll services and health insurance

n Exclusive member benefit programs, including media liability coverage and property insurance

Learn more at nab.org/membership or contact the NAB Member

Concierge at (202) 775-2555 or membership@nab.org.

2026 Overview Map

WEST HALL

NORTH HALL

CENTRAL HALL

What’s Happening Sunday in NAB Show Theaters

Listings are as of press time and subject to change. For updated listings, visit NABShow.com.

CINE CENTRAL

C6944

10:30 a.m.–12:30 p.m.

CineCentral Theater

CINECENTRAL WORKSHOP: THE ABCS OF VERTICAL PRODUCTION

As consumption of content in 9x16 expands, the skill of the storyteller requires evolution. Participants will learn the shifts in skills needed to make this transition, how to drive viewership in shorter segments, requirements for shooting for vertical, gear required and review of successful and unique distribution models.

Moderator: Michael Bravin, Founder, The Digital Picture Co.

Speakers: Hisham Abed, Director; Graham Ehlers Sheldon, Director of Photography/Producer/ Director; Valentina Caniglia, ASC, Cinematographer; Matthew Irving, Senior Technical Specialist and Cinematographer; Jem Scho eld, Producer/Director/DP/Educator

Noon–1 p.m.

CineCentral Lab 1

ADORAMA PRESENTS: INTERVIEW ANGLES AND LIGHTING WITH JULIEN JARRY, A CINECENTRAL CRAFT CLINIC

Join Jarry for an immersive, hands-on workshop where he’ll walk you through how he lights and frames interviews from multiple camera angles. You’ll see his full setup in action, featuring a selection of Sony cameras and lenses, along with practical insights you can apply right away. Arrive early for the chance to assist with setup and get hands-on experience with the gear yourself.

(Open to all Show Floor Pass holders.)

12:30 p.m.–5:30 p.m.

CineCentral Lab 3

CINECENTRAL WORKSHOP: BIGGEST PRODUCTION CHALLENGES & GEAR

HACKS THAT GET YOUR SHOT

Learn from our working professionals who have trouble-shot countless cinematic scenes and unrealistic director demands while, in the end, delivering the shot. They will learn how to break it down and what gear to use, plus learn communication tips to lead the crew and set expectations with the director and producers.

Speaker: Eric Zucker, ‘A’

Camera Dolly Grip/Independent Professional

1 p.m.–1:45 p.m.

CineCentral Theater

ZEISS PRESENTS: CAMERA

TRACKING FOR ICVFX, EXTERIOR SHOTS, VERTICALS, AND BEYOND — A CINECENTRAL CRAFT CLINIC

Our team from Simplemente Studios joins the ZEISS CinCraft Scenario team in this presentation of using the ZEISS camera tracking equipment for in-studio VFX work across a number of formats.

Speakers: Monica Reina, CEO, Simplemente/FCP Works; Noah Kadner, Virtual Production Editor, American Cinematographer n agazine

2 p.m.–6 p.m.

CineCentral Lab 1

CINECENTRAL WORKSHOP:

VERTICAL PRODUCTION: FRAMING & BLOCKING CINEMATIC & VERTICAL

Join director Hisham Abed for this scriptto-screen analysis, giving attendees hands-on skills to take the words on paper and translate to an on-set delivery in how to frame and block a scene. Working with cameras, dollies, cranes and other support gear will be included. Both 16×9 (cinematic traditional) and 9×16 (vertical) will be presented.

CREATOR LAB THEATER

C9226

10:30 a.m.–11 a.m.

STATE OF THE CREATOR ECONOMY

Discover emerging trends, real challenges, and new opportunities driving the creator economy. Industry leaders share strategies and innovations shaping where the space is headed next.

Speakers: Jennifer Cho, Chief Customer Of cer, CreatorIQ; Alessandro Bogliari, Co-Founder and CEO, The In uencer Marketing Factory; Pierre-Loïc Assayag, Co-Founder and CEO, Traackr; Drew Baldwin, Founder and CEO, Tubular

11:15 a.m.–11:45 a.m.

HOW FORTUNE 500 BRANDS ARE BETTING ON CREATORS

Discover how top brands tap creators to fuel campaigns, launch products and

build loyal audiences. Hear strategies for integrating creator content at enterprise scale and driving measurable impact across social platforms.

Speakers: Amy Salazar, EVP, Client Services, THE TEAM; Jen Adams, Co-Founder/Creator, interiordesignerella, GoToLinks and Driven; Brendan Ittleson, Chief Ecosystem Of cer, Zoom; Jennifer Cho, Chief Customer Of cer, CreatorIQ

1:20 p.m.–1:50 p.m.

SCALING YOUR CREATOR BUSINESS

How do creators evolve beyond content into sustainable businesses? This session explores how creators build structure, ownership and long-term value around their audience and IP.

Speakers: Toni Gray, Head of Production, Dhar Mann Studios; Ben Harris, Director of Strategy and Operations, Jetter; Pojo Riegert, Creative Director, Mark Rober –CrunchLabs

2 p.m.–2:20 p.m.

BEHIND THE SCENES OF LINKEDIN FOR CREATORS

It may not be where your creator journey began, but LinkedIn is quickly becoming essential for creators — fueling partnerships, credibility and real business opportunity. As new features roll out this year, the platform is opening new doors for networking and growth. Hear from the company’s head of creator products on how creators can strengthen their professional

Stay on top of what’s happening.

From discovery to scheduling, the mobile app keeps you in sync.

The Show Daily helps you see what’s happening at NAB Show. The official NAB Show app helps you experience it.

• Get personalized exhibitor and session recommendations

• Navigate the Las Vegas Convention Center campus

• Bookmark must see booths and sessions

• Exchange contact information instantly with QR networking

• Message attendees to schedule meetings

• Discover exhibitors, sessions and events in real time

Scan to download the NAB Show app

What’s Happening Sunday in NAB Show Theaters

presence, expand their network, and unlock new opportunities.

Speaker: Jim Louderback, CEO and Editor, Inside the Creator Economy

2:30 p.m.–3 p.m.

OPUS CLIP

2:30 p.m.–3 p.m.

CREATOR LEGAL OFFICE HOURS

Join an open AMA covering the legal issues creators face today, from contracts and IP to copyright and usage rights. Get practical guidance on protecting your work and navigating deals.

surface-level performance metrics.

Speakers: Ashlee McCullock, VP, Social Insights, Paramount; Rene Ritchie, Creator Liaison, YouTube; Tayllor Lloyd, Content Creator, Tayllor Lloyd LLC

MEDIA & ENTERTAINMENT THEATER

11:30 a.m.–12:15 p.m.

BETTING ON STORY: THE RISE OF PREDICTION MARKETS IN ENTERTAINMENT

Industry leaders explore how gami cation could reshape audience behavior, extend the life cycle of content and create new revenue streams. The conversation will also examine the regulatory and ethical challenges at play — and what this emerging model could mean for creators, distributors and the future of storytelling.

Speaker: Stacy Spikes, CEO, MoviePass

11:30 a.m.–12:15 p.m.

STADIUMS OF THE FUTURE: TECH-DRIVEN VENUE EXPERIENCES

How top properties are using innovative technologies to improve game production and turn venues into destinations.

Speaker: Tyler Chou, Founder & CEO, Tyler Chou Law for Creators and CreatorArq

3:50 p.m.–4:20 p.m.

BEYOND VIEWS: MEASURING

CREATOR IMPACT

Creator success now extends far beyond likes and views. See how impact is measured today, including audience sentiment, long-term engagement, brand lift, and creative in uence beyond

W1467

10:30 a.m.–11:15 a.m.

AI AS CREATOR: WHO OWNS THE FUTURE OF HOLLYWOOD?

The Ankler’s Reel AI columnist, Erik Barmack, convenes leaders from top AI companies and legacy studios to explore how emerging technologies are reshaping collaboration between artists and machines, how ideas move from concept to screen and how IP frameworks may evolve in response.

2:15 p.m.–3 p.m.

THE SCARY-SMART BUSINESS OF HORROR

A good scare has become one of the entertainment economy’s most reliable engines. With disciplined budgets, builtin fandoms and global box of ce upside, horror consistently outperforms. From theatrical releases to streaming- rst originals and creator-driven IP, the genre is artistically exible and nancially durable — and one of the last truly communal experiences for audiences.

Speakers: Laura “LJ” Johnson, Executive Producer and Senior Director, Game Presentation and Live Events, San Francisco 49ers; Rick Gibson, Vice President, Media and Entertainment/ Vyvx Broadcast Solutions, Lumen; Ryan Cole, VP of Video Technology, COSM; Scott Sullivan, VP, Strategy & Innovation, Shure

2:15 p.m.–2:45 p.m.

CHANGING THE GAME: CONTENT FABRIC DISTRIBUTION AND MONETIZATION OF LIVE SPORTS & ARCHIVES

Hear how Eluvio is solving the generational problems of video over the internet with its Content Fabric Protocol, a next-generation content distribution and storage protocol transforming the distribution and monetization of premium video and digital media in contrast to legacy cloud work ows and CDNs.

Speakers: Natalie Jarvey, Editor of Like & Subscribe, Ankler Media; Akela Cooper, Screenwriter, “M3GAN” and “Malignant”; Mark Fischbach, aka Markiplier, YouTuber and Filmmaker; Michael Clear, President, Atomic Monster Social Research & Insights, Paramount; Rene Ritchie, Creator Liaison, YouTube

SPORTS SUMMIT THEATER

W3643

10:30 a.m.–11:15 a.m.

THE STATE OF SPORTS MEDIA: RIGHTS, REACH & REVENUE

A global snapshot of where major sports leagues stand on media rights, platform distribution, and how fragmented viewership is shaping the next wave of revenue models.

Speakers: Ameeth Sankaran, CEO, Religion of Sports; Werner Brell, CEO, Motorsport Network

Speaker: Michelle Munson, CEO and Co-Founder, Eluvio

3 p.m.–3:30 p.m.

ENABLING END-TO-END HYBRID CLOUD PRODUCTION

Camera-to-cloud work ows are poised to transform sports, lm and TV production by enabling immediate access to footage from set or stadium to post. This session explores advances in on-set data movement, secure network transport, edge storage and cloud integration that allow editors, VFX artists and production teams to begin working with content in near real time.

Speakers: Lori Schwartz, CEO and Founder, StoryTech; A.J. Wedding, CEO, Orbital Studios; Dane Brehm, Cintegral Technologies; Lisa Gerber, Senior Director of M&E, Lumen; Lisa Watts, CEO, Cree8 Inc.; Scott Henderson, Systems Solutions Engineer and Solutions Architect, Vcinity

What’s Happening Sunday in NAB Show Theaters

3:35 p.m.–4:05 p.m.

ORCHESTRATING FRICTIONLESS WORKFLOWS AND HIGH-IMPACT CONTENT ACROSS THE SPORTS LIFECYCLE FOR THE MODERN FAN (A CINCINNATI REDS CASE STUDY)

The truth is, the modern fan expects the immediacy of a live clip and the cinematic depth of a 4K postproduction feature. We’ll explore how OpenDrives and Diversi ed enable sports organizations to stop compromising between speed and quality.

Speakers: Rich Zabel, VP of Media Supply Chain, Diversi ed; Trevor Morgan, CEO, OpenDrives; Weston Carter, Technical Sales Consultant, Media Supply Chain, Diversi ed

4:15 p.m.–5 p.m.

WOMEN’S SPORTS AT AN INFLECTION POINT League and brand leaders discuss what’s next for women’s sports to elevate the accelerating industry into an enterprise go-to.

Moderator: Callie Fin, Sports Reporter, Las Vegas Review-Journal

Speakers: Sherry Pitkofsky, SVP of Marketing, E.W. Scripps; Stuart McLean, CEO, FAST Studios; Anna Palmer, Founder and Managing Partner, Boston Legacy Football Club

STARTUP

THEATER

W3601

12:15 p.m.–1 p.m.

CREATE: REDEFINING CREATION IN THE MEDIA & ENTERTAINMENT PIPELINE

This discussion explores how early-stage media and entertainment companies are rede ning what creation looks like at the very start of the pipeline. Through practical examples, we’ll see how new tools are helping creators prototype ideas, plan production, and move toward execution faster, lowering barriers and expanding who gets to build original stories.

Moderator: Hardie Tankersley, Strategic Adviser, Pickford AI Speakers: Bernie Su, Head of Creative, Pickford AI; Katya Alexander, Head of Production, Fable Studio’s Showrunner

3 p.m.–3:45 p.m.

PRODUCE: PICTURES FROM A PIPELINE REVOLUTION: RAPID VIRTUAL SHOT TECHNOLOGY

shift who gets to tell big, original stories.

Speakers: Noah Kadner, Virtual Production Editor, American Cinematographer magazine; Elijah Welch, President, Lightcraft Technology; Eliot Mack, CEO, Lightcraft Technologies; Navaz Dowling, Filmmaker, Bad Beetle Entertainment; Oliver Huang, Solution Engineer, XGRIDS; Roman Dowling, Filmmaker, Bad Beetle Entertainment

4 p.m.–4:30 p.m.

THE MULTIMODAL FRONTIER: UNLOCKING ROI THROUGH NATIVE VIDEO INTELLIGENCE

Your archive is a gold mine, if you can nd what’s in it. Reka Vision is the intelligence layer designed to eliminate the traditional metadata bottleneck. It is able to process up to one hour of video in a single prompt.

Speaker: Meenal Nalwaya, Head of Product, Reka

TV & RADIO HQ THEATER

C2450

3 p.m.–3:30 p.m.

Learn about a new pipeline that will become the bedrock for small teams and creators, built on rapid virtual shot technology that can get anyone sharing ideas — in 3D — on day one. You’ll hear from artists using prototypes in the eld as we explore the beginnings of a new era of Hollywood that will dramatically

RADIO – THE NEW BOUTIQUE BUSINESS?

This session makes the case that owning a radio station is a great t for Gen X and millennial professionals.

The session will explore the barriers to entry to station ownership, tips for creating community engagement and the importance of having guidance and mentoring from others.

Moderator: Paul McLane, Editor in Chief, Radio World

Speakers: Andy Gladding, Chief Engineer, Salem NYC and Co-Owner, WKZE; Bud Williamson, Chairman, SBE Chapter 15 – NYC, President, Digital Radio Broadcasting and Managing Partner, Neversink Media Group

4 p.m.–5 p.m.

NEXTGEN TV TECH IN MOTION: INSIDE TWO LIVE ATSC 3.0 LAB PROTOTYPES

Step inside the NextGen TV News Technology Lab, NAB’s bold three-year initiative funded by Knight Foundation and accelerating what’s possible in local journalism with ATSC 3.0. Get rst-hand updates from the leaders spearheading two breakthrough projects at participating station groups, complete with sleek design previews and early demos of tools still taking shape.

Speakers: Josh Miely, VP, Technology, Programming and Education, NAB; Jason Kim, Senior Systems Engineer, One Media Technologies; Jeremy Allen, Director of Content Innovation, Graham Media Group; Jonathan Kegges, Meteorologist, Graham Media Group, Orlando; Michael Newman,

What’s Happening Sunday in NAB Show Theaters

Director of Transformation, Graham Media Group; So Vang, VP, Emerging Technologies, One Media Technologies

5 p.m.–6 p.m.

NAB NEXTGEN TV NEWS TECHNOLOGY LAB HAPPY HOUR

Close out the day at the NAB NextGen TV News Technology Lab Happy Hour, an informal networking gathering for broadcasters, technologists and innovators exploring the future of local journalism and ATSC 3.0.

VIDEONEXT THEATER

W2457

10:30 a.m.–11 a.m.

NARRATIVE CLARITY IN AN AGE OF OVERPRODUCTION

across venues and shows.

Speakers: Ben Escobedo, Account Executive, Shure; Matt Forgey, Manager of Market Development, Shure

Noon–12:45 p.m.

BEHIND THE BREAKTHROUGHS:

A PEEK INSIDE THE ACADEMY’S SCIENTIFIC AND TECHNICAL AWARDS

Since 1931, the Scienti c and Technical Awards of the Academy of Motion Picture Arts and Sciences have honored the engineers, scientists and technologists whose breakthroughs expand what lmmakers can imagine and achieve. This session offers a rare peek inside the Sci-Tech Awards and helps demystify how the process works.

2 p.m.–2:30 p.m.

Your team is producing more content than ever, with faster tools and broader distribution — yet it’s harder than ever to be remembered. In this session, you’ll learn why the real crisis isn’t production capacity — it’s narrative clarity. You’ll see how iconic brands used disruption to sharpen their story, and you’ll leave with a framework to de ne your own “Layer Zero” — the foundation that makes everything you create more impactful and meaningful.

Speaker: Chirag Nijjer, Brand Historian/Resident Brand Evangelist, ChiragSpeaks.com/Google

11:15 a.m.–11:45 a.m.

RETHINKING AUDIO CAPTURE IN BROADCAST: IP AND CLOUD-ENABLED WORKFLOWS FOR FLEXIBLE COVERAGE

This session explores how networked audio, cloud-based management, digitally steerable coverage, and integrated DSP are being deployed across live entertainment, award shows, talk formats, and unscripted programming. By shifting key control, monitoring, and con guration tasks into the cloud, production teams can simplify system management while improving visibility and consistency

BEYOND IP: HOW STREAMING PLATFORMS ARE TURNING ADVANCED CONTENT PROTECTION AND DISTRIBUTION TECHNOLOGIES INTO A REVENUE ENGINE

Every year, streaming platforms invest billions in premium content, yet a growing share of that investment is

silently leaking through cracks that most platforms don’t even know exist. This session cuts through the complexity to answer one question: What does it actually take to know who your users are and where they really are, and what becomes possible when you do?

Speakers: James Clark, Business Development Director, Media & Entertainment, GeoComply; Mei Lam, Head of Security Assurance, Cartesian; Troy Busot, CTO, BZZR

2:45 p.m. p.m.–3:45 p.m.

AI THAT WORKS: FROM CREATOR INSIGHTS TO PRODUCTION WORKFLOWS

AI video has moved beyond experimentation, but most tools still fail to t real production needs. This session explores how insights from real creators from PixVerse can inform a new generation of AI systems designed for actual work ows.

Speaker: John He, Chief of Staff, PixVerse

4:15 p.m.–4:45 p.m.

MAKING LIVE EASY— HOW VIDEO CONFERENCING AND AI ARE TRANSFORMING LIVE PRODUCTION

This session explores how video conferencing tools are evolving with AI, enhanced graphics, and AR/VR capabilities to make polished output more accessible, while simplifying how remote contributors participate in live production.

Speakers: Rowan de Pomerai, CEO, DPP; Andy Carluccio, Head of Client Innovation, Zoom; Rohit Nagarajan, CEO, Vizrt

5 p.m.–5:30 p.m.

MAKING DATA PAY — HOW DATA IS BECOMING THE OPERATING SYSTEM FOR MEDIA

Drawing on ndings from the DPP’s recent Making Data Pay series, this session explores how media companies are moving beyond collection to application.

Speakers: Igor Macaubas, Director of Product & Engineering, Digital Products, Streaming & OTT, Globo; Ivan Verbesselt, Chief Strategy & Marketing Of cer, Mediagenix

NEUTRIK TRUE1 DATA CONNECTOR SERIES

C4735 | Neutrik Group Americas, a subsidiary of Neutrik AG including the Neutrik, REAN and CONTRIK brands, is unveiling the Neutrik TRUE1 DATA Connector Series at the 2026 NAB Show. Built to support today’s high performance data standards, the new independent, robust data connector platform includes mediaCON TRUE1, etherCON TRUE1 and opticalCON TRUE1.

Designed with real-world production conditions in mind, the TRUE1 DATA Connector Series is engineered for applications where mechanical stress, environmental exposure and frequent mating cycles are part of daily operation. Some of its key features include ingress protection up to IP65/IP66/IP67 (in mated and locked condition), 1440 hours

ENENSYS NEXTGEN TV APPLICATIONS

W1417 | ENENSYS Technologies is showcasing its end-to-end, fully redundant NextGenTV applications at the 2026 NAB Show.

In the spotlight:

• The Media Aware ACO Redundancy Switch, now incorporating quality of experience (QoE) switching criteria such as black and freeze frames. Secure your media distribution with IPGuardX software-based failover switch on-prem or in the cloud. It provides flexible and scalable capabilities for all types of IP-based equipment and TV networks.

• Deliver NextGenTV ATSC3 and DTV+ in confidence with 1+1 seamless redundancy mechanisms. Based on STL Error Indicators (SEI), the SmartGate scheduler and IPGuard failover switch allow broadcasters to provide more granular redundancy failover criteria.

• Pioneer DTV+ deployment on-prem or in the cloud with the ENENSYS comprehensive DTV+ solution, which integrates MIMO, LDM and content stitching technologies to improve robustness, spectral efficiency and increase the capacity of a user’s NextGenTV network. This includes End-2-End DTV+ Core Transport Network elements and the RF MIMO broadcasting exciter.

MAGEWELL PRO CONVERT IP TO HDMI IP DECODER

C6113 | Magewell is showcasing its new Pro Convert IP to HDMI multiformat IP decoder at the 2026 NAB Show. The successor to the company’s popular Pro Convert for NDI to HDMI decoder, this new device converts up to four IP input streams into a single HDMI output using an integrated multiviewer. The Pro Convert IP to HDMI is the first in a new generation of products that builds upon the versatility and reliability of earlier Pro Convert models with enhanced decoding capabilities, higher input counts, common form factors and an improved web user interface. In addition to the wide range of formats that are already supported, Magewell’s expanded integration with Zixi now enables users to pull Zixi streams directly into their workflows. The Pro Convert IP to HDMI standalone decoder converts up to four IP streams into a single HDR 10-compatible, QHD (2560 x 1440) HDMI output.

of salt spray corrosion resistance, UV-resistant certified materials and an airtight design for RJ45 and USB-C connections. These functional elements make the TRUE1 DATA Connector Series ideally suited for outdoor productions, OB vans, remote broadcast operations, rental staging, touring and temporary indoor or outdoor installations.

The TRUE1 DATA Connector Series will be available beginning in June.

TAG VIDEO SYSTEMS REALTIME MEDIA PLATFORM EXPANSION

W2323 | TAG Video Systems is unveiling new capabilities across its IP-native Realtime Media Platform at the 2026 NAB Show.

Traditional monitoring tells operators something is wrong. TAG’s latest tools show them exactly where to look and what to fix.

Lens, TAG’s newly announced visual service health analysis feature, organizes monitored sources into customizable visual hierarchies, by data center, content type, signal path or any structure that matches how an operation works. Color-coded severity indicators show at a glance whether an issue is isolated or systemic, enabling root-cause analysis in seconds rather than minutes.

Expanded QC Station capabilities deepen that visibility at the stream level, with real-time waveforms, vectorscopes, histograms and HDR validation across Rec.709, Rec.2020 and DCI-P3 color spaces, all accessible directly within the multiviewer mosaic.

Every capability announced at NAB Show replaces something that previously required standalone hardware or separate software.

SOLID STATE LOGIC NET I/0 ST 2110 BRIDGE

C6907 | The 2026 NAB Show finds Solid State Logic hosting the global debut of its new conversion product, the high-capacity Net I/O ST 2110 Bridge. The Net I/O ST 2110 Bridge converts between ST 2110 and Dante in a single, standalone unit that is the most cost-effective solution for this application on the market.

Able to work with any broadcast audio console or audio network, the Net I/O ST 2110 Bridge is housed in a compact 1RU chassis and, in addition to ST 2110-Dante conversion, supports NMOS (Networked Media Open Specifications) IS-04 Discovery and Registration and IS-05 Device Connection Management specifications. It’s available in either 256- or 512-channel versions. The 256-channel model is a lower-cost unit that can be retrospectively upgraded to 512-channels and also offers a sample rate converter option. Redundancy is standard for both the media networks (ST 2110 and Dante) and the power supply.

AI Innovations Pavilions: NAB Show Doubles Down

NAB Show now features two dedicated AI Pavilions on the show floor, highlighting the latest advancements in AI-powered content creation, workflow automation and audience engagement. Stop by and connect with industry leaders showcasing cutting-edge artificial intelligence solutions transforming the industry.

Aive

W2300O | Brands waste millions on video content that underperforms. Scaling personalized video content across languages, audiences and platforms is expensive, slow and creatively inconsistent. Traditional tools force you to choose: creative quality or operational efficiency. Analytics come 48 hours too late to matter. Aive’s proprietary MGT technology transforms videos into intelligent data objects. We analyze scenes, emotions, voices, pacing and brand presence — then use that data to recreate optimized versions in real time.

AppSquadz Software

W2300D | AppSquadz, founded in 2014, is a globally recognized software development company and an award-winning Advanced AWS Consulting Partner. With more than 12 years of expertise, 350-plus skilled professionals and 1,200-plus successful projects, we specialize in cloud migration, AWS consultation, custom software development and advanced cybersecurity. We empower organizations to embrace digital transformation with secure, scalable and future-ready solutions. AppSquadz is also recognized as one of the largest AWS Edge and Elemental Media Services Partners.

Cloudflare

W2300G | Cloudflare Inc. is a connectivity cloud company on a mission to help build a better internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost.

Egnyte

W2300C | Egnyte combines the power of cloud content management, data security and AI into one intelligent content platform. More than 23,000 customers trust Egnyte to improve employee productivity, automate business processes and safeguard critical data, in addition to offering specialized content intelligence and automation solutions across industries, including architecture, engineering and construction (AEC), life sciences and financial services.

Eluvio

W2300E | Eluvio is the creator of the Content Fabric, a next-generation software protocol solving the generational challenges of video on the internet, including distribution, monetization, provenance and authenticity. The Fabric runs as an open global network and replaces brute-force legacy streaming distribution (ingest, packager, transcoding, origin server and CDN segment distribution) with its “content-native” end-to-end protocol.

GAUDIO Lab

W2300I | GAUDIO Lab is an AI audio-technology company specializing in audio AI for content. With roots in spatial audio, GAUDIO Lab has evolved into a leading force in AI-powered content localization and remastering solutions. Based on its core technology, such as AI source separation, GAUDIO Lab showcases its cutting-edge solutions that transform the way audio is produced, localized and experienced.

Deepdub.ai

W2300L | Deepdub is a foundational voice AI company delivering emotionally expressive, production-grade speech for the AI era. Trusted by Hollywood studios and the world’s largest streaming services, Deepdub powers voice and localization across dubbing, voice agents, enterprise APIs, and real-time multilingual broadcasting. Built for enterprise and real-world production, Deepdub enables AI systems to communicate with clarity, consistency, and authentic human presence at global scale.

Gyrus AI

W2300K | Gyrus AI is a pioneer in developing a ready-to-deploy AI-powered video intelligence model for semantic media search and virtual product placement. Our Semantic Media search tool plugs into any Media Asset Management (MAM) or Digital Asset Management (DAM) platform, works on-prem or cloud, and lets users find scenes contextually — no tagging or metadata required — while being 80% faster and up to 10 times more cost-effective than metadata or LLM-based search. Our virtual product-placement tech finds the right moment and spot inside a video to place 2D/3D ads that blend seamlessly into the scene — without disrupting the viewer experience — and unlock new revenue for creators.

Hydrolix

W2300A | Real-time analytics at the speed of insight: Real-time CDN observability across your entire distributed infrastructure. From edge to enterprise, in seconds.

Martini

W2300F | Most AI tools are built around prompts and seeds — not the way filmmakers think. Martini puts you in the director’s chair so you can make the video you see in your head.

SOUTHWORKS

Meta Martis

W2300P | Meta Martis is a leader in large-scale media digitization and archive transformation, helping the world’s most valuable content libraries move from legacy formats into intelligent, accessible and monetizable assets.

W2300H | SOUTHWORKS accelerates AI and cloud engineering for the world’s most ambitious companies. At NAB Show, we’re showcasing AI-powered workflows that help media and entertainment teams move from idea to audience-ready content — faster and at scale. Through intelligent production pipelines, our solutions transform creative inspiration into structured storytelling, accelerate video production and support the delivery of content designed to engage and perform across platforms.

Steg.AI

W2300B | Steg.AI offers forensic watermarking for provenance, content leak protection and deepfake security. Protect videos, images, documents and audio from misuse.

Orange Logic

W2300J | Orange Logic helps media and entertainment teams eliminate disjointed workflows by bringing video production, digital asset management, rights management and approvals together in one powerful platform. With OrangeDAM, broadcasters, studios and production teams can manage the entire lifecycle of their content — from ingest and editing to distribution and archive — while keeping creative teams working inside the tools they already use. Editors can work with proxy files, scrub footage frame-accurately and resolve relinking issues instantly, all while staying connected to the high-resolution masters stored in the DAM.

Sync

W2300N | Sync’s AI lip sync API takes any video and audio input and generates perfectly matched lip movements — with multiple models optimized for different quality and speed tradeoffs and official Python and TypeScript SDKs for production integration. You can use Sync through Studio (our web app) to explore and compare models directly from your browser, or integrate via the API and SDKs to build lip sync into your own apps and workflows.

Vecima Networks

W2300M | Vecima Networks delivers future-ready software, services and integrated platforms that power broadband and video streaming networks, monitor and manage transportation and transform experiences everywhere people connect. We help our customers evolve their networks with cloud-based solutions that deliver groundbreaking speed, superior video quality and exciting new service.

The Conversation Continues

Listen to Changing Frequencies, the official NAB Show podcast, featuring conversations with the people shaping the future of media and entertainment.

Then catch the NAB Show Recap, releasing April 29, 2026, featuring post show coverage from NAB Show 2026.

Listen and subscribe on Spreaker or YouTube or scan the code below.

FREQUENCIES CHANGING

EXHIBITOR SPOTLIGHTS

NET INSIGHT JPEG XS SOLUTION

W1653 | At the 2026 NAB Show, Net Insight is introducing its full IP JPEG XS solution, delivering a standards-based, high-density IP media architecture that combines ultralow latency real-time production with dramatically increased processing capacity, without added operational complexity or infrastructure cost.

Net Insight’s JPEG XS implementation delivers standards compliance, interoperability and predictable performance. The solution supports visually lossless UHD and Full HD contribution at operationally efficient bitrates, with an ultra-dense hardware implementation enabling up to 192 Full HD or 90 UHD JPEG XS streams per device in full IP ST 2110 environments. This allows media companies to scale production capacity while significantly reducing operational overhead.

MEDIAGENIX ENHANCED CONTENT PERSONALIZATION SOLUTION

W1857 | Mediagenix is enhancing its Content Personalization solution, enabling broadcasters and streaming platforms to deliver more intuitive and engaging viewer experiences.

Building on its award-winning Humanized Semantic Search, Mediagenix is extending its recommendations deeper into the discovery experience, combining new semantic metadata enrichment and AI-powered search capabilities with personalization to connect audiences with relevant content more quickly. With better content discovery, operators can fully maximize catalog value.

As a modular extension, the solution can be combined with Net Insight’s media-ready 400G IP backbone and backhaul transport, enabling consolidation of large workflows into fewer high-capacity links. This improves network utilization and lowers total cost of ownership as production volumes continue to scale.

PEBBLE FEATURE-RICH SOLUTIONS

W2725 | Automation, content management and integrated channel specialist Pebble is bringing its feature-rich solutions to the 2026 NAB Show. The continuing development of its software platforms is driven by customer engagement and the evolving needs of the media industry.

Mediagenix semantic enrichment creates a detailed semantic profile for every piece of content available on a platform. It is specifically designed to power advanced search, recommendation, user identification and audience segmentation at scale. Each content item is enriched using advanced AI to analyze and generate relevant semantic metadata. This metadata is then categorized and weighted using the Mediagenix taxonomy, whose transparency enables human oversight to ensure quality and accuracy.

By improving both viewer experience and operational efficiency, Mediagenix enables media companies to drive stronger engagement, increase content utilization and streamline workflows.

HARMONIC ENHANCED SPORTS STREAMING SOLUTION

Building on close to 30 years’ experience in the field, Pebble now delivers highly tailored solutions, at any scale from a single channel to the largest multitenanted facility. These solutions are built upon three core elements. Pebble Automation is the control and intelligence layer, equally at home in rich best-of-breed architectures or those using Pebble Integrated Channel, the powerful all-in-one platform that is the second part of the trilogy. Reflecting the growing demand for multisite working and remote access for monitoring and management, the third element is Pebble Remote, enabling authorized users anywhere in the world to access systems securely via a web browser.

Using flexible implementations of these core elements, Pebble builds architectures to precisely match user requirements.

ELEMENTS GRID NAS PLATFORM

N1717 | As part of its expanded portfolio of media storage and workflow solutions in its 2026 NAB Show showcase, ELEMENTS is introducing GRID, a new scale-out, nodebased NAS platform designed for high-performance media workflows, which is already shipping to customers.

Built on Ceph, an open-source, distributed storage system, GRID is a software-defined, scale-out NAS platform that combines all-NVMe performance with ELEMENTS’ industry-renowned Automation engine and best-in-class Media Asset Management software, Media Library, delivering exceptional speed, scalability and reliability for demanding, high-throughput media workflows.

W2831 | Harmonic is introducing new innovations that further elevate the company’s sports streaming solution. The advanced capabilities enhance fan engagement, unlock new opportunities for sports content monetization and strengthen content protection.

Harmonic’s new in-house, server-side multiview solution allows fans to watch multiple games or camera angles simultaneously. The new capability is compatible with any end device, ensures synchronized playback with exceptional video quality and low latency and can be deployed in a georedundant environment for maximum reliability. Through API or UI, customers can easily compose any HD or UHD multiview template.

Harmonic’s live sports streaming solution now supports programmatic advertising for live sports CTV inventory in collaboration with Viant Technology and its contextual intelligence platform IRIS.TV. The solution automatically generates scene-level contextual segments, including game start and end times, score changes and key moments, and activates it within Viant’s AI-powered demand-side platform, purpose-built for CTV. This enables advertisers to bid on highly relevant sports inventory with greater precision and measurable performance outcomes.

The launch of GRID represents another major milestone for ELEMENTS and its development in the media production space. When combined with ELEMENTS’ powerful Automation Engine, Media Library (MAM) and intelligent AI integration, GRID provides an unmatched media production ecosystem and integrates seamlessly with ELEMENTS’ All-Cloud Production solution.

Returns to NAB Show With New IMPX Training Series

LAS VEGAS — Taking place in the West Hall of the Las Vegas Convention Center, the IP Showcase is returning to NAB Show 2026 to focus on how open IP standards enable the Pro AV and broadcast industries to bridge deterministic real-time production with increasingly cloud-native and distributed workflows, with the recently finalized and certified IPMX standard taking center stage.

At the 2026 NAB Show, educational opportunities will also extend beyond the IP Showcase itself with onsite training sessions and the introduction of Alliance for IP Media Solutions’ IPMX Training Series online portal. The announcement was made jointly by the Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF).

AIMS will feature demonstrations of certified IPMX products in booth W1355, highlighting interoperability and practical implementation across a range of use cases. In Room W317, AIMS will present a series of IPMX training sessions, giving attendees an opportunity to gain hands-on insight into IPMX architecture and implementation.

As in previous years, a core component of the IP Showcase at the

2026 NAB Show will be the IP Showcase Theater, where industry professionals will give presentations on a wide range of topics. Taking place in the Tech Chat Theater in the West Hall, this year the IP Showcase will feature 12 presentations. Topics will include overviews of SMPTE ST 2110, IPMX, AES67, AMWA NMOS, and VSF TR-1001, along with updates on monitoring, quality control, and post-deployment maintenance in IP-based environments. Additional topics explored in the Tech Chat Theater will include security across WANs, remote production, ground-to-cloud integration, dynamic media facilities (DMF), an emerging architectural model using XMLbased descriptions to define and orchestrate media infrastructure, and communicating IP concepts beyond engineering teams, as well as real-world case studies on media organizations and facilities that have transitioned to IP.

The 2026 NAB Show will also mark the debut of the IPMX Training Series, a new educational program developed by AIMS to help the industry understand and deploy the IPMX open standard. Structured as a three-level curriculum covering foundations, systems design and advanced networking concepts such as the Precision Time Protocol (PTP) and SMPTE ST 2110, the program provides a practical path for engineers and integrators building AV-over-IP infrastructures.

The schedule for the IPMX training sessions at NAB Show, the complete IP Showcase schedule and further information about the IP Showcase are available at www.ipshowcase.org

BPS UPDATE

NAB Show To Showcase BPS in Action

With live tests and a maturing ecosystem, the ATSC 3.0-powered backup to GPS moves from lab to real-world deployment

By Phil Kurz TV TECH

The National Association of Broadcasters and other proponents of the Broadcast Positioning System are coming to the NAB Show with one primary objective: communicate to attendees, especially U.S. government officials in attendance, that BPS is ready for prime time, successfully delivering precision timing data in applications crucial to the nation’s continued well-being.

“Last year, scientists from the National Institute of Standards and Technology (NIST) tested  BPS and published the results  in a peer-reviewed paper stating that BPS is comparable to GPS for time transfer,” Tariq Mondal, NAB’s vice president of advanced technology, said.

“This year, the focus is on real-world deployments and to demonstrate that BPS works in the critical infrastructure environment, which is different and more

challenging than lab work.”

Funded by a grant from the Department of Transportation, NAB and Dominion Energy have begun testing BPS at one of the power utility’s largest electrical substations on the East Coast. The goal is to demonstrate that BPS is a viable backup for timing data delivered by the Global Positioning System, required by the power company and other critical national infrastructure providers.

“The U.S. government has spent the last 20-plus years admiring the fact that [the lack of a GPS backup] is a problem but not doing anything about it,” said Pat Diamond, principal of Diamond

Consulting and a panelist at a BPS session during the Broadcast Engineering and Information Technology (BEIT) Conference. “Clearly the answer is a public-private partnership with NAB on BPS.”

GPS depends upon satellites that are “profoundly vulnerable” to adversaries, Diamond said.

“Our 16 critical infrastructure

industries in the United States are dependent upon it. If it is lost, in a month our economy comes to a halt.”

GROWING BPS ECOSYSTEM

Part of demonstrating BPS as a viable alternative to GPS in the event of an emergency is a maturing ecosystem. At NAB Show, BPS maturation will be evident on a few fronts.

When it comes to coverage, NextGen TV signals blanket 75% of U.S. TV households, and more market announcements are expected soon, inching ATSC 3.0-based BPS coverage closer to nationwide reach. A pending Federal Communications Commission rulemaking to sunset ATSC 1.0 could advance progress significantly.

But safe terrestrial nationwide coverage is only part of the equation. Reception and managing all of the timing and synchronization challenges presented by delivering precise

Dominion Energy and the NAB have been testing BPS at one of the utility’s largest East Coast electrical substations.

timing data from what is, in essence, a full-power, ATSC 3.0-based mesh network must be addressed.

During the BPS panel, Avateq Chief Technology Officer Vladimir Anishchenko will discuss the company’s growing lineup of BPS receivers, including a model that can listen for four independent BPS time sources and select the best for time synchronization. The Dominion Energy substation test is using that model.

Mondal will address how artificial intelligence and development and operations (DevOps) have assisted the development of software tools needed to make sense of the data collected from the oscilloscopes and frequency counters that monitor and measure BPS signals from various locations.

That data, uploaded to a cloud repository, makes BPS network management possible, as it is

analyzed to determine whether operational thresholds are exceeded. If so, an alarm is triggered so the problem can be corrected.

Mondal and his team used AI and DevOps to generate the first draft of software for this purpose — everything from API calls to dashboard presentation.

“The AI-generated code, which was a good start but not fully functional, was then modified, debugged and tested by NAB team members in a human-in-the-loop model,” he said, adding that the use of AI dramatically reduced software development time. ●

NAB’s Sam Matheny Breaks Down BPS’s Progress

The National Association of Broadcasters recently realigned its technology-focused leadership to advance development and deployment of the ATSC 3.0-based Broadcast Positioning System, naming Sam Matheny as its executive vice president for BPS. He spoke with the NAB Show Daily about where the technology now stands. Here’s an edited excerpt of that conversation.

NAB Show Daily: The federal government’s interest in having a complement and backup to GPS is understandable from a national security perspective. Why is the BPS alternative important to the broadcast industry?

Sam Matheny: For broadcasters, BPS is a new opportunity to underscore a longstanding and simple truth: We operate essential infrastructure that strengthens our national resilience.

BPS highlights the inherent value of local broadcast infrastructure and community service. Television stations operate resilient, geographically distributed transmitters built to provide reliable signals, especially in emergencies, and a disruption to GPS would be an emergency. BPS technology provides a terrestrial complement or backup to GPS.

Daily: Is there interest in BPS internationally?

SM: The issues that BPS solves are not limited to the United States and other countries are looking to improve their Position, Navigation and Timing (PNT) systems and see BPS as a viable option worth study. Canada and the Republic of Korea are both actively working with BPS, and we’ve had significant interest from Brazil, India and Caribbean nations.

Daily: If broadcasters walk away from NAB Show with one BPS message, what do you hope it will be?

SM: BPS demonstrates how NextGen TV can enhance national resilience and economic security while reinforcing the indispensable role local stations play in serving their communities. With BPS, broadcasters can literally help communities keep the lights on, keep cell phones connected and keep data centers operational.

— Phil Kurz, TV Tech

SNAPSHOTS

Q. What can you tell us about your company and the products and services it is showcasing?

ASKEY COMPUTER CORP.

W3518 | Our company’s goal is to continue its role as the world’s leading provider of broadband connectivity solutions and private 5G networks.

In an era of multiscreen interaction, where mobile phones are indispensable items, network communication and lifestyle are even more inseparable. With its core technologies, Askey establishes itself across domains such as 5G/LTE, the Internet of Things, vehicle-to-everything, smart home, small cells, etc., providing users a comprehensive range of product development and local support services and enabling customers to increase their competitive advantages.

ANCHOR AUDIO

W3637 | Anchor Audio helps people be heard anywhere with rugged, portable sound systems designed for clear communication without compromise.

Anchor’s Bigfoot 3 is a battery-powered, cable-free portable PA designed for fast setup anywhere, indoors or outdoors. Its rugged, weatherresistant design delivers powerful, reliable sound for live events, remote productions, and on-location communication without the need for AC power.

EDIT ON THE SPOT

W3601-X | Edit on the Spot is an AI operating system for live events—automating real-time video production from stage to socials.

Edit on the Spot’s Eventcut is a multistream, real-time AI-powered automatic video editing platform that captures livestreamed events and instantly produces branded segments and clips without the need for manual editing.

GUARDSQUARE

W1459 | We’re a team of passionate developers dedicated to making mobile apps secure.

Guardsquare delivers the most comprehensive mobile application security solutions, protecting apps from development through runtime. The solutions span security testing, code hardening, real-time threat monitoring and app attestation to ensure only genuine apps connect to back ends.

EXHIBITOR SPOTLIGHTS

WHEATSTONE

VMX MIX ENGINE PLATFORM AND VML VIRTUAL CONSOLE

C1051 | Wheatstone at NAB Show will bow its VMX mixing platform for multiple studios, consoles and glass surfaces, as well as its VML virtual mixing console, which runs on any modern web browser.

VMX can serve as a single mixing backend for multiple LXE, Glass LXE, Strata and Virtual Strata consoles and surfaces, as well as I/O Blade utility mixers, throughout a WheatNet IP audio networked facility. It can be deployed on a commercial server, PC or dedicated Wheatstone-made appliance, eliminating racks of dedicated mix engines for each console as well as associated engineering, wiring and real estate costs.

VML is a full-featured virtual broadcast console that can be accessed quickly through any HTML5 web browser for mixing on a laptop, tablet, smartphone or desktop.

Together, VMX and VML provide an immediate, full-featured mixing environment for remote broadcasts, temporary studios, disaster recovery or permanent on-air production and voicetrack studios.

Both products are part of Wheatstone’s Layers software-based broadcast suite for virtualizing audio processing, mixing and streaming as an extension of the WheatNet IP audio network. VMX and VML will be demonstrated at Wheatstone’s NAB Show booth alongside its WheatNet IP audio network products, including virtual and fixed consoles, ScreenBuilder and Blade 4 access units.

STUDIO TECHNOLOGIES STUDIOCOMM SYSTEM EXPANSION

C6808 | Studio Technologies is expanding its StudioComm line of products with the addition of the StudioComm Model 794 Central Controller and Model 795 Control Console. The new system is intended for general audio monitoring applications, including use in post-production, ingest and on-air facilities, and is being shown for the first time at the 2026 NAB Show.

The Model 794 is available in three distinct versions with varying inputs (79401, 794-02 and 794-03). Model 794-01 features Dante audio-over-Ethernet as well as analog inputs and outputs. Model 794-02 adds balanced AES3 digital audio inputs, while Model 794-03 adds unbalanced AES3 digital audio inputs. All three 1U

UTAH SCIENTIFIC EXPANDED TECH PARTNER PROGRAM

N941 | Utah Scientific is expanding its Technology Partner Program with the addition of Audinate, Bitfocus and Skaarhoj, three companies whose solutions significantly enhance hybrid SDI and IP workflows. These integrations build on Utah Scientific’s longstanding focus on interoperability, giving broadcasters, production facilities and AV organizations more ways to incorporate emerging technologies while preserving the tools and workflows they rely on today.

Through its new relationship with Audinate, Utah Scientific is implementing native Dante audio input/output within its routers, eliminating the need for external MADIto-Dante conversion and greatly supplementing IP audio routing for engineers.

As part of the Bitfocus Connections Program, Utah Scientific routers can now be switched and automated alongside other devices in a hybrid SDI/IP production environment.

The addition of Skaarhoj expands Utah Scientific’s control-surface options by enabling the Skaarhoj AirFly Pro to function as a streamlined and cost-effective desktop control alternative.

QUICKLINK STUDIOEDGE EXPANSION

N2761 | QuickLink is presenting its latest StudioEdge models at NAB Show. Building on the StudioEdge expansion introduced last year, the brand is showcasing the full StudioEdge range, including StudioEdge-1, StudioEdge-2, the flagship StudioEdge-4 and StudioEdge-2110.

Designed for broadcasters and professional production teams, StudioEdge enables broadcast-quality, discrete audio and video remote contributions from leading videoconferencing platforms, including Zoom, Microsoft Teams and QuickLink StudioCall, supporting reliable remote guest integration across a wide range of live production environments.

QuickLink is also demonstrating brand-new workflow enhancements for StudioEdge, including improvements in how Zoom callers are introduced and managed within StudioEdge. These enhancements are designed to streamline producer control, improve the efficiency of call handling and further simplify live remote guest workflows in fast-paced production environments.

Utilizing built-in QuickLink StudioCall technology, StudioEdge supports real-time interviews, panel discussions and group conversations with remote guests worldwide, while providing discrete SDI, HDMI, NDI and ST 2110 inputs/outputs for flexible routing and clean integration into live production pipelines.

rack-mounted Model 794 units work with the Model 795 Control Console, a desktop user-control surface that includes multiple push-button switches, a rotary encoder, LED indicators and a digital display. An integral web-based menu system allows numerous system operating features to be configured.

BACKLIGHT ICONIK MEDIA STATS

N2829 | Backlight is releasing the 2026 Iconik Media Stats Report, revealing how efficiency and scale are reshaping media operations. Content production is prolific, while production timelines are shrinking, and as data storage reaches an all-time high amidst increased demand from AI data centers, marketers are facing high storage costs and unusable archives.

The report highlights the increased adoption of AI for media management. In 2025, AI features across Backlight’s product suite were used more than 11.4 million times to automate tasks and turn raw media into searchable assets. AI is being used to unlock value by amplifying operational maturity without replacing creative decision-making.

The report also provides breakdowns of the data usage by industry, the number of jobs processed by job type, how data flows between on-prem and cloud storage and insights into internal collaboration by Iconik users.

This data comes from Iconik’s internal database of more than 903 million assets. The full report can be read and downloaded at iconik.io/media-stats-report-2026.

PRODUCTS & SERVICES SHOWCASE

ADDERLink®️ INFINITY

The ADDERLink®️ INFINITY range is designed to enhance your operational effectiveness and improve inter-team collaboration. Capable of being installed as a point-to-point extender, or IP KVM matrix utilizing your existing IP network to provide users with real-time access, no matter where they are based. Visit Us At

Canon RC-IP300 PTZ Remote Camera Controller

The Canon RC-IP300 PTZ camera controller supports up to 200 cameras and delivers advanced features in a compact, lightweight portable design. The

controller’s 3.5” touch screen provides robust and responsive menu navigation and supports live video previews of up to 9 cameras per page and supports touch Auto Focus.

www.usa.canon.com

SPORTS CONTENT STRATEGIES

So Many Games, But in Too Many Places

As the basic cable-driven sports model erodes, rights are scattered across platforms, with frustrated fans left wondering where the game is

By R. Thomas Umstead NAB SHOW DAILY

The fast-changing landscape of sports on television will be top of mind at NAB Show, with industry experts debating the business ramifications of significant shifts in content distribution, as well as the continued growth of streaming services and evolving viewer habits.

Heading the list is the ongoing implosion of the pay-TV regional sports network business (RSN), which has affected distribution models across broadcast, cable and streaming platforms.

The latest development was the February defection of nine Major League Baseball teams from the Main Street Sports Group, which

operates as FanDuel Sports Network, putting its RSNs in jeopardy of going out of business due to financial issues.

“The most immediate issue is going to be the future of regional sports distribution,” said Lee Berke, sports consultant and president and CEO of LHB Sports, Entertainment & Media in March. “The remaining Main Street RSNs could be shutting down very shortly.”

The collapse of the traditional regional sports network (RSN) model has left leagues, teams and distributors scrambling to redefine how local games reach fans.

While leagues are exploring centralized, direct-to-consumer streaming options — Major League Baseball, for example, will distribute in-market games for 15

5 KEY TAKEAWAYS

1

The collapse of the regional sports network business is reshaping local sports distribution, creating uncertainty about how local games reach fans, with leagues now exploring DTC and other distribution models.

2

Despite growth in digital, traditional broadcast continues to deliver the largest audiences for live sports.

3

Streaming platforms are aggressively expanding their sports portfolios, spending billions of dollars on rights deals.

4

As leagues spread rights across multiple platforms, content discovery has become a major issue. Fans face rising subscription costs and dif culty nding games.

5 Free ad-supported streaming TV (FAST) services are opening doors for niche and emerging sports, while sports betting is becoming deeply integrated into telecasts.

of its 30 teams via its MLB.tv platform — Berke believes the answer won’t be purely digital.

“I think there’s going to be a substantial role for broadcast going forward,” he said, emphasizing both local and regional opportunities.

“Broadcast is increasingly becoming the home of news and sports.”

Indeed, linear distribution of sports content remains essential for advertisers and leagues seeking scale, particularly in live sports where audience size directly impacts rights valuations.

FANS ARE TUNING IN

With packed schedules featuring live sports multiple nights per week, broadcasters are doubling down on programming that reliably delivers large, real-time audiences.  Along with a robust lineup of live content from the major sports leagues across the top four broadcast networks, The CW now offers more than 600 hours of live sports programming annually, including college football and basketball, NASCAR races, Professional Bowlers Association events and AVP beach volleyball.

“Sports is the thing that can bring the most amount of people together at the same time and to be able to activate locally in the communities,” Brad Schwartz, president of The CW, recently told Forbes.

Viewers still prefer to watch the major sports leagues on linear television rather than streaming services, according to the TVB 2026 Sports Survey. That report showed 84% of sports enthusiasts prefer to watch NFL football on broadcast and cable services compared to 69% via streaming services. For NBA games, 80% of viewers would rather watch on broadcast or cable, and 83% of NHL hockey fans feel likewise, according to the survey.

Still, the streaming platform has seen an explosion of live sports content in recent years. Streaming services will spend $14.2 billion globally on sports rights in 2026, an increase of 7% compared to last year, according to Ampere Analysis. That has led to a 52% increase in sports programming offerings in the first quarter of 2026 compared to the same

sports programming.

“Live sports continue to be a cornerstone of our broader strategy — driving engagement, subscriber growth and long-term loyalty, and the addition of UFC’s year-round must-watch events to our platforms is a major win,” Paramount Chairman and CEO David Ellison

over the place,” said Cathy Rasenberger, president of media consulting firm Rasenberger Media LLC. “Fans are getting frustrated because they can’t find anything. Discovery is a major problem, along with the rising costs of the apps that fans have to subscribe to, to see the sport they love.”

Once considered a niche or even taboo element, betting is now central to engagement strategies. ESPN’s recent partnership with DraftKings, in which the betting platform serves as the sports network’s official sportsbook, has increased the odds of fans experiencing more betting-themed content across the sports TV landscape.

Fans are getting frustrated because they can’t find anything. Discovery is a major problem.”

CATHY RASENBERGER, RASENBERGER MEDIA

period last year across Netflix, Paramount+, Apple TV, Disney and Prime Video, according to Gracenote Data.

Recent 2025 deals, such as Netflix’s three-year, $150 million agreement with Major League Baseball for a package of Opening Night games and the Home Run Derby, along with Paramount Global’s $7.7 billion deal to stream exclusive live UFC mixed martial arts events on Paramount+, continued the trend of the streaming platform’s investment in live

said in announcing the deal.

Furthermore, streaming is poised to play an even larger role in NFL distribution as the league reportedly looks to negotiate new television deals before its current pacts expire in 2032.

WHERE TO TUNE IN?

But while viewers have greater access to live sports content across platforms, industry observers also noted a growing frustration among sports fans who don’t always know where to watch games.

“Fragmentation is a big issue because the rights are spread all

Newer platforms like free ad-supported streaming TV (FAST) services are also adding sports content at an increasing pace. Sports channels on FAST have grown 30% year over year, according to Gracenote. While live content from top-tier sports franchises has been slow to migrate to the FAST platform, Rasenberger said that live game action is proliferating from second-tier sports like table tennis and pickleball.

“A ton of emerging and niche sports are moving to FAST that were not accessible on television at all because there just wasn’t a place to put them,” she said.

“That’s great for the viewer, because the super fans who care about pickleball, Formula One racing or kickboxing can now find the sport they love. As viewers continue to migrate to FAST, so eventually will advertisers.”

Another key topic at NAB Show will be the growing integration of sports betting into broadcasts.

ESPN ANTES UP

“Soon fans will be able to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com, and receive bets and timely promotions based on their favorite sports, teams, players and fantasy rosters,” Mike Morrison, vice president of ESPN Betting & Fantasy, said in discussing the linking of ESPN and DraftKings customer accounts.

By bridging the gap between content consumption and wagering, industry observers say the fusion of live sports news and betting markets has the potential to drive even deeper user engagement.

“The reality is that sports betting increases the stickiness of viewership,” Berke said. “If you’re paying a substantial amount for rights fees, you’re looking to boost your ratings and how long people watch. It’s going to be further integrated into all forms of sports programming and production.” ●

SPORTS TECH TRENDS

Thanks to remote production, the NBC Sports Network Operations Center in Stamford, Conn., was central to the network’s live coverage of February’s Milan-Cortina Winter Olympics.

5 KEY TAKEAWAYS

1 AI is powering live production, from robotic cameras to real-time analytics.

2

IP work ows are becoming standard, supporting ST 2110, NDI and SRT.

3 Software-de ned platforms give producers exible, virtualized control.

4 Open-source frameworks like MXL are breaking down vendor barriers.

Tech Transforms the Live Sports Playbook

Broadcasters explore AI, interoperability and real-time streaming innovations as they adapt to a shifting media landscape

By Fred Dawson NAB SHOW DAILY

Sports producers battling rising costs amid audience fragmentation have much to explore at this year’s NAB Show, where an extended four-day Sports Summit complements an unprecedented display of tech innovations aimed at building fan engagement.

Across exhibit halls and in meeting rooms and hotel suites, visitors will find an AI-driven potpourri of ever-expanding options that portend a wild ride ahead for sports producers.

“Ideas can come from anywhere,” said Mike Davies, Fox Sports executive vice president of technical and field operations.

“You just need to utter an idea, and it can be turned into reality in a matter of weeks or months.”

The AI impact can be seen wherever equipment and software solutions used in live sports production are on display, including exhibits featuring:

• Next-generation cameras.

• Automated production workflows.

• Real-time data applications supporting feature personalization and insights into user behavior.

• Advances in immersive audio and video.

• Innovations in user experience like multiviewing involving sports program or play-action multiviewing.

AI ABOUNDS

“There’s more and more AI, not just in postproduction, but using AI for camera tracking and image capture within the event,” said Duane Yoslov, senior vice president at Diversified, known for its role in designing and building experience-rich sports and other environments.

“Some of the AI camera robotic tracking technology is really impressive.” He said many shots covering competition at the Winter Olympics “have never been done before.”

Indeed, the Milan-Cortina Winter Olympics offered an especially dramatic demonstration of the transformation in live sports coverage enabled by advanced production technology, in this case

5

Low-latency streaming, including MOQ, is bringing digital delivery closer to broadcast speed.

supplied by Comcast Technology Solutions (CTS).

From its suite at the Encore Las Vegas, the company is explaining how “Comcast Sports360 from Comcast Technology Solutions enables us to deliver the speed, quality and reliability that Olympics coverage demands, supporting seamless, multiformat delivery across a wide range of platforms,” said Darryl Jefferson, senior vice president of engineering and technology for NBC Sports and Olympics.

NBC chose Sony Electronics, exhibiting in the Central Hall at C8401, to deal with the challenges posed for capturing the action in the widely dispersed, geographically diverse regions of the Milan-Cortina games.

As described by Jefferson, the game plan leveraged “high-quality monitoring, color grading tools and highly customizable remote production workflows” with the “use of 2110 transport, teams of color experts shading Sony’s HDR cameras from a distance, enhanced PTZ robotic cameras and support for our end-to-end BT-2020 HDR Workflow through production and our facility in Stamford.”

The many approaches suppliers of cameras and related gear are taking to address these new per-

formance demands are on display across the Central Hall.

For example, as reflected in the long-distance Winter Olympics production operations, one response to the new requirements involves support for operators’ shift to IP-based production workflows. Because it often happens incrementally, the shift requires support for seamlessly switching camera feeds between SDI output and IP transport over ST 2110 or alternatives like Network Device Interface (NDI) or Secure Reliable Transport (SRT).

“We’re seeing a shift to IPbased workflows, especially in the high-end broadcast space,” said Peyton Thomas, a product manager at Panasonic.

At booth C3509, Panasonic is displaying 4K Studio and 4K Multipurpose Cameras supporting selection of multiple transport options without the use of an external camera control unit (CCU). Live IP feeds into production workflows can include hybrid workflows anchored in Panasonic’s KAIROS IT/IP software system to enable live A/V production processing with an unrestricted number of media effects utilizing SDI baseband or IP signals formatted to ST 2110, NDI or SRT.

LIVE TECH GETS VERSATILE

As for the suppliers focused on live production workflows, multiprotocol versatility is just part of what’s in play to add efficiency,

EXECUTIVE

Michael Davies

remote operational flexibility and enhanced feature output to their platforms.

There’s also a widespread focus on fostering interoperability to address producers’ objections to vendor lock-in as they move to cloud-based software solutions.

One case in point can be found in the Central Hall, where Grass Valley (C2408) is promoting the GV Media Universe as a multivendor environment in which its virtualized Agile Media Processing Platform (AMPP) operates as a single control layer, seamlessly integrating live production workflows across its own and other hardware and software solutions.

Similarly, TVU Networks, exhibiting in the West Hall (W1717), has responded to broadcasters’ migrations to cloud production by opening its MediaMesh-based remote production ecosystem to access by competitors.

An emerging force behind vendor interoperability, as well as

Q. Which technology trends will you be following most closely at NAB Show this year?

A: While we are now a few years into the AI hype cycle, new applications continue to grow across most product categories. I’m particularly interested in live applications, where AI-Media is deeply involved. Live features — such as translation, content transformation, tagging, monitoring and generative video — face added complexity: They must operate with very low latency and be reliable enough for on-air use, with minimal opportunity for human-in-the-loop review.

virtualized cloud efficiency in live sports production workflows, is the Media eXchange Layer (MXL) software development kit (SDK), managed through the Linux Foundation-backed MXL Project and supported by industry organizations and vendors worldwide.

The open-source MXL SDK provides a commonly shared approach to working with packetized video, audio and data essences as individual microservices in container-virtualized datacenters.

“It is a way of breaking down the barriers, not having to encapsulate 2110 every time you want to do another bit of processing in the workflow,” said Daniel Robinson, product manager for MXL at Matrox.

Robinson says the company, exhibiting in the North Hall at N2451, is one of about six vendors “that have actually got it working in our product and have since the beginning.”

Another trend in full bloom at

Bill McLaughlin Chief Product Officer AI-Media

NAB Show involves two approaches to enabling multiviewing by sports fans, one that allows them to track multiple parallel games through a single, immersive viewing experience and the other enabling access to multiple camera feeds.

Multiviewing of one kind or another is now supported by several vendors at the show, including MediaKind (W1743), Harmonic (W2831), Techex (W2267) and Red5, which is running a live multiview display of camera feeds from the show floor at Nomad Media’s booth (W2357).

Marking another new development with much broader implications, Red5 is also one of a growing coterie of streaming platform providers, including Bitmovin (W3323), CacheFly (W3129), Cisco (W2633), Cloudflare (W2300G), Synamedia (W2851) and others, who are in the process of enabling real-time interactive streaming of sports and other live content via the emerging Internet Engineering Task Force (IETF) standard known as Media Over QUIC (MOQ). Red5 is demonstrating MOQ at the Nomad Media booth in conjunction with global CDN supplier CacheFly and in a display with Amazon Web Services (W1701), showing how a livestreamed sports production distributed in real-time over MOQ and at higher latencies over Low-Latency HLS and conventional HLS can be managed from a single browser. l

Q. AI-Media is a longtime exhibitor at NAB Show. What brings the company back to this event each year?

A: It’s my 18th show and I go to see all my friends. More broadly, it’s the biggest week of the year for AI-Media to hear from our customers and for them to hear from us. There’s a consolidation of a few months’ worth of conversation into a few days.

As the video industry has changed, I think we still see new types of buyers and vendors finding their way to this show as a valuable gathering point.

Premiere Park Highlights Innovative NAB Show Rookies

Centrally located at the entrance of West Hall, Premiere Park features a curated showcase of first-time exhibitors leaning into the broadcast, media and entertainment space.

CloudAscent

W2801G | CloudAscent is a media technology company focused on democratizing media operations for organizations of all sizes. Its flagship platform, Qrate, orchestrates the media supply chain by unifying

PHONT

W2081J | Comic strips understood it decades ago: visual language carries emotional weight: Jagged speech bubbles for anger, wobbly text for fear, bold lettering for impact. PHONT applies this principle to subtitles automatically. Our AI analyzes audio beyond transcription, capturing emotion, intensity, speaker dynamics and sound events, then translates these

human-driven tasks and machine workflows while aggregating siloed and proprietary storage systems into a single pane of glass. Qrate enables content discovery, AI-powered enrichment, workflow automation and legacy archive migration across onprem, cloud and hybrid environments, making advanced media operations accessible beyond traditional enterprise boundaries.

into visually expressive captions. Viewers don’t just read what’s said, they see how it’s meant. For broadcasters and streaming platforms, PHONT Stage integrates via SDK into existing players (Bitmovin, ExoPlayer, Shaka Player), delivering both creative captions for engagement and standards-compliant closed captions for European Accessibility Act requirements. For postproduction, our Adobe Premiere Pro plugin enables editors to create expressive subtitles without leaving their workflow.

EXHIBITOR SPOTLIGHTS

MEDIAGENIX

ADVANCED SCHEDULING OPTIMIZATION

W1857 | Mediagenix is introducing new advanced scheduling optimization capabilities that help broadcasters and FAST operators move beyond traditional scheduling automation toward continuous channel performance optimization.

Powered by Mediagenix’s Semantic Intelligence foundation and flexible scheduling engine, the new capabilities enable media companies to design, launch and continuously refine channels with greater speed, operational efficiency and audience engagement.

Mediagenix’s scheduling optimization engine allows broadcasters to produce a broadcast-ready schedule in minutes, transforming workflows that traditionally took weeks of

EdgeNext North America

W2810E | EdgeNext is the largest edge cloud platform that follows a “edge cloud plus localized cloud platforms” strategy in the emerging market. With 1,500-plus self-owned edge nodes worldwide, EdgeNext delivers powerful CDN, Cloud Security, Edge Computing solutions and AI application solutions to help enterprises achieve secure, efficient and localized digital transformation.

Vision Media

W2801H | Vision Media empowers studios to deliver, promote and protect content with the industry’s most trusted platform — purposebuilt for awards marketing and

Phrase

W2081F | Phrase is the world’s most comprehensive language technology platform. Our interconnected AI capabilities can manage, translate, automate and report on the impact of content as we seek to engage global audiences. This opens the door to business as brands can reach more people, make deeper connections, and drive faster growth across languages and cultures.

secure publicity. Studios today rely on a patchwork of tools to manage screeners, e-blasts, asset approvals and campaign visibility. These systems were not designed to work together, resulting in inefficiencies, security risks and missed opportunities. Vision Media unifies these capabilities into one secure, modern platform, streamlining content delivery and promotion.

preparation into hours. The platform automatically generates fully structured playlists that include programming, secondary events, promotions and break structures, ensuring that channels are ready for playout while remaining aligned with rights, compliance and operational rules. By combining flexible rule configuration with advanced automation, operators retain full editorial control while significantly reducing manual scheduling effort. At the core of Mediagenix’s approach is semantic intelligence, which enables the platform to understand how content relates to audiences, themes, tone and programming intent.

EXHIBITOR SPOTLIGHTS

IMAGINE AI-ASSISTED SCHEDULING

N1328 | At NAB Show, Imagine Communications is introducing AI-assisted scheduling capabilities within its Landmark Rights & Scheduling platform, demonstrating how practical, workflow-focused AI innovation can help media organizations operate more efficiently without sacrificing security or control.

Imagine’s new AI-assisted capabilities are fully embedded within the customer’s Landmark Rights & Scheduling environment. Data remains secure and contained within each organization’s environment, addressing industry concerns around data protection and intellectual property.

Currently available within the Landmark Rights & Scheduling platform, the new AI-assisted capabilities have already been demonstrated to several global media organizations. Early engagement has centered on measurable efficiency gains, improved consistency in scheduling, and the ability to better allocate staff time toward prime time strategy, editorial judgment, and long-term planning.

By focusing first on clearly-defined workflows and evolving the capabilities in close collaboration with customers, Imagine is taking a deliberate approach to innovation that prioritizes real-world impact.

FABRIC ORIGIN, XYTECH ENHANCEMENTS

W1326, W1330 | Fabric is introducing new innovations across its Origin and Xytech product families. Attendees will get a first look at: Origin Studio, the next generation of its award-winning title management solution; Origin Insights, a data-as-a-service offering; and Xytech X2 (pictured), Xytech’s operations scheduling platform reimagined with a modern UI. Together, these releases form the backbone that can power an AI-driven supply chain for media and entertainment.

Origin Studio, the cloud-native next generation of Fabric Studio, provides a unified environment for managing media metadata, content workflows and supply-chain operations, enabling organizations to build and scale a data-driven supply chain for media and entertainment.

By aggregating, normalizing and analyzing content and operational data, Origin Insights enables improved content discovery, enhanced catalog utilization and more informed decision-making across distribution and monetization workflows.

Fabric also is introducing Xytech X2 and Xytech AI. Together, these new offerings deliver a next-generation redesign of the Xytech user experience, built to modernize media supply-chain and transmission operations.

PRODUCTS & SERVICES SHOWCASE

EXHIBITOR SPOTLIGHTS

INTINOR DIREKT PLATFORM UPDATES

W2250 | Intinor is showcasing several new developments to the Direkt platform at the 2026 NAB Show, including enhanced SRT monitoring, expanded HDR transport capabilities and support for NDI Advanced.

The latest software release introduces improvements designed to strengthen reliability, monitoring and interoperability in IP-based video contribution workflows used in professional production environments.

New functionality provides detailed real-time SRT statistics directly within the user interface. Operators can monitor metrics including packet loss, latency, round-trip time, buffer size, bit rate and data volume, giving clearer visibility into network conditions and simplifying troubleshooting in demanding live production scenarios.

Direkt systems now also support multiple SRT listeners per stream, allowing several receivers to connect simultaneously with individually configured settings. This simplifies distribution workflows and enables easier integration with third-party systems.

The release also introduces support for HLG HDR metadata passthrough. Direkt systems preserve HDR signaling across the contribution chain, allowing HLG metadata to pass transparently from SDI input through MPEG-TS transport to SDI output.

TELOS ALLIANCE PULSAR AOIP CONSOLE

GLOBECAST MANAGED MEDIA SERVICES

W3335 | At the 2026 NAB Show, Globecast is showcasing its transformation into a managed media services partner. Moving beyond pure signal transport, Globecast now delivers accountable operational ownership across acquisition, production, playout and distribution. Crucially, Globecast champions an agnostic “anticomplexity” approach: providing the intelligent connective tissue that makes a broadcaster’s existing systems and capital investments work together flawlessly, without forcing clients into closed, proprietary ecosystems.

Central to this new approach is Globecast Content Exchange, operating as an intelligent media orchestration layer. Designed for today’s hybrid broadcast environment, the service acts as a pragmatic transition bridge, supporting any delivery mechanism under consideration as the C-band replacement in North America. Content Exchange seamlessly unifies satellite, fiber and IP routing under a single pane of glass. It offers real-time monitoring and highly automated provisioning for live feeds, while securely integrating with leading third-party Media Asset Management (MAM) systems to support unified file-based workflows.

C1819 | Telos Alliance will debut its latest audio-over-internet protocol (AoIP) console, the Axia Pulsar, during NAB Show. Pulsar is a compact mixing service designed for situations where a hardware console would be preferred but space is limited, such as smaller studios, newsrooms, sports venues or remote broadcasts. It provides eight motorized faders and a touchscreen-based monitor section. The console can be expanded to as many as 16 faders with the optional eight-channel expansion unit that can be joined to the main surface or installed in a split configuration.

The optional, browser-based Axia StudioCore integrated console engine combines the console power supply, a dedicated five-port AoIP network switch, a comprehensive array of inputs and outputs and the Pulsar mixing engine into a single, 2RU rack-mounted package. The Pulsar mixing engine adopts Axia GEN2 technology, first introduced in Quasar Engine 4.0, to deliver the same performance and audio processing quality as the flagship Quasar XR and SR models.

Pulsar will be available for purchase in Q4 of this year.

DIGITAL ALERT SYSTEMS DASDEC VERSION 6.0

C3452 | At the 2026 NAB Show, Digital Alert Systems is showcasing Version 6.0 of its DASDEC emergency messaging software and highlighting new developments across its alerting and device-management platforms. Attendees will see how broadcasters are using those systems to strengthen Emergency Alert System (EAS) operations and prepare for evolving ATSC 1.0 and ATSC 3.0 workflows. The company also is introducing the new DAS-Link AIR, an over-the-air common alert protocol (CAP) dissemination system for securely transferring validated alert information over ATSC transmissions. Digital Alert Systems continues to advance the DASDEC platform with feature development and expanded security. Version 6 is built on a more robust and continually

WAVES EMOTION LV1 CONTROL

C2722 | Waves’ new eMotion LV1 Control is a premium control surface designed to serve as a fader expansion for Waves eMotion LV1 Classic digital mixing consoles, adding more faders to its LV1 Classic console. It can also serve as the fader bank for modular LV1 systems. Connecting to an LV1 console with a single USB connection, LV1 Control features 17 motorized 100 mm faders and 17 precision encoders, with minidisplays and per-channel LCD metering, as well as Touch-and-Turn function mapping for on-screen parameters; Select/Mute/Solo toggle control per channel; eight layer keys and eight utility keys; tempo pad; 16+2 customizable user-defined keys; plus a 12v XLR4 lamp connection, ¾-inch threadings for mounting accessories and an internal 100-240V switching power supply.

supported operating system that helps protect networked equipment as cybersecurity expectations increase. It provides a stable foundation for future enhancements and makes DASDEC systems easier to maintain.

The update also includes all features from the previously optional Plus Package, giving customers broader functionality within a single release.

Every day you’ll receive:

• Reliable insights from the industry’s leading resources.

• Newsle er designed for a two minute read.

• Simplified way to keep track of key industry trends.

SPOTLIGHT ON: Great Britain and Northern Ireland Pavilions

The Great Britain and Northern Ireland Pavilions at the 2026 NAB Show are in the North Hall (N1211) and West Hall (W2019), with independent exhibitors located in Central Hall. The pavilions will cover the complete spectrum of modern media technology.

Aqua Broadcast

C2935 | Our Cobalt FM Transmitters are FCC-certified in the 10 watts to 1 kW model range and feature advanced DDS exciters and automation. The lineup starts at 10 watts and goes up to 5 kW.

Paired with our new high-performance audio processors, this technology delivers superior sound quality and seamless automation for modern stations.

Blue Lucy

W2318 | Media companies racing to adopt AI risk entering the “AI Wild West.” At NAB Show, Blue Lucy will demonstrate how its orchestration platform brings order — enabling content creators and distributors to combine multiple AI models across production workflows while maintaining governance, transparency and auditability, protecting content rights, regulatory compliance and brand trust.

Broadcast Radio Ltd

C2030 | Broadcast Radio develops professional radio software and cloud solutions for stations

worldwide. Our Myriad suite covers playout, scheduling, news, remote access and hybrid/cloud broadcasting. New for the 2026 NAB Show, Myriad Schedule Pro works with any automation system. We also provide streaming, apps, CMS and logging services.

BW Broadcast

C2357 | BW Broadcast is a British manufacturer of award-winning FM transmitters, translators and audio processors trusted by community stations, national networks and government broadcasters worldwide. Exhibiting with U.S. partner Progressive Concepts, BW delivers reliable, high-performance broadcast solutions designed for real-world operation, combining engineering heritage with modern control, monitoring and system integration capabilities.

Christy Media Solutions

W2014 | Christy Media Solutions is a specialist recruitment and executive search partner to the global media ecosystem. We help broadcast, streaming, production

and AV companies build high-performing teams across EMEA and the U.S. Visit us to discuss current hiring needs or your next career opportunity!

coralbay.tv

W2013 | coralbay.tv develops and supplies next-generation, feature-rich playout solutions. Our products are cloud-native and are designed using microservices, docker containers and kubernetes. Systems can scale to any number of channels and can be hosted in any public cloud or on premises.

Disk Archive

W2214 | Disk Archive Corp. is a specialist supplier of offline data storage systems for film and television preservation. ALTO is a nonproprietary cold storage platform, scalable in small increments of cost and complexity, from less than 100 TB to more than 100 PB, field-proven in over 450 installations worldwide, ranging from 100 TB to 100 Petabytes, supported by more than 70 archive management Applications, providing the lowest lifetime cost of ownership and a disk life of decades.

Emotion Systems

W2015 | At NAB Show, Emotion Systems is showcasing three new modules for Engine, our automated file-based audio processing solution: Automix, MGA (with SADM) and ADM Renderer. These new modules have been developed to save you time and money, further enhancing our range of solutions built for this purpose.

ETL Systems

W2016 | The GENUS smart chassis offers compact, modular RF distribution for scalable teleports, supporting up to 17 modules across multiple rack sizes. IRT’s GaNbased SSPAs provide high reliability, excellent linearity and significantly greater power density than GaAs, ensuring robust performance for demanding SATCOM and military environments.

Filmlight

N1311 | FilmLight provides unrivaled color grading, image processing and workflow tools deployed on-premises or in the cloud

that set new standards for quality, reliability and performance.

Grabyo

W2115 | Join Grabyo at NAB Show to explore the next evolution of cloud video production. Discover AI-powered vertical video with AWS Elemental Inference, new Open Captions and Data Reframing Tools for social editing, clipping and publishing, plus a first preview of Grabyo Live, our next generation of browser-based live production workflows.

Hitomi Broadcast

W2216 | Hitomi Broadcast is showcasing the MatchBox family of timing measurement solutions, including the launch of MatchBox Panorama. This new software platform brings timing measurements together in one place, visualizing the entire production ecosystem and combining hardware and software probes in a single unified view.

InSync Technology

W2215 | InSync delivers premium motion-compensated frame rate and format conversion for global broadcasters. At NAB Show, InSync is showcasing OG-ALC10 and OG-ALC20 linear converters, OG-MCC20 modular openGear conversion for SDI, ST2110, or hybrid workflows, MCC-UHD for UHD/12G or dual HD/3G processing, new FrameFormer SDK packages, plus enhanced processing features.

Open Broadcast Systems

W2217 | Open Broadcast Systems will be demonstrating

its software-based low-latency encoders and decoders, now with 200 Gigabit Ethernet support for ST-2110 input and output.

Reuters Imagen

W1624/W1525 | Across Reuters, innovation is advancing how trusted news and content move from live creation to delivery and monetization. At the Reuters stands, discover future-ready workflows spanning Live, Monetization and trusted AI that support real-time operations and scalable distribution to maximise your content value.

RT Software

N1310 | RT Software is at NAB Show demoing its full range of web-based, cloud-friendly broadcast graphics solutions. Whether you need on-screen overlays and tickers, newsroom or playout solutions, virtual studios and AR, video walls or sports analysis, RT has an on-prem/hybrid/cloud solution for you. You will also find us in the Hall on the Grass Valley booth with our top end graphics running live in AMPP.

Salsa Sound Ltd

N1313 | Salsa Sound will be showcasing the latest MIXaiR innovation of its cross-platform software for automated mixing for live sports and entertainment across virtually any audio format or I/O. See Salsa’s intelligent QC probes for language detection, multichannel mix analysis, speech intelligibility and quality, plus its new live profanity filter for safer, broadcast-ready audio.

SipRadius

W2316 | SipRadius will showcase secure, low-latency media transport solutions for broadcast and professional AV at NAB Show, alongside the introduction of the SipMX Alliance, a new industry initiative focused on open, interoperable IP media exchange. Together with RGBlink, demonstrations will highlight multivendor connectivity in IP-based production environments.

Snicket Labs

W2018 | Discover Snicket Labs and its award-winning content intelligence solutions, Match and Enrich. Using proprietary mathematical fingerprinting technology, their solutions identify duplicate and near-duplicate video at scale, reducing storage and AI processing costs, eliminating archive clutter and helping media organizations regain clarity, control and efficiency across rapidly expanding video libraries.

Speechmatics

N1304 | Speechmatics delivers the world’s most accurate and inclusive automatic speech recognition, purpose-built for broadcast and media workflows. At the 2026 NAB Show, we’re showcasing our real-time and batch transcription capabilities, multilingual support and speaker diarization helping broadcasters caption faster, localize content at scale, and unlock the full value of audio.

Starfish Technologies

W2017 | Media Stream processing and splicing, advertising insertion for traditional broadcast or OTT platforms. Next-generation splicing technology offering GOP boundary or frame-accurate splicing. Live stream switching, switching from a live input to a TS file or live web page, PID mapping, logo and watermark insertion and SCTE35 message processing.

TransMedia Dynamics

W2119 | At the 2026 NAB Show, TMD is unveiling the next-gen Mediaflex Adobe Premiere Panel. Rebuilt on Adobe’s UXP, it integrates AI-powered semantic search and full production workflows — from requests to approvals — directly into Premiere. Editors can now find assets using natural language, staying productive and focused without ever switching apps.

Trint

N1316 | Media icons use Trint to get from first word to first draft faster than ever. Come and see our multilingual live transcription, real-time verification, and collaboration — plus AI assistance, translation and technical integrations — enabling teams to connect their workflows and create compelling, accurate content before anyone else.

VIDA

W2314 | VIDA will showcase Media Factory, our AI powered workflow environment for modern media operations. It automates ingestion, enrichment, rights management and distribution, helping teams move content faster, make smarter decisions about where it should go, and unlock greater value from their media libraries.

Yospace

W2317 | Yospace is the leading global provider of Dynamic Ad Insertion (DAI). We stitch 9 billion ads every month. At our booth, you’ll see the latest advances in Server-Side Ad Insertion (SSAI) and Server-Guided Ad Insertion (SGAI), including advanced prefetch for mass scale, new ad formats, and monetizing extended DVR windows. ●

EXHIBITOR SPOTLIGHTS

AUDIO-TECHNICA

NEW BROADCAST MICROPHONES

C6316 | Audio-Technica is launching two new stereo broadcast microphones designed for professional broadcast, production and field recording: the BP350ST-UB Stereo Universal Broadcast Microphone and the BP350ST-UL Stereo Camera-Mount Broadcast Microphone. Both models feature a midsize capsule configuration that delivers flexible stereo imaging with clear, well-balanced sound, even at high SPLs.

The BP350ST-UB is engineered for discrete, true stereo capture and can be configured using either of two included mounting options: a low-profile boundary housing or a 5-inch gooseneck with clip-on mount. Its compact mic element shares the same form factor as Audio-Technica’s popular ATM350a instrument microphone, allowing compatibility with all ATM350a mounting systems.

The BP350ST-UL is a compact stereo shotgun microphone designed for ENG and mobile applications. Its cardioid element, mounted on a 16 cm (6.3 inches) interference tube, effectively rejects off-axis noise while focusing on distant sound sources.

PROJECTIVE STRAWBERRY 7 PRODUCTION ASSET MANAGEMENT PLATFORM

N3144 | Projective is showcasing Strawberry 7, a major upgrade to its production asset management platform. The release features a fully groundbreaking Media Intelligence and a scalable hybrid infrastructure designed specifically to help media and entertainment technology leaders optimize their operations, enhance content security and drive efficiency.

Purpose-built for fast-moving, collaborative workflows,

GLENSOUND GTM DIAMOND

MAGEWELL ULTRA ENCODE FIRMWARE UPDATES

C6113 | Magewell’s Ultra Encode family is well-known for its versatility and reliability in encoding HDMI or SDI sources for simultaneous multiprotocol streaming and file recording. They have been widely deployed for use cases ranging from remote contribution and live streaming to IP-based production and distribution. New firmware updates for the Ultra Encode HDMI Plus, Ultra Encode SDI Plus and flagship Ultra Encode AIO models add support for NDI 6.3 and the Reliable Internet Stream Transport (RIST) protocol. The update to NDI 6.3 makes the encoders discoverable within NDI Tools for easy monitoring and control. Meanwhile, the integration of RIST — an open standard developed by the Video Services Forum (VSF) for robust delivery of live video over unmanaged networks like the internet — enables reliable MPEG-TS transport over UDP and seamless compatibility with existing MPEG-TS workflows.

Demonstrations will showcase a new version of Control Hub software that features an enhanced user interface to easily accommodate large deployments with multiple Modator rackmount frames.

C5311 | To mark Glensound’s diamond anniversary, the company has created the GTM Diamond, a limited-edition run of just 60 units. Each one features over 4,000 original Swarovski crystals, hand-placed to create a visually striking centerpiece for any esports tournament. Beyond its appearance, the GTM Diamond delivers the full range of functions required for esports production, gamer interfacing, intercom mixing and remote control by tournament engineers. Separate modes support coaches, referees and arena announcers. A stripped-down version with no direct top-panel controls is also available for system integrators, while the standard GTM remains available alongside it.

A major feature of Glensound’s presence at NAB Show 2026 is the Parliamentary Broadcast System (PBS), a Dante-based platform that covers main chambers and committee rooms, whether seated, ad hoc or conference-style. PBS delivers clarity, with independent clean feeds for broadcast, recording and sound reinforcement, with voting, delegate management, camera control and logging all integrated into a single software package.

Strawberry enables organizations to organize and manage projects at the heart of the creative process, addressing gaps often left by traditional MAMs. With Strawberry 7, the user experience has been completely redesigned to be more intuitive, focused and accessible from any location. These advancements ensure Strawberry 7 transforms complicated processes into clear, highly efficient workflows that support creative teams throughout every stage of production.

At its booth, Projective is demonstrating how Strawberry 7 provides robust, cost-effective technology that adapts to rapid industry changes.

TIELINE VIA DUO CODEC

C2246 | Tieline is unveiling its new ViA Duo codec at the 2026 NAB Show. ViA Duo is an ultraportable broadcast platform that unifies IP workflows by delivering an all-in-one solution for remote broadcasts, commentary and off-tube broadcasting. Built for reporters and commentators alike, ViA Duo supports HDMI video out, multiple AoIP protocols, plus IP streaming over multiple interfaces.

The compact ViA Duo is lightweight and fits in the palm of your hand. It features 2 XLR mic/line inputs and headphone outputs and can send bidirectional stereo or dual mono IP audio from any remote location to the studio using cellular, Wi-Fi or Ethernet connections.

There’s no need for additional outboard gear like mixers, equalizers, compressors, noise gates, expanders, recorders and playback machines — with ViA Duo, it is all-in-one and ready to go.