INTRODUCING
3 NEW SHADES
Golden Hour inspired color palette for this season’s must have looks.
7/537/RVG 10/5310/RVG 10/3410/GR 7/537/RVG 10/5310/RVG
“Agorgeousgoldencopperthatisatrue lightgoldenblondewithasoftcopper hue, it’s beautiful to tone with but also to usewhenliftinginthewarmdirections.”
James Earnshaw
Wella Professionals
Global Ambassador
“Abeautifulmid-mahoganyblonde, Iloveitforlowlightsorshadowing whendoingareversebalayageor addingdepthattheroots.It’sgreat foramoderngreycoverage.” 10/3410/GR
“The prettiest rose blonde, I love to use it as an Illumina Color glossingserviceorblondetoning.”
Monique McMahon
Wella Professionals
Australian Ambassador
DEDICATED TECHNOLOGY
A radiant light golden blonde with a delicate copper hue. A multi-dimensional rose mahogany shade. A delicate rose honey blonde.
MICROLIGHT TECHNOLOGY
Helps to protect the cuticle clarity and allows light to enter the hair and illuminate from within.
MICROTONES
Traditional permanent color creates a uniform rich and intense color result. Illumina Color contains 20% more variety of dyes,* to mimic the natural highs and lows. This is Wella Professionals most sophisticated dye combination.
* Vs Koleston Perfect.
METAL PURIFIER
Built in Metal Purifier that helps to prevent hair damage induced by metals.
VEGAN
Illumina Color is also a Vegan formula.
