Salt Lake Council Considers Hotel for Parcel Near Popular Park
By Jordan Bradley
The Salt Lake City Council held a public hearing on March 24 regarding the rezoning of a 0.83-acre plot of land to allow for a proposed hotel project.
The commercial plot sits next to a popular local park, the Sugar House Park, and the question of how best to utilize the parcel has been unanswered for years. A local hotel developer is seeking to change that.
Most Residents Oppose Project
Magnus Hotel Management is seeking to build the Sugar House Hotel, a 145-guest-room, seven-story hotel with a rooftop restaurant and other amenities on the plot of land, according to council documents. The hotel would also have retail spaces, a rooftop restaurant, meeting spaces, a publicly available paid parking garage, and a lobby cafe.
In order to do that, the city council would need to rezone the property from mixed-use 3 to mixed-use 8
Paramedics Respond to Pepper Spray Incident at Charlotte Hotel
By Jordan Bradley
Guests of a Le Méridien hotel in Charlotte, North Carolina, were evaluated by paramedics after someone pepper-sprayed floor of the lodging establishment in the early hours of March 30. According to local news outlet WBTV, first responders, including firefighters, were called to the Marriott-branded hotel around 2:30 a.m. for reports of respiratory distress.
A Charlotte fire battalion chief told the outlet
that nine people received medical attention but none required hospitalization. Pepper spray, a widely used nonlethal defense tool, is primarily made of oleoresin capsicum, an extract derived from hot or spicy peppers—like cayenne peppers—that induces inflammation in the eyes, nose and throat. When exposed to pepper spray, a person experiences watering eyes, a dry cough or wheezing, shortness of breath, throat burning,
(MU8).
If the city council approves that rezoning, the hotel would be about twice the height of the parcel’s current maximum heigh allowance, according to local news outlet KSL.
Magnus Hotel Management CEO John Potter addressed the city council and city planners at a February 17 meeting, detailing the development. If the rezoning moved forward, the proposed hotel would offer 25%
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Events Industry Council Soliciting Insights for Study
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Aviation Issues Will Influence Next Election, U.S. Travel Says
By Todd McElwee
A new survey, released by the U.S. Travel Association on April 1 and conducted by Morning Consult, found that 75% of Americans say they are likely to consider a candidate’s record on aviation security when casting their vote in the next election.
The sentiment is bipartisan, with virtually no significant differences across Democratic, Republican or Independent respondents.
In addition, 69% of American voters support funding TSA officers and air traffic controllers independent of federal budget disputes.
“These findings send a powerful signal: voters are paying attention and they’ll remember in November at the polls,” said Geoff Freeman, President & CEO, U.S. Travel Association. “How leaders support TSA officers and protect our aviation system isn’t abstract—it’s something voters are factoring directly into their decisions.”
U.S. Travel said the findings illustrate the personal nature of this
Destinations International Announces New “30 Under 30” Class and Rising Industry Professionals Class
By Jonathan Trager
Destinations International (DI) on April 1 announced its “30 Under 30” and “Rising Industry Professionals” classes for 2026, noting the organization is “committed to supporting the professional development of the next generation of industry leaders from diverse backgrounds and perspectives.” Individuals selected each year gain industry educa-
tion, networking, and mentorship opportunities. The 30 Under 30 program is open to staff of DI member organizations, while the Rising Industry Professionals is open to staff of DI partner organizations.
Find the complete list of 2026 honorees and more information about the 30 Under 30 Program here and the Rising Industry Professionals here.
“The 30 Under 30 and Rising Industry Profession-
Don Welsh, President & CEO of Destinations International, spoke to attendees during the association’s 2026 CEO Summit from March 30 to April 1 in Newport Beach, California. See photos on page 9
HOTS Still Kicking… When you’re nearly 200 years old, people probably assume that an afternoon nap or moment of stillness means you’ve kicked the bucket. At least, that’s the case for Jonathan, a Seychelles giant tortoise believed to be the oldest living land animal, who lives on the island of St. Helena, off the west coast of Angola. Though Jonathan’s age isn’t certain, local officials believe he is 193. Recently, a rumor of the testudine’s demise spread rapidly over social media around April Fool’s Day, much to the dismay of locals, the Associated
USAE
Publisher & Executive Editor 1982 – 2021 Anne Daly Heller
Publisher-Emeritus Ross E. Heller ross@usaenews.com
Publisher James Heller james@usaenews.com
Creative Director Diane Nichols dkn@usaenews.com
Managing Editor Jonathan Trager jon@usaenews.com
Associate Publisher And Association Editor Todd McElwee todd@usaenews.com
Marketing & Circulation Director Christy Pumphrey christy@usaenews.com
Senior Vice President George Roman george@georgeromanmedia.com
HOTS HOTS
Press reports. “It was a hoax,” said Anne Dillon, head of communications on St. Helena, in an interview with AP. She wasn’t sure how the rumor started. “I don’t have all those details, I can just assure you that he is very much alive,” Dillon said. According to AP, an X account associated with a local vet claimed to announce Jonathan’s passing. But in a Facebook post, the vet said he didn’t even have an X account. The post read in part: “There is a hoax—not even an April Fool—going around. The hoaxer is asking for crypto donations. It’s a con.” HOTS is sure the hoaxer can’t be Jonathan—he’d never be able to get away fast enough.
HOTS Pot Hole Surfer… A politician in South Africa went snorkeling in a giant pothole to highlight inadequacies in a local road system, the Associated Press reports. Helen Zille, a 75-year-old woman running for mayor in Johannesburg, donned a wetsuit, swimming cap, mask and snorkel and “doggy-paddled through the pool of muddy brown water in an upscale Johannesburg suburb,” the
entrées, shareable plates and a high-end agave program.
outlet wrote in a March 31 report. The pothole and subsequent pool of water have been there for about three years, after a water pipe burst and was left in disrepair, AP said. Zille posted a video of herself in the hole on March 28, and it gained social media traction quickly. In the video, the would-be mayor said, “And here we are with a free and wonderful Saturday-afternoon snorkel. I wonder if there are any fishes in here. Let me take a look.” Then she dunked her head underwater. HOTS loves the style and gumption of this politician!
American Bus Association Marketplace Generated $124.9M
By Todd McElwee
Held in Reno from January 10–13, the American Bus Association’s (ABA) Marketplace generated an estimated $124.9 million in total sales-based business activity.
The data was included in the ABA Foundation’s recent release, “ABA Marketplace: The Business Engine of Bus and Group Travel, 2026 Business Impact Report.” ABA is celebrating its centennial anniversary in 2026.
“Marketplace is built for how the bus and group travel industry does business—finding the people, ideas, and opportunities that drive your bookings,” said Fred Ferguson, President & CEO, ABA. “The Business Impact report shows that attendees generated $124.9 million in booked
business, delivering a powerful return on investment for those in the room. This equates to a 20 to 30 times return for firms that attend Marketplace, delivering real and meaningful ROI. This is why Marketplace is North America’s leading bus and group travel business event.”
Prepared independently by Tourism Economics, the study found that participating organizations reported $49 million in business booked directly at Marketplace, along with an additional $75.9 million in anticipated future sales tied to appointments generated through the event.
“Connections made at ABA Marketplace turn into real business and lasting partnerships,” said Vicki Osman, CTIS, Sr. Vice President of Events and Sponsorships, ABA. “I
truly enjoy seeing the industry come to life—and come together—through the week. The Business Impact Report demonstrates the business results for our members.” The attendee response reinforces that value. According to the report, 88 percent of attending companies indicated Marketplace met or exceeded their expectations for generating business, and the event earned an overall likelihood-to-return score of 8.8 out of 10.”
Following the event, an online survey was administered to attending firms to measure business activity attributable to event participation. A total of 328 firms completed the survey, representing a 25% response rate among the 1,308 unique firms that attended Marketplace 2026. Find the complete report here
HSMAI Foundation Seeking Applications for 2026 Mike Dimond Scholarship
By Jonathan Trager
The Hospitality Sales and Marketing Association International (HSMAI) Foundation announced on April 1 it’s now accepting applications for the 2026 Mike Dimond Student Career Success Scholarship, designed to support and accelerate
the development of hospitality students pursuing careers in commercial strategy.
Named in honor of Mike Dimond, the scholarship “reflects his enduring legacy of leadership, mentorship, and innovation in hospitality,” according to HSMAI. Dimond held senior leadership roles such as senior vice
president of sales and marketing at The Broadmoor in Colorado Springs, and he was recognized as a member of the HSMAI Hall of Fame and one of “The 25 Most Extraordinary Minds in Hospitality & Travel.”
“Mike Dimond was deeply committed to developing talent and elevating
The Cantina Contramar at the Fontainebleau Las Vegas opened to guests on March 26. The staff (pictured here) at the modern Mexican eatery provide guests with the opportunity to explore “the vast landscapes of Mexican flavors,” the property said, from ceviches, aguachiles and raw bar selections to
NCBMP Hosting Inaugural Kermit J. Hall Leadership Summit
By Todd McElwee
Inspired by a leader from its past, the National Coalition of Black Meeting Professionals (NCBMP) is ready to help shape industry leadership today and tomorrow.
Running April 22–24 at the J.W. Marriott Clearwater, the inaugural Kermit J. Hall Leadership Summit is designed for senior executives responsible for navigating complexity, driving growth, and leading with accountability across associations, destinations, and institu-
tions. More than 100 C-suite leaders are confirmed for the sold out event.
“The mission of the Kermit J. Hall Leadership Summit is to prepare senior leaders to operate at the highest level of influence in an era where policy, perception, and performance are inextricably linked,” Jason E. Dunn Sr., CEO, NCBMP, told USAE . “Today’s executives are being called to interpret policy in real time, steward institutional trust, deliver quantifiable value, and lead through sustained uncertainty. This Summit is designed to meet that moment, delivering insight that is immediate, applicable, and consequential.”
Leading in turbulent times, federal policies, corporate sponsorship, tourism, AI and more are on the educational slate. Speakers include Clarence E. Anthony, CEO & Executive Director, National League of Cities; Michelle Mason, FASAE, CAE, President & CEO, ASAE; Marsha Flanagan, President & CEO, IAEE; Derrick Johnson, President & CEO, NAACP, and Sherrif Karamat, CAE, President & CEO, PCMA.
Dunn said each session is “engineered for impact,” with leaders gaining “direct, unfiltered insight into how federal and municipal decisions shape enterprise strategy, because understanding power structures is essential to exercising influence.”
“Discussions on sponsorship and destination strategy reframe tra-
ditional investments into strategic levers that drive brand equity, economic mobility, and long-term value creation,” said Dunn. “The integration of AI, ethics, and accountability reflects the next frontier of leadership, where innovation must be balanced with responsibility and trust at scale. The focus on advocacy reinforces a defining principle of Hall’s legacy: leadership requires presence where decisions are made, and the ability to shape outcomes, not simply respond to them.”
NCBMP said Hall was a visionary leader whose influence shaped both the meetings industry and one of the nation’s most historic fraternal organizations. He was the association’s first board chair and helped “lay the foundation for an organization dedicated to advancing excellence,
equity, and representation within the meetings and conventions industry.”
With Alpha Phi Alpha Fraternity, Inc., he spent more than 20 years as director of conventions for the general organization.
“Kermit J. Hall was more than a visionary, he was an architect of opportunity,” said Dunn. “He understood that leadership is not accidental; it is disciplined, intentional, and designed to shape systems, not just operate within them. As NCBMP’s inaugural Board Chair, he established a foundation rooted in excellence, equity, and the expectation that leaders must drive outcomes and expand access simultaneously. The Summit carries that mandate forward, equipping today’s executives not just to lead within complexity, but to define it.”
Find more information here
Events Industry Council Soliciting Insights for Study
By Todd McElwee
The Events Industry Council (EIC) is seeking industry participation for its 2026 Global Economic Significance of Business Events Study (ESS), undertaken in partnership with Oxford Economics.
EIC invites professionals from across the global business events ecosystem to contribute insights that will inform the final report, which will be released May 6 in conjunction with Global Meetings Industry Day (GMID). Responses are due April 6.
“The Economic Significance Study is the one of the most credible and impactful tools we have for demonstrating the value of business events to policymakers, investors
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chest pain, gagging, runny nose, and dizziness, according to Medical News Today. Symptoms typically last around
Deadline Is April 6
and communities around the world,” said Amy Calvert, President and CEO, EIC. “By participating in this survey, professionals across our industry are joining a global effort to ensure that the story we tell about our impact is both credible and representative of the global ecosystem.”
Conducted every three years, the Economic Significance Study provides a comprehensive analysis of the global business events sector. It measures the industry’s economic contribution—including jobs supported, spending generated and broader community impact—and equips policymakers, industry leaders and stakeholders with credible data to support investment and policy decisions.
30 minutes or less, according to the outlet.
The battalion chief also told WBTV that prior to their arrival, “an eviction had taken place on the hotel’s 12th floor,” which was the floor where the nine guests were staying. However, it
“Strong advocacy begins with strong evidence,” said Stephanie Harris, 2026 Chair of the EIC Board of Directors and President of the Incentive Research Foundation. “This study provides the data our industry needs to demonstrate its full economic and societal impact. Broad participation from across our global community is essential to ensuring the findings truly reflect the scope and influence of business events.”
EIC also announced that MPI and PCMA are the first Global Visionary Sponsors supporting the study.
“MPI is proud to support this important initiative,” said Paul Van Deventer, President & CEO of MPI. “Accurate, credible economic data strengthens our industry’s
was unclear if there was a connection, and the battalion chief did not confirm that the pepper spray was the act of the person who had been evicted, the outlet reported.
ability to advocate for the policies, investments and infrastructure that enable meetings and events to thrive.”
“Business events create meaningful economic and social value in communities around the world,” said Sherrif Karamat, CAE, President & CEO of PCMA. “Supporting this study and encouraging industry participation ensures we have the insights and evidence needed to advance the sector and demonstrate its lasting impact.”
The survey takes approximately 20 minutes to complete. Participants will receive one Continuing Education (CE) credit toward CMP certification or recertification.
Find more information here
It was not clear if arrests or chargers were made in connection with the incident.
According to WBTV, guests lodging on the 12th floor were moved to other floors in the hotel.
Hotel representatives did not return USAE request for comment by press deadline.
The JW Marriott Tucson Starr Pass Resort & Spa in southern Arizona is ready to welcome up to 3,300 attendees for meetings and events following a new renovation.
The property’s 115,000 square feet of meeting and event spaces have undergone “a comprehensive renovation,” bringing in “a desert-modern” design aesthetic featuring a sand, stone and saguaro-green color palette, new technology and expanded outdoor-to-indoor spaces, the JW
Marriott said.
“Today’s meeting planners are looking for more than square footage; they’re seeking environments that foster clarity, connection, and energy,” said Daniel Padilla, Director of Sales and Marketing at the property.
“This transformation reimagines how groups come together at Starr Pass, blending thoughtful design, intuitive flow, and desert-rooted experiences that elevate both productivity and presence.”
The JW Marriott Tucson Starr Pass’ meetings and events space has been
redesigned to host more than 3,000 attendees across 38 meeting and event spaces. Alongside the newly renovated meeting facilities, the property refreshed all of its 575 guest rooms and suites.
The JW Marriott has also refreshed its golf course and clubhouse, and updated its pools and terrace with new cabanas “and thoughtfully designed seating arranged around fire features, creating inviting spaces for connection before and after meetings,” the property said.
“Part of a significant, property-wide
Identity of a Destination: Indy and Hoops
evolution, the spaces have been thoughtfully renewed to infuse even more natural, inspiring character,” according to the resort. “Nestled among the cacti of Tucson Mountain and Saguaro National Park, the reimagined venues connect modern comfort with the grounding presence of the surrounding terrain.”
“Our goal was to share the real Arizona with the world, and to create spaces that feel as inspiring as they are functional, and unmistakably authentic to Tucson,” Padilla said.
Find more information here
By Jonathan Trager
Leonard Hoops, President & CEO of Visit Indy, joked that perhaps, given his last name, he was always destined to end up working in such a “basketball-crazy state.”
There’s a well-established connection between Indiana and the game invented by James Naismith back in 1891, Hoops noted in an interview with USAE
“Somewhere in the history of the game of basketball, this state really adopted the game as its own,” said Hoops. “Everywhere you look, you’ll see basketball hoops.”
Today, the 2026 Men’s Final Four is taking place at Lucas Oil Stadium from April 3–6. It’s the ninth time Indiana’s capital city has hosted the high-profile event, with the tenth time scheduled for 2029.
The last time the destination hosted the Men’s Final Four was highly unusual. The year was 2021, and it
wasn’t just the Final Four—it was the entire tournament. The men’s and women’s tournaments had been canceled in 2020 due to the Covid-19 pandemic, but the Indiana Convention Center had re-opened in July 2020, so there was already proof of concept that the tournament could be held in the Indiana city where the NCAA had relocated its headquarters in 1999.
“I remember I was getting all these calls and texts from colleagues saying we hope you pull this off because it probably helps to opens my city sooner,” Hoops recalled.
Though 2026 is a more of a traditional hosting experience, of course, it’s the first time every NCAA divisional tournament and the National Invitation Tournament (NIT) are all being held in the same city, Hoops noted.
One factor that helped make the state synonymous with basketball,
A 58,000-square-foot NCAA March Madness bracket is displayed on the JW Marriott Indianapolis to celebrate the 2026 Men’s Final Four tournament.
By Jonathan Trager
Kireem Swinton has been appointed by the Baltimore Convention and Tourism Board to serve as permanent President & CEO of Visit Baltimore.
Swinton has served at the helm of the group in an interim capacity since July 2025. Since 2017, Swinton had served as vice president of sales & customer experience.
The destination organization leader said he’s “incredibly honored and excited to permanently lead this talented team and represent a city I care so deeply about.”
“Baltimore is a city of resilience, innovation, and rich culture, and its story is one I am proud to tell. I look forward to continuing our work with
Salt Lake Hotel Kireem Swinton Tapped to Lead Visit Baltimore
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below-market rental rates and other benefits for local businesses in the hotel’s retail spaces, free meeting space for the community, and a Greenbike station installation in Sugar House Park.
“We see this [plot] as a very unique site with its proximity to the park. We think it’s a great opportunity to bring a number of amenities to the area,” Potter said at the meeting.
At the March 24 meeting, Richard Layman, Vice Chair of the Sugar House Park Authority board of trustees, addressed the Salt Lake City Council advocating for a chance in the parcel’s rezoning to allow for an increase in the height allowance of a building on the parcel.
“This is the most important decision concerning the park since the park was created in 1955,” said Layman.
According to Layman, the board did
Aviation Survey
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issue as travelers see firsthand the role TSA officers play in keeping them safe and moving.
“When TSA officers miss a paycheck, Americans feel it—in longer lines, increased stress, and uncer-
HSMAI
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the hospitality industry,” said Brian Hicks, President & CEO of HSMAI.
“This scholarship carries that legacy forward by investing in students
city partners and community members to amplify our positive narratives, attract new and repeat visitors, city-wide conventions and ensure that tourism benefits every corner of our great city,” Swinton said.
During Swinton’s tenure, he has been instrumental in securing major events, including the 2033 American Society of Association Executives (ASAE) Annual Meeting & Exposition and the extension of the Central Intercollegiate Athletic Association (CIAA) tournament through 2029. His steady guidance as interim leader has ensured a seamless transition and maintained the organization’s forward momentum.
Chuck Tildon, Chair of the Baltimore Convention and Tourism Board, noted
not yet have a unified voice regarding the proposal.
Meanwhile, many local citizens attended the meeting to speak in opposition to the hotel and proposed rezoning, voicing concerns about impacts to traffic in an already-busy corridor, damage to the park, parking challenges and other concerns.
KSL reported that two-thirds of the 38 community members that spoke at the meeting were in opposition of the project.
Some residents said approving the rezoning would open opportunity for other local business to increase height allowance, permanently changing area views.
the board has “full confidence that Kireem is the ideal leader to guide Visit Baltimore into its next chapter.”
“During his time as interim President and CEO, Kireem demonstrated exceptional leadership, a deep understanding of our industry, and an unwavering commitment to Baltimore,” said Tildon. “His efforts have been crucial in maintaining our city’s trajectory as a premier destination for meetings, conventions and leisure travel. We are thrilled to make his appointment permanent.”
Swinton’s appointment comes at a pivotal time for Baltimore’s tourism industry, which has seen significant growth in recent years, Visit Baltimore stated. In 2024, the city welcomed 28.5 million visitors.
“We don’t build big things next to small houses. We step down in size, and the same thing has to be true of the business district as it reaches the park,” said Heidi Shubert, a trustee for the Sugar House Community Council, at the March 24 meeting. “The park is our community. It is our single-story, it is our zero-story neighbor, and we cannot build an MU-8 [building] next to our single-story neighbor.”
tainty around travel,” Freeman added. “This is about real people, real experiences and a system millions rely on every day.”
Seeking to ensure TSA officers and air traffic controllers are paid during any future shutdowns, U.S. Travel is urging Congress to pass bills such as the Aviation Funding Solvency Act, Aviation Funding
who demonstrate both passion and potential in commercial disciplines— strengthening the workforce of tomorrow and helping ensure a more dynamic, innovative, and resilient hospitality industry.”
In 2026, three hospitality students will be named scholarship winners.
The city council is expected to vote on the rezoning proposal at its April 7 meeting.
Stability Act, and Keep America Flying Act.
“The American people have made their expectations clear,” said Freeman. “They want TSA officers and air traffic controllers paid—no matter what. Members of Congress are playing with fire when they hold the air travel system hostage to their intolerable disputes.”
Each recipient will receive a comprehensive package designed to support academic and professional growth, including a $2,000 scholarship to support academic development, complimentary registration to an HSMAI conference, and a mentorship with an industry leader.
The poll was conducted March 27–29 using a sample of 2,000 registered voters. Interviews were conducted online with the data weighted to approximate a target sample of registered voters based on gender, age, children, race, education, home ownership, 2024 presidential vote, region and more.
Applicants must be enrolled in in a degree-seeking hospitality program and complete an application form, including resume, and a written statement. Applications will be accepted through April 30
Find more information and apply here
Kireem Swinton
Rendering of the proposed Sugar House Hotel by FFKR Architects. Credit: Salt Lake City Planning Commission
Women Leading the Way
Arabian Horse Association’s Taryl O’Shea Aims to Unite an Industry
By Jordan Bradley
Taryl O’Shea is on a mission.
In mid-March, the Arabian Horse Association (AHA) announced the appointment of O’Shea as its new CEO effective May 11. O’Shea has more than 25 years of experience in the Arabian horse industry, including more than 20 years of experience as Executive Director of the Arabian Horse Association of Arizona, during which time, she ran the Scottsdale Arabian Horse Show—the largest show featuring the horse breed in the world.
When O’Shea takes the reins, she knows where she’ll lead the AHA.
“The Arabian horse industry, like many other horse industries right now, is getting smaller and smaller,” O’Shea said. “It’s getting harder to communicate why horses are important in our lives, and who can benefit from owning horses, why people should own horses, and the opportunities not only in mentoring, but uniting the industry.”
The Arabian horse is the oldest known domesticated horse breed, O’Shea said. The breed was ridden by the Bedouins more than 4,500 years ago and was renowned for their endurance and versatility in harsh desert conditions.
Arabian horses are characterized by beautiful features, “with their big eyes and their pretty faces, beautiful necks and high-set tails,” O’Shea said, and often have sensitive and spirited temperaments. They are also renowned for their versatility, able to expertly adapt to a wide variety of skills, from ranch work to trail riding to dressage.
The versatility of the breed, however, can make it challenging to unite the community, O’Shea said.
“There are so many different things that Arabian horses can do that everyone has their own way of doing this, so as a leader, it’s going to be important
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Hoops said, is the 1986 movie Hoosiers , considered by many to be one of the best sports-themed movies of all time. Ironically, 2026 also marks the 50th anniversary of the last NCAA Division 1 men’s basketball team to have an undefeated season—the 1976 Indiana Hoosiers under legendary coach Bobby Knight.
“I think that movie made an imprint nationally and internationally that this is the basketball state,” Hoops said.
to unite the industry,” O’Shea said. “All aspects of the industry are important. [My focus will be] mentoring [the AHA] to communicate what needs to happen to make people feel heard, to organize events or programs that not only attract new people, but allow existing people to feel like they’re part of something.”
For O’Shea, leading the AHA is an extension of a long-time passion: the beautiful beasts at the center of AHA’s world.
O’Shea was born and raised in Canada, but she moved to the United States with her husband in the late 1990s, she told USAE
While waiting for her visa to begin her working career in America, O’Shea “saw a sign on the side of the road that said ‘Horse Show on Now,’” she said. “I’d always had horses, loved horses, but didn’t bring any down, so I thought I’d volunteer. That ended up being the Scottsdale Arabian Horse Show.”
With years of personal experience in the Arabian arena, O’Shea knows what she needs to do in order to unite the herd: listen.
“I think as a leader, I need to listen,” she told USAE. “I need to listen to what people want, what they need to continue to be in the industry. But I also think at the same time, we need to modernize how we are communicating what the Arabian horse is to the general public. It’s easy to put these beautiful, exotic pictures of these Arabians being wild and free, but I think we need to communicate that they are family. They care about people and they’re versatile. And I think with the existing group [of members,] we have to allow them to focus on what’s important to them, but then bridge the gap between them all.”
But what she—and the AHA—would most like people to understand about the breed is their love for people.
In addition, most aficionados of professional basketball know that NBA Hall of Famer Larry Bird hails from tiny French Lick, Indiana. For many years this century, Bird also held the role of president of basketball operations for the Indiana Pacers.
As far as landing such major sporting events, Visit Indy works in tandem with the Indiana Sports Corp, which was formed independently in 1979. While Visit Indy is oriented toward sales and marketing, Hoops explained, the sports entity is oriented toward operations and is responsible for the local organizing committee that handles logistical matters.
“They love people,” O’Shea said. “I always say they’re like the golden retriever of the horse world. They just love people—because the Bedouins used to have them sleep in their tents so they could keep them safe from sandstorms or other tribes. That created this beautiful bond with people.”
To honor that bond, O’Shea is hoping to foster a trend of Meet-a-Horse experiences in the meetings and events world.
For those without experience with horses or with no frame of reference for different horse breeds, Arabian horses can be identified in a stable by their curiosity and draw towards people. They are eager and willing to approach and meet a person walking through a facility more often than not. With other breeds, this is likely not the case.
“There’s a way to bring Arabian horses to events, and give people a unique experience,” O’Shea said. “We do a lot of Meet-a-Horse [events,] where people can come in and just see them, take a picture, pet them, brush them, and just feel their energy. I think nowadays, not a lot of people get to meet horses, and you see these amazing programs where they bring dogs to hospitals and to malls, and it just makes people happy. There’s a great opportunity to bring Arabian horses—because they’re just so friendly—to different events.”
Over her years in the Arabian horse world, O’Shea has seen a shift in leadership, she said.
“For 25 years, I reported to a board of directors that was primarily male-dominated, and I would say they were supportive, but it took me a while to gain some confidence—I’ll put that on me,” O’Shea said. “Then as I personally learned more, had more confidence, I saw this industry shift to female dominated industry within
The last couple of years have been “serendipitously beneficial” basketball-wise for the destination, said Hoops. Not only did the Indiana Pacers end up going to the NBA Finals last year, but the Indiana Fever won the 2024 draft lottery that allowed the team to select WNBA superstar Caitlin Clark out of the University of Iowa. As a result, attendance to Fever games has soared and the franchise tops the league in merchandise sales.
“In the last century we have established ourselves as the number 1 state and city for basketball, and we expect that to continue,” said Hoops.
the age range of 35-65. It’s been very empowering to see that shift through the years.”
Outside of her work with the AHA Arizona chapter, O’Shea spent time working in the automotive industry. During that time, she managed and planned events and meetings, she said. While the automotive industry was heavily male-dominated, she worked with many women in her division. The experiences she had over her career have stoked her passion for mentorship, she told USAE
“That’s really what feeds my soul is mentorship,” O’Shea said, adding that while being in communication with younger professionals, “I just want to say to them, ‘Be confident.’ But I think if someone said that to me, I wouldn’t know how to process that. I see their brilliance, but I see their insecurity in that, and I think for me, it took time. It took time and it took trials and tribulations for me to realize that I could get through anything.”
Taryl O’Shea
Industry Movers
Jennifer Blackford has assumed the role of President of the Motion + Power Manufacturers Alliance (MPMA). Matt Croson has retired after a decade of leadership. Blackford joined the American Gear Manufacturers Association (AGMA) in 2000 as director of marketing & communications and occupied a variety of leadership posts. She oversaw tradeshows and communications. ABMA and the American Bearing Manufacturers Association (ABMA) merged in 2025 to form MPMA.
DI 30 Under 30
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als programs are a critical initiative directly aligned with the mission and vision of our association and foundation,” said Don Welsh, President & CEO of DI. “The destinations sector and travel and tourism industry continue to offer a wide range of exciting career opportunities, and it is more essential than ever that we identify, support and elevate our
Dustin Arnheim has been promoted to Chief Sales Officer of Choose Chicago. Arnheim has served as senior vice president of sales and client services since 2022. During his tenure, his team has exceeded goals, attracted top-tier talent, and sustained a high-performing, collaborative culture. In his new role, Arnheim will lead Choose Chicago’s global sales strategy. He has worked at Visit Baltimore, Visit Indy and served with Beyond Monumental.
future leaders.”
The initiatives are supported by the DI Foundation and founding program partner SearchWide Global.
Laura Jaramillo has been named Director of Sales and Marketing for the dual-branded AC Hotel by Marriott Symphony Park and Element by Westin Symphony Park in Las Vegas. Jackson-Shaw made the announcement. Jaramillo has more than 27 years of experience across sales, marketing and event operations in the Las Vegas market. For the past three years, Jaramillo has been part of the Crescent Hotels & Resorts team.
“We are thrilled to welcome this year’s 30 Under 30 and Rising Industry Professionals honorees,” said Mike Gamble, Chairman & CEO of SearchWide Global. “These emerging leaders embody the bright future of our industry through their exceptional energy, innovation and passion. We are incredibly proud to support them on their leadership journey.”
Both programs are being supported by the DI 30 Under 30 Alumni Council, which is led by Co-Chair Amanda Eckelbarger, CDME, Director of Strategic Initiatives, Elkhart County CVB, and Co-Chair Erin White, CDME, Director of Strategic Development, Envisionit.
“The Destinations International Foundation believes it is essential to support and empower emerging leaders in our industry,” said Martha J.Sheridan, President & CEO of Meet
Mike Reeber is now Director of Sales & Marketing at Fredericksburg, Texas’ Albert Hotel. Based in Austin, he brings more than a decade of hospitality experience. He holds a Bachelor of Science in Hospitality Management from Johnson & Wales University in Providence. He founded Roaming Fire, a live-fire catering company producing culinary experiences throughout Texas and New Mexico. He also worked at the Renaissance Austin Hotel.
Boston and Chair of the DI Foundation. “We are grateful to our foundation investors and partners who make impactful programs like this possible and look forward to engaging this impressive group through professional development, education and meaningful industry connections.”
The DI Foundation also acknowledged the support of USAE for the “Anne Daly Heller USAE 30 Under 30 Scholars Fund,” which provides ongoing educational opportunities for program participants.
Houston Announces Financing of First Phase of George R. Brown Project
By Jonathan Trager
The City of Houston and Houston First Corp. announced on April 1 the successful sale of approximately $1.38 billion of Hotel Occupancy Tax and Special Revenue Bonds to fully fund the first phase of the Convention District Transformation Project. The first phase of the project includes GRB South, a new 700,000-square-foot building that will directly connect to the existing George R. Brown Convention Center, as well as a new 100,000-squarefoot pedestrian plaza connecting the facility to Toyota Center. The goal is for the evolution of the George R.Brown convention center to
“transform underused blocks into a thriving, walkable district.”
The project will be funded by the state’s portion of incremental Hotel Occupancy Tax revenue growth within a three-mile radius of the convention center for 30 years, estimated to total roughly $2 billion. This funding mechanism ensures no burden on local taxpayers, but funding construction now requires the sale of bonds that can then be paid off as revenues over time.
“We could not be more pleased that we have reached this important milestone in this generational project for Houston,” said Michael Heckman, President & CEO of Houston First. “This is a highly complicated
and ambitious project, but we have set a standard for how to move an initiative of this scale forward efficiently and effectively and bring it to market.”
The initial expansion will feature two exhibition halls, flexible indoor/ outdoor and atrium space, the largest ballroom in Texas, and dedicated ground-level spaces for retail and restaurants, all designed with inspiration drawn from Houston’s bayous and native prairie landscape.
The environmental footprint of the building will be reduced by incorporating low-carbon materials, high-efficiency building systems, and native landscaping in a new expansive living roof, with potential
solar integration. It’s on schedule to open in May 2028.
Scene at Destination International’s CEO Summit
Sponsored
MakeYour Meeting Memorable in New Jersey
When your attendees return home, what happened within the four walls of a meeting room isn’t what they will hold onto the longest. It is the sum of the moments they were made to feel valued that will have the most meaning and impact — living on and on in their hearts and minds. Opportunities to deliver these wow-worthy experiences are nearly endless in New Jersey, from where they meet to what they eat to everything they do in between. Consider this your official guide to making meetings memorable all around the state.
Unconventional Venues
Break out of the standard (and expected) conference hotel mold and liven up your meeting’s setting with something far from traditional. Your team will all happily raise a stein to their collective effort at Departed Soles Brewing Company, Jersey City’s first post-Prohibition microbrewery. Fire up the locomotive for ingenuity at Northlandz, a facility in Flemington that maintains the Guinness World Record for the longest small-scale model railway track. Become steeped in the heart of the 1800s, when the local blacksmith, woodworker and basket weaver honed their craft just down the street, at Historic Cold Spring Village in Cape May. Let the salty ocean air invigorate their creativity at The Reeds at Shelter Haven, a boutique resort steps from the beach in Stone Harbor — or in The Peninsula, a lovingly-renovated circa-1854 mansion and carriage house located in Cape May Court House, a coastal destination nestled into the tip of New Jersey’s Southern Shore Region. Engaging Team Building & Rec-
reation
New Jersey offers pursuits to check every box on each attendee’s wish list. Ignite the spirit of friendly competition in the Topgolf Swing Suite at iPlay America in Freehold. Encourage an immersive wellness journey with Inspiration Series Teambuilding — including Appalachian Trail Hikes, Mindful Meditations, Forest Bathing, Goat Yoga, Sustainable Farm Tours, Foraging with the Botanical Hiker and more — at Crystal Springs Resort, a luxury mountain property in Hamburg. Shine a spotlight on shared successes at Mayo Performing Arts Center in Morristown. Take your team out to the game and score big at TD Bank Ballpark in Bridgewater — or bring them across the finish line for a stunning victory at Meadowlands Racetrack in East Rutherford.
Distinctive Dining
As the one-and-only Garden State, New Jersey’s farm-to-table fare is well beyond compare. Feast fabulously on chef-driven menus at Ninety Acres in Peapack, Agricola Eatery in Princeton, Brick Farm Tavern in Hopewell, Heirloom Kitchen in Old Bridge, Beach Plum Farm in Cape May and other innovative eateries where the food on the plate comes straight from nearby farms, pastures and orchards. Sip and savor fine wines and fresh bites at Renault Winery in Egg Harbor City, Beneduce Vineyards in Pittstown, Willow Creek Winery & Farm in Cape May and Hawk Haven Vineyard & Winery in Rio Grande in addition to more award-winning wineries and vineyards spanning every region of the state.
Take a culinary tour around the world
without ever crossing a border. New Jersey’s extensive collection of gastronome-approved global cuisine includes Portuguese, Spanish, Brazilian, Indian and other international restaurants. And don’t miss out on the state’s famed diner culture (making sure to order the Disco Fries) — it’s a casual comfort food experience your attendees simply must experience before heading home.
As a planner, you enjoy another perk — New Jersey is truly located at the center of it all. The perfectly situated destination is conveniently accessible by car for a large swath of the most populated areas of the United States
—and just a flight away for the rest of the world, thanks to several major airports serving the region. Upon arrival, getting your team from one location to another is just as simple when you utilize New Jersey’s extensive network of highways and thriving public transportation system.
Make your next meeting your attendees’ most memorable meeting by placing unforgettable venues, game-changing team building experiences, write-home-about recreation and eclectic dining on the agenda. Start planning all the details today at VisitNJ. org/Meetings
Why San Antonio Is a Premier Meeting Destination for Today’s Planning Professionals
For meeting planning professionals, choosing the right destination is about far more than square footage and room blocks. It’s about creating an experience that delivers measurable results, energizes attendees, and makes planning smoother from start to finish. San Antonio stands out as a premier meeting city because it combines world-class infrastructure with distinctive culture, affordability, and an ease of navigation that few destinations can match.
At the heart of San Antonio’s meetings offering is a highly walkable, centrally connected downtown. The Henry B. González Convention Center anchors the city’s meeting ecosystem with more than 1.6 million square feet of flexible event space, including expansive exhibit halls, flexible ballrooms, and dozens of breakout rooms designed to accommodate events of all sizes. What truly elevates the experience, however, is the center’s location—situated directly on the iconic River Walk, often referred to as the “World’s Largest Hotel Lobby,” and surrounded by thousands of hotel rooms, dining options, and entertainment venues within steps of the front doors.
This proximity translates into a major win for planners. Attendees spend less time in transit and more time engaged, networking, and exploring. With no need for shuttle buses between hotels, venues, and off-site events, planners can reduce transportation costs while improving schedule reliability and sustainability outcomes.
Hotel inventory is another key advantage. San Antonio offers more than 48,000 hotel rooms citywide, including a significant concentration of full-service and luxury properties downtown and along the River Walk. Many hotels are just a short walk from the convention center, making room blocks easy to manage and attendee flow seamless.
Across the city San Antonio offers a diverse collection of hotels, from sprawling resort-style properties and charming Hill Country inns to distinctive accommodations that reflect the character of the city’s unique neighborhoods.
From globally recognized brands to boutique properties with local flair, planners can curate accommodations that align with their event’s brand, audience, and budget.
Beyond logistics, San Antonio offers something planners increasingly prioritize: a strong sense of place providing a unique experience. The city’s rich history, multicultural heritage, and authentic local culture provide a compelling backdrop for meetings and conventions. Attendees don’t feel like they’re in a generic convention city—they feel immersed in a destination with a story.
Off-site venues further elevate the city’s appeal. From historic missions and Spanish colonial landmarks to modern museums, rooftop terraces, and contemporary event spaces, San Antonio provides a wide range of options for opening receptions, galas, and client-facing events. Planners can easily design experiences that feel authentic and memorable.
Accessibility is another critical factor for meeting professionals, and San Antonio delivers here as well. The San Antonio International Airport (SAT) currently offers over 45 nonstop flights with a modern, easy-to-navigate terminal that consistently earns high marks for traveler satisfaction. SAT is currently undergoing a $2.5 billion expansion and renovation. The project includes construction of a new terminal that will significantly increase the number of gates and flights, with completion anticipated in 2028. In the near term, SAT is also adding three gates to the
existing terminal, expanding the baggage claim system, and enhancing airport concessions. Short drive times from the airport to downtown—typically under 15 minutes—mean arrivals and departures are efficient, reducing stress for attendees and speakers alike.
Service is where San Antonio consistently exceeds expectations. The city has built a reputation within the meetings industry for its collaborative, planner-first approach. Hospitality professionals, hotel partners, venues, and service providers work closely together to ensure events run smoothly. This spirit of partnership is complemented by a destination marketing organization that understands the pressures planners face and acts as a true extension of their team—offering strategic support, local insights, and customized solutions.
Sustainability and social impact are also becoming increasingly important to meeting planners, and San Antonio is well positioned to support these goals.
The convention center is LEED-certified, and many hotels have robust sustainability initiatives in place. The convention district’s walkability cuts down on
transportation, supports sustainability, and enhances the attendee experience. SAT has partnered with The Good Traveler program, allowing travelers to voluntarily reduce their carbon footprint by purchasing carbon credits. The city also offers ample opportunities for CSR activities, from community service projects to mission-driven off-site events that allow attendees to give back while connecting more deeply with the destination.
Finally, San Antonio delivers something every planner wants but few destinations consistently provide: attendee satisfaction. The city’s welcoming atmosphere, diverse culinary scene, and many attractions create an environment where attendees genuinely enjoy being. When attendees are happy, engagement increases, networking feels more natural, and the overall success of the event is amplified.
For meeting planning professionals seeking a destination that balances efficiency with experience, value with vibrancy, and scale with soul, San Antonio stands apart. It’s a city designed not just to host meetings, but to elevate them— making it one of the premier meeting destinations in the country today.
“The travel workforce is a catalyst for American prosperity. And no one leans into the travel workforce more than SearchWide Global.” -Geoff Freeman, President & CEO | U.S. Travel Association
VISIT CALIFORNIA
CEO | Sacramento, CA
A nonprofit organization promoting and marketing California as a premier tourist destination.
CORALTREE HOSPITALITY
AREA DIRECTOR OF SALES & MARKETING Orlando, FL
Providing inspired hotel development and management for world-class independent lifestyle hotels and resorts.
VISIT FORT WORTH
PRESIDENT & CEO | Fort Worth, TX
The official destination marketing organization for Fort Worth, Texas, powering economic development through tourism.
NEW WATERLOO
CEO | Austin, TX
A hotel and hospitality management company for distinctive hotels, restaurants, and social spaces that strengthen communities and deliver lasting value.
SAN DIEGO CONVENTION CENTER
CEO | San Diego, CA
A premier venue for meetings and events, located along the scenic San Diego Bay.
THE OPUS GROUP
COO | Remote
A purpose-built agency network that creates events and experiences designed to drive action for the world’s most influential brands.
