SUMMARY OF MEDIA IMPACT
SUMMARY OF MEDIA REACHED WORLDWIDE
PRESS CAMPAIGN & MARKETING SUPPORT
MARKETING BY DJ AWARDS
PROMOTION BY NOMINEES & WINNERS
COVERAGE BY MEDIA PARTNERS
COVERAGE BY MEDIA WORLDWIDE
DJ AWARDS RADIO SHOW
DIGITAL
• No.1 brand leader of electronic music awards
• Celebration that unites DJs, industry professionals, brands and media from around the world Top media event from Ibiza with the highest media coverage worldwide*
• One of the top networks worldwide supported by key industry players
• Referred by media worldwide as the “Oscars” of the electronic music industry
• Fans from 127 countries voted in 2019, an increase by 37% from 2018
• Media coverage reaches an audience of 400 million with global exposure, an increase of 53% from 2018
• 2020 edition will be celebrating 23 years supporting DJ culture
DJ Awards was extensively covered by media worldwide with exposure across all media formats.
Social media continues to grow and has become a key part of our marketing strategy, with Instagram becoming the fastest growing platform.
It is the most important media used by the electronic music industry, with over 60% increase in support from the Nominees compared to 2018.
DJ Awards has increased exposure by 53% compared to 2018.
85 Websites in 38 countries
8 Radios in 6 countries
10 Magazines (Print and Online) in 5 countries
6 Newspaper (Print and Online) in 4 countries
7 TV and Online TV in 7 countries
ARGENTINA, AUSTRIA, AUSTRALIA, BELGIUM, BELIZE, BRAZIL, CANADA, COSTA RICA, COLUMBIA, CHILE, CZECH REPUBLIC, EGYPT, FRANCE, GHANA, GERMANY, GREECE, HUNGARY, ITALY, INDIA, INDONESIA, LUXEMBOURG, MEXICO, NETHERLANDS, PARAGUAY, POLAND, PORTUGAL, ROMANIA, RUSSIA, SPAIN, SERBIA, SLOVENIA, SWITZERLAND, SOUTH AFRICA, UKRAINE, UNITED ARAB EMIRATES, URUGUAY, UK, USA.
DJ AWARDS VIDEO REPORTS FROM THE IMS 2019
PLASTIC NO MORE - supporting the 2019 theme, DJ Awards campaigned via the industry and also in Ibiza with a Beach Clean-Up
IBIZA CLEAN UP
WEBSITE
Newsletters were sent throughout the summer to support each stage of the DJ Awards campaign activity with news, offers and competitions communicated to our organic databases.
DJ Awards has five databases:
• Media – International / National / Local
• 2019 Nominees, DJ Managements, Bookers, Agents, DJ Press and DJ Social Media
• Industry Professionals (Record labels, DJ Equipment brands)
• DJ Awards Website Database - signed up on a registration basis
• Combined organic audience of over 150k
Sent via Mailchimp, DJ Awards news had a success “Open” rate of up to 80%. This is a 23% increase from 2018
DJ Awards Launch Theme, Date and 2019 Nominees Launch
Voting is Open
DJ Awards Live Streaming Radio Show launch
Plastic No More Competition Launched
DJ Awards Dinner Experience at Heart Ibiza launched
Exclusive Live Streaming Outdoor Broadcast
Last Chance To Vote
DJ Awards After Party Line Up Announcement
Press Accreditation Opens
Ceremony Invitation
Press Reception News
6.EXCLUSIVE LIVE STREAMING OUTDOOR BROADCAST WITH HERNAN CATTANEO B2B NICK WARREN FROM CAFE DEL MAR
DJ AWARDS 2019 THEME PLASTIC NO MORE
THE THEME FOR THE 22ND EDITION
DJ AWARDS “PLASTIC NO MORE”.
COLLABORATING WITH INFLUENCERS WITHIN THE ELECTRONIC MUSIC INDUSTRY AND ECO PARTNERS OCEANIC GLOBAL AND ORCA SOUND PROJECT, THE AIM CONTINUES TO BE ONE OF CREATING AWARENESS WITHIN THE INDUSTRY ON HOW WE CAN WORK TOWARDS ELIMINATING PLASTIC.
SOCIAL MEDIA SQUARE LOGO THEME
BANNERS FOR SOCIAL MEDIA & WEBSITE
Square + Stories
BANNERS FOR SOCIAL MEDIA & WEBSITE
GRAPHICS WERE CREATED FOR ALL THE 125 NOMINEES IN THE 14 CATEGORIES
BANNERS FOR SOCIAL MEDIA & WEBSITE
BANNERS FOR SOCIAL MEDIA & WEBSITE
BANNERS FOR SOCIAL MEDIA & WEBSITE
AWARDS PARTY - LINE UP GRAPHIC ASSETS
BANNERS FOR SOCIAL MEDIA & WEBSITE
PARTY CALENDAR
Media partner Beatport came on board for the second year to collaborate on the Breakthrough Category, Radio Show and Beatport DJ Awards A charts. The weekly chart was created by different nominees.
Instagram: 95.8k
Facebook: 185k
Twitter: 44.6k
Instagram: 95.8k
Facebook: 185k
Twitter: 44.6k
Instagram: 95.8k
Facebook: 185k
Twitter: 44.6k
Instagram: 141k
Facebook: 206k Twitter: 17k
• In 2019 DJ Awards negotiated deals with 17 key media partners.
• These important media supported DJ Awards campaign activity with news content, competitions, plus exclusive interviews featuring some of the 2019 Nominees & Winners.
• Shared live streaming of the DJ Awards Radio Show.
• Free online banner and page advertising.
ONLINE: 44k/month Youtube: 34k
Instagram: 33.2k
Facebook: 72k Twitter: 33k
ONLINE: 10k/month
PRINT: 55k readership
Instagram: 17.5k
Facebook: 74k
Twitter: 14.4k
ONLINE: 586k/month
PRINT: 150k readership
Instagram: 27.4k Facebook: 27k
Twitter: 1.9k
Radioshow: 3.5M reach/month TV: 35M viewers/month
Instagram: 13;1k
Facebook: 85k
Twitter: 5.9k
PRINT: 30k readership
PRINT - MAGAZINE BACK COVER
IBIZA BY NIGHT - ES
ONLINE: 1.5k daily visitors
SUSCRIBERS: 21.8k
Instagram: 1.9k Facebook: 12.7k
ONLINE: 1M visitors /month
ONLINE: 30K visitors/month Instagram: 130k Facebook: 2.2M Twitter: 150K
ONLINE: 280K visitors /month Instagram: 11;1k Facebook: 23.8k
ONLINE: 108K visitors /month
PRINT: 20K print + 2K digital (12K-17K sold)
Instagram: 16.2k
Facebook: 72.2k
Twitter: 1.5k
ONLINE: 30K visitors /month
PRINT: 30K readers
Instagram: 62k Facebook: 155k
Twitter: 1.1k
Radio: 35k listeners/day
Instagram: 12.7k Facebook: 25k Twitter: 1.2k
ONLINE:PRINT: 40K readers Instagram: 2.5k Facebook: 14k Twitter: 821
ONLINE: 115k visitors/month
APP: 10k users
ONLINE: 5k visitors/month
ONLINE: 16k visitors/month
RADIOSHOW LIVE STREAMINGS WITH MEDIA PARTNERS
CLUBBING TV AND PURE IBIZA RADIO
ROSSKO - BREAKTHROUGH NOMINEE IN ASSOCIATION WITH BEATPORT
23K VIEWS 10 498 ENGAGEMENT 1356 INTERACTION
741 VIEWS
63 LISTENS
12K VIEWS
743 ENGAGEMENT
146 INTERACTION
1.3K VIEWS
121 LISTENS
HERNAN CATTANEO & NICK WARREN
PROGRESSIVE HOUSE NOMINEES - EXCLUSIVE SUNSET LIVE FROM CAFE DEL MAR
140K VIEWS
41.7K ENGAGEMENT
5.9K INTERACTION
138 SHARES
245 LIKES
93 COMMENTS
196K VIEWS
5.8 LIKES
600 COMMENTS
18.1KLISTENS
266 SHARES
166 COMMENTS
48K VIEWS
801 ENGAGEMENT
69 INTERACTION
6.5K VIEWS
412 LISTENS
137K VIEWS
65.7K ENGAGEMENT
5.8 INTERACTION
255K VIEWS
4.5K LIKES
263 COMMENTS
6.5K LISTENS
10K VIEWS 1014 ENGAGEMENT 102 INTERACTION
4.4K VIEWS
3.6K LISTENS
4.1 VIEWS
1221 ENGAGEMENT 123 INTERACTION
60.5K VIEWS
1.7 LIKES
170 COMMENTS
2.2K LISTENS
13K VIEWS
1995 ENGAGEMENT 1048 INTERACTION
5.8K VIEWS
197 LISTENS
8.5K VIEWS 1842 ENGAGEMENT 173 INTERACTION
908 VIEWS 15 LISTENS
2.7K VIEWS 1655 ENGAGEMENT 198 INTERACTION
5.9K VIEWS
186 LISTENS
CAFÉ DEL MAR
DIGITAL AROUND THE WORLD 2019/ JUNE
DIGITAL AROUND THE WORLD 2019/ JULY
DIGITAL AROUND THE WORLD 2019/ AUGUST
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DIGITAL AROUND THE WORLD 2019/ SEPTEMBER
FACEBOOK TOP 5 POSTS by reach
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FACEBOOK TOP 5 POSTS by reach
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