Design that move s
At Feetures, we don’t just make socks – we define them. Our innovation in color and design keeps assortments fresh, relevant, and in demand. Because when performance meets purposeful design, customers notice — and retailers grow.
meant to move
Our best Monster yet
CLOUDMONSTER 3
CLOUDMONSTER 3 HYPER
CLOUDMONSTER 3 HYPER LS
Stop by booth #5119 for an exclusive try-on.
LANDING AT TRE 2025
THE RUNNING EVENT 2025
A note from Event Director Christina Henderson
I’ve always loved traditions. Growing up, my family had one of going ice skating at the mall every Christmas Eve. For years, I wouldn’t entertain a different plan. It wasn’t really about the ice skating (I’m not even sure I enjoyed it all that much), but about the comfort of the ritual. As my sisters and I got older, it stopped making sense to keep that tradition, but I’ll always look back on it fondly.
Over the years in Austin, we all created our own TRE traditions. For me, it was eating just about every meal at the Hilton lobby bar—most nights a margarita pizza. While yes, I’ll miss those small rituals, I am so excited for the opportunity to create new ones. This year, we get to gather in San Antonio, where we’ll start new traditions while carrying forward the most important one of all: being together
If you’ve met me or read one of my past letters, you know how much I believe in the power of gathering. When we come together, ideas are sparked, innovation happens, and friendships grow. It drives our businesses forward in ways we could never achieve on our own or without that face-to-face
connection. And just as important, there is joy in that connection. Every year, TRE is the place where we get all of that—in the biggest and best way.
I’m so excited for this community to experience San Antonio. From the Alamo to the River Walk to the Pearl District’s energy, it’s a vibrant city full of life and culture. I can already imagine us running along the River Walk, grabbing a nightcap in Southtown, and making the kind of memories that stick with you long after the event ends.
As always, our team is working hard to make TRE the place where the running and outdoor community comes together to learn, connect, and grow. I can’t wait to see you all in San Antonio and create new traditions with you.
Cheers!
Christina
Meet the Team
Leadership
Brian Cuthbert Group Vice President
Christina Henderson Event Director
Sales
Glenn Dulberg Sales Manager
Beth Gordon Director, New Business Development
Sam Selvaggio Account Executive
Events, Education & Content
Caitlin Ewing Conference Manager
Noelle Maibaum Conference Coordinator
Hailey Morrill Sales & Event Coordinator
Michael Jacobsen Editor, Running Insight
Genae Salinas Senior Marketing Manager
Mikayla Zordan Marketing Coordinator
Emma Galeckas Attendee Relations Coordinator
Regan Buck Senior Marketing Coordinator
Heidi Johnston Partnerships Project Manager Marketing & Partnerships
WHAT TO Expect & PEER LEARNING
Learning happens everywhere, and at TRE 2025, it will be built into every moment. Centered around the theme Better Together: Uniting the Running Industry , the 2025 education program will be brought to life through action-driven content and dynamic learning experiences.
Tuesday’s conference sessions will dive into topics like culture and community, consumer behavior, and retail efficiencies, while Training Camp Theater sessions will highlight impactful learnings from all corners of the industry, including athletes, brand leaders, retailers, journalists, and non-profit representatives.
As always, some of the most valuable takeaways will happen outside of session rooms. Organic conversations with retailers, brands, race directors, media, and TRE partner organizations will inspire fresh thinking and new approaches to your business. Education fuels individual growth, strengthens businesses, and moves the industry forward, which is why learning is a cornerstone of TRE 2025.
CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION CONNECTION & INSPIRATION
At TRE 2025, inspiration and connection go hand in hand. Our industry is constantly evolving, and more than ever, there is a lot of uncertainty within specialty retail. It’s critical for this community to gather, share ideas, and celebrate wins. Whether it’s a conversation in line to grab lunch or a new-to-you idea during an education session, you’ll find inspiration at TRE—in both expected and unexpected places. Every year, we’re reminded of the magic that happens when the running industry comes together—in the exhibit hall, at the Indie 5K, during the Industry Awards Dinner, and in serendipitous moments throughout the entire event. We encourage you to absorb it all and be open to those unplanned moments, as that’s when true connection happens.
Bringing The Running Event to a new city marks an exciting milestone for our team and for the running industry. San Antonio offers an incredible, vibrant backdrop for TRE 2025, and we can’t wait for attendees to experience the energy, connection, and inspiration that happens when this community comes together.
Christina Henderson Event Director, TRE
The 2025 exhibit hall will be the largest in TRE’s history. Home to hundreds of leading and emerging brands, attendees will discover “what’s next” in run specialty—from the latest footwear and apparel to innovative retail technology and upgraded accessories. You’ll find cornerstone brands like HOKA, Brooks, On, ASICS, and Nike, as well as first-time exhibitors like SOAR Running, ANTA, SKIDA, Hollow Socks, and Sweaty Betty. Brands like Bandit, Mount to Coast, and SATISFY will be on the floor, along with outdoor specialty names like Patagonia, Cotopaxi, and prAna. And coming off of its debut standalone spring event, Switchback at TRE will be back for Year Four, with more than 60 outdoor brands showing off their latest gear.
With more than 100,000 sq. feet of exhibit space, there is a lot to see on the trade show floor. We encourage you to be intentional with your time on the show floor: plan out your days, visit new-to-you brands, join in on the happy hours, and of course, have some fun . SAN ANTONIO: SAN SAN ANTONIO: SAN ANTONIO: SAN SAN ANTONIO: ANTONIO: SAN ANTONIO: SAN SAN ANTONIO: ANTONIO: SAN SAN ANTONIO: SAN ANTONIO: SAN SAN ANTONIO: SAN ANTONIO: SAN ANTONIO: SAN SAN ANTONIO: SAN ANTONIO: SAN SAN ANTONIO: ANTONIO: SAN SAN ANTONIO: ANTONIO: SAN ANTONIO: SAN SAN ANTONIO: SAN ANTONIO: SAN ANTONIO: SAN SAN ANTONIO: SAN ANTONIO: SAN SAN ANTONIO:
OUR NEW CITY
For the first time in years, The Running Event is headed to a new city: San Antonio. Known for its vibrant culture and rich history, we have a feeling you’re going to love the Alamo City. From runs along the famous River Walk to delicious meals and can’tmiss historic attractions, you’ll experience everything San Antonio—the seventh-largest city in the US—has to offer. The Henry B. González Convention Center will provide a fresh, modern space for TRE, with the exhibit hall, education sessions, Opening Party, and Industry Awards Dinner all happening in one dedicated section of the venue.
Bring your winning Scratch Ticket and Test out all Products at Booth #17084
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Tuesday, December 2
7:00 AM: River Walk Run + Cleanup
7:00 AM – 6:00 PM: Badge Pick-Up Available
9:00 AM – 9:30 AM: Conference Welcome and Coffee*
9:30 AM – 11:00 AM: Conference Deep Dive Sessions*
11:00 AM – 12:00 PM: Conference Lunch*
12:00 PM – 1:00 PM: Featured Session*
1:30 PM – 4:30 PM: Conference Breakout Sessions*
1:30 PM – 4:30 PM: Race Director Summit* Presented by
4:45 PM – 5:30 PM: Afternoon Featured Session OPEN TO ALL BADGEHOLDERS
6:00 PM – 7:30 PM: Opening Party
Please note: The exhibit hall is not open to attendees on Tuesday.
HOW TO TRE WEBINAR
Wednesday, November 19 at 2:00 PM EST
Join us for a virtual conversation about what to expect at TRE 2025—and how you can maximize your time in San Antonio. Hear directly from the TRE team about can’t-miss onsite activities, and get a peek into what it’s like to plan the show. Stay tuned for more details and a sign-up link!
Wednesday, December 3
6:00 AM – 7:30 AM: Running Industry Diversity Coalition (RIDC) CommUnity Run
6:30 AM: Morning Vinyasa
8:00 AM – 6:00 PM: Badge Pick-Up Available
8:30 AM – 6:30 PM: Exhibit Hall - Day One Hours
9:00 AM – 6:30 PM: Training Camp Theater Sessions
5:00 PM – 6:30 PM: Happy Hour in Exhibit Hall
6:30 PM – 8:30 PM: THE COOKOUT
Thursday, December 4
7:00 AM: Indie 5K at Hemisfair Park
8:00 AM – 3:00 PM: Badge Pick-Up Available
8:30 AM – 4:00 PM: Exhibit Hall - Day Two Hours
9:00 AM – 3:30 PM: Training Camp Theater Sessions
6:30 PM – 9:00 PM: 2025 Industry Awards Dinner**
*Included only with All-Access, Non-Exhibiting Company, Exhibitor Conference, and Media passes **Additional cost at time of registration
CELEBRATING
A DECADEOFSOCKCESS
YOU’RE INVITED!
OS1st is celebrating 10 years of socks, sleeves, and service thanks to the independent retailers who helped us get here.
CELEBRATE WITH US AT BOOTH #10083
We’d love for you to join us at TRE to raise a glass, share memories, and dream big about the next 10 years together.
Let’s celebrate partnership, innovation, and the amazing community that’s made it all possible.
WEDNESDAY, DECEMBER 3RD 5:00 PM – 6:30 PM
BOOTH #10083
River Walk Run + Cleanup
TUESDAY, DEC. 2
7:00 AM / Merida Plaza
Join us for TRE’s River Walk Run + Cleanup!
This year, we’re partnering with Adopt-A-Spot San Antonio to help keep our shared spaces clean and green. Departing from Merida Plaza at the Henry B. González Convention Center, attendees will follow a downtown River Walk loop, passing historic landmarks like the Alamo.
Open to all, participants will depart for a run or walk to explore San Antonio; along the route there will be locations TRE has adopted for cleanup. You’ll have plenty of time to reconnect with old friends and build new relationships, all while exploring our new host city!
The Details:
• Meet at Merida Plaza at 6:50 AM!
• There will be a pre-set route with two cleanup locations highlighted; participants may stop at the cleanup locations along the way or circle back after their run or walk.
• Sneaker Impact will be onsite to collect any pre-loved sneakers for recycling.
• Bingwa coffee will be available for all participants.
• Trash bags, gloves, and grabbers will be provided at all cleanup locations.
In 2024, participants collected more than 650 pounds of garbage during the trail cleanup in Austin, TX!
The Running Event will donate $1,000 to San Antonio Parks Foundation to support the city’s green spaces.
Demo a pair of ASICS sneakers during the run!
The Running Event 2025 education program will center around the theme Better Together: Uniting the Running Industry, and will be brought to life through action-driven content and dynamic learning experiences.
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Built on the idea of uniting and supporting the running industry, the program will deliver sessions designed to inspire collaboration and spark meaningful change. Attendees will gain access to actionable insights, diverse perspectives, and innovative approaches that strengthen every part of the run specialty community.
Education sessions will highlight voices from across the industry, including retailers, brand executives, event professionals, non-profit representatives, athletes, journalists, and other leaders shaping the future of running. These conversations and learning opportunities will underscore a powerful truth: We are stronger—and better—together.
TUESDAY, DEC. 2
9:00 AM - 5:30 PM
Henry B. González Convention Center
9:00 AM - 9:30 AM
Conference Welcome and Coffee
9:30 AM - 11:00 AM
DEEP DIVE SESSIONS
The Future of Run Specialty: Athletes, Brands & Retailers in Conversation on Representation, Community & Consumer Loyalty
Presented by
OPEN TO ALL BADGEHOLDERS
Rewiring the Customer’s Journey:
Bridging Expert Fit, Customer
Psychology and Retail Experience
Jenna Gawors
Confluence Running
Matt Gawors
Confluence Running
Kaylee Stone
Confluence Running
Are You Running Your Business or Is Your Business Running You?
Anne Schoolcraft
EOS Worldwide
Planning Your Best Buy: Building Effective Category Strategies
Ben Anderson Karnan Associates
Maggie Butterfield Karnan Associates
David Durkin Karnan Associates
Why Run Clubs Are the New Growth Channel for Retailers: A Boulderthon Case Study
Michael Clemons, Moderator Running USA
Emilio Anaya Fleet Feet Boulder
Phil Dumontet Brooksee
Bailey Ness Cooldown
Ross Rutherford Cheribundi
Hiring for the Long Run: Finding the Right People to Sell in Your Store
Karen Barry The Friedman Group
11:00 AM - 12:00 PM • Lunch & Networking
Back for 2025: Race Director Summit, Presented by Race Roster
The Race Director Summit will provide race directors and endurance event organizers with strategies, tools, and advice to grow their businesses and deliver first-rate participant experiences. Participants will also have the opportunity to connect with industry peers and learn from each other’s experiences.
TUESDAY,
DEC. 2
1:00 PM - 1:30 PM • Break
2:15 PM - 2:30 PM • Break
2:30 PM - 3:15 PM CONFERENCE SESSIONS
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1:30 PM - 2:15 PM CONFERENCE SESSIONS
Fostering Belonging: How Inclusive Retail Drives Loyalty and Connection
Justin Yoder
LGBTQ Outdoors
Tech, Meet Fashion: Curating a Run Retail Culture
Wendy Wheless, Moderator
BibRave
Pam Hess
The Loop Running Supply Co.
Ryan Hess
The Loop Running Supply Co.
How Run Specialty Retailers are Integrating Hybrid and Remote Employees
Danny Smith, Moderator
Running Insight
Jeff Anderson Kelley’s Pace
Harry Chandler
Charlotte Running Company
Mary Sutton Kelley’s Pace
The Doctor Sent Me: How to Become the Trusted Retail Partner for Runners
Heather Trainor Big Peach Running Co.
Kate Mihevc Edwards, PT, DPT
Precision Performance Running Medicine Clinic / RUNsource
Partnerships That Go Beyond the Mile: Four Lessons from a Run Club Leader to Sustain Your Community
Joe Robinson
WeRun313
Cara Cross
Gazelle Sports
RACE DIRECTOR SUMMIT
Presented by
The Pedorthic Toolbox: Winning Strategies for Fitting Challenges
Teresa Alpert Pedorthic Footcare Association
Turn Momentum Into Profit: Smarter Inventory Across the Seasons
Carrie Watson Outside Looks, LLC
The Price of a Pair of Running Shoes: Where Does the Money Actually Go After a Sale?
David Durkin Karnan Associates
Pacing the Transition: Succession Planning for Run Specialty
Tom Keenoy Playmakers
Bob Kennedy Athletics Annex Running
Josh Levinson
Charm City Run
How Retailers Can Turn Race Day Moments Into Foot Traffic, Sales and Community Impact
Patrick McInerney Greenfly
Adam White RC Outfitters
RACE DIRECTOR SUMMIT
Presented by
From new store nuts and bolts to established store growth and best practice strategies, there’s something for everyone at TRE. The diversity of thought and programming provides a place for everyone to leave more knowledgeable and empowered than when they arrived
- David Durkin, Co-Owner, Karnan Associates
Nothing You Don’t. Everything You Need.
Introducing
the
Zoe Pro Scanner. Engineered to Bring the Future of Shoe Fitting to Everyone.
Where Precision Meets Simplicity. Inspired by the way Tesla made game changing technology widely accessible with the launch of Models 3 & Y, we set out to reengineer foot scanning from the inside out. Our mission: eliminate cost and complexity without compromising performance.
In just eighteen months, our engineers successfully removed 260 internal components, fully optimizing
system architecture. Simultaneously, we advanced our sensor and camera technologies to deliver higher precision in a simplified user presentation.
The final result: the Zoe Pro. A breakthrough in thoughtful engineering, delivering world-class performance at a price that finally makes advanced 3D scanning widely accessible.
This is the future of shoe fitting. And it fits everyone.
Starting at $1,995 or $55/month
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TUESDAY, DEC. 2
3:15 PM - 3:45 PM • Coffee Break
3:45 PM - 4:30 PM CONFERENCE SESSIONS
The Running Shoe Color Conundrum: Navigating Customer Expectations
Kathy Gates
The Running Well Store
The Accessible AI Playbook: Practical Tools to Inspire Retailers
Rob Anderson Run Free Project
Steve DeMoss Big Peach Running Co.
A Deep Dive Into the History of Running Shoe Technology
George Lane
Superior Foot Supports, LLC / Synergy Health Foot and Ankle, LLC
From Fit to Checkout: Driving Online Sales Without Losing the In-Store Experience
Eric Youngstrom Onramp Funds
RACE DIRECTOR SUMMIT
Presented by
3:45 PM - 4:30 PM CONFERENCE SESSIONS
Resilient Leadership: Thriving Beyond Burnout
Presented by
OPEN TO ALL BADGEHOLDERS
In an era defined by constant change and mounting pressures, leadership in the run specialty industry has never been more challenging—or more essential. This candid conversation brings together female leaders from both leading brands and retailers to explore the rising tide of leadership burnout.
Panelists will share how they are navigating uncertainty from three perspectives: as individuals striving to protect their own well-being, as leaders guiding and sustaining their teams, and as industry voices helping shape the future of run specialty. Attendees will gain practical tools, new perspectives, and renewed energy to lead with resilience— without sacrificing their own passion in the process.
Each year, our education program is built around the real opportunities and challenges specialty retailers face. For 2025, we’re excited to showcase sessions that are not only timely and actionable but also grounded in collaboration and innovation. Guided by our theme ‘Better Together,’ this year’s speakers will offer insights that retailers can immediately apply to strengthen their businesses, their careers, and their communities.
- Caitlin Ewing, Conference Manager, TRE
FEATURED SESSIONS FEATURED SESSIONS FEATURED SESSIONS FEATURED SESSIONS FEATURED SESSIONS
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TUESDAY, DEC. 2
Stars at Night Ballroom
Presented by:
David Durkin Co-Owner, Karnan Associates
Beth Goldstein Industry Advisor, Apparel & Accessories, Circana
OPEN TO ALL BADGEHOLDERS
SESSIONS FEATURED SESSIONS SESSIONS FEATURED SESSIONS FEATURED SESSIONS SESSIONS FEATURED FEATURED SESSIONS FEATURED SESSIONS FEATURED SESSIONS
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Storytelling Transforms Shopping
When retailers share the story behind design, customers leave with more than a product — they leave with something to retell and pass on.
Heritage Fuels Relevance
Connecting roots, culture, and past inspirations to today’s designs makes products meaningful and keeps brands relevant.
SESSIONS
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Featured sessions will be a gamechanger, as they create more opportunities for meaningful networking and deeper connections among retailers, brands, and athletes. This new addition will elevate the experience and take conversations beyond the typical keynote format.
- Noelle Maibaum, Conference Coordinator, TRE
12:00 PM - 1:00 PM: Unlocking Consumer Insights for Run Specialty Retail: How to Remain Authentic and Competitive in Today’s Market
Running has become more than a sport: it’s a pillar of today’s lifestyle and culture. As more runners become new customers, competition for their loyalty has grabbed the attention of the retail world. Join Circana and Karnan Associates for an engaging discussion on the latest data and trends that shape consumer behavior and influence run specialty retail. Beth Goldstein, a footwear and accessories analyst with Circana, will present exclusive top-down insights on current industry market dynamics, followed by a “bottoms up” perspective from David Durkin, co-owner of Karnan Associates, who will offer practical ways retailers and vendors can turn this information into actionable strategies. Circana and Karnan Associates will identify opportunities for growth and best practices that position your store as a steadfast operator, emerging trend setter, and trusted run specialty partner in your community. Whether you are a retail buyer, marketing professional, experienced store owner, or brand leader, you will walk away with the tools needed to stay ahead of rising consumer expectations and ensure long-term relevance and authenticity in the run specialty market.
4:45 PM - 5:30 PM: Built to Perform, Styled to Inspire: How Design and Storytelling Shape the Culture of Running
Behind every shoe, piece of apparel, or gear that runners love is a design journey that blends creativity, performance, and storytelling. In this session, a panel of industry leaders will share their paths, highlight memorable projects, and explore how innovation continues to shape the future of running.
Design is never just about product. It is about roots, heritage, and cultural influences that shape how people move and express themselves today. This conversation will show how storytelling transforms shopping from a transaction into a meaningful connection. When retailers carry the design process story from its historical origins through its cultural context, customers leave with more than gear. They leave with a story to share with friends, communities, and platforms like TikTok, creating a cycle of loyalty, pride, and cultural relevance that strengthens both the retailer and the community.
Details Carry the Story
From materials to lifestyle crossover, thoughtful choices show care and craftsmanship, building loyalty and trust
Retailers as Brand Amplifiers
Even in a DTC-driven market, specialty retailers remain the heart of community connection. By translating design stories into authentic in-store and local experiences, they amplify a brand’s value in ways DTC cannot replicate — turning transactions into transformative moments that customers carry into their communities and share beyond the store.
Presented by:
Angela Medlin Director, Apparel and Accessories Design, HOKA
Carson Caprara Senior Vice President, Footwear and Apparel, Brooks
Jason Faustino
Global Director of Energy and Collaborations, Saucony
Kylee Barton Global Head of Product, Altra Kiera Smalls, Moderator Executive Director, RIDC
Run your way.
Conference ALLEY
During breaks between conference sessions, be sure to stop by the tables set up in the conference area! You’ll get a sneak peek into what these participating brands will be exhibiting on the trade show floor.
Strong as a Mother: Your Complete Pregnancy-toPostpartum Health Program
(Developed by Olympic Athletes and Pelvic Health Experts) By Shannon Rowbury (Author), Jessica Dorrington MPT OCS PRPC (Author)
Find Shannon and her new book in Conference Alley!
TUESDAY, DEC. 2
6:00 PM - 7:30 PM / The Grotto
TRE’s Opening Party is back— in a brand-new location along San Antonio’s River Walk!
Step into the world of TRE and kick off this year’s event at The Grotto: a waterfront space located on the bottom level of the Henry B. González Convention Center. HOKA, Darn Tough, and Shopify will support in bringing the 2025 party to life with immersive activations and delicious snacks and drinks. You don’t want to miss this year’s TRE kick off!
Enjoy complimentary food and beverages while reuniting with fellow attendees, exhibitors, media, and partners.
TOGE THER WE HIGHER
Running Industry Diversity Coalition CommUnity Run
WEDNESDAY, DEC. 3
6:30 AM / Merida Plaza
Powered by:
Once again, Day Two of TRE will open with the Running Industry Diversity Coalition (RIDC) and Saucony CommUnity Run!
Runners and walkers will meet up at a starting location close to the Henry B. González Convention Center, where the RIDC will kick off the run. Open to all–including the local San Antonio community–experience what has become a favorite TRE tradition while taking steps toward a more equitable and inclusive industry.
Morning Vinyasa
WEDNESDAY, DEC. 3
6:30 AM / Henry B. González Convention Center / Room 301A
Awaken your body and mind with a refreshing morning yoga flow hosted by prAna. This all-levels class is the perfect way to start your day feeling energized and grounded. The first 30 attendees will receive a prAna yoga mat!
Official Publication of The Running Event
Running Insight exists to help the business and sport of running—in all its forms. We work to shine a light on the retailers and brands who help millions of individuals lead healthier, active lives by the work they do within their communities—local and nationwide.
Subscribe to Running Insight to stay on top of all things run specialty retail.
Scan the QR code to subscribe or visit runninginsight.com/subscribe
2025 Exhibit Hall: EXHIBITOR DIRECTORY
PLATINUM SPONSORS
10 Seconds Booth #17110 tenseconds.com
100Percent Booth #5055 100percent.com
2before Performance Nutrition Limited Booth #21101 2before.com
2XU North America, LLC Booth #1066 2xu.com
3 Dots Design Booth #10103 3dotsdesign.com 361° Booth #18059 361usa.com
8000Kicks Booth #5101 8000kicks.com
910 NINETEN Booth #20078 910.id
Acid Running Limited Booth #1075 acidrunning.com
adidas Running Booth #15058 adidas-group.com
Aetrex Booth #8067 aetrextechnology.com Aion Booth #2077 Aiongear.com
AKASO Booth #2092 akasotech.com
Alexander Booth #1082 AlexanderUS.com
Aloe Up Booth #2075 aloeup.com
Alter Ego Running Booth #16099 alteregorunning.com
DON’T RUN AWAY FROM EXTRA DOLLARS
PFAS-Free fabrics need proper care to maintain performance and last longer.
Nikwax aftercare products are a great add-on sale and will keep customers coming back!
COME SEE THE WORLD’S LEADING AFTERCARE BRAND AT T.R.E BOOTH 6115
ALTEXA SRL
Booth #1080 hdry.com
Altra Booth #7093 altrarunning.com
ALWRLD Booth #10105 alwrld.com
Amazfit Booth #19111 us.amazfit.com
AMPHIPOD RUNNING GEAR Booth #7067 AMPHIPOD.com
Angglz Booth #1115 angglz.com
Anita International Booth #19105 anita.com/us
ANTA Booth #20093 anta.com
ANTEPES Booth #15080 antepes.com
Archies Footwear Booth #15110 archiesfootwear.com
ARC’TERYX Booth #5111 arcteryx.com
Ashworth Awards Booth #13096 ashworthawards.com
ASICS Booth #10059, 10067 asics.com
ATOM Sport Booth #16111 atom-sport.es
ATTITUDE Booth #2094 attitudeliving.com
Aurushi Inc. Booth #1097 aurushi.com
Backcountry.com Booth #6062 backcountry.com
Bakline, Inc. Booth #9100 bakline.com
Balega Booth #13075 balega.com
Balmoral Sports Inc. Booth #3115 balmoralsports.com
Bandit Running Booth #11093 banditrunning.com
Bare Performance Nutrition Booth #2103 bareperformancenutrition.com
Berghaus Booth #3081 berghaus.com
Best Day Brewing Booth #1094 bestdaybrewing.com
BibBoards Booth #15101 bibboards.com
Birkenstock Booth #4111 birkenstock.comus
Bivo LLC Booth #3111 drinkbivo.com
Blumaka Booth #3102 blumaka.com
Bluubird, Inc. Booth #2123 bluubird.com
BOCO Gear Booth #10093 bocogear.com
Body Glide Booth #14068 bodyglide.com
BOGS
Footwear Booth #3074 bogsfootwear.com
Bombas Booth #20101 bombas.com
Bonzer Athletics Booth #3063 bonzerathletics.com
Brand Asset Partners Booth #6055 brandassetpartners.com
Brooks Running Booth #11113, 9110 brooksrunning.com/en_us
Buckle Scrunchies Booth #3121 bucklescrunchie.com
Butt Napkins Booth #2110 buttnapkins.com
CAMP Eyewear Booth #5087 campeyewear.com
Carbitex Booth #18103 carbitex.com
Carbs Fuel, LLC Booth #18100 carbsfuel.com
Caterpy Booth #16081 caterpy.us
Celerant Technology Booth #21104 celerant.com
Centric Software Booth #2122 centricsoftware.com
CEP Booth #7058 ceprunning.com
Cheribundi Booth #17101 cheribundi.com
ChicknLegs Booth #8111 chicknlegs.com
Chirp Booth #18111 gochirp.com
ChronoTrack Booth #9105 chronotrack.com
Chubbies Inc Booth #4079 chubbies.com
Ciele Athletics Inc. Booth #6058 cieleathletics.com
Clif Bar / Mondelez International Booth #4055 mondelezinternational.com
CLOUD SOCK
KG group of NJ Booth #19103 cloudsocks.com
Coloro Booth #2083 coloro.com
COMPRESSPORT Booth #7111 compressport.com
Coolcore Booth #20081 coolcore.com
COROS Wearables Booth #14111 coros.com
Correct Toes | PR Gear Booth #7054 correcttoes.com
Cotopaxi Booth #6103 cotopaxi.com
Courier Booth #19097 couriersocks.com
Craft Sportswear Booth #11085 craftsports.us
Crybaby Nutrition Booth #19101 crybabynutrition.com
Currex / PowerStep Booth #13083 foundationwellness.com
Danner Booth #3084 danner.com
Darn Tough Vermont Booth #12085 darntough.com
Dassault Systèmes Americas Corp. Booth #4122 3ds.com
Datefix Booth #15114 datefix.com
Dermatone Booth #8114 dermatone.com
DexShell Booth #3101 dexshell.com
Diadora Booth #15085, 16085 diadora.com
Dr. Squatch Booth #4102 drsquatch.com
Dr. Tonya Footcare Booth #20114 drtonyafootcare.com
Dry Brew Booth #4076 drybrew.com
Drymax Booth #2111 drymaxsports.com
DUER Booth #3085 shopduer.com
Eagle Peak Canopy Booth #5120 eaglepeak.com
Elastic Suite Booth #3096 elasticsuite.com
Empowerun Booth #1055 empowerun.com
ENDVR.io Booth #5054 endvr.io
Enervit S.p.A Booth #1081 enervit.com
Envoy B2B Booth #1110 envoyb2b.com
Envoy B2B Studios Booth #1112 envoyb2b.com
ExpertVoice Booth #5115 expertvoice.com
Feetures Booth #14058 feetures.com
Fishe Wear Booth #2069 fishewear.com
Flowell Booth #3122 flowell.com
Flyshacker Flannel Company Booth #5082 flyshacker.com
FootBalance Booth #11075 footbalance.com
FootWave Booth #2096 footwave.com
For the Run Booth #1111 forthe.run
Forceflex Eyewear Booth #4096 forceflexeyewear.com
FORM Smart Swim Goggles Booth #17080 formswim.com
FP Movement Booth #7119 freepeoplewholesale.com
Fractel Booth #1077 fractel.us
Free Fly Apparel Booth #6102 freeflyapparel.com
frogg toggs Booth #2080 froggtoggs.com
Fuelin Booth #6114 fuelin.com
Garmin International Booth #13074 garmin.com
GOFLUO Booth #11097 gofluo.com
goodr Booth #18063 goodr.com
GORE-TEX Fabrics Booth #9053 gore-tex.com
Greatness Wins Inc. Booth #2085 greatnesswins.com
Greneker Mannequins Booth #2058 greneker.com
gripmore Co., Ltd. Booth #17115 gripmore.net
Grit & Zest Inc Booth #18115 gritandzest.com
GU Energy Labs Booth #11102 guenergy.com
Handful Booth #2067 handful.com
Headsweats Booth #21114 headsweats.com
heat it US LLC Insect Bite Healer Booth #5083 heat-it.com
Hermanos Koumori Booth #3055 hermanoskoumori.com
HiRacer Booth #1074 en.health1984.com/
HOKA Booth #13119 hoka.com
Hollow Socks Booth #4097 hollowsocks.com
HOLO Footwear Booth #20110 holofootwearinc.com
Honey Stinger EN-R-G Foods Inc. Booth #19086 honeystinger.com
HydraPak Booth #3103 hydrapak.com
hylo athletics Booth #10100 hyloathletics.com
Step into innovation at TRE! Discover GORE-TEX Invisible Fit technology through our “Try It, Feel It” activation. Slip on HOKA Clifton 9 GTX shoes featuring GORE-TEX Invisible Fit and put them to the test ‘IRL’ with pond stations in the exhibit hall.
Hyperice Booth #19079 hyperice.com
Hyperlyte Liquid Performance Booth #2081 hyperlyteliquid performance.com
Impact Canopy USA Booth #21081 impactcanopy.com
Injinji Performance Toesocks Booth #11103 injinji.com
Inov8 Booth #15084 inov8.com
INSITE Booth #4120 insiteinsoles.com
INSTINCT Booth #7115 instincttrail.com
Janji Booth #13093 janji.com
JANUARY Booth #2118 januarylife.co
Jason Markk Booth #11092 jasonmarkk.com
jbrds Booth #6100 jbrds.com
JDP Products Booth #20102 zamst.us
Jogology Booth #12075 jogology.com
JOLYN Clothing Booth #19110 jolyn.com
JUNK Brands Booth #18110 junkbrands.com
Kahtoola Booth #4103 kahtoola.com
KALEG Booth #1093 global.kaleg.com
Kanberra Group, LLC Booth #1113 kanberragel.com
Kane Footwear Booth #17069 kanefootwear.com
KARHU Booth #3059 karhu.com
KEEN Footwear Booth #5075 keenfootwear.com
KENETIK - KETONE Booth #21080 drinkkenetik.com
Ketone-IQ Booth #15100 hvmn.com
Kindling Snacks Booth #3100 kindlingsnacks.com
KIPRUN Booth #20059 kiprun.com
Kizik Booth #6099 kizik.com
Klättermusen AB Booth #4083 klattermusen.com
La Sportiva N.A. Booth #13111 lasportivausa.com
Langston Group Limited Booth #19092 en.langsdom.com
LEKI USA Booth #11099 lekiusa.com
Lems Shoes Booth #3093 lemsshoes.com
LGBTQ Outdoors Booth #1114 lgbtqoutdoors.com
Lightspeed Commerce Booth #8053 lightspeedhq.com
Locally Booth #4110 join.locally.com
LOCK LACES® Booth #12093 locklaces.com
LOWA Boots, LLC Booth #5092 lowaboots.com
lululemon athletica Booth #12111 shop.lululemon.com
Made Plus, Inc. Booth #20105 madeplus.com
Mammut Sports Group, Inc Booth #4093 mammut.com
Marathon Printing, Inc. Booth #14101 marathononline.com
Marcolin Eyewear Booth #3058 marcolin.com
Maurten NA Booth #16093 maurten.com
Max Retail Booth #7114 maxretail.com
Maxwell Medals & Awards Booth #2114 maxmedals.com
Melan Inc Booth #1086 melansuncare.com
Merrell Booth #7083 merrell.com
MiiR Booth #15103 miir.com
Mimikai, Inc (Method Outdoor Collective) Booth #3078 mimikai.com
MizunoUSA Booth #4067, 5058 mizunousa.com
MORELIFE Booth #21115 morelifesports.com
Mount to Coast Booth #16066 mounttocoast.com
Muscle Rehab Booth #20087 musclerehab.biz
MX3 Diagnostics Booth #2062 mx3diagnostics.com
Myagi by Rallyware Booth #1123 getmyagi.com
Mykos Footwear / LâMO Booth #4085 lamofootwear.com
Näak Booth #9101 naak.com
Nathan Sports Booth #19059 nathansports.com
Native Women Run Booth #1118 nativewomenrun.org
NEDAO Booth #17097 nedao.com
nerd belt Booth #2112 nerdbelts.com
NESTER
HOSIERY, LLC Booth #3080 nesterhosiery.com
NEVERSECOND Booth #13078 never2.com
New Balance Booth #12059 newbalance.com
Nike Booth #14093 nike.com
Nikwax North America Booth #6115 nikwax.com
Nite Ize Booth #4074 niteize.com
NNormal Booth #16075 nnormal.com
NOMADIX Booth #2093 nomadix.co
Nonaste Booth #19115 nonaste.com
Noogs Booth #2119 noogon.com
norda run Booth #14075 nordarun.com
Notace Booth #3119 notace.com
Now Foods Booth #21086 nowfoods.com/sports-nutrition
Nuun Hydration Booth #17074 nuunlife.com
Oiselle Booth #13097 oiselle.com
Ombraz Armless Sunglasses Booth #4078 ombraz.com
Omni Apparatech Booth #3054 omniapparatech.com
Omni Promotional Booth #1096 omnipromo.com
On Booth #5119 on-running.com
OOFOS Booth #17059 oofos.com
Optio Incorporated Booth #11100 getopt.io
Orange Mud Booth #18087 orangemud.com
ORTUSEIGHT Booth #19096 ortuseight.com
OS1st Booth #10083 os1st.com
Osprey Packs Booth #6111 osprey.com/us/en/
OTIVM, LLC Booth #3113 otivmfootwear.com
Outopia Booth #21110 outopia.com
PAHI Booth #2121 pahiusa.com
Pao Labs LLC Booth #2099 paolabs.com
Paradis Sport Booth #5080 paradissport.com
Patagonia Booth #5096 patagonia.com
Pedorthic Footcare Association Booth #1120 pedorthics.org
Peluva Booth #5116 peluva.com
Pickle Juice Booth #19087 picklepower.com
PILLAR Performance Booth #14096 pillarperformance.us
Pingora Booth #4098 pingora-gear.com
Ponyflo Hats Booth #20100 ponyflohats.com
prAna Booth #6098 prana.com
Precision Fuel & Hydration Booth #4117 pfandh.com
Pressio USA Booth #13103 us.pressio.com
Pro-Tec Athletics Booth #17084 pro-tecathletics.com
Pruzan Ltd. Booth #16097 pruzanrunning.com
Puma North America Inc. Booth #17075 puma.com
Purest Electrolyte Booth #3114 purestelectrolyte.com
Purra Performance LLC Booth #2063 purraperformance.com
QO Nutrition Booth #14081 qo-nutrition.com
R.A.D® Booth #1085 rad-global.com
rabbit
Booth #15075 runinrabbit.com
Race Entry Booth #21111 raceentry.com
Race Result Americas Inc. Booth #18101 raceresult.com
RAINS Booth #4082 rains.com
Randa Accessories Leather Goods Booth #3059 randa.net
Recover Brands Headsweats Booth #12103 recoverbrands.com
Revive & Revel Booth #4118 reviverevel.com
RICS Software Booth #8110 ricssoftware.com
rnnr Booth #13092 rnnr.com
RNWY Booth #18097 rnwy.life
ROA Booth #5085 slamjam.com
Road Runners Club of America Booth #20115 rrca.org
Roam Deodorant Booth #21105 roamfresh.com
Roark Run Amok Booth #4075 roark.com
Rocket Science Sports Booth #16101 rocketsciencesports.com
ROLL Recovery Booth #3067 rollrecovery.com
Runderwear Booth #20085 runderwear.com
Running Industry Diversity Coalition Booth #15119 runningdiversity.com
Running Peas Booth #21087 runningpeas.com
Ryka Booth #17103 ryka.com
Salis Electrolytes Booth #17100 getsalis.com
Salomon Booth #7075 salomon.com/us
SaltStick Booth #20111 aletenutrition.com
SATISFY Booth #7101 satisfyrunning.com
Saucony Booth #9075 saucony.com
SAXX Booth #12102 saxx.com
Saysh Booth #17117 saysh.com
SAYSKY Booth #6067 saysky.com
Science In Sport Booth #2087 scienceinsport.com/us
Sea To Summit Booth #3097 seatosummit.com
SHENZHEN ETIE TECHNOLOGY LTD. Booth #19100 etietech.com
SHIMADA Booth #19114 www.smdtrims.com
Shokz Booth #20067 shokz.com
Shopify Booth #16103 shopify.com
Sidas North America Booth #2066 sidas.com
SILO Performance Project Booth #20098 gowithsilo.com
Simco Imported Shoes Booth #4114 arcopedicousa.com
Skechers Booth #8059 skechers.com
SKIDA Booth #21084 skida.com
Skratch Labs Booth #16102 skratchlabs.com
Sky Manufacturing Booth #15111 skymanufacturing.com
Smartwool Booth #6093 smartwool.com
Smellwell World Wide Sweden AB Booth #12097 smellwell.com
Sneaker Impact Booth #16115 sneakerimpact.com
Sneakers4Good Booth #10104 sneakers4good.com
SOAR Running Booth #16119 soarrunning.com
Sockwell SWB Booth #5105 sockwellusa.com
Sound Running Booth #17111 soundrunning.run
Speedland Booth #4121 runspeedland.com
SPIbelt Booth #9067 spibelt.com
Sprints Booth #15074 getsprints.com
Squirrel’s Nut Butter Booth #7055 squirrelsnutbutter.com
Stio Booth #3077 stio.com
Stopain Booth #3062 stopain.com
Storm Care
Solutions Ltd Booth #3075 stormcare.co.uk
Sunski Booth #5084 sunski.com
Superfeet Booth #9093 superfeet.com
Superieur Electrolytes
Booth #20086 superieurelectrolytes.com
Sur Nutrition Booth #19085 sur.co
Suunto USA Booth #17092 suunto.com
SWEATY BETTY Booth #2059 sweatybetty.com/us/
Sweaty Ponytales Booth #2101 sweatyponytales.com
Swift Running Booth #21085 swift-running.com
Swiftwick Booth #18093 swiftwick.com
Tailwind Nutrition Booth #1067 tailwindnutrition.com
Tantrums Booth #18085 tantrums.run
TAVI | Vooray Booth #11079 taviactive.com | vooray.com
Teijin Frontier (U.S.A) Inc. Booth #3118 teijin-frontier-usa.com
TELETIES Booth #21103 teleties.com
Ten Thousand Booth #19075 tenthousand.cc
TEVA Booth #5093 teva.com
Thacker NYC Booth #5103 www.thackernyc.com
The Feed Retail Partnerships Booth #16100 retailer.thefeed.com
The North Face Booth #6082 thenorthface.com
Thorlo / Trimfit Global Inc Booth #17096 thorlo.com
Tien Kang Co., Ltd Booth #18114 tienkang.com.tw
Tifosi Optics, Inc. Booth #5067 tifosioptics.com
Tiger Tail USA Booth #11096 tigertailusa.com
Toad & Co Booth #6104 toadandco.com
Tommie Copper Booth #3123 tommiecopper.com
Topo Athletic Booth #9083 topoathletic.com
Topo Designs Booth #5099 www.topodesigns.com
Toray International America, Inc. Booth #1119 toray.us/group/tiam/
Toray Performance Materials Corporation Booth #1121 toraypmc.com
Tracksmith Booth #17085 tracksmith.com
TravelRunner.com Booth #21113 travelrunner.com
Tymewear Booth #1092 tymewear.com
TYR Sport Inc. Booth #19067 tyr.com
UCAN Booth #10097 ucan.co
Ultimate Direction Booth #19093 ultimatedirection.com
UltrAspire Booth #19084 ultraspire.com
UNIFI | REPREVE Booth #18102 repreve.com
United Endurance Sports Coaching Academy Booth #2097 uesca.com
UnTapped Booth #3066 untapped.cc
UP2U Booth #17114 up2u.co
US Weight Booth #20084 usweight.com
USWE Sports Booth #3110 uswe.com
Utu Co. Booth #4100 utu-sun.com
V.O2 Booth #2120 vdoto2.com
VEJA NA Booth #14085 veja-store.com
Veloci Booth #20092 velocirunning.com
VELOUS FOOTWEAR Booth #12079 velousfootwear.com
Vibram Booth #14110, 14115 vibram.com
VimHue Booth #10101 vimhue.com
Vinco Performance Booth #20096 vincoperformance.com
Vivo Barefoot Booth #14103 vivobarefoot.com
Volumental AB Booth #2055 volumental.com
Vuori Booth #16058 vuoriclothing.com
Woolloomooloo Shoe Company Booth #4104 woolloomoolooshoe.com
WrightSock Booth #3092 wrightsock.com
XACT NUTRITION Booth #13098 xactnutrition.com
X-BIONIC Booth #18096 x-bionic.com/en-us
Xelero Booth #17093 GoXelero.com
Xero Shoes Booth #18069 xeroshoes.com
XO-Nano Smartfoam Booth #1122 xonanosmartfoam.com
You Again LLC Booth #2115 youagain.co
YY Nation Booth #4080 yynation.com
Zenone Poles Booth #5078 zenonepoles.com
ZYM HYDRATION Booth #18092 zym.com
Building Stonger Outdoor Businesses
The outdoor industry knows how to navigate tough terrain. It’s what we were built for. But today’s business challenges demand more than endurance. That’s where OlA comes in. We equip our members with the business intelligence, policy expertise, and sustainability leadership they need to navigate complexity and build a stronger outdoor business.
Henry B. González Convention Center
Switchback at The Running Event
Discover Year Four of the Outdoor Showcase
Switchback at TRE will deliver a face-to-face experience for outdoor specialty retailers to discover new products, strengthen relationships, and gain valuable industry insights, all while connecting with leading run and outdoor brands under one roof. An outdoor-focused expansion of TRE’s exhibit hall, the Switchback area serves as a hub for brands in categories like footwear, apparel, packs, gear, and more. Alongside TRE’s impactful education program and curated meetup events, Switchback highlights the continued importance of creating a space where the run and outdoor industries come together.
Scan the QR code to sign up for the latest Switchback news and event updates:
Switchback at TRE continues to thrive as a destination where outdoor and run specialty retailers can find fresh ideas, build meaningful relationships, and discover the latest innovations. As we look ahead to New Orleans in 2026, we’re excited to build on this incredible community.
– CHRISTINA HENDERSON, EVENT DIRECTOR, SWITCHBACK
Join us at the next Switchback event! Say hello in San Antonio or reach out via email:
Ready to Attend? Contact: Emma Galeckas, Attendee Relations Coordinator: egaleckas@divcom.com
Interested in Exhibiting? Contact: Beth Gordon, Director, New Business Development: bgordon@divcom.com
Switchback launched its first-ever standalone event June 16-18, 2025, in Nashville, TN. The debut gathering united hundreds of outdoor specialty retailers, brands, media, and more for three days of discovery and connection.
June 16-18, 2026, we’re taking Year Two of Switchback Spring to New Orleans, LA, a city known for its vibrant culture and hospitality. If you’re interested in learning more about Switchback Spring, visit switchbackevent.com or talk to a TRE team member in San Antonio!
Switchback at TRE Highlights
From exhibit hall happy hours and the Opening Party to the River Walk Run + Cleanup, attending outdoor retailers will have access to everything TRE has to offer, including hundreds of run specialty professionals who face similar business opportunities and challenges.
Can’t-Miss Education
Sustainability in the Outdoor Market: Business Value and Consumer Expectations
Turn Momentum Into Profit: Smarter Inventory Across the Seasons
Presented by Julie Brown and Kelly Davis, Outdoor Industry Association
Common Ground: Trails, Public Lands, and the Business Case for Protecting Nature
Presented by The Conservation Alliance
Switchback Hour
Presented by Carrie Watson, Outside Looks, LLC
Fostering Belonging: How Inclusive Retail Drives Loyalty and Connection
Presented by Justin Yoder, LGBTQ Outdoors
WEDNESDAY, DEC. 3
4:30 PM / Training Camp Theater
Leave a lasting impact in San Antonio!
Join the River Walk Run + Cleanup on Tuesday, December 2 to kick off your Switchback at TRE journey by giving back.
Connect with impactful partner organizations:
We’ll be gathering outdoor retailers and organizations for a dedicated happy hour on the trade show floor. Stop by for connection, a few special guests, and a preview of Switchback Spring 2026. Stay tuned for more details!
Scan to subscribe to Trailheads
Common Ground: A More Diverse Outdoor Community Emerges
In August of 2020, Oscar Camejo was diagnosed with type 2 diabetes and hospitalized.
“I had to get my life together,” says Camejo. “That’s when I started hiking, and that led to running. Eventually, I signed up for a 5K, and the rest is history.”
Five years after his diabetes diagnosis, Camejo is not only healthier and 80 pounds lighter, but he’s also an avid trail runner. He serves as an ambassador for the Atlanta chapter of Black Men Run, a nonprofit organization dedicated to promoting healthy lifestyles among members of the Black community.
Camejo’s story is just one example of how outdoor recreation is attracting a more diverse population.
The latest research from Outdoor Industry Association reveals notable increases in participation among People of Color,
By Marcus Woolf, Trailheads Editor
members of the LGBTQ+ community, and casual consumers seeking community and serenity rather than competition and an adrenaline rush.
To thrive amid these dramatic changes in participation, businesses must understand the needs and desires of people in these key consumer groups.
THE BLACK COMMUNITY
Fourteen years ago, Black participants comprised just 6.2% of the total participant base for outdoor recreation, according to OIA’s 2025 Outdoor Participation Trends Report. However, from 2023 to 2024, Black participation grew 12.8%, with 2.3 million more people exploring the outdoors.
One reason for the increase is the emergence of industry-wide initiatives and organizations connecting People of Color to
outdoor recreation. The Outdoor Foundation’s Thrive Outside Initiative and the Running Industry Diversity Coalition (RIDC) are breaking down barriers and building lasting connections to the outdoors.
Founded in 2013, the nonprofit organization Black Men Run now has more than 50 chapters in 30 states. “Overall, the motto of Black Men Run is promoting a healthy brotherhood,” says Camejo, who is an ambassador for the organization’s trailrunning initiative TURF (Trail and Ultra Running Fanatics). “We promote health and wellness among black men specifically through running. We like to create safe spaces for fellowship and support.”
In Atlanta, Black Men Run not only hosts running events but also partners with community organizations to promote preventive health practices and address issues such as type 2 diabetes, hypertension, and obesity.
While Black Men Run helps people improve their health, it also enables them to feel more comfortable in the outdoors.
“Often, there is this fear of going into the outdoors alone,” says Camejo. “Unfortunately, in our country, some very tragic things have happened to black men, women, and children when it comes to being outdoors. They wonder if they’ll make it home safely. But races and social events have made the outdoors a more welcoming place.”
As participation has increased, brands have worked harder to engage people in the Black community. “Companies that specialize in gear are definitely looking for more exposure to the Black community,” says Camejo. They’re hosting events, meetups, and expos to showcase their products, says Camejo.
He says that companies must put in the work to really understand and support people in the Black community. “Go beyond the surface-level marketing,” says Camejo. “Authentic partnerships definitely matter. I would say invest in grassroots programs that directly impact the local communities.”
THE LGBTQ+ COMMUNITY
Today’s outdoor consumer base is not only more ethnically diverse but also includes a growing number of people from the LGBTQ+ community.
Just before the COVID-19 pandemic and immediately after, there was a significant increase in participation, says Justin Yoder, executive director of LGBTQ Outdoors
“People no longer had the restaurants, the bars. They were shut down, and getting outside was still something that you could do,” he says. “So that was a huge turning point for our community to get introduced to the outdoors.”
LGBTQ Outdoors began as an Instagram account in 2019 and has since evolved into a nationwide organization with 28 chapters.
Robyn Tackitt serves as an ambassador for LGBTQ Outdoors in Waco, TX. “My job is to create events locally that will get other members of the community to make new friends and feel safe,” says Tackitt. “We’ve been able to get people into the new things that make them feel like they’re doing something worthwhile.”
According to Tackitt, many people in the LGBTQ+ community feel more comfortable in the outdoors when they are part of a group. “We always have the fear that, when we meet a stranger, they’re going to hate us for what we are,” says Tackitt. “To know that you’re going to be welcomed, no matter what, has helped a lot of people break out of their shell and try things they never would have thought of before.”
According to OIA’s 2025 Outdoor Participation Trends Report, “Participants who identify as Lesbian, Gay, Bisexual, Transgender, Queer or Questioning are the most active adult cohort in outdoor recreation.” In 2024, “members of the LGBTQ+ community made up 11.4% of the outdoor participant base (20.6 million people), an increase of 700,000 LGBTQ+ participants since 2023.”
As the outdoor industry works to engage the LGBTQ+ community, it will be important for businesses to signal that they welcome these consumers, says Yoder. He recommends that stores display a pride flag in their windows or on the front door. “Some people might face backlash for that,” admits Yoder, but he says LGBTQ+ consumers will be loyal to businesses that show their support.
THE NEW CONSUMER
As the consumer base has become more ethnically diverse and LGBTQ+ friendly, it has also become more “casual.”
“The core outdoor consumer of the past is not the dominant force in the outdoor market today,” OIA reports in its 2025 Outdoor Consumer Trends Report. It notes that, since 2019, “the typical outdoor participant has changed — they participate less frequently, their approaches to outdoor activities are less aggressive.”
Many of these consumers tried outdoor activities for the first time during the COVID-19 pandemic. To escape isolation, people flocked to parks and other open-air spaces, which they considered safe havens. These people were hitting the trail to find happiness rather than physical and mental challenges.
For example, trail running is gaining popularity in part because it serves as a less hardcore alternative to road running, says Steve Holmberg of Insight Accelerator, a consumer research and strategy consultancy for sports and outdoor brands.
“Road running has a seriousness to it,” says Holmberg, explaining that people judge their success based on how fast they run a course. “Trail running provides that opposite opportunity for consumers. It’s a space where you aren’t necessarily judged by your speed.” Instead, trail runners focus more on celebrating the completion of a course and sharing the experience with others. Because trail running events tend to be casual and social, participation has increased by 231% over the past decade, according to OIA.
Across the country, retailers and local organizations have formed hiking, running, and biking clubs that are much more social than competitive. In addition, they host events that cater to a wide variety of interests and ability levels.
In Peoria, IL, RC Outfitters has rebranded its Run309 gathering as RC Athletic Club. “We’re expanding into other hobbies, like yoga,” says Bethany Fosdyck, director of events and community outreach for RC Outfitters. “It doesn’t have to be a run. It could be a walk, it could be a hike, it could be kayaking.” As a result of the rebranding, an event that once drew about 15 people is now attracting around 90 people.
A RESILIENT FUTURE
For decades, the outdoor industry focused its attention on “hardcore” consumers. However, the industry’s future success hinges on its ability to serve a more diverse crowd as the country’s demographics shift and consumer priorities change.
As OIA notes in its consumer survey, the expansion of the participant base signals “meaningful opportunities for the outdoor industry to evolve, embrace new audiences, and build a more resilient future.”
On the trails in and around Atlanta, Oscar Camejo can see that future taking shape. “We are opening our doors to people who don’t necessarily look like your typical ultra-runner,” he says. “When one person goes through the door and has a positive experience, that person tells the next person. Then, the word gets out to say, ‘Hey, you know what? This is a safe place. Let’s all go.’”
Marcus Woolf Editor, Trailheads
We’re looking for outdoor retailers, brands, and organization to share their insights.
Camp Theater & Happy Hour
THEATER: DAY 1
Located in the exhibit hall, the Training Camp Theater is a space for connection, fresh ideas, and inspiration. Join us Wednesday and Thursday at TRE for presentations and panels with athletes, brand leaders, journalists, and more. These sessions are open to all badgeholders!
Scan the QR code for the full theater schedule, and catch a few of Wednesday’s sessions on this page.
Sessions run from 9:00 AM to 6:30 PM.
9:00 AM - 9:30 AM
Join Mike Cosentino, Founder of Big Peach Running Co., for a sneak peek inside his new book It’s Not the Bricks, It’s the Mortar — Optimize Your Retail Business for Lasting Success. Don’t miss your chance to receive a signed copy of his book, too!
The Practice of Showing Up: Building Community in Our Industry
Presented by
Abigail Hollie, Moderator
Running Industry Diversity Coalition
Alison Mariella Desir Take the Lead
Martha Garcia Take the Lead
Jessica Murphy BibRave / Take the Lead
Let Them Race: Making Space for All
Nick Kovaleski, Moderator A Runner’s Mind
Cal Calamia non-binary club
Sofia Camacho
Nike Running NYC
Women Setting the Pace: How Pro Female Runners are Propelling the Running Industry
Ashley Mateo, Moderator RunHer
Jennifer Lichter
Tailwind Nutrition, The North Face
Grace Norman 2XU
Allie Ostrander Oiselle
WEDNESDAY, DEC. 3
5:00 PM - 6:30 PM At participating brands’ booths
Exhibit Hall Happy Hour
We’ll close out Day One with our annual Exhibit Hall Happy Hour!
Expect a lively show floor with interactive activations, delicious snacks, and a variety of drinks to keep the celebrations going.
THE COOKOUT
Hosted by the Running Industry Diversity Coalition (RIDC)
WEDNESDAY, DEC. 3
6:30 PM - 10:00 PM / The Skyline: 707 Dawson Street, San Antonio, TX
To communities of color and engaged allies, the RIDC cordially invites you to THE COOKOUT 2025 in San Antonio, Texas during TRE. Grab your plates of flavorful food, enjoy rhythmic music, and connect with the community—all while supporting the RIDC’s mission and celebrating 5 Years of Coalition and Community.
As we mark this milestone, we’re not slowing down—we’re doubling down. This event honors how far we’ve come, reconnects us to the joy that sustains us, and recommits us to the work ahead so we can keep building for the next five years and beyond.
To be invited to THE COOKOUT is to be entrusted with a place at our table, within our community, and alongside our family. This invitation comes with a responsibility: to respect the cultures present and nurture connections that extend beyond this occasion.
Space is limited, so RSVP early—we hope to see you there!
Learn more at runningdiversity.com.
MOBIL E APP
The Running Event 2025 mobile app will be available mid-November. The app will be your go-to resource in San Antonio and will include all event information, from the daily agenda and conference session schedule to important announcements and updates.
You can also set meetings and connect with brands and/or retailers via this year’s app. We encourage you to pre-plan meetings and start connecting with fellow attendees early to make the most of your time at TRE.
Download the App to:
Scan the QR code or go to therunningevent.com/mobile-app to lear n more about this year’s app; when the app is live, direct download links will be added to that same page.
1. View the event schedule, including education sessions and networking events
2. Access an AI-powered connection tool to help build new relationships
3. Be notified about booth giveaways, athlete appearances, and other event updates
4. Complete session surveys and share your feedback
THURSDAY, DEC. 4
7:00 AM / Hemisfair Park
Indie 5K
Runners and walkers will take to TRE’s Indie 5K course for a morning of movement and connection. This year, the race is taking place in historic Hemisfair Park, right next to the Henry B. González Convention Center. That’s right—no travel time required!
Hemisfair is a community with residences, local businesses and three public parks in the heart of San Antonio. Redevelopment efforts are designed to transform a vacant space left over from the 1968 World’s Fair into a vibrant, active urban parks district, reintroducing people and a neighborhood back to the downtown core.
*Courtesy of hemisfair.org/the-parks
The Indie 5K is included with the purchase of any TRE 2025 pass. Simply opt-in to the 5K when registering.
INDIE 5K DAY-OF SCHEDULE
6:00 AM - 6:15 AM: Meet in your hotel lobby (Marriott Rivercenter, Grand Hyatt, Hilton); a member of the TRE team will be there to lead you to the start area.
7:00 AM: Indie 5K Starts
7:05 AM: Fun Run & Walk Starts (One Mile)
After the race: Grab some breakfast and coffee and head over to the expo to demo participating brands’ products!
Garrett Sage, Owner of iRun Texas, is helping the TRE team organize the Indie 5K! Garrett’s local knowledge will support us in creating the best route and race-day experience possible.
What to Know:
The Indie 5K is free and open to everyone at TRE, including attendees, exhibitors, media, and partners.
We’ll be offering a one-mile fun run and walk, beginning five minutes after the 5K start.
As always, teams are encouraged to participate! New for this year, the fastest retail store team will be recognized at Thursday night’s Industry Awards Dinner! Teams of three are scored using cross country scoring.
The course will mostly take place on pavement, so plan your footwear accordingly!
Participants will enjoy free breakfast and coffee sponsored by Lightspeed, after the event, while also having the opportunity to explore the race expo.
Don’t Miss the Race Expo!
Cross the finish line, grab your coffee and breakfast, and swing by the expo! Meet brands, try out new products, and reconnect with industry friends in a race-like atmosphere before heading back to the convention center for Day Three of TRE.
2025 Indie 5K Sponsors:
THEATER:
DAY 2
Scan the QR code for the full theater schedule, and check out a few of Thursday’s theater highlights on this page.
These sessions are open to all badgeholders!
Sessions run from 9:00 AM to 3:30 PM.
Meant to Move Together: Growing a Family Brand in Run Specialty While Evolving for the Future
Presented by
John Gaither CEO, feetures
Joe Gaither CMO, feetures
The Trail Ahead: Consumer and Industry Trends
Shaping Trail Running
Jogology’s 2025 Future Leader of the Year Award
THURSDAY, DEC. 4
3:15 PM / Training Camp Theater
During a dedicated meetup at TRE, Jogology will present its 2025 Future Leader of the Year Award for the second year. This special recognition honors an individual who has been a driving force in the industry; someone who leads with innovation and creates meaningful impact.
This year’s winner will receive a $4,000 cash prize plus $1,000 in Jogology product for the store.
Dylan Bowman Freetrail
David Callahan
UltraSignup
Steve Holmberg
Insight Accelerator
Women Reshaping Running Style
Lee Glandorf, Moderator
The Sweat Lookbook
Katie Douglas Running Wylder
Jessie Hyman
Pruzan Running
Hannah Le Buckle Scrunchies
Ardith Singh Bandit Running
Experience the benefits for yourself. Visit our TRE booth #5105 for a f ree pair!
INDUSTRY AWARDS DINNER
THURSDAY, DEC 4
6:00 PM - 7:00 PM Cocktail Hour
7:00 PM - 9:00 PM Industry Awards Dinner Stars at Night Ballroom / Henry B. González Convention Center
Close out The Running Event with the annual Industry Awards Dinner, taking place Thursday evening after the exhibit hall closes. Join us as we honor industry leaders and celebrate the incredible individuals who make our community so special. Enjoy dinner, drinks, and an evening of recognition and connection. The celebration will wrap up around 9:00 PM.
*There is an additional cost to attend this dinner, applied during registrations. Dinner and drinks will be provided.
The evening will open with special awards given by seven leading brands. To submit a nomination for a 2025 Industry Award, scan the QR code next to the relevant award.
Please note: Nominations close Sunday, October 19.
Stay Out There Award
Presented by:
Altra is recognizing individuals who ‘Stay Out There’ in their effort to change the shape of running. This award celebrates those who seek to ensure underrepresented communities feel seen, safe, welcome, and inspired to join the running community. These individuals demonstrate on-going courage and commitment to making change in their community.
The Trailblazer Award
Presented by:
This award celebrates a bold thinker who pushes boundaries and sparks innovation. Their big ideas elevate the industry and redefine what’s possible, while their curiosity and leadership inspire others to think differently across the business. They are challenging the status quo and asking the question, “How can we be better?”.
Run for Good Award
Presented by:
This award recognizes a retailer who gives kids a running start towards a lifetime of good health through community-based youth running programs.
The Saucony Run for Good Foundation is committed to helping young people reach their full potential. We recognize the power of running and movement to strengthen bodies, minds, and communities. Saucony Run for Good supports organizations that create spaces where young individuals can connect, move, and thrive together—because when we run as one, good things happen. The winner will receive a donation to help introduce even more children to the power of running, creating a happier, healthier future for the local community.
Community Collaboration Award
Presented by:
The Community Collaboration Award is a meaningful recognition that highlights a run specialty employee who is building intentional partnerships that help expand the reach and relevance of running in their local community.
This award is a testament to how one person’s intentions can help create greater access, representation, and opportunity in both the sport and business of running. It is not about one-time donations or surface-level support. The honoree, through their day-to-day commitments, demonstrates a dedication to listening, learning, and co-creating by working with all communities in ways that strengthen the industry as a whole.
At the RIDC, we believe the future of running is more diverse, inclusive, and community-driven. This award recognizes those turning that belief into action right now, helping shape a stronger and more connected running industry for all.
The Impact Award
Presented by:
Working to make a positive impact is not a one-and-done thing. It’s a journey. One that requires teamwork, commitment and accountability. It demands traveling unexplored paths and blazing new trails and thinking outside the box. And most importantly, it will require a brilliant spirit of collaboration.
The On Impact Award will be given to the retail partner, making significant strides towards transforming run into a more sustainable, diverse, equitable and inclusive community.
Fearlessly Independent Award
Presented by:
The Fearlessly Independent stay true to who they are in the face of change, adversity, and success. The Fearlessly Independent lead rather than follow, explore rather than settle, and strive rather than hesitate. This award goes to a Fearlessly Independent retailer who embodies the energy and courage that it takes to stand out in the running industry in 2025.
The Ubuntu Award
Presented by:
Since the inception of The Running Event, Balega has annually presented the Ubuntu Award to recognize a running specialty store for excelling in service and involvement in their local community.
The culture of Balega draws its inspiration from the humanistic philosophy of Ubuntu, which focuses on people’s allegiance and relationship to one another. It is the relationship to our communities that resonates with store owners every day in their hometowns, changing lives and helping to improve the lives of those living in our communities.
BEST RUNNING STORES OF 2025
Congratulations to this year’s Best Running Stores!
Join us in recognizing the 2025 Best Running Stores at the Industry Awards Dinner on Thursday, December 4. And as always, the evening will close with the Store of the Year Announcement.
Join us for Cocktail Hour ahead of the annual Industry Awards Dinner! Starting at 6 PM, pick up your Best Running Stores plaque, take team photos, and raise a glass to this year’s outstanding achievements. Sip, mingle, and connect with industry peers as we set the stage for an unforgettable evening honoring the people and moments that define our community.
Each year, we’re blown away by the dedication and heart these stores bring to their communities. The caliber of past years’ nominees inspired us to evolve the program in 2025, invest more deeply, and raise the bar for how we evaluate and celebrate this incredible industry.
Christina Henderson Event Director, TRE
Meet the 2025 Winners:
=PR= Run & Walk
605 Running Company
A Runner’s Mind
A Snail’s Pace Running Shop
Aardvark Sports Shop
Big Peach Running Co.
Bull City Running Co.
Charlotte Running Company
Charm City Run
Confluence Running
CT Run Co.
Dash Sports
Fitness Sports
Fleet Feet Charleston, Mount Pleasant
Fleet Feet Davenport
Fleet Feet Fayetteville
Fleet Feet Fort Wayne
Fleet Feet Gaithersburg
Fleet Feet Hartford
Fleet Feet Lexington
Fleet Feet Louisville
Fleet Feet Montclair
Fleet Feet Nashville
Fleet Feet Traverse City
Fleet Feet Tuscaloosa
Fleet Feet West Reading
Fleet Feet WinstonSalem and Clemmons
Gazelle Sports
Get Fit
Good Times Running Co.
Grounded Running
Independence Run & Hike
iRun Texas
John’s Run/Walk Shop
Mill City Running
Mountain Running Company
Naperville Running Company
Pacers Running
Palmetto Running Company
Performance Running Outfitters
Playmakers
Point 2 Running Company
RC Outfitters
Red Coyote Running and Fitness
Run Flagstaff
Run Hub Northwest
Run In
Runner’s Edge MT
Runner’s Edge NY
Running Niche
Running Lab
Running Wild
Running Zone
RunWell
Rush Running Company
Sole Sports Running Zone
Terra Running Company
The Running Elements
The Running Well Store
Tortoise & Hare Sports
Trailhead Running Supply
Up & Running in Dayton
Waco Running Company
West Stride
Whirlaway Sports Center
This year’s New Product Showcase takes center stage in the main lobby of the convention center—a can’t-miss spot everyone will pass by when entering the exhibit hall. Designed as an interactive space, the New Product Showcase highlights the latest innovations from both established and emerging brands. Attendees can see, touch, and experience each product firsthand before casting their vote for a favorite new product. The winning brand will be revealed Thursday, December 4 at 3:00 PM at the Training Camp Theater and will receive $1,000 to donate to an organization of their choice.
Located in the exhibit hall, be sure to stop by the Sock Bar! Check out brands’ latest sock offerings, and fill out a simple survey to receive a pair of your choice.
New Product Showcase Sponsors:
Sock Bar Sponsors:
#MyTRE25 Social Media Challenge is back for a second year!
Bring the energy of TRE to life with your best Instagram reel! Show us #TRE25 through your eyes for a chance to win a FREE All Access Pass to The Running Event 2026.
How does it work?
Capture content from all three days at TRE!
• Education sessions
• TRE LIVE
• Exhibit Hall
• TRE Events, like the River Walk Run + Cleanup, Indie 5K, Opening Party, and more!
• Any memorable, personal-favorite TRE moments
Qualifications:
• Must be registered as a retailer or event professional/race director
• Must use hashtag #MyTRE25 so our team sees it
Reel submissions close Sunday, Dec. 7. Our team will review and select a winner to be announced Friday, Dec. 12.
#TRE25
Ambassador Program
The Running Event’s pilot ambassador program is an opportunity for members of the run specialty community to promote and represent The Running Event through their unique channels and networks. As trusted community voices, Ambassadors will help spotlight the value of TRE while sharing authentic event experiences with their communities. The pilot program is designed to be impactful, collaborative, and mutually rewarding. With that, we're excited to introduce you to TRE's 2025 Ambassadors!
Armani McDonald Store Manager, Charlotte Running Company in Dilworth, North Carolina
Tara Mooney Apparel Buyer, West Stride in Atlanta, Georgia
Teri Akovenko Marketing Director, Fleet Feet Nashville in Brentwood, Tennessee
Liz Pagonis Chief Marketing Officer, Philadelphia Runner in Philadelphia, PA
LIVE TRE
Hosted by:
Tommie Runz Founder and Host, PR Project
Gary Koutsoubos Co-Host, PR Project
Back for the third year, TRE LIVE will be streamed directly from the show floor in a living room-style studio space, featuring interviews with top brands, industry leaders, and athletes. TRE LIVE will again be hosted by PR Project – a media team focused on amplifying the voices of Black, Indigenous, and all People of Color in the running space. FloTrack will be back to stream TRE LIVE on their YouTube and Facebook – all at no cost to viewers. You can also catch all interviews on TRE's website.
TRE LIVE will be streamed throughout Wednesday and Thursday during exhibit hall hours.
Scan to view the full TRE LIVE schedule:
Catch the following brands on TRE LIVE!
Aaron Barnett Co-Host, PR Project
We are excited to host the third edition of TRE LIVE at The Running Event this year in San Antonio! Over the past two years, TRE LIVE has proven to be a powerful way to extend the energy of TRE beyond the show floor — connecting brands, retailers, and the wider running community in real time. It not only highlights what’s coming to run specialty shops, but also underscores why TRE is such a vital gathering for our industry. TRE LIVE helps open the doors of TRE to the entire running world, making the innovations and conversations happening here more accessible and impactful."
-Tommie Runz Co-Founder, PR Project & TRE LIVE Co-Host
Built for Doing
Giving Back at TRE
Did you know TRE 2025 overlaps with Giving Tuesday? That’s right—Tuesday, December 2 marks Giving Tuesday: a global day of generosity that creates an opportunity for individuals, business, and communities to support and give back to important causes and non-profit organizations.
In the spirit of Giving Tuesday, TRE will have a “Giving Wall” set up throughout each day of the event. On the
wall, you’ll find information about three San Antoniobased non-profit organizations, along with a QR code to their donation page.
Each year, the TRE team looks for opportunities to give back to and support its host city and the people who live there. San Antonio is welcoming the run specialty industry with open arms, and our goal is to say thank you through positive impact and care.
TRE’s Giving Tuesday initiative will support the following San Antonio-based organizations:
Running Down a Dream
A nonprofit dedicated to creating a world where every kid has the opportunity to be healthy, fit, and equipped so they reach their highest dreams and aspirations in life. rundownadream.org
San Antonio Parks Foundation
A non-profit organization whose mission is to support and enhance parks in San Antonio and Bexar County. saparks.org
San Antonio Sports ACTIVATE
San Antonio Sports provides free weekly fitness classes along with 5K runs throughout the year to encourage play, exercise, and healthy habits in the community. activate.sanantoniosports.org
Sustainability at TRE
The Running Event continues to evaluate its environmental impact and explore new ways to be more sustainable. With guidance from partner organizations and the City of San Antonio, we’re taking steps to reduce waste and increase awareness around environmental impact, both at TRE and beyond.
Here are some ways we’re making that happen:
The River Walk Run & Cleanup will remove waste from local San Antonio trails and walkways while giving back to the community.
By not carpeting the exhibit hall, TRE avoids the emission of more than 71 metric tons of carbon!
Find compostable utensils in the food court as well as more plantbased menu options.
Unused (and safe) food products will be donated.
Nathan will provide reusable water bottles at their booth to use at the water stations in the convention center.
A limited quantity of finisher medals will be available at the Indie 5K; medals will be made of wood instead of plastic or metal.
TRE has banned paper materials in the attendee bag.
We’re partnering with the Bonneville Environmental Foundation again for TRE 2025! Attendees can easily reduce their carbon footprint by selecting a carbon offset at checkout when registering. Last year, TRE 2024 attendees purchased 83 carbon offsets, reducing 182,984 pounds of CO2e—equivalent to 220,012 vehicle miles.
As always, the TRE team would like to challenge our attendees and exhibitors to join us in being more sustainable and thoughtful about waste and unnecessary printing at this year’s event.
The Running Event is made stronger by our partner organizations. While you’re in San Antonio, take some time to get to know each of these organizations, as their work is critical to the success and progress of our industry. THANK YOU TO OUR PARTNERS THANK YOU TO OUR PARTNERS THANK PARTNERS THANK YOU OUR TO PARTNERS OUR YOU TO THANK YOU TO OUR PARTNERS THANK YOU TO OUR PARTNERS TO PARTNERS OUR YOU TO THANK PARTNERS THANK YOU OUR THANK YOU TO OUR PARTNERS OUR YOU TO THANK PARTNERS THANK YOU OUR TO PARTNERS THANK YOU TO OUR PARTNERS THANK YOU TO OUR PARTNERS THANK PARTNERS THANK YOU OUR PARTNERS TO YOU OUR THANK TO THANK YOU TO OUR PARTNERS YOU PARTNERS TO YOU TO OUR THANK PARTNERS THANK OUR THANK YOU TO OUR PARTNERS THANK YOU TO OUR PARTNERS YOU TO THANK PARTNERS THANK YOU OUR TO PARTNERS OUR THANK YOU TO OUR PARTNERS THANK PARTNERS THANK YOU OUR TO PARTNERS OUR YOU TO THANK PARTNERS THANK YOU TO OUR PARTNERS TO PARTNERS OUR YOU TO THANK PARTNERS THANK YOU OUR THANK YOU TO OUR PARTNERS OUR YOU TO THANK PARTNERS THANK YOU OUR TO PARTNERS YOU OUR THANK YOU TO OUR PARTNERS
The American Trail Running Association (ATRA) was formed to serve the mountain, ultra & trail running community. Our mission is to represent and promote mountain, ultra & trail running.
The Conservation Alliance harnesses the collective power of business and outdoor communities to fund and advocate for the protection of wild places.
empowerun’s hope is to be inspired by, engage with, and seek to build our industry together with the unique point of view of the female leader.
For All Mothers+ is on a mission to eliminate the motherhood penalty. The organization is breaking barriers that limit mothers and building a world where they thrive in pursuit of health, career, and personal ambition. It envisions a world where motherhood does not limit a woman’s professional or personal success.
Leave No Trace (LNT) accomplishes its mission by providing innovative education, skills, research and science to help people care for the outdoors.
LGBTQ Outdoors strive to create a national network of inclusive outdoor spaces and community-based chapters that foster environments of safety, connection, and belonging.
The Magic Boost‘s vision is a track and field media landscape where those covering the sport more fully reflect and resemble the athletes competing in the stadium: youthful, diverse, and innovative.
The National Shoe Retailers Association (NSRA) is a non-profit organization dedicated to helping independent shoe store owners improve business performance.
Native Women Run builds and nurtures a community that features and encourages Native women runners on and off the reservation. We strive to increase visibility in the running world nationwide and worldwide for historically excluded runners.
Official Event Partner of Switchback
Outdoor Industry Association (OIA) is a member-based collective and passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to –the benefits of the outdoors for everyone.
The Pedorthic Footcare Association (PFA) is the only not-for-profit professional association representing the interests of pedorthic professionals and supporting the pedorthic profession at large.
Race Roster was founded by a group of friends with combined interests in running, technology, and event management. After organizing their own 10K in 2010, it was very apparent that the running industry was in dire need of better technology. Since May of 2012, Race Roster has partnered with over 4,000 organizers to grow, manage and execute on race day!
Rising Hearts is an indigenous led grassroots organization committed to the heart work in elevating indigenous voices, promoting and supporting intersectional collaborative efforts across all forms of movements in cultivating community with the goals of racial, social, climate, and economic justice.
Road Runners Club of America (RRCA) is the oldest and largest national association of runners and running organizations dedicated to growing the sport of running since 1958.
The Running Industry Association (RIA) is a non-profit organization that supports the brick and mortar running retail channel throughout the US and Canada. The RIA’s sole purpose is to drive the running industry forward.
The Running Industry Diversity Coalition (RIDC) is a 501(c)(3) nonprofit charitable organization that unites the running industry to provide resources, measure progress, and hold the industry accountable to equitable employment, leadership, and ownership positions and improve inclusion, visibility, and access for Black, Indigenous, and People of Color (BIPOC).
Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities.
From the Team
WHAT ARE YOU MOST LOOKING FORWARD TO AT THE RUNNING EVENT?
“I'm excited to be onsite with my full team. We put so much work into this event year-round, and it's an amazing feeling to get onsite and see it all come to life!"
- CAITLIN EWING, CONFERENCE MANAGER
I most look forward to those first few minutes after the trade show floor opens. The buzz and humming that fills the space –the sound of business happening, of friends reconnecting, of new relationships beginning. It's laugher, of people connecting over shared experiences and building a stronger industry and community."
– CHRISTINA HENDERSON, EVENT DIRECTOR
I’m most looking forward to seeing our partner activations come to life—everything from the new giveback initiatives to the conversations happening in the Training Camp Theater. It’s rewarding to watch months of planning translate into experiences that connect and inspire attendees."
- HEIDI JOHNSTON PARTNERSHIPS PROJECT MANAGER
New products, new products and then more new products. And, of course, story ideas for Running Insight in 2025. Then getting to meet with Danny Smith for our once-a-year editorial staff dinner."
- MICHAEL JACOBSEN, EDITOR, RUNNING INSIGHT
San Antonio’s vibrant culture, the River Walk, its food scene, and scenery should add a lot of energy to the event! Getting to meet people— sharing stories, challenges, ideas—is always one of my favorite parts!"
- GLENN DULBERG, SALES MANAGER
FAVORITE ON-SITE EVENT AT TRE AND WHY?
I love the Opening Party! It kicks off the week of TRE with so much excitement and energy. Last year, we were in a ballroom, but this year we're taking it outside, which adds a whole new unique vibe. I’m excited to see how this will enhance the experience for TRE attendees. Can't wait to see everyone there!"
- HAILEY MORRILL SALES & EVENT COORDINATOR
One of my favorite TRE moments is opening the exhibit hall doors for the first time. That always feels like a real "we did it!" moment for our team."
- GENAE SALINAS SENIOR MARKETING MANAGER
I think it has to be the Indie 5k! It’s always so fun to get outside and see everyone moving together as a community. I am excited to see our refreshed branding take to life in Hemisfair Park this year!"
– MIKAYLA ZORDAN MARKETING COORDINATOR
My favorite on-site TRE event is the Industry Awards Dinner! It’s such a heartfelt celebration of everything that makes our industry so special and is a perfect way to close out TRE."
- EMMA GALECKAS, ATTENDEE RELATIONS COORDINATOR
Media & Press at TRE
Media is a key piece of The Running Event. Every year, TRE welcomes editors, writers, and other content creators representing established and emerging publications and channels across the run and outdoor specialty industry.
Below are just a few of the media outlets already registered for TRE 2025. To see the full list, visit therunningevent.com/media-list.
•A Mile. A Minute.
•Adventure World Magazine
•A Matter of Brand
•Amby Burfoot
•Believe in the Run
•Billy Yang Films
•Borderlands Trail Running
•CBS Austin News (KEYE-TV)
•Conversational Pace
•Craig Randall
•D3 Glory Days
•Easy Run
•Extramilest
• Featherstone Nutrition / Believe in the Run
•Footwear Insight / Formula4 Media
•For The Long Run / Long Run Labs
•Formula4 Media
•GearJunkie
•Half Marathon Guide
•HJMT Media
•Humble Running
• I’ll Have Another with Lindsey Hein Podcast
•iRunFar.com
•iRunFar/AllGear Digital
•Jeff Pelletier
•Lactic Acid with Dominique Smith
•Like the Wind Magazine
•Magic Boost
•Marathon Handbook
•MARATHON MEDIA
•Marathon Training Academy
•Marni On The Move Media
•Matt B Media
•Meta Endurance
•New York Times Wirecutter
•Outside, Inc.
•RAD Boulder
•RadDadBodTV
•RoadTrailRun
•RUNHER
•RUNHOOD – Athletica Company
•RUNNEA
•Runner’s World
•Running Insight
•Running Northwest
• Running Shoes World / Fino Media Service
•Running Sucks 101
•Running Supply LLC
•RunToTheFinish
•Slowtwitch.com
•Snobette
•Tennessee Valley Outsider
•The Running Club
•Self
•Talk Commerce
•The Sweat Lookbook
•TRAILRUNNINGReview
•UltraSignup News
•Uphill Athlete
•WearTesters / Borderlands
•WeeViews
Interested in applying for a media pass? Looking for media contact details?
Email TRE PR contact Obviouslee at tre@obviouslee.com for support.
TRE is again collaborating with The Magic Boost, a professional development program for young content creators passionate about running. This partnership will connect emerging storytellers, known as Boosters, with TRE’s community of brands, retailers, nonprofit partners, and other industry organizations. These creators will attend and cover TRE 2025 as media professionals, broadening their exposure and experience while bringing fresh perspectives to running as both a sport and industry.
Since its founding in 2021, The Magic Boost has transformed the track and field media landscape by supporting young, diverse, and innovative voices. Through this partnership with TRE, Boosters will have an opportunity to create impactful content that highlights the running industry and expands the sport’s reach to new audiences.
San Antonio
Sights to See
The Alamo is a must-see when in San Antonio. Admission to the church and grounds is completely free! While you’re roaming the grounds, look out for Bella, the Alamo cat.
Historic Market Square offers perfect streets for strolling and window shopping at more than 1,000 locally owned stores and vendors, along with live entertainment and food. This is the largest Mexican market outside of Mexico!
The River Walk has something for everyone! During the day, take a riverboat tour, explore public art displays, and grab a bite to eat. At night, the River Walk transforms into a hub for dining and nightlife.
The Japanese Tea Garden, once a limestone quarry, is now more than a century old and home to stone bridges, waterfalls, and a koi pond. It’s a great place for a walk to decompress after a long day at TRE.
Comanche Lookout Park offers 4.5 miles of trails that lead to a tower built in 1923. This rumored-to-be-haunted park sits on the fourth-highest point in Bexar County. See the best of the city with these top free things to do in San Antonio.
Dining Options
Cafe Ole
Enjoy Tex-Mex cuisine with stunning River Walk views from multi-level seating. With strolling mariachis adding to the atmosphere, you’re sure to have a good time!
Alamo Biscuit Co & Panadería
Located inside the Shops at Rivercenter on the River Walk, this all-day café and bakery is perfect for breakfast, a casual snack, or a late-night bite. It’s vegan-friendly, too!
Make Ready Market
Just a mile from the convention center, you’ll find this trendy food hall with diverse eateries perfect for large groups and foodies who want plenty of choices!
Pullman Market
Just an eight-minute drive away in the Pearl District, Pullman Market blends specialty groceries with quick-eat options. Think burgers, ceviche, coffee, ice cream, and more in a casual spot set in a vibrant marketplace atmosphere.
Entertainment
Mad
Dogs Group
–Live Music on the River Walk
Catch live music each day along the River Walk! From jazz and pop to country and karaoke, Mad Dogs Group venues offer spontaneous, riverside fun throughout the event.
Arneson River Theater –Outdoor Performances
This picturesque amphitheater right on the River Walk hosts nearly 200 shows a year—from folkloric dance and live music to plays and opera. With grassy terrace seating and a historic bridge as a backdrop, it’s a magical spot for an evening of culture.
San Antonio Spurs at Frost Bank Center
Feel the city’s passion for basketball firsthand! Watching the Spurs is an electrifying experience, full of energy and cheering fans. Spurs games are a must-see for sports lovers visiting San Antonio.
The Bonham Exchange
Located in downtown San Antonio, this historic, cozy lounge and bar offers live acoustic music, craft cocktails & mocktails, and a laid-back vibe. It’s the perfect spot for unwinding after a day of business at TRE!
A Hometown Running Retailer’s Guide to San Antonio
By Danny Smith
When Garrett Sage moved to San Antonio a decade ago, he assumed he and his wife would eventually relocate to Austin. But the longer Sage stayed in San Antonio, the more he relished the south-central Texas city boasting The Alamo, The River Walk and a criminally underrated culinary scene.
“San Antonio’s in its prime, and we love it,” he says.
Now, Sage, the owner of four iRun locations in San Antonio, is excited to show off his adopted hometown to his run specialty industry peers as the 2025 edition of The Running Event descends on San Antonio December 2-4.
“We have great food, great running paths and the weather will be nice when TRE rolls through town in December,” says Sage, whose newest shop is located about four miles north of the Henry B. González Convention Center.
Leveraging his insider knowledge of San Antonio, Sage shares some local recommendations for his fellow TRE attendees.
The Obvious Spot for a Run: The River Walk. While this popular path can get narrow and “touristy” near the convention center, Sage says it quickly opens up when traveling north or south, which makes it great for logging miles with friends old and new.
A Less Obvious Spot for a Run: Just south of the convention center and across César E. Chávez Blvd., check out the King William Historic District and streets, which are home to historic mansions.
For breakfast: Sage notes the ongoing rivalry between San Antonio and Austin for which Texas city dishes up the best breakfast tacos. Visit Con Huevos Tacos on Houston Street, Sage says, for some of San Antonio’s finest.
For lunch: Carnitas Don Raúl on Jones Ave. is about a mile and a half from the convention center but definitely worth visiting for its authentic Mexican cuisine.
For a mid-day jolt: Sage recommends coffee fiends check out CommonWealth Coffeehouse & Bistro, which has an outpost in Hemisfair next to the convention center.
For dinner: Sage suggests Bar Loretta in the King William Historic District for a seasonal menu of elevated Texas fare.
For adult beverages: Künstler Brewing is a San Antonio favorite, and its Tap Haus location in Hemisfair serves up some of the brewery’s top drinks in a laid-back beer garden setting.
For evening entertainment: Built around the restored Pearl Brewery, The Pearl is a lively commercial district with chefled restaurants, indie shops and Jazz, TX—a dynamic live music venue.
For something uniquely San Antonio: While Mi Tierra Cafe y Panaderia on Produce Row is quite touristy, Sage calls this Tex-Mex spot with festive decor and Mexican candies a civic institution.
And if at all possible: Mixtli was San Antonio’s first restaurant to receive a Michelin Star and is a must-go for dinner—if you can score a table. “The best restaurant experience I’ve ever had,” Sage says. Of note, Mixtli’s bar serves up cocktails, agave spirits, and a progressive wine list—no reservation required.
Courtesy of Pearl
