Find Yourself on a Short Break - Industry Toolkit

Be part of a campaign that inspires domestic audiences and drives tourism demand.

its heart.

When life gets hectic, people crave simple moments that help them reset and reconnect.

The campaign encourages us to take the short break we need - reminding us that real rejuvenation is often just a short journey away.

For tourism businesses, this creates a strong opportunity to highlight the unique, restorative experiences Ireland offers - great local food, welcoming stays, outdoor escapes, and memorable local moments that help visitors feel renewed.

A campaign rooted in a simple,universal need: rejuvenation.

Small shifts in life can have a big effect. The feeling of waking up somewhere different.

Looking out on a new landscape. Moving your body. Breathing fresh air. Laughing with friends.

Tasting something you’ve never eaten before. Having a moment that’s genuinely yours.

It’s the quickest, simplest way to refill the tank.

This campaign highlights how stepping away for just a couple of days reminds you how it feels to clear your mind, restore your energy, and experience the simple joy of time away in Ireland.

Get Started!

Our message is strongest when we deliver it together. By aligning your business with this national tourism campaign, you can tap into greater reach and stronger visibility.

This toolkit provides ready‑to‑use resources and practical ways to get involved, making it easy for you to amplify your business and maximise the impact of your activity.

1. Use the regional campaign logo

The Find Yourself on a Short Break regional campaign logo has been developed exclusively for use by you, our industry partners, across your own communications and marketing assets.

When you use this campaign logo in your domestic marketing it will strengthen recognition, build collective impact and will reinforce the shared theme of rejuvenation.

Our regional logo suite

We have a full suite of regional campaign logos, each with tailored messaging to suit different businesses and product offerings. Select and use the versions designed for your region to help bring the campaign to life in a way that feels authentic to your business and resonates for your audience.

Regional campaign logos

dos and don’ts

To protect the integrity of the regional campaign logo follow this quick guide:

Do apply the logo to clean areas or imagery with sufficient clear space

Don’t place the regional campaign logo over busy images

Don’t change the regional campaign logo colours

Don’t alter the regional campaign logo’s proportions

Don’t stretch or squeeze the regional campaign logo

Don’t add effects to the regional campaign logo such as drop shadows or glow effects

Tips on language

Language has the power to inspire, captivate and create deep emotional connection. Our words should place people in the moment and let them experience the rejuvenation it brings.

Avoid being too literal:

Don’t say ‘Find yourself climbing’

Do say ‘Find yourself on top of things ’

Don’t say ‘Find yourself in the city’

Do say ‘Find yourself in your element’

Rememberwhen writing your own content and headlines, always prioritise:

FEELING over location

FEELING over activity

FEELING over stating the obvious

How it all comes together

Regional campaign logos may be used across your website, social channels, and promotional materials to align your business with the national campaign, while maintaining your own brand presence. Here are some examples of local businesses implementing the logos across social.

How we show up on social: Position the logo in the bottom-left or bottom-right corner, ensuring strong contrast with the background for clear visibility and brand consistency.

2. Bring your story to life with imagery

Visit Irelandscontentpool.com to source free-to-use imagery and video to promote your business.

Below we share some tips to help you capture your own imagery that would align to the campaign.

Choose moments that feel real

Use images that feel candid and authentic— people laughing freely, discovering something new, pausing to take in the view, or simply savouring the moment. These genuine, everyday scenes make it easier for audiences to picture themselves right there in the experience.

Draw on Ireland’s natural textures and distinctive atmosphere

Ireland’s landscapes, weather, and cosy corners add character. Think soft light, sea spray, greenery or colourful streets. These details help create the calm, rejuvenating feeling at the heart of the campaign.

Keep things simple and natural

Use natural light wherever possible to keep images feeling warm, honest, and true to the moment. Avoid heavy filters, excessive retouching, or overly polished finishes that can make photos feel staged or artificial.

4. List your business

Your Discoverireland.ie or Visitdublin.com business listing is a great way to showcase your business to a wide audience of potential visitors. Together these websites attract over 4 million visitors each year, making them a powerful platform to be present on.

Make sure the information you include is accurate and relevant, and choose the best images to promote your business. The more informative your listing, the more potential visitors can start to understand why your business should be top of their list of places to visit and experience.

Top tips for creating and updating your business listing:

Have an engaging description of your business

Have a high quality image ready to upload (landscape, not portrait)

Have contact details and website address

Update current opening hours

Update your listing if your product offering changes seasonally

Quick

tips to get started

1. Use the regional campaign logo

Add the regional campaign logo to your website and social channels to align your business to the national campaign and drive recognition.

2. Use Ireland’s Content Pool

Take advantage of Ireland’s Content Pool a free resource, packed with thousands of ready to use, high quality images. Use the guidance provided to search or produce photography that aligns your business with the wider national campaign.

3. Update your business listings

Review and update your listings on discoverIreland.ie and visitdublin.com with accurate details, seasonal information, and compelling copy.

4. Show up on social

Boost your business reach on social media by sharing content on your channels and tagging the relevant handles @discoverireland.ie @visitdublin @thewildatlanticway @ irelandsancienteast @irelandshiddenheartlands

Contact Us

Our regional experience brand teams are here to help you. Get in touch with your relevant regional team if you have specific questions.

Miriam Kennedy

Head of Wild Atlantic Way waw@failteireland.ie

Paddy Matthews

Head of Ireland’s Hidden Heartlands ihh@failteireland.ie

Liz Halpin

Head of Dublin Region dublin@failteireland.ie

Brian O’Flynn

Head of Ireland’s Ancient East ireland.ancienteast@failteireland.ie