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Discover Green Bay: Partnership Unpacked

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Unpack the power of tourism in the Greater Green Bay area by becoming a Discover Green Bay Partner.

STEP-BY-STEP

Partnership is where it starts. Activation is where it grows. As a Discover Green Bay partner, you have access to tools, visibility, and strategic opportunities designed to elevate your business. What comes next is where the impact happens. Whether you’re engaging at the foundational level or leveraging fullscale marketing initiatives, we’re here to support, amplify, and grow alongside you.

Become a partner, get listed on greenbay.com, post your events, and get your annual destination guide listing.

Attend a Discover Green Bay Partner Orientation, review the Partner Portal, discover other marketing opportunities.

Schedule a meeting with our team, explore your goals and objectives, connect with other hospitality industry professionals.

FIND THE RIGHT FIT.

Every business helps shape the Green Bay hospitality experience. Our partnership levels are designed to meet you where you are and grow with you while aligning with your goals and amplifying your impact

GREEN

- For small to mid-sized hospitality businesses

- Ideal for focused offerings

- Builds foundational visibility

- Includes core marketing exposure

- Connects you to the hospitality community

GOLD

- For larger, multi-concept hospitality businesses

- Ideal for multiple revenue streams

- Expands marketing reach

- Elevates brand visibility

- Maximizes platform engagement

Travel & Tourism

PARTNERSHIP LEVELS

Business listing on greenbay.com

nearly 2 million page views on greenbay.com annually

Partner portal access to post events, coupons, deals and listing updates

Business listing in annual destination guide

on average, Discover Green Bay distributes about 130,000 copies annually (event page averages more than 250,000 views annually)

Visitor Center & Mobile Visitor Center referrals

in 2025, Discover Green Bay interacted with nearly 50,000 visitors

Sample table at annual Holiday Reception

event gathers more than 300 hospitality industry professionals

Signature Experience consultation

Networking, educational, and social event invitations

Access to additional Partnership Unpacked paid marketing opportunities and programs

Tourism partner window cling

Priority listing placement on greenbay.com

Priority consideration for meeting planner referrals inclusion on referral list for meeting and event needs, selections are made at planners discretion

Priority consideration in content mentions exposure through social media, blogs and more, selections are made at DGB discretion if content fits the business

Priority consideration in travel writer pitches and visits be featured in exclusive travel writer content, selections are made at writer discretion and editorial needs

Listing on gold partner page on greenbay.com

Priotity consideration for meeting planner referrals

Priority consideration in content creator visits be featured in exclusive social media influencer content, selections are made at content creator discretion

COMMUNITY SUPPORT SPONSOR

You’re still a vital part of the Greater Green Bay community. There are meaningful ways to engage in and support our tourism ecosystem — with partnership and sponsorship opportunities designed to align with your goals.

WAVEBALL

- For businesses supporting hospitality

- Ideal for professional services and skilled trades

- Strengthens the local tourism ecosystem

- Access to industry connections

- Engagement within the hospitality community

ELEVATED

- For corporate and community leaders

- Ideal for partners beyond traditional hospitality

- Built for long-term strategic impact

- Includes opportunities such as naming rights and premium visibility

- Tailored to meet your unique goals

SPONSORSHIP LEVELS

Business listing on greenbay.com

Tourism partner window cling

Use of Visitor Center spaces

Partner Portal Listing & Access

Inclusion in new partner welcome packet

Branding/Activation at Mobile Visitor Center events OR DGB Event Sponsorship

Branded plaque on monument sign at the Visitor Center

Social media series sponsorship or physical asset naming rights

Destination guide ad in ad section

Social media series sponsorship and physical asset naming rights

Premium placement destination guide ad

*Elevated sponsorships are completely customizable to your needs or what you’d like to support. The above matrix provides a baseline and ideas. To fully explore what is available through an elevated sponsorship please reach out to Jacob Servias, VP of Experiences, at jacob@greenbay.com.

Waveball

PARTNERSHIP LEVELS EXPLORED

Unpack the opportunities within our Green and Gold Partnerships and find the level that aligns with your vision. Whether you’re building awareness or maximizing market presence, these partnerships are designed to turn engagement into impact.

GREEN PARTNER

Website Listing

Your listing on GreenBay.com places your business in front of travelers planning their visit. As the region’s official tourism website, it connects you with engaged visitors searching for places to stay, dine, and explore.

Partner Portal Access

The Partner Portal gives you control over your presence. Post events, promotions, and updates in real time to keep your listing fresh and visible. It’s an easy way to stay active on GreenBay.com.

Destination Guide Listing

Be included in the official Discover Green Bay Destination Guide, a trusted planning resource for visitors. Your listing ensures your business is represented in print and part of the region’s tourism story.

Visitor Center Referrals

Our Visitor Center and Mobile Visitor Center teams provide trusted recommendations to guests exploring the area. Your business is included in those referrals, connecting you directly with visitors ready to explore.

Holiday Reception Presence

Showcase your business at our annual Holiday Reception alongside hospitality and community leaders. This event provides exposure and networking opportunities within Greater Green Bay’s tourism industry.

Signature Experience Consultation

Collaborate with our sales team to develop unique Signature Experiences for groups and meeting planners. Position your business as a memorable stop within curated itineraries and group programs.

Networking & Education Events

Gain invitations to partner-only networking, education, and social events throughout the year. Stay informed, build relationships, and strengthen your role within the local hospitality community.

Access to Paid Opportunities

Unlock exclusive partner-only marketing enhancements, including website advertising, brochure distribution, featured promotions, and social content. These add-ons help amplify your visibility

Tourism Window Cling

Display your Discover Green Bay Tourism Partner window cling with pride. It signals your connection to the region’s official tourism organization and your commitment to strengthening the visitor experience.

GOLD PARTNER

Everything In Green Partnership

Gold partners enjoy everything in the Green Partner level, plus the additional opportunities below.

Priority Website Placement

Gold partners receive priority placement within category pages on GreenBay.com, increasing visibility during key planning moments. Positioned at the top alphabetically, your business gains enhanced exposure when visitors are actively searching for places to stay, dine, and experience.

Priority Meeting Planner Referrals

Gold partners receive priority consideration when our team connects meeting and event planners with local vendors. While planners make final selections, your business is positioned first in conversations and recommendations for group business opportunities.

Priority Content Mentions

Gold businesses receive priority consideration for inclusion in blogs, social media, video content, and other storytelling efforts. Final editorial decisions are audience-driven, but your partnership ensures your business is top of mind when relevant opportunities arise.

Priority Travel Writer Pitches

When pitching travel writers and editors, Gold partners receive priority consideration for inclusion in media outreach. While journalists make final decisions, your business is positioned for greater exposure in earned media opportunities.

Priority Content Creator Visits

Gold partners receive priority consideration during influencer and content creator visits. While creators ultimately determine coverage, your elevated status increases the likelihood of being featured during hosted experiences.

WAVEBALL PARTNER

Website Listing

Community Support Sponsors receive recognition on the Support page of GreenBay.com, highlighting your role in strengthening the hospitality industry and connecting you with tourism leaders.

Destination Guide Listing

Your business is included in the Community Support section of the official Destination Guide, reinforcing your commitment to the Greater Green Bay tourism ecosystem.

Visitor Center Space Access

Sponsors may utilize Discover Green Bay Visitor Center spaces, creating opportunities for meetings, engagement, and connection within the hospitality community.

Inclusion in Welcome Packet

Your business is featured in new partner welcome materials, introducing your services to hospitality businesses entering the Discover Green Bay network.

Partner Portal Access

Gain access to the Partner Portal to stay connected with tourism industry updates, opportunities, and fellow partners.

Access to Paid Opportunities

Community Support Sponsors may participate in select partner-only marketing opportunities to expand visibility within the tourism community.

Tourism Window Cling

Display your Discover Green Bay window cling to showcase your support of the local tourism industry.

Networking & Speaking Opportunities

Receive invitations to networking, education, and social events, with opportunities to share expertise and engage directly with hospitality leaders.

PARTNERSHIP UNPACKED

The annual partnership with Discover Green Bay is just the start. Explore the following options to totally unpack your partnership. From online advertising to brochure distribution and paid social content. These partner only, a la carte, exclusive opportunities are ways to maximize your message to the Discover Green Bay audience.

DESTINATION GUIDE

The official Discover Green Bay Destination Guide places your business directly in front of travelers actively planning their visit. Every tourism-focused partner receives a complimentary listing, with flexible advertising options available to expand your reach. Choose from economical ad placements, premium highimpact positions, or a custom advertorial designed to tell your story in an engaging, article-style format. However you choose to show up, your presence is positioned to drive awareness, visitation, and results.

QUICK FACTS

Audience

Primary:

• Leisure traveler

• Local adventures

Hotel guests

Secondary

• Meeting, group, and sports planners

What’s Offered

• Ad placement in destination guide

• Ad placement in digital destination guide

A Good Fit For

• Any tourism or hospitality related businesses

• Hotels and lodging

• Restaurants and dining

• Retail and speciality shopping

• Attractions, parks and/or tours operators

• Breweries, wineries, and distilleries

• BIDs, community organizations, municipalities in room tax commission

WEBSITE ADVERTISING

QUICK FACTS

Audience

Primary:

• Leisure travel

• Group and Business Travel (on specific pages)

What’s

Offered

• Chosen ad placement on greenbay.com

• Results reporting A Good Fit For

• Any tourism or hospitality related businesses

• Special events

• Business with deals or specials

• Businesses with ecommerce capabilities

Questions? Contact partners@greenbay.com.

Through our partnership with Destination Travel Network (DTN), your business can appear across GreenBay.com while travelers plan their visit. We manage the targeting, placement, and optimization — giving you simple, effective visibility without the extra work. Questions? Contact partners@greenbay.com.

BROCHURE DISTRIBUTION

Bring us your brochures and we’ll handle the rest. Our team keeps materials stocked at 50+ high-traffic locations throughout Greater Green Bay, so you don’t have to. Easy drop-off. Effortless distribution. More eyes on your business. Questions? Contact partners@greenbay.com.

QUICK FACTS

Audience

• Leisure traveler

• Visitor Center guests

• Community members

• Visitors to local attractions and hotels

What’s Offered

• Brochure drop-off at Visitor Center

• Brochure storage at Visitor

• Distribution to 50+ hotels and tourism hot-spots

• Low inventory alerts.

A Good Fit For

• Any tourism or hospitality related businesses that has brochures and/or printed materials

Pricing:

• Visitor Center Only: Included

• Annual Plan: $300/year

• Quarterly Plan: $85/qtr

• Non-profit rates available

FEATURED PARTNER

QUICK FACTS

Audience

• Leisure traveler, local residents, visitors to local events, visitors to Visitor Center

What’s Offered

• Exclusive use of one visitor center kiosk

• Recognition at Mobile Visitor Center events during that month

• Provide brochures, signage, demonstrations, and/or a giveaway

• Ad integration in True Omni

A Good Fit For

• Any tourism or hospitality related businesses

Pricing

• $300 per month

• Non-profit rates available

Availability

• 3 per month - no more than 2 of the same category

SCAN FOR MORE

Take the spotlight as Featured Partner of the Month. Your business shows up on Visitor Center and Mobile Visitor Center signage, plus across Discover Green Bay’s social channels. One month. Big visibility. Right where visitors are planning their next stop. Questions? Contact partners@greenbay.com.

2025 DEPARTMENTAL

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